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The Dawn Project, a group that runs ads attacking Tesla’s full self-driving system, has received a letter from the National Transportation Safety Board (NTSB) demanding that it cease using its logo in advertising, which Dawn Project did in contravention of US federal law in its Super Bowl ad aired this weekend.

The Dawn Project is run by Dan O’Dowd, CEO of a software company which sells automotive driving software services, putting it in competition with Tesla. The Dawn Project itself is founded and funded by O’Dowd via his significant personal wealth (his net wealth isn’t public, but is estimated to be around a billion dollars), with the main goal of attacking Tesla’s Full Self-Driving system (FSD), claiming it to be unsafe.

The group has placed several advertisements online making dubious claims about FSD, posing as a public interest group solely interested in “making computers safe for humanity.” Its campaign has drawn a cease-and-desist letter from Tesla.

Dan O’Dowd also ran for California’s US Senate seat in 2022, with a campaign that largely focused on this one issue.

Both this year and last, the group ran an advertisement in the Super Bowl. This year’s ad cost $552,000 according to the Dawn Project, much less than the well-publicized ~$7 million price for a typical Super Bowl ad slot, because it ran as a regional ad and was not seen in all markets where the game aired.

The group posted two ads on its YouTube channel, one claiming that Tesla did not respond after it warned Tesla of FSD’s inability to stop for school buses, which it claims led to an accident that put a child into the hospital in 2023, after its first Super Bowl ad aired.

That incident is still being investigated, and it is not known yet whether the vehicle was operating on FSD. It has however been widely observed that FSD does not stop for school buses, so it is plausible that the incident could have happened if both the car and its driver did not notice the school bus stop sign.

However, in contradiction to the name Tesla has given to the system, FSD is not actually equipped to be used for full self-driving tasks, but rather as a driver aid which requires the driver to be attentive at all times. Despite the misleading name, FSD is still classed as a “level 2” autonomous system, like the systems on many other cars today, where the driver still has responsibility for everything the vehicle does.

Dawn Project violated federal law in its ad

The second ad is where NTSB’s letter comes in. In it, Dawn Project claims that Tesla shirks liability for autopilot claims with a note in the owner’s manual saying that it should only be activated on highways.

In doing so, it used footage from various Tesla crashes, with the logo of the NTSB overlaid in the corner of the ad. See a screenshot, provided by the NTSB in its letter:

In NTSB’s letter, it says that this use of its seal violates federal law:

RE: Unauthorized Use of NTSB’s Official Seal in Super Bowl Commercial

Dear Sir/Ma’am:

It has come to our attention that your second Super Bowl LVIII commercial
airing on February 11, 2024, prominently – and unlawfully – displays the official seal of the National Transportation Safety Board (NTSB). In addition to its public airing, the commercial has been posted to your webpage, dawnproject.com, and to your YouTube page. A screenshot of the commercial in question is attached.

By federal law, the NTSB is authorized a judicially recognized seal. 49 U.S.C. § 1111(j). Use of the NTSB Seal outside of the NTSB is prohibited without the prior written approval of the NTSB. 49 C.F.R. § 803.5. Due to the nature of our work and the need to be unambiguously independent from commercial interests, we strive to protect the international reputation of the NTSB by preventing unapproved use of our
seal.

Contrary to Federal law, you did not obtain, and the NTSB did not grant,
permission to use the NTSB Seal in your Super Bowl LVIII commercial or on any other materials. Moreover, your unauthorized use of the NTSB’s seal spuriously implies endorsement of your company and/or message by the NTSB. Accordingly, the NTSB demands that you cease any further unsanctioned use of the NTSB Seal, and that the NTSB’s Seal be immediately removed from your website and YouTube page, as well as any further airings of the offending commercial. We further request that you notify us in writing when all changes have been made.

The Dawn Project seems to have quickly complied with the letter, as its youtube video now has a large, conspicuous blur visible for roughly half of its runtime, obviously covering up the illicit use of NTSB’s logo:

However, despite the quick followup by the Dawn Project, the ad still aired with the logo in the first place, and in front of a lot of eyeballs in what was apparently the most-viewed American television event since the moon landing.

Electrek’s Take

There are no heroes here.

It seems that Dan O’Dowd has repeatedly stretched the truth in his attacks on FSD, and that both his business and potential political aspirations are benefitted by the publicity he gets from those attacks.

That latter point doesn’t mean he’s wrong all on its own, as it’s totally fine for people to align their personal interests with what they believe to be the greater interests of humanity. But being so laser-focused on attacking one particular system, and doing so in inaccurate ways, doesn’t really help O’Dowd’s case that this is being done in the public interest.

The tone of the Dawn Project’s advocacy does not serve to improve FSD or similar partial-automation system, but rather to fearmonger about them, and we don’t think that’s helpful.

But also, Tesla, and in particular its CEO Elon Musk, has repeatedly lied or misled about FSD.

The name itself is misleading, as Tesla cars do not drive themselves, as pointed out above. Tesla calls it “beta” software, and has repeatedly said that these are just steps on the way to actual eventual full self-driving, but we’ve been hearing Elon Musk say that FSD is coming “next year” for a full decade now (and he’s still saying it).

The way that Tesla talks about FSD, and the name itself, has led to a sense of overconfidence in the system, which could lead to people using it in an unintended manner. This was pointed out by the widow of a Tesla employee who died while driving drunk with FSD activated, who says “we were sold a false sense of security.”

And Tesla has broken direct promises with FSD as well. It said in 2016 that every Tesla has the hardware for FSD, but it’s still charging owners for hardware upgrades to enable it. It’s possible that this could happen again in the future, if Tesla finds out that true self-driving tasks are too much for HW3 or HW4.

So there is fault from all parties involved. Tesla’s approach with FSD is pushing the concept of self-driving forward, but the company takes liberties in doing so. However, criticism of the company isn’t served well by taking its own liberties and stretching the truth in response.

There are plenty of valid points to criticize Tesla and FSD on, and if O’Dowd were truly doing this for the public interest, he wouldn’t need to falsify government logos, stage fake tests, or misrepresent real-life events along the way.

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Homeowners share surprising, real-world data after installing solar panels

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Homeowners share surprising, real-world data after installing solar panels

Are you wondering what kind of results you’d get if you added a home solar system to your roof? Homeowners are sharing their results online — and the real-world data might surprise you!

In a recent post to r/Solar, a Reddit user going by DontBuyBitcoin shared a screenshot indicating that their newly-installed ~11.5 kW system produced over 1,700 kWh of electricity in October. “Pretty surprised by the production of the system I got,” writes DontBuyBitcoin. “11.48KW. I cant wait to see what JUNE-AUGUST [2026] going to look like 😍 I wish SolarEdge will make their app better looking with more functionality”

Home solar energy chart


1.7 MWh month; via DontBuyBitcoin.

Other Redditors were quick to share in the enthusiasm. “Congratulations!!! Great numbers,” wrote LegalNet4337. “We got 1.6 MWh with a 14.45 kW system. East and West facing panels in SoCal.”

That 1,700 kWh is nothing to sneeze at. Based on the current national average electricity price of about $0.17/kWh (in AUG2025), DontBuyBitcoin’s admittedly large-ish system translates to ~$290 of potential savings. In a higher rate state like Illinois, with a projected 2026 kWh rate that’s closer to $0.18/kWh, that’s ~$306/mo.

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We expect retail electricity prices to residential customers will average 17 cents per kilowatthour (kWh) nationwide in 2025, a 4% increase over 2024, and then rise to approximately 18 cents/kWh in 2026. This rise continues a trend in which residential electricity prices have increased at an average annual rate of 5% each year since the COVID-19 pandemic. The increase in retail electricity prices this year comes as the cost of natural gas to the electric power sector was up more than 40% in 1H25 compared with a year earlier, with similar year-over-year increases forecast for the remainder of 2025. The average cost of natural gas for power generation in our forecast increases another 17% in 2026.

US ENERGY INFORMATION ADMINISTRATION (EIA)

Those are big numbers, but 11-15 kW rooftop solar systems are big. Significantly bigger, in fact, than the US average, ~6.6 kW in 2024 – but you don’t have to have a big system in order to post big numbers. Superior weather conditions and perfect PV panel placement can also get the job done, as another Redditor found.

“The last 2 days we have had perfect weather here in South Florida and I have been able to get over 30 kWh from a 5 kW system with a 3.8 kW inverter. This is the highest I have seen since getting PTO in September,” wrote Redditor dlewis23, who shared another SolarEdge graph. “I am super happy with seeing over 30 kWh in a single day.”

30 kW/day from home solar


Taken altogether, these real-world snapshots prove that whether it’s a modest 5 kW array or a beefy 10+ kW setup, homeowners out in the real world are seeing meaningful, measurable differences from their home solar installations. And, with retail electricity prices projected to keep on rising through the decade, every kilowatt counts.

Electrek’s Take


From Electrek SEP2025 survey.

When we ran our “Why did you choose to go solar?” survey back in September, only 32.6% of respondents chose, “Lowering my monthly utility bills” as their primary motivation to go solar. That result proved, in my mind, that Electrek readers are just better people than most, and seem to be willing to spend a little more to do something positive for their environment and their community.

That said, wasn’t it no less a thinker than Albert Einstein who said, “Compound interest is the most powerful force in the universe” (Google it.)? And, with a 5% rate hike compounding every year from now until the AI and data center bubbles burst, the impact energy rates may have on all our pocketbooks may be enough to put “Lowering my monthly utility bills” back on top.

If and when that happens: be smart, get several quotes, and understand the difference between buying and leasing your PV system (especially if you plan on selling your home in the foreseeable future).

SOURCES: Reddit, EIA; featured image via Tesla.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Volvo set to ditch LiDAR for 2026 – and Luminar is BIG mad

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Volvo set to ditch LiDAR for 2026 – and Luminar is BIG mad

It seems like the writing was already on the wall last week when Volvo moved to make its Luminar-supplied LiDAR system an option – there are now reports that the Swedish car brand is set to ditch LiDAR tech entirely in 2026.

In a recent SEC filing following a missed interest payment on its 2L notes, Luminar confirmed that Volvo’s new ES90 and EX90 flagship models (along with the new Polestar 3) would no longer be offered with LiDAR from Luminar. The move signals a full reversal on the safety tech that had started as standard equipment, then became an option, and is now (according to reports from CarScoops) gone altogether.

In a statement, a Volvo Cars USA spokesperson added the decision was reportedly made, “to limit the company’s supply chain risk exposure, and it is a direct result of Luminar’s failure to meet its contractual obligations to Volvo Cars.”

This is what Luminar had to say about the current, icy state of the two companies’ relationship as of the 31OCT filing:

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The Company’s largest customer, Volvo Cars (“Volvo”), has informed us that, beginning in April 2026, Volvo will no longer make our Iris LiDAR standard on its EX90 and ES90 vehicles (although Iris will remain an option). Volvo also informed the Company that it has deferred the decision as to whether to include LiDAR, including Halo (Luminar’s next generation LiDAR under development), in its next generation of vehicles from 2027 to 2029 at the earliest. As a result of these actions, the Company has made a claim against Volvo for significant damages and has suspended further commitments of Iris LiDAR products for Volvo pending resolution of the dispute. The Company is in discussions with Volvo concerning the dispute; however, there can be no assurance that the dispute will be resolved favorably or at all. Furthermore, there can be no guarantee that any claim or litigation against Volvo will be successful or that the Company will be able to recover damages from Volvo.

As a result of the foregoing, the Company is suspending its guidance for the fiscal year ending December 31, 2025.

LUMINAR

On November 14, Luminar confirmed that Volvo had terminated its contract altogether, in a blow that could leave Luminar rethinking its long-term future and planning litigation against its biggest ex-customer.

The news follows a host of significant upgrades to the EX90 that include a new, more dependable electronic control module (ECM) and 800V system architecture for faster charging and upgraded ADAS that improves the automatic emergency steering functions and Park Pilot assistant.

Electrek’s Take


You can’t spend years telling everyone you’re miles ahead because you have LiDAR, then ditch LiDAR, and pretend no one is going to call you out on it. They had better hope they don’t up on Mark Rober’s YouTube channel doing a Wile E. Coyote impression (above).

That said, it’ll be interesting to see if ditching the LiDAR has a negative impact there. Or, frankly, whether ditching the LiDAR and its heavy compute loads will actually help mitigate some of the EX90’s niggling software issues. It could go either way, really – and I’m not quite sure which it will be. Let us know which way you think it’ll go in the comments.

SOURCE: Luminar, via SEC filing; featured image by Volvo.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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John Deere electric riding mower gets removable batteries from EGO

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John Deere electric riding mower gets removable batteries from EGO

The new John Deere Z370RS Electric ZTrak zero turn electric riding mower promises all the power and performance Deere’s customers have come to expect from its quiet, maintenance-free electric offerings – but with an all new twist: removable batteries.

The latest residential ZT electric mower from John Deere features a 42″ AccelDeep mower deck for broad, capable cuts through up to 1.25 acres of lawn per charge, which is about what you’d expect from the current generation of battery-powered Deeres – but this is where the new Z370RS Electric ZTrak comes into its own.

Flip the lid behind the comfortably padded yellow seat and you’ll be greeted by six (6!) 56V ARC Lithium batteries from electric outdoor brand EGO. Those removable batteries can be swapped out of the Z370RS for fresh ones in seconds, getting you back to work in less time than it takes to gravity pour a tank of gas.

And, because they’re EGO batteries, they can be used in any 56V-powered EGO-brand tools and minibikes for unprecedented cross-brand interoperability. Tools and minibikes that, it should be noted, can be purchased at John Deere dealers across the country.

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The upsell scripts write themselves, kids. And when you start your dialing, tell your prospective customers their new Z370RS Electric ZTrak electric mower lists for $6,499, and if you order now we can bundle it with EGO minibike for the kiddos – just in time for the holidays!

Electrek’s Take


When John Deere launched the first Z370R, Peter Johnson wrote that electrifying lawn equipment needs to be a priority, citing EPA data that showed gas-powered lawnmowers making up five percent of the total air pollution in the US (despite covering far less than 5% of the total miles driven on that gas). “Moreover,” he writes, “it takes about 800 million gallons of gasoline each year (with an additional 17 million gallons spilled) to fuel this equipment.”

It should go without saying, then, that states like California, which are banning small off-road combustion engines, have the right idea.

SOURCE | IMAGES: John Deere.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

FTC: We use income earning auto affiliate links. More.

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