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The Dawn Project, a group that runs ads attacking Tesla’s full self-driving system, has received a letter from the National Transportation Safety Board (NTSB) demanding that it cease using its logo in advertising, which Dawn Project did in contravention of US federal law in its Super Bowl ad aired this weekend.

The Dawn Project is run by Dan O’Dowd, CEO of a software company which sells automotive driving software services, putting it in competition with Tesla. The Dawn Project itself is founded and funded by O’Dowd via his significant personal wealth (his net wealth isn’t public, but is estimated to be around a billion dollars), with the main goal of attacking Tesla’s Full Self-Driving system (FSD), claiming it to be unsafe.

The group has placed several advertisements online making dubious claims about FSD, posing as a public interest group solely interested in “making computers safe for humanity.” Its campaign has drawn a cease-and-desist letter from Tesla.

Dan O’Dowd also ran for California’s US Senate seat in 2022, with a campaign that largely focused on this one issue.

Both this year and last, the group ran an advertisement in the Super Bowl. This year’s ad cost $552,000 according to the Dawn Project, much less than the well-publicized ~$7 million price for a typical Super Bowl ad slot, because it ran as a regional ad and was not seen in all markets where the game aired.

The group posted two ads on its YouTube channel, one claiming that Tesla did not respond after it warned Tesla of FSD’s inability to stop for school buses, which it claims led to an accident that put a child into the hospital in 2023, after its first Super Bowl ad aired.

That incident is still being investigated, and it is not known yet whether the vehicle was operating on FSD. It has however been widely observed that FSD does not stop for school buses, so it is plausible that the incident could have happened if both the car and its driver did not notice the school bus stop sign.

However, in contradiction to the name Tesla has given to the system, FSD is not actually equipped to be used for full self-driving tasks, but rather as a driver aid which requires the driver to be attentive at all times. Despite the misleading name, FSD is still classed as a “level 2” autonomous system, like the systems on many other cars today, where the driver still has responsibility for everything the vehicle does.

Dawn Project violated federal law in its ad

The second ad is where NTSB’s letter comes in. In it, Dawn Project claims that Tesla shirks liability for autopilot claims with a note in the owner’s manual saying that it should only be activated on highways.

In doing so, it used footage from various Tesla crashes, with the logo of the NTSB overlaid in the corner of the ad. See a screenshot, provided by the NTSB in its letter:

In NTSB’s letter, it says that this use of its seal violates federal law:

RE: Unauthorized Use of NTSB’s Official Seal in Super Bowl Commercial

Dear Sir/Ma’am:

It has come to our attention that your second Super Bowl LVIII commercial
airing on February 11, 2024, prominently – and unlawfully – displays the official seal of the National Transportation Safety Board (NTSB). In addition to its public airing, the commercial has been posted to your webpage, dawnproject.com, and to your YouTube page. A screenshot of the commercial in question is attached.

By federal law, the NTSB is authorized a judicially recognized seal. 49 U.S.C. § 1111(j). Use of the NTSB Seal outside of the NTSB is prohibited without the prior written approval of the NTSB. 49 C.F.R. § 803.5. Due to the nature of our work and the need to be unambiguously independent from commercial interests, we strive to protect the international reputation of the NTSB by preventing unapproved use of our
seal.

Contrary to Federal law, you did not obtain, and the NTSB did not grant,
permission to use the NTSB Seal in your Super Bowl LVIII commercial or on any other materials. Moreover, your unauthorized use of the NTSB’s seal spuriously implies endorsement of your company and/or message by the NTSB. Accordingly, the NTSB demands that you cease any further unsanctioned use of the NTSB Seal, and that the NTSB’s Seal be immediately removed from your website and YouTube page, as well as any further airings of the offending commercial. We further request that you notify us in writing when all changes have been made.

The Dawn Project seems to have quickly complied with the letter, as its youtube video now has a large, conspicuous blur visible for roughly half of its runtime, obviously covering up the illicit use of NTSB’s logo:

However, despite the quick followup by the Dawn Project, the ad still aired with the logo in the first place, and in front of a lot of eyeballs in what was apparently the most-viewed American television event since the moon landing.

Electrek’s Take

There are no heroes here.

It seems that Dan O’Dowd has repeatedly stretched the truth in his attacks on FSD, and that both his business and potential political aspirations are benefitted by the publicity he gets from those attacks.

That latter point doesn’t mean he’s wrong all on its own, as it’s totally fine for people to align their personal interests with what they believe to be the greater interests of humanity. But being so laser-focused on attacking one particular system, and doing so in inaccurate ways, doesn’t really help O’Dowd’s case that this is being done in the public interest.

The tone of the Dawn Project’s advocacy does not serve to improve FSD or similar partial-automation system, but rather to fearmonger about them, and we don’t think that’s helpful.

But also, Tesla, and in particular its CEO Elon Musk, has repeatedly lied or misled about FSD.

The name itself is misleading, as Tesla cars do not drive themselves, as pointed out above. Tesla calls it “beta” software, and has repeatedly said that these are just steps on the way to actual eventual full self-driving, but we’ve been hearing Elon Musk say that FSD is coming “next year” for a full decade now (and he’s still saying it).

The way that Tesla talks about FSD, and the name itself, has led to a sense of overconfidence in the system, which could lead to people using it in an unintended manner. This was pointed out by the widow of a Tesla employee who died while driving drunk with FSD activated, who says “we were sold a false sense of security.”

And Tesla has broken direct promises with FSD as well. It said in 2016 that every Tesla has the hardware for FSD, but it’s still charging owners for hardware upgrades to enable it. It’s possible that this could happen again in the future, if Tesla finds out that true self-driving tasks are too much for HW3 or HW4.

So there is fault from all parties involved. Tesla’s approach with FSD is pushing the concept of self-driving forward, but the company takes liberties in doing so. However, criticism of the company isn’t served well by taking its own liberties and stretching the truth in response.

There are plenty of valid points to criticize Tesla and FSD on, and if O’Dowd were truly doing this for the public interest, he wouldn’t need to falsify government logos, stage fake tests, or misrepresent real-life events along the way.

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Texans can now join a VPP and get 2 sonnen batteries at no upfront cost

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Texans can now join a VPP and get 2 sonnen batteries at no upfront cost

A groundbreaking new Virtual Power Plant Power Purchase Agreement (VPA) provides Texans with solar panels and two 20 kWh sonnen batteries at no upfront cost.

A new sonnen storage + solar VPP for Texans

SOLRITE Energy, which finances solar and battery storage, and global battery storage manufacturer sonnen today announced the launch of their new VPA in Texas’s ERCOT market. This program offers solar and battery storage for homeowners at an affordable monthly rate, making backup power accessible for many Texans.

Here’s how it works: SOLRITE installs solar panels and sonnen batteries at eligible customer households with no upfront cost. (I’ve asked the sonnen spokesperson what the eligibility criteria are and will update this post when I hear back.) Homeowners then pay a lower-than-average rate for the solar energy they produce each month, saving them money compared to typical electricity rates in Texas.

Texans participating in the SOLRITE program pay a leading rate of 12¢ per kWh for solar energy, significantly lower than the 19-20¢ per kWh rate commonly seen in the state.

The sonnen batteries provide backup power for each home at no charge and enable Texan homeowners to join a larger virtual power plant (VPP) network. The VPP supports the Texas grid, reducing reliance on polluting power plants during times of high demand. SOLRITE and sonnen generate revenue from the energy stored in these batteries, which helps cover the cost of the equipment, and that’s what allows homeowners to use the battery systems at no cost. 

Each day, the sonnen batteries in the VPP help balance the Texas grid by directing power where it’s needed most and when it’s most valuable. This reduces energy costs for everyone, whether they’re in the VPP or not, and strengthens the grid’s efficiency and resilience.

The VPP also differs from traditional solar buyback programs that send extra energy to the grid whenever it’s sunny. Instead, the sonnen battery network strategically controls when and how energy is shared with the ERCOT grid, making solar energy a more reliable power source.

Since September 2024, SOLRITE says it’s already committed over 40 megawatt-hours of residential battery power to the Texas market through this program, working with solar installers statewide.

Blake Richetta, chairman and CEO of sonnen Inc. USA said:

The bold and inventive SOLRITE introduction in the Texas market represents the most successful early-stage launch of the sonnenConnect VPP in the world.

sonnen is proud to dispatch authentic VPPs across the United States and Australia, as well as the largest behind-the-meter residential battery based VPP in the European Union – with nerve centers in Germany, Italy and Belgium, amongst other countries.

And in all of these markets, we have never seen anything like the SOLRITE Texas launch. We are so proud of the SOLRITE invention, and we are passionate to build a SOLRITE-Future for Texas.

Electrek’s Take

I belong to a virtual power plant in Vermont and have two Tesla Powerwalls, and I love being part of this program. I lease my Powerwalls for $55 a month and had to pay a couple thousand dollars to have them installed, so what sonnen and SOLRITE are offering to Texans is a really good deal.

Read more: This big battery storage project will boost San Antonio’s grid


Now is a great time to begin your solar journey so your system is installed in time for those sunny spring days. If you want to make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20 to 30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here. –trusted affiliate partner

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As Biden heads out, $43.7M goes to 25 EV charging accelerator projects

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As Biden heads out, .7M goes to 25 EV charging accelerator projects

The Joint Office of Energy and Transportation’s Communities Taking Charge Accelerator has awarded $43.7 million to 25 innovative EV charging projects across the US.

The Communities Taking Charge Accelerator was launched on April 16, 2024, and the funding comes from the Infrastructure Investment and Jobs Act.

The three main goals of the funding are to expand access to electrified mobility options for folks who don’t have access to home charging, accelerate opportunities for fleet electrification, and improve and advance managed charging systems to mitigate impacts and optimize usage of the grid.

On January 15, 25 project awardees were announced that impact 23 states, the District of Columbia, and Puerto Rico. Challenges that the projects will address include:

Solving for no-home charging. Not everyone has a driveway or garage to charge their EVs, e-bikes, or scooters. Projects are testing creative solutions like curbside chargers, multifamily charging setups, and shared community micromobility hubs. They also look at everything from rate design to building multimodal charging hubs, making it easier for people in apartments or urban areas to power up.

In this project, for example, Voltpost will install lamppost EV chargers in San Francisco using existing infrastructure.

Electrifying fleets for people and goods. Think of shared rides, carpool services, and last-mile delivery trucks. Electrifying these types of light- and medium-duty fleets could have a huge impact on reducing emissions. These projects aim to figure out how to charge fleets more efficiently, whether they’re transporting people or goods. It’s all about improving community access to clean transportation options while keeping operations smooth for fleet operators.

The Los Angeles County Metropolitan Transportation Authority’s project allows Metro Bike Share to increase access to electric bikes by implementing electrified stations with in-dock charging. 

Managed charging for clean reliable energy. Managed charging is about coordinating when and how EVs charge to avoid grid strain and use renewable energy whenever possible. Projects in this area are working on open-source tools and standards to make managed charging tech accessible and easy to integrate into today’s energy systems.

The University of Alabama is running a project to develop and implement an end-to-end multi-stakeholder EV charging management framework to enhance grid reliability.

Gabe Klein, executive director of the Joint Office, said, “This investment aims to expand transportation and energy infrastructure to meet the current and anticipated demands – from how people charge and use shared vehicle fleets including e-bikes around transit hubs to a new model for more affordable multifamily housing charging – advancing a more holistic energy and transportation ecosystem.”

Electrek’s Take

The Biden administration has been rapidly doling out funds to clean energy and EV projects, and it’s great to see the Communities Taking Charge Accelerator funds reach its recipients at the 11th hour. There are some great projects, which you can check out here.

Read more: Rivian powers Michigan’s first federally funded NEVI EV fast charger


Now is a great time to begin your solar journey so your system is installed in time for those sunny spring days. If you want to make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20 to 30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here. –trusted affiliate partner

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Tesla says a new way to clean cameras are coming

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Tesla says a new way to clean cameras are coming

Tesla announced on X that it is working on a new way to keep the cameras clean on the Cybertruck.

Hopefully, it will make its way to other Tesla vehicles because it is a common problem with the performance of its advanced driver assist systems (ADAS).

When driving using Tesla’s Autopilot or Full Self-Driving (Supervised) suite of driver-assist features, you will often get an alert that the system might not work properly because “one or more cameras are obstructed” due to dirt or snow coming off the road and into the lenses.

For Cybertruck, that’s an even problem because the rear-view camera is the only way to look behind the vehicle when the tonneau cover is up.

It led to some owners complaining that they need to remember to clean the camera at the back of the truck almost every time they use it, especially in the winter.

Tesla responded to some of those comments through its ‘Tesla AI’ account on X. One owner specifically asked if Tesla is planning a solution for when it achieves “unsupervised self-driving” because it then can’t expect someone to always be able to clean the cameras and Tesla responded:

On a more serious note, a more comprehensive cleaning solution is being worked on.

Tesla didn’t elaborate on the solution or when it would be available.

Back in 2019, we reported on Tesla applying for a patent on technology “to use laser beams to clean debris off its cars automatically.” It mused that it could be used to clean cameras, but nothing came out of the patent application.

Tesla says that it plans to achieve unsupervised self-driving capability in California and Texas around Q2 2025, but the latest data makes this sound extremely unlikely, to say the least.

Electrek’s Take

I doubt that it will be lasers, though it would be cool, but there’s undoubtedly a need for a solution.

In my own experience with FSD in the Quebec winter, I get alerts of obstructed cameras literally every other drive.

Tesla has already implemented heaters, which help some, but other than the front-facing cameras, which benefit from the windshield wipers, there’s a need for more.

What’s interesting here is Tesla basically admits that for unsupervised self-driving, which was part of the question it answered, it needs to add extra hardware to make it work.

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