The Dawn Project, a group that runs ads attacking Tesla’s full self-driving system, has received a letter from the National Transportation Safety Board (NTSB) demanding that it cease using its logo in advertising, which Dawn Project did in contravention of US federal law in its Super Bowl ad aired this weekend.
The Dawn Project is run by Dan O’Dowd, CEO of a software company which sells automotive driving software services, putting it in competition with Tesla. The Dawn Project itself is founded and funded by O’Dowd via his significant personal wealth (his net wealth isn’t public, but is estimated to be around a billion dollars), with the main goal of attacking Tesla’s Full Self-Driving system (FSD), claiming it to be unsafe.
The group has placed several advertisements online making dubious claims about FSD, posing as a public interest group solely interested in “making computers safe for humanity.” Its campaign has drawn a cease-and-desist letter from Tesla.
Both this year and last, the group ran an advertisement in the Super Bowl. This year’s ad cost $552,000 according to the Dawn Project, much less than the well-publicized ~$7 million price for a typical Super Bowl ad slot, because it ran as a regional ad and was not seen in all markets where the game aired.
The group posted two ads on its YouTube channel, one claiming that Tesla did not respond after it warned Tesla of FSD’s inability to stop for school buses, which it claims led to an accident that put a child into the hospital in 2023, after its first Super Bowl ad aired.
That incident is still being investigated, and it is not known yet whether the vehicle was operating on FSD. It has however been widely observed that FSD does not stop for school buses, so it is plausible that the incident could have happened if both the car and its driver did not notice the school bus stop sign.
However, in contradiction to the name Tesla has given to the system, FSD is not actually equipped to be used for full self-driving tasks, but rather as a driver aid which requires the driver to be attentive at all times. Despite the misleading name, FSD is still classed as a “level 2” autonomous system, like the systems on many other cars today, where the driver still has responsibility for everything the vehicle does.
Dawn Project violated federal law in its ad
The second ad is where NTSB’s letter comes in. In it, Dawn Project claims that Tesla shirks liability for autopilot claims with a note in the owner’s manual saying that it should only be activated on highways.
In doing so, it used footage from various Tesla crashes, with the logo of the NTSB overlaid in the corner of the ad. See a screenshot, provided by the NTSB in its letter:
In NTSB’s letter, it says that this use of its seal violates federal law:
RE: Unauthorized Use of NTSB’s Official Seal in Super Bowl Commercial
Dear Sir/Ma’am:
It has come to our attention that your second Super Bowl LVIII commercial airing on February 11, 2024, prominently – and unlawfully – displays the official seal of the National Transportation Safety Board (NTSB). In addition to its public airing, the commercial has been posted to your webpage, dawnproject.com, and to your YouTube page. A screenshot of the commercial in question is attached.
By federal law, the NTSB is authorized a judicially recognized seal. 49 U.S.C. § 1111(j). Use of the NTSB Seal outside of the NTSB is prohibited without the prior written approval of the NTSB. 49 C.F.R. § 803.5. Due to the nature of our work and the need to be unambiguously independent from commercial interests, we strive to protect the international reputation of the NTSB by preventing unapproved use of our seal.
Contrary to Federal law, you did not obtain, and the NTSB did not grant, permission to use the NTSB Seal in your Super Bowl LVIII commercial or on any other materials. Moreover, your unauthorized use of the NTSB’s seal spuriously implies endorsement of your company and/or message by the NTSB. Accordingly, the NTSB demands that you cease any further unsanctioned use of the NTSB Seal, and that the NTSB’s Seal be immediately removed from your website and YouTube page, as well as any further airings of the offending commercial. We further request that you notify us in writing when all changes have been made.
The Dawn Project seems to have quickly complied with the letter, as its youtube video now has a large, conspicuous blur visible for roughly half of its runtime, obviously covering up the illicit use of NTSB’s logo:
It seems that Dan O’Dowd has repeatedly stretched the truth in his attacks on FSD, and that both his business and potential political aspirations are benefitted by the publicity he gets from those attacks.
That latter point doesn’t mean he’s wrong all on its own, as it’s totally fine for people to align their personal interests with what they believe to be the greater interests of humanity. But being so laser-focused on attacking one particular system, and doing so in inaccurate ways, doesn’t really help O’Dowd’s case that this is being done in the public interest.
The tone of the Dawn Project’s advocacy does not serve to improve FSD or similar partial-automation system, but rather to fearmonger about them, and we don’t think that’s helpful.
But also, Tesla, and in particular its CEO Elon Musk, has repeatedly lied or misled about FSD.
The name itself is misleading, as Tesla cars do not drive themselves, as pointed out above. Tesla calls it “beta” software, and has repeatedly said that these are just steps on the way to actual eventual full self-driving, but we’ve been hearing Elon Musk say that FSD is coming “next year” for a full decade now (and he’s still saying it).
The way that Tesla talks about FSD, and the name itself, has led to a sense of overconfidence in the system, which could lead to people using it in an unintended manner. This was pointed out by the widow of a Tesla employee who died while driving drunk with FSD activated, who says “we were sold a false sense of security.”
And Tesla has broken direct promises with FSD as well. It said in 2016 that every Tesla has the hardware for FSD, but it’s still charging owners for hardware upgrades to enable it. It’s possible that this could happen again in the future, if Tesla finds out that true self-driving tasks are too much for HW3 or HW4.
So there is fault from all parties involved. Tesla’s approach with FSD is pushing the concept of self-driving forward, but the company takes liberties in doing so. However, criticism of the company isn’t served well by taking its own liberties and stretching the truth in response.
There are plenty of valid points to criticize Tesla and FSD on, and if O’Dowd were truly doing this for the public interest, he wouldn’t need to falsify government logos, stage fake tests, or misrepresent real-life events along the way.
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EnBW He Dreiht offshore wind farm (Photographer: Rolf Otzipka)
Germany’s largest offshore wind farm hit a big milestone: The first turbine at EnBW’s He Dreiht project has produced its first kilowatt-hour of electricity and sent it into the grid.
More turbines are expected to come online over the coming weeks. European energy provider EnBW has already installed 27 of the wind farm’s 64 turbines, all of which are scheduled to be commissioned by summer 2026.
Peter Heydecker, EnBW board member for Sustainable Generation Infrastructure, described the November 25 milestone as a “significant moment for EnBW.” With 960 megawatts (MW) of total capacity, He Dreiht is now Germany’s largest offshore wind farm.
Vestas supplied the 15 MW turbines, marking their world debut. Nils de Baar, president of Vestas Northern and Central Europe, said the giant turbine’s technology sets a new standard for offshore wind. “Its efficiency and performance enable a significant increase in energy yield per turbine.”
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Just one rotation of the 15 MW turbine’s rotor can power the equivalent of four households for a day. The hub stands 142 meters (466 feet) tall, and the rotor’s 236-meter (774-foot) diameter sweeps a 43,742-square-meter (10.8-acre) area — roughly the size of six football fields. To put the scale into perspective, EnBW’s first offshore project, Baltic 1 in 2010, used 2.3 MW turbines.
EnBW wrapped up the wind farm’s internal cabling in August. Those lines connect all the turbines and feed into a converter platform operated by transmission system operator TenneT. That’s where the power is collected, converted from AC to DC, and sent to shore through two high-voltage DC cables.
Once complete, He Dreiht will generate enough electricity to power about 1.1 million households. The project is being built without state funding and sits roughly 85 kilometers (53 miles) northwest of Borkum and 110 kilometers (68 miles) west of Heligoland. EnBW’s offshore office in Hamburg is coordinating the build.
A partner group made up of Allianz Capital Partners, AIP, and Norges Bank Investment Management owns 49.9% of the project. Total investment comes in at around €2.4 billion.
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The Yangwang U8L is among the most expensive Chinese vehicles, starting at about $180,000. To prove it’s built for just about anything, BYD dropped a 2-ton tree on it, three times, and the ultra-luxury pretty much brushed it off.
BYD drops a tree on its ultra-luxury SUV during testing
BYD launched the Yangwang U8L in September, a long-wheelbase version of the U8 off-road SUV. The U8 was first introduced in September 2023 as the first vehicle from BYD’s ultra-luxury sub-brand, Yangwang.
Yangwang is a new energy vehicle (NEV) brand that sells high-end plug-in hybrids (PHEVs) and 100% battery electric (BEV) vehicles as BYD expands into new segments.
The U8L is Yangwang’s fourth vehicle, following the U8, U9, and U7. It’s available in China with a quad-motor extended-range electric vehicle (EREV) system, delivering a CLTC range of 200 km (124 miles) on battery power alone.
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A 2.0-liter turbocharged gasoline engine serves as a generator, delivering a combined CLTC range of 1,160 km (720 miles).
Measuring 5,400 mm in length, 2,049 mm in width, and 1,921 mm in height, the Yangwang U8L is even bigger than the Rolls-Royce Cullinan and Range Rover Long Wheelbase.
BYD’s ultra-luxury SUV is priced from 1.28 million yuan ($180,000), making it one of the most expensive models from a Chinese brand.
It may look pretty, but the Yangwang U8L is built for far more than just good looks. Like the U8, the long-wheelbase version is equipped with advanced features such as emergency float mode, which allows it to float on water for up to 30 minutes, tank turns, crab walking, and more.
To prove its durability, BYD engineers put the luxury SUV through the paces, dropping a massive 2-ton tree on it, not once, but three times.
During the final drop, the company said the maximum impact energy reached 50.4 kJ, or about 37,200 lb-ft. After three consecutive drops, the Yangwang U8L barely even got a scratch. The body structure remained intact, the door still opened, the columns didn’t bend, and the vehicle could even drive like normal.
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Former reality TV contestant Sean Duffy. Photo by Gage Skidmore
The White House will formally announce its planned hike in US fuel costs by $23 billion tomorrow, according to Reuters.
Since the beginning of this year, the occupants of the White House have been on a mission to raise costs for Americans.
This mission has encompassed many different moves, most notably through unwise tariffs.
But another effort has focused on changing policy in a way that will raise fuel costs for Americans, adding to already-high energy prices.
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The specific rollback tomorrow focuses on a rule passed under President Biden which would save Americans $23 billion in fuel costs by requiring higher fuel economy from auto manufacturers. By making cars use less fuel on average, Americans would not only save money on fuel, but reduce fuel demand which means that prices would go down overall.
The effort to roll back this rule was initially announced on the first day that Sean Duffy started squatting in the head office of the Department of Transportation. Duffy notably earned his transportation expertise by being a contestant on Road Rules: All Stars, a reality TV travel game show.
Then in June, Duffy formally reinterpreted the Corporate Average Fuel Economy (CAFE) standard, claiming falsely that his department does not have authority to regulate fuel economy.
Republicans in Congress even got into effort to raise your fuel costs, as part of their ~$4 trillion giveaway to wealthy elites included a measure to make CAFE rules irrelevant by setting penalties for violating them to $0. In addition, it eliminated a number of other energy efficiency and domestic advanced manufacturing incentives.
Duffy’s department then told automakers that they would not face any fines retroactively to 2022, which saved the automakers (mostly Stellantis) a few hundred million dollars and cost American consumers billions in fuel costs.
Tomorrow, Duffy is expected to make an announcement formally changing CAFE rules, lowering the required fuel economy for 2022-2031 model year vehicles, even despite all of the other changes in trying to make the rules unenforceable. The theory behind this would be to make it harder to later enforce the rules, and to allow automakers to get off with more pollution, and to increase fuel demand and fuel prices for longer until a real government returns to power and starts doing its job to regulate pollution.
We don’t know the specifics yet of what exactly the announcement will entail, but given the general trend of recent announcements, it will likely be a full rollback of the improvements to the rule made by President Biden.
Tomorrow’s announcement is expected to be attended by executives from the Big Three American automakers – GM, Ford, and Stellantis (formerly Chrysler).
Their presence on stage suggests that their prior commitments to energy efficiency and electrification were not serious, as they are now joining in an effort to increase your fuel costs, just to save themselves a few engineering dollars on having to provide something other than the disgusting, deadly land yachts that are a blight on the nation’s roads and are murdering pedestrians at a 50-year high.
Tomorrow’s announcement is just one many efforts currently being undertaken by executive departments to try to raise your fuel costs.
One of the largest is the EPA’s attempt to delete the “Endangerment Finding,” the government’s recognition of the scientific fact that climate change is dangerous to humans. The EPA is undertaking this effort so that it can then eliminate other rules intended to reduce pollution, with the goal of making you more beholden to fossil fuels.
Even the Energy Department’s own numbers, signed off on by oil shill Chris Wright, say that changes sought by the White House will increase gas prices by $.76/gal.
Like most other governmental changes, today’s change will likely go up for public comment, as required by the Administrative Procedures Act. We’ll let you know when they do.
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