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The Hyundai Kona Electric, already one of the most affordable EVs in the US, was the top-selling electric vehicle priced below MSRP last month. Volkswagen’s ID.4 was second, with Hyundai’s IONIQ models and Kia’s EV6 also selling well below MSRP.

Hyundai Kona Electric tops EVs selling below MSRP

Electric vehicles, like the Hyundai Kona electric, and larger trucks and SUVs accounted for most models priced below MSRP, according to a new study from online auto research firm iSeeCars.

As automakers like Hyundai and Kia look to level the playing ground as their EVs do not qualify for the federal tax credit (only through leasing), new incentives are driving prices under MSRP.

Hyundai introduced the 2024 Kona Electric in December as one of the most affordable EVs in the US, with starting prices under $33K. The new Kona EV is bigger, features a bold new design, has more range, and charges faster than its predecessor.

According to the study, the Hyundai Kona Electric sold for an average of $36,211 in January. That’s 4.6% below its average MSRP of $37,964.

Rank Model Price vs MSRP
(January 2024)
Avg price Avg MSRP
1 Hyundai Kona Electric -4.6% $36,211 $37,964
2 VW ID.4 -3.6% $48,740 $50,547
3 Ford F-150 (hybrid) -3.3% $82,132 $84,910
4 Kia EV6 -2.5% $52,004 $53,315
5 Hyundai IONIQ 6 -2.4% $47,691 $48,861
6 Nissan Maxima -2.2% $42,234 $43,163
7 Chrysler Pacifica (PHEV) -2.0% $53,263 $54,329
8 Nissan Ariya -1.9% $50,751 $51,734
9 Hyundai IONIQ 5 -1.9% $50,477 $51,455
10 VW Arteon -1.8% $47,852 $48,734
Top ten new cars priced below MSRP January 2024 (Source: iSeeCars)

Volkswagen’s ID.4 electric SUV was second on the list, selling for 3.6% below MSRP with an average price of $48,740.

In third was Ford’s F-150 hybrid, with average selling prices 3.3% below MSRP. Ford is cutting production of its electric F-150 Lightning pickup, citing “slower than expected” demand.

Kia’s EV6 was fourth (-2.5%), while Hyundai’s IONIQ 6 (-2.4%) and IONIQ 5 (1.9%) were among the top ten.

Hyundai-EVs
Hyundai IONIQ 5 (left) and IONIQ 6 (right) at Tesla Supercharger (Source: Hyundai)

Incentives are driving lower prices

Hyundai and Kia are running significant EV incentives to stay competitive in the US (their largest market).

On top of a $7,500 EV lease bonus, Hyundai has offered major deals, including an extra $7,500 “Final Pay Incentive” that can be stacked for up to $15,000 in savings on the IONIQ 5.

Hyundai-IONIQ-5
2024 Hyundai IONIQ 5 electric SUV (Source: Hyundai)

The 2023 Hyundai IONIQ 5 (starting at $41,450) was already cheaper than the Ford Mustang Mach-E ($42,995), Nissan Ariya ($43,190), and Toyota bZ4X ($42,000) before incentives. It’s no wonder why Hyundai (including Kia) surged past Ford and GM to become the second largest EV maker in the US, behind only Tesla last year.

Last month, Hyundai introduced a $7,500 purchase incentive on the 2024 IONIQ 6, making the electric sedan nearly $10K cheaper than the new Tesla Model 3.

Hyundai-IONIQ-6
2024 Hyundai IONIQ 6 Limited (Source: Hyundai)

According to Hyundai’s website, the automaker is still offering $7,500 in Retail Bonus Cash on all 2024 IONIQ 6 models and 2024 Kona Electric models. Meanwhile, the 2024 Hyundai IONIQ 5 SE RWD is eligible for a $7,500 Bonus Cash offer.

Hyundai Motor America CEO Jose Munoz told Automotive News last week that the automaker’s first EV and battery plant in the US will open ahead of schedule this year in GA. It could open as soon as October.

Hyundai-Kona-Electric-MSRP
2024 Hyundai Kona EV (Source: Hyundai)

Munoz said Hyundai is “pulling ahead” because everyone knows how important the EV tax credit is. Hyundai and Kia accounted for about 8% of EVs sold (~117K models) in the US last year, according to research from BloombergNEF.

If you are in the market for a new Hyundai EV, now may be the time to start shopping with some of the lowest prices since launching. You can use our links below to find great deals on Hyundai, Kia, and VW’s electric vehicles at a dealer near you.

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Democratic senators blame White House, AI data centers for rising electricity prices

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Democratic senators blame White House, AI data centers for rising electricity prices

Sen. Richard Blumenthal (D-CT) speaks to reporters outside the Senate Chamber of the U.S. Capitol Building on Oct. 1, 2025 in Washington, DC.

Andrew Harnik | Getty Images

Democratic senators on Monday blamed the White House push to fast track artificial intelligence data centers and its attacks on renewable energy for rising electricity prices in certain parts of the U.S.

Sen. Richard Blumenthal of Connecticut, Sen. Bernie Sanders of Vermont and others demanded that the White House and Commerce Department detail what actions they have taken to shield consumers from the impact of massive data centers in a letter sent Monday.

Voters are increasingly feeling the pinch of rising electricity prices. Democrats Mikie Sherrill and Abigail Spanberger campaigned on the issue in the New Jersey and Virgina governors’ races, which they won in landslides last week.

The senators took aim at the White House’s relationship with companies like Meta, Alphabet, Oracle, and OpenAI, and the support the administration has shown for the companies’ data center plans.

The Trump administration “has already failed to prevent those new data centers from driving up electricity prices from a surge of new commercial demand,” the senators wrote. They accused the White House of making the problem worse by opposing the expansion of solar and wind power.

The White House blamed the Biden administration and its renewable energy policies for driving up electricity prices in a statement.

President Donald Trump “declared an energy emergency to reverse four years of Biden’s disastrous policies, accelerate large-scale grid infrastructure projects, and expedite the expansion of coal, natural gas, and nuclear power generation,” White House spokeswoman Taylor Rogers said.

The tech sector’s AI plans have ballooned in size. OpenAI and Nvidia, for example, struck a deal in September to build 10 gigawatts of data centers to train and run AI applications. This is equivalent to New York City’s peak baseline summer demand in 2024.

The scale of these plans have raised questions about whether enough power is available to meet the demand and who will pay for the new generation that is needed. Renewable energy, particularly solar and energy storage, is the power source that can be deployed the quickest right now to meet demand.

Retail electricity prices in the U.S. increased about 6% on average through August 2025 compared with the same period in 2024, according to the Energy Information Administration. Prices, however, can vary widely by region.

Download the full letter here. 

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Europe’s largest battery storage project is being built in Germany

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Europe's largest battery storage project is being built in Germany

Germany is about to become home to Europe’s largest battery storage system – a massive 1 gigawatt (GW) / 4 gigawatt-hour (GWh) project in Jänschwalde, Brandenburg.

LEAG Clean Power GmbH and Fluence Energy GmbH, a subsidiary of US-based Fluence Energy (NASDAQ: FLNC), are teaming up to build the “GigaBattery Jänschwalde 1000.” The four-hour system will use Fluence’s Smartstack technology, its latest large-scale energy storage solution.

Once complete, Europe’s largest battery storage project will play a key role in stabilizing Germany’s grid and storing renewable power for when the sun isn’t shining and the wind isn’t blowing. It’s designed to deliver essential grid services, support energy trading, and boost energy security as the country phases out fossil fuels.

LEAG’s broader “GigawattFactory” plan combines solar and wind farms with flexible power plants and large-scale batteries across Germany’s Lusatian energy region. “By constructing gigascale storage facilities, we’re addressing one of the biggest challenges of the energy transition: ensuring constant power regardless of the availability of renewable energies,” said Adi Roesch, CEO of the LEAG Group.

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Fluence CEO Julian Nebreda described the project as a “milestone for the energy future of Germany and Europe,” adding that it demonstrates how collaboration and cutting-edge technology can “transform the foundation of our economy and our everyday lives.”

The German government recently reaffirmed the importance of storage in building a secure and affordable clean power system. With this 4 GWh giant, LEAG and Fluence are implementing that priority in one of Europe’s most coal-heavy regions.

Read more: Battery boom: 5.6 GW of US energy storage added in Q2


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The Genesis GV90 is shaping up to be a real stunner [Video]

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The Genesis GV90 is shaping up to be a real stunner [Video]

The GV90 will be the brand’s largest, most luxurious SUV yet. With its official debut coming up, a production version of the Genesis GV90 was spotted in public for the first time, offering a closer look at the stunning SUV.

The Genesis GV90 is a stunning flagship SUV

Genesis vehicles already have a unique design that’s hard to miss. The big Creste Grille, Two-Line Quad Lamps, and smooth character lines offer a refined, luxurious look, but Genesis is planning to take it to the next level with the GV90.

The GV90 is an “ultra-luxe, state-of-the-art SUV,” according to Genesis. It will be the luxury brand’s new flagship vehicle and first full-size electric SUV.

We got our first look at the flagship SUV last March after Genesis unveiled the Neolun concept at the New York Auto Show.

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The GV90 has been spotted out in public several times now, even flashing high-end features like coach doors and adaptive air suspension, but now, we are finally getting our first look at the production version in real life.

Genesis-GV90-stunner
Genesis Neolun ultra-luxury electric SUV concept (Source: Genesis)

A new video from HealerTV shows the production version of the Genesis GV90 in action. Although it’s still covered in camo, you can see a few slight design changes from the concept shown last year.

The headlights and grille appear closer in design to its current vehicles, but other than that, the GV90 looks essentially the same up front as the Neolun concept.

Since it’s still covered, it’s hard to see where the headlights are connected at this point. From the side and rear, the GV90 looks identical to the concept.

Genesis has yet to announce an official launch date, but the GV90 could debut by the end of the year with sales expected to kick off in mid-2026.

Genesis-GV90-coach-doors
Genesis Neolum electric SUV concept interior (Source: Hyundai Motor)

The flagship SUV is rumoured to be the first vehicle to debut on Hyundai’s new eM platform, which it claims will “provide 50% improvement in driving range” compared to its current EVs. It will also serve as a tech beacon, featuring Hyundai’s most advanced connectivity and safety tech.

We will learn official prices and final specs soon, but one thing is for sure: it won’t be cheap. The Genesis GV90 is expected to start at around $100,000, but higher trims could cost significantly more with added features and options.

Genesis is also introducing its first hybrid, the GV80, next year, followed by its first extended-range electric vehicle (EREV) based on the GV70. The EREV is expected to launch in late 2026 or early 2027. There’s also an off-road SUV in the works, which will likely arrive as a 2027 model.

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