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The Dawn Project, a group that runs ads attacking Tesla’s full self-driving system, has received a letter from the National Transportation Safety Board (NTSB) demanding that it cease using its logo in advertising, which Dawn Project did in contravention of US federal law in its Super Bowl ad aired this weekend.

The Dawn Project is run by Dan O’Dowd, CEO of a software company which sells automotive driving software services, putting it in competition with Tesla. The Dawn Project itself is founded and funded by O’Dowd via his significant personal wealth (his net wealth isn’t public, but is estimated to be around a billion dollars), with the main goal of attacking Tesla’s Full Self-Driving system (FSD), claiming it to be unsafe.

The group has placed several advertisements online making dubious claims about FSD, posing as a public interest group solely interested in “making computers safe for humanity.” Its campaign has drawn a cease-and-desist letter from Tesla.

Dan O’Dowd also ran for California’s US Senate seat in 2022, with a campaign that largely focused on this one issue.

Both this year and last, the group ran an advertisement in the Super Bowl. This year’s ad cost $552,000 according to the Dawn Project, much less than the well-publicized ~$7 million price for a typical Super Bowl ad slot, because it ran as a regional ad and was not seen in all markets where the game aired.

The group posted two ads on its YouTube channel, one claiming that Tesla did not respond after it warned Tesla of FSD’s inability to stop for school buses, which it claims led to an accident that put a child into the hospital in 2023, after its first Super Bowl ad aired.

That incident is still being investigated, and it is not known yet whether the vehicle was operating on FSD. It has however been widely observed that FSD does not stop for school buses, so it is plausible that the incident could have happened if both the car and its driver did not notice the school bus stop sign.

However, in contradiction to the name Tesla has given to the system, FSD is not actually equipped to be used for full self-driving tasks, but rather as a driver aid which requires the driver to be attentive at all times. Despite the misleading name, FSD is still classed as a “level 2” autonomous system, like the systems on many other cars today, where the driver still has responsibility for everything the vehicle does.

Dawn Project violated federal law in its ad

The second ad is where NTSB’s letter comes in. In it, Dawn Project claims that Tesla shirks liability for autopilot claims with a note in the owner’s manual saying that it should only be activated on highways.

In doing so, it used footage from various Tesla crashes, with the logo of the NTSB overlaid in the corner of the ad. See a screenshot, provided by the NTSB in its letter:

In NTSB’s letter, it says that this use of its seal violates federal law:

RE: Unauthorized Use of NTSB’s Official Seal in Super Bowl Commercial

Dear Sir/Ma’am:

It has come to our attention that your second Super Bowl LVIII commercial
airing on February 11, 2024, prominently – and unlawfully – displays the official seal of the National Transportation Safety Board (NTSB). In addition to its public airing, the commercial has been posted to your webpage, dawnproject.com, and to your YouTube page. A screenshot of the commercial in question is attached.

By federal law, the NTSB is authorized a judicially recognized seal. 49 U.S.C. § 1111(j). Use of the NTSB Seal outside of the NTSB is prohibited without the prior written approval of the NTSB. 49 C.F.R. § 803.5. Due to the nature of our work and the need to be unambiguously independent from commercial interests, we strive to protect the international reputation of the NTSB by preventing unapproved use of our
seal.

Contrary to Federal law, you did not obtain, and the NTSB did not grant,
permission to use the NTSB Seal in your Super Bowl LVIII commercial or on any other materials. Moreover, your unauthorized use of the NTSB’s seal spuriously implies endorsement of your company and/or message by the NTSB. Accordingly, the NTSB demands that you cease any further unsanctioned use of the NTSB Seal, and that the NTSB’s Seal be immediately removed from your website and YouTube page, as well as any further airings of the offending commercial. We further request that you notify us in writing when all changes have been made.

The Dawn Project seems to have quickly complied with the letter, as its youtube video now has a large, conspicuous blur visible for roughly half of its runtime, obviously covering up the illicit use of NTSB’s logo:

However, despite the quick followup by the Dawn Project, the ad still aired with the logo in the first place, and in front of a lot of eyeballs in what was apparently the most-viewed American television event since the moon landing.

Electrek’s Take

There are no heroes here.

It seems that Dan O’Dowd has repeatedly stretched the truth in his attacks on FSD, and that both his business and potential political aspirations are benefitted by the publicity he gets from those attacks.

That latter point doesn’t mean he’s wrong all on its own, as it’s totally fine for people to align their personal interests with what they believe to be the greater interests of humanity. But being so laser-focused on attacking one particular system, and doing so in inaccurate ways, doesn’t really help O’Dowd’s case that this is being done in the public interest.

The tone of the Dawn Project’s advocacy does not serve to improve FSD or similar partial-automation system, but rather to fearmonger about them, and we don’t think that’s helpful.

But also, Tesla, and in particular its CEO Elon Musk, has repeatedly lied or misled about FSD.

The name itself is misleading, as Tesla cars do not drive themselves, as pointed out above. Tesla calls it “beta” software, and has repeatedly said that these are just steps on the way to actual eventual full self-driving, but we’ve been hearing Elon Musk say that FSD is coming “next year” for a full decade now (and he’s still saying it).

The way that Tesla talks about FSD, and the name itself, has led to a sense of overconfidence in the system, which could lead to people using it in an unintended manner. This was pointed out by the widow of a Tesla employee who died while driving drunk with FSD activated, who says “we were sold a false sense of security.”

And Tesla has broken direct promises with FSD as well. It said in 2016 that every Tesla has the hardware for FSD, but it’s still charging owners for hardware upgrades to enable it. It’s possible that this could happen again in the future, if Tesla finds out that true self-driving tasks are too much for HW3 or HW4.

So there is fault from all parties involved. Tesla’s approach with FSD is pushing the concept of self-driving forward, but the company takes liberties in doing so. However, criticism of the company isn’t served well by taking its own liberties and stretching the truth in response.

There are plenty of valid points to criticize Tesla and FSD on, and if O’Dowd were truly doing this for the public interest, he wouldn’t need to falsify government logos, stage fake tests, or misrepresent real-life events along the way.

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Lectric eBikes launches updated XPeak 2.0 off-road e-bike for a killer price

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Lectric eBikes launches updated XPeak 2.0 off-road e-bike for a killer price

The Phoenix-based electric bike maker Lectric Ebikes has been on a tear lately, launching updated versions of its wildly popular electric bicycle models. The latest in a string of affordably priced updates is the new Lectric XPeak off-road e-bike, packing a surprising amount of tech and upgrades for a surprisingly low price of just $1,399. And to sweeten the deal even further, the launch promotion includes over $300 in free accessories, too.

It’s all pretty much par for the course at Lectric, which has spent years growing its lineup of affordable, popular e-bikes that offer some of the best bang-for-your-buck in the industry.

The XPeak 2.0 is the latest example, adding significant upgrades to the second generation version, including a new torque sensor for smooth and responsive pedal assist, plus surprisingly high-end components such as the RST Renegade front suspension fork.

“With the RST Renegade fork, excellent componentry, and an industry-leading low price, we knew the XPeak would be a hit,” explained Lectric eBikes co-founder and CEO Levi Conlow. “While the 2.0 version gets even better with a torque sensor and bigger battery options, most importantly, we knew we had to give our riders what they expect from Lectric: the same low price as the first model.”

At just $1,399, Lectric has kept the price of its newest off-road e-bike the same as the first generation while offering impressive specs.

The 750-watt Stealth M24 motor (which actually puts out around 1,300W of peak power) has become a staple of Lectric’s e-bikes, providing more power and torque than most other e-bikes in this class. In fact, with 85 Nm of torque, Lectric’s models often make it to the top of the hill quicker and more reliably than other brands in head-to-head tests.

Like most of the company’s models, the Class 3 XPeak 2.0 can reach a top speed of 28 mph (45 km/h) on pedal assist, as well as 20 mph (32 km/h) on throttle-only riding.

In addition to the standard 15Ah battery offering 60 miles (96 km) of range, there’s a new 20Ah battery for an even longer lasting 80 miles (130 km) of range. Both battery options are easily removable for charging either on or off of the bike.

The XPeak 2.0’s structural changes compared to the first generation include a new hydroformed aluminum frame, lock-on hand grips, a larger 203 mm front disc to give the hydraulic brakes even more stopping power, and a new color LCD display.

The bike also gets new blacked-out fork stanchions for a stealthier look and comes in the Tempest Grey colorway for the high step frame and stratus white for the easy-to-mount step-through frame option.

For safety, the XPeak 2.0 has been certified to ISO 4210-10, a rigorous electric mountain bike standard testing that covers the structure of the bike, as well as UL-compliance to UL 2849, a standard that covers an e-bike’s battery, controller, motor, and other electronic components.

The Lectric XPeak is now available for pre-order, starting at $1,399. The company is also offering $365 in free accessories bundled with pre-orders, including a rear rack, fenders, elite headlight, bottle-shaped bike lock, and suspension seat post.

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Watch Kia’s new EV4 hatch carve up the Nurburgring, nearly on two wheels [Video]

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Watch Kia's new EV4 hatch carve up the Nurburgring, nearly on two wheels [Video]

Kia’s upcoming entry-level EV has finally made its way to the famous Nurburgring for testing. The EV4 hatch was spotted ripping across the track, nearly on two wheels at one point, as Kia preps for its big debut.

According to Kia, the EV4 is “an entirely new type of EV sedan. ” It was first unveiled last October during Kia’s first annual EV Day, alongside the EV3 and EV5 as part of its new low-cost lineup.

The EV5 launched in China last year, while the EV3 is already rolling out in Korea and Europe. Next up, we will finally see the production version of the EV4.

Although its four-door format suggests it’s a sedan, Kia said the EV4’s bold design is a symbol of the company’s innovation. Its low nose, long-tail silhouette, and added roof spoiler give it an almost racecar-like feel.

With its official debut approaching, Kia’s EV4 has been spotted out in the wild several times. Last week, it was caught testing in the US for the first time.

A hatchback model has also been spotted. It was first caught on European roads this summer and in the US earlier this month.

Kia-EV4-Nurburgring
Kia EV4 (back) showcased alongside EV9 (left) EV3 (middle), and EV5 (right) (Source: Kia)

Kia EV4 hatch takes on the Nurburgring as debut looms

After the EV4 was spotted racing across the Nurburgring for the first time, we are getting our best look yet at the upcoming Kia model.

The video from CarSpyMedia shows the EV4 hatch carving up sections of the track. Several times, you can see the EV4 is being pushed to the limits, nearly going up on two wheels.

Kia EV4 hatch testing at Nurburgring (Source: CarSpyMedia)

However, with a low center of gravity and likely added stabilization tech, the EV4 appears to handle it with ease. You can also see the difference between the sedan model and the hatchback, with the bulky backside.

As it takes on the track, it almost looks like the 576 hp EV6 GT, Kia’s fastest and most powerful car. At least for now.

Kia-EV4-hatchback
Kia EV4 sedan concept (Source: Kia)

Kia is expected to officially reveal the EV4 by the end of the year, with deliveries starting in 2025. Prices are expected to be in the $30,000 to $40,000 range. The hatchback model is likely aimed at Europe, but it could also find a market in the US as buyers drift toward more efficient options.

Ahead of the LA Auto Show later this week, Kia is teasing five new vehicles for the US, at least one being an EV. Will it be the EV4? EV3?

Source: CarSpyMedia

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Elon Musk hints at Tesla making bigger electric cars, but don’t hold your breath

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Elon Musk hints at Tesla making bigger electric cars, but don't hold your breath

Elon Musk is hinting at Tesla making bigger electric cars, but you shouldn’t hold your breath as it’s not the first time he said that.

In the last few hours, Musk responded to two fans on X, asking Tesla to build bigger vehicles to support larger families.

Musk often promotes the idea of having bigger families as he is afraid of declining populations due to low birth rates in some countries.

With the first one, the CEO responded with a simple “OK,” and with the other, he elaborated a bit more by referencing the recently unveiled Tesla Robovan and “some other things”:

Musk appears to be hinting at Tesla’s work on a bigger electric vehicle that has yet to be unveiled.

While interesting, it’s hard to give too much weight to the comment, considering Musk claimed that Tesla has been working on a higher passenger capacity vehicle for years.

A “high passenger-density urban transport” vehicle has been in Tesla’s official product roadmap since 2016 and has yet to be unveiled, unless you count the Robovan unveiled last month, but that’s completely attached to Tesla’s self-driving effort as the vehicle has no steering wheel or pedals.

As part of Tesla’s shift toward autonomous driving, the automaker has pulled back plans for several new electric vehicle programs in favor of those without any driver inputs, like Cybercab and Robotvan.

Musk has also discussed the possibility of Tesla making an electric van on several occasions in the last few years.

Tesla is expected to soon unveil two new vehicles to be launch next year, but those are based on the Model 3 and Model Y and therefore, they aren’t likely to be bigger vehicles.

Electrek’s Take

Like most things Elon says lately, it goes in my “I’ll believe it when I see it” folder.

That said, I think an electric van that can be configured for cargo, camper, or passenger, would make a ton of sense in Tesla’s vehicle lineup.

Of course, it’s harder to get the greenlight for a vehicle program like that if your CEO is perpetually convinced that the company is on the verge of achieving self-driving and making steering wheels obsolete.

I’m more of the opinion that Tesla should have played it more careful and continue working on growing its human-driveable EV lineup while working on self-driving.

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