Are cheaper Chinese EVs a “colossal strategic threat” poised to enter the US market? Marin Gjaja, chief operating officer for Ford’s EV unit, believes they could put them out of business.
Ford sees cheaper Chinese EVs as a major threat
Ford better “get going on EVs or we don’t have a future as a company,” Gjaja explained Wednesday. “They are ahead of us in this technology.”
During a panel discussion on disruptive new tech in Detroit, Gjaja said (via Bloomberg), “We look at that and say, ‘That’s coming here eventually, so we’d better get fit now and better get going on EVs or we don’t have a future as a company.’”
Ford recently pulled back on EV initiatives in the US, citing “slower than expected demand.” This includes cutting F-150 Lightning production and delaying around $12 billion in spending.
Ford’s Model e EV unit lost $4.7 billion last year. The company blamed “extremely competitive pricing” and new investments for the growing losses.
Despite this, Ford’s CFO, John Lawler, said, “EVs are here to stay, customer adoption is growing, and their long-term upside is central Ford +.”
Ford F-150 Lightning production (Source: Ford)
Ford’s CEO, Jim Farley, revealed the company had been “secretly” developing a low-cost EV platform last week. Farley said they had assembled a “super-talented skunk works team” to bring it to life. The team consists of “some of the best EV engineers in the world,” according to Farley.
Tesla and Chinese EVs are the ultimate competition
Farley noted that the move came as Ford’s top competition is going to be an “Affordable Tesla and the Chinese OEMs.”
Ford expects Chinese automakers to build manufacturing plants in Mexico as they look to bypass the 27.5% tariff on imports from China. Gjaja mentioned BYD Wednesday, the global EV leader, after topping Tesla in the last three months of 2023.
The head of BYD Mexico, Zhou Zou, told Nikkei yesterday that BYD is considering building a plant in the country.
According to Zou, Mexico is a critical market with major potential. BYD will use it as an export hub to the US. Mexico has attracted several recent commitments from Kia, Tesla, BMW, and Stellantis to produce EVs.
Gjaja said during the panel:
If I was sitting in China right now running a Chinese OEM, I’d be looking for land in Mexico because you’ve got a supplier base, low cost of construction, low cost of labor and the USMCA trade agreement that gives you access to the US.
He added that cheaper Chinese EVs are “Going to come here, just as the Japanese ended up here, the Koreans ended up here and the Germans ended up here. It’s a big market.”
BYD Seagull (Source: BYD)
Electrek’s Take
Gjaja has a point. While Ford is pulling back EV plans, Tesla, BYD, and other Chinese OEMs are plowing ahead with cheaper, more advanced models.
After launching just last year in Japan, BYD already accounts for 20% of the nation’s imports. And Japan is not an importing nation. The vehicles brought in are mostly luxury from BMW, Audi, and Mercedes-Benz.
BYD is expanding overseas with low-cost models like the Atto 3 (Yuan Plus in China), Dolphin, and Seal.
The Chinese automaker is launching its cheapest EV, the Dolphin Mini (Seagull), in Brazil, starting at $20,100 (99,800 reals).
Meanwhile, BYD is expanding beyond low-cost EVs. The company is releasing new luxury models like the Yangwang U7 and mid-size SUVs, including the Song L and Sea Lion 07. It’s also launching in-house smart driving ADAS tech next month, a field Ford looks to expand in.
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Tesla’s AI and robotics divisions are facing a significant “brain drain” as a stealth startup called Sunday Robotics emerges with a roster of engineers from Tesla’s Optimus and Autopilot teams.
We are used to seeing Tesla executives leave, especially to other AI giants, as the competition ramps up and large compensation packages are being thrown around left and right.
However, this feels different. Sunday Robotics isn’t a Fortune 500 company poaching Tesla engineers with big packages. It is a tiny startup that just came out of stealth with a funding round that would be a rounding error in Tesla’s financials.
Sunday Robotics officially emerged from stealth today, announcing $35 million in funding led by Benchmark and Conviction.
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The startup, founded by Stanford roboticists Tony Zhao and Cheng Chi (Zhao previously interned at Tesla Autopilot), has recruited an impressive bunch of senior Tesla engineering leadership.
The list of departures includes:
Nishant Desai: an almost 5-year veteran at Tesla’s machine learning team working on Autopilot and FSD.
Nadeesha Amarasinghe: The former Engineering Lead for AI Infrastructure at Tesla. He was responsible for the massive backend systems that train FSD and Optimus. He was at Tesla for moer than 7 years.
Perry Jia: A key engineer on the Optimus and Autopilot programs. He spent almost 6 years at Tesla and led the data engine programs. Now, he leads Data Operations at Sunday.
This isn’t just random attrition. Sunday Robotics has effectively poached a “full stack” of robotic and AI engineers from Tesla.
They also recruited other employees from Tesla, and it wouldn’t be surprising to see more join, as Jason Peterson, a talent recruiter for Tesla’s Optimus and Robotaxi programs, confirmed that he also left Tesla in September to join Sunday.
What is Sunday Robotics?
So, what are these engineers leaving Tesla to build?
Sunday Robotics is taking a different path than Tesla’s general-purpose humanoid. Their debut robot, Memo, is a wheeled domestic robot designed for household chores such as cleaning dishes and folding laundry.
By ditching the legs (Optimus is bipedal), Sunday claims they can focus entirely on dexterity and reliability. The robot is trained on a massive dataset of 10 million behavioral episodes, which the company claims gives it a “ChatGPT moment” for physical movement.
The most interesting technical divergence from Tesla is how Sunday collects data.
Tesla relies heavily on VR teleoperation suits to train Optimus. Operators wear motion-capture suits and mimic tasks in a lab. It’s high-fidelity, but it’s slow and expensive. Tesla now claims to also train just on video.
Sunday Robotics has a different approach this with a $200 ‘Skill Capture Glove’. They distributed these gloves to hundreds of ordinary people (“Memory Developers”) who recorded themselves doing chores in their own messy homes.
This allowed Sunday to crowdsource 10 million episodes of real-world data, messy kitchens, weird lighting, and cats jumping on counters at a fraction of the cost of Tesla’s teleoperation labs.
The gloves also reflect Memo’s much less complicated hands, which can make them more reliable and cheaper.
Electrek’s Take
Elon Musk is telling anyone willing to listen that Tesla is ahead of the competition when it comes to “real-world AI” and robotics.
He claims that Tesla will start producing Optimus robots in the millions of units starting next year and it will eventually “end poverty.”
Not many people who are serious about robotics take these claims seriously.
Many other companies are developing humanoid robots, and Tesla shows no evidence of being ahead of the pack, while there are still many obstacles to make them useful at scale.
A company like Sunday has a less ambitious but more realistic approach that could pay off, and it is convincing some Tesla engineers to jump ship.
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Cordelio Power’s 135 MW Crossover Wind farm is officially up and running in Cross County, Arkansas, west of Memphis, Tennessee. It is now officially the first operating wind farm in Arkansas.
“We are proud to announce that Crossover Wind is now generating electricity as the first utility-scale wind project in the state of Arkansas,” said Nick Karambelas, Cordelio Power’s chief development officer.
The project will deliver 100% of its power to Microsoft under a 20-year power purchase agreement. Independent power producer Cordelio says Crossover will pay about $950,000 a year to Cross County and more than $50 million to local landowners over the project’s lifetime without disrupting farming practices.
“We’re especially thankful for the strong collaboration from Cross County officials, landowners, and the broader community, which has been instrumental in bringing this project to life,” Karambelas added.
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M.A. Mortenson handled the construction, and Vestas supplied 32 US-made V-163 4.5 MW turbines. Vestas will also handle long-term operations and maintenance.
Cordelio acquired the project in late 2023 from Steelhead Americas, Vestas’ North American development arm, which started development in 2020.
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Anker’s 4-day SOLIX Black Friday flash sale drops latest C2000 gen 2 power station to new $679 low ($820 off)
As part of its expanded Black Friday Sale, Anker SOLIX is offering 4-day flash savings on four different bundles, three of which are keeping the same low prices while switching up the FREE gear you’ll be getting with them, while one is actually dropping costs lower than before. That latter deal mentioned is on Anker’s new SOLIX C2000 Gen 2 Portable Power Station for $679.15 shipped, which also matches in price at Amazon. It’s been carrying a $1,499 price tag since launching at the end of October, with the discounts we’ve seen in its short time on the market having dropped costs to $799 and $749, until the brand’s Black Friday event first brought things lower to $699. Now, you can score it at an even better price, with $820 cut from the tag for a new all-time low rate. Head below for more on this unit and the others benefiting from this flash sale.
Not only does Anker’s SOLIX C2000 Gen 2 power station come as an upgrade from the legacy F2000 unit, but right now it’s even beating out that older model’s price by $120, making this deal all the better. This new model comes more compact and lighter than before with a starting 2,048Wh LiFePO4 battery capacity that can expand up to 4,096Wh with an expansion battery (which you can find bundled on the station’s landing page). There are 11 ports to choose from for your needs (5x AC, 3x USB-C, and solo TT-30R, USB-A, and car ports), with it providing 2,400W to 4,000W of max output when surging.
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There are six main ways to recharge its own battery, with an AC outlet or a gas generator putting it at 100% in 88 minutes, while utilizing its max 800W solar input gets you there in up to three hours. You can also use both AC and solar charging at the same time to hit 100% in up to 58 minutes, or if you’re driving, either use your car’s auxiliary port for up to 23 hours or the new 800W alternator charger for faster speeds.
Anker’s SOLIX Black Friday 4-Day flash sale offers:
Upgrade your lawn care with up to 35% Black Friday savings on Mammotion RTK robot mowers from $649
During Amazon’s Black Friday Sale event, the official Mammotion storefront is offering up to 35% savings across various models of its robot lawn mowers, with prices starting lowest on the YUKA Mini 500H Robotic Lawn Mower at $649 shipped. You’d have to shell out $999 for this model at full price, which discounts have previously dropped to this same low rate twice before, while others kept costs higher at $779 or more. Picking one up here not only automates your lawn care routine, but you’ll be doing so with $350 cut from the tag at the lowest price we have tracked. Head below for all the other Mammotion robot models we’re seeing discounted for the holidays.
Anker’s popular PowerCore Reserve 192Wh power station with a pop-up light drops to $80 for Black Friday (Save $70)
As part of the ongoing Amazon Black Friday Sale, Anker’s official storefront is offering its popular PowerCore Reserve 60,000mAh Portable Power Station back at $79.98 shipped in both colorways, which matches the price we’re seeing directly from the brand’s website. Fetching $150 at full price and regularly seeing Prime exclusive discounts to $110, it’s during major events like Black Friday (as well as random windows throughout other months) that we often see it dip below $100 to either $90 or $80, with there having been a once-off drop to the $75 low back in July that hasn’t been seen since. You’re getting the opportunity to score it at the next-best price this holiday season, cutting $70 off the going rate and giving you quite the portable means to keep personal devices up and running.
Lectric XP4 Standard Folding Utility e-bikes with $326 bundle: $999 (Reg. $1,325)
Lectric XP Lite 2.0 Long-Range e-bikes with $449 bundles: $999 (Reg. $1,448)
Heybike Mars 2.0 Folding Fat-Tire e-bike with Black Friday gift: $999 (Reg. $1,499)
Heybike Ranger S Folding Fat-Tire e-bike with Black Friday gift: $999 (Reg. $1,499)
Best new Green Deals landing this week
The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.
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