Chip Paucek, co-founder and former CEO of 2U, appears at the company’s headquarters in Lanham, Maryland on Nov. 17, 2021. The company’s chief financial officer, Paul Lalljie, replaced Paucek as CEO in November 2023.
Marvin Joseph | The Washington Post | Getty Images
When 2U went public a decade ago, the company was out to prove it could make a splash in the notoriously difficult $550 billion U.S. higher education market.
For a while, it was on to something. The stock price ballooned from $13 at 2U’s 2014 IPO to a high of $98.58 four years later as demand increased for the company’s online education offerings. At its peak, 2U had a market cap of more than $5 billion and growth rates comparable to high-flying cloud software companies. Revenue climbed 44% in 2018.
Now, the company is hanging on for dear life.
2U’s stock price has been trading below $1 for much of 2024 following a problematic forecast in November and indications that some universities were terminating their contracts. This week, 2U issued weak guidance for the year and warned investors of “substantial doubt about its ability to continue as a going concern” without additional capital or reduced debt.
2U shares plummeted 59% after the announcement. They fell an additional 10% on Wednesday to close at 34 cents, valuing 2U at $27.5 million.
Analysts at Needham lowered their rating to hold from buy after this week’s report, and said the outlook made them more skeptical about 2U’s ability to refinance its debt, which stood at more than $900 million at the end of 2023. Cash and equivalents dwindled to $73.4 million from $182.6 million at the end of 2022.
In a statement to CNBC, a 2U spokesperson said the company won’t “speculate on potential outcomes.”
“2U expects to continue to engage constructively with our lenders and other financial stakeholders as we continue to evaluate options to strengthen our balance sheet and adapt our business to the present landscape,” the spokesperson said. “We have sufficient time and liquidity, and we believe we will reach a resolution that will benefit our stakeholders.”
The company started in 2008, initially under the name 2Tor, and built a business around the idea of helping universities pick up more students by holding classes online. For years, an outsized amount of 2U’s business came from a few colleges.
In 2017, 2U generated more than half its revenue from the University of Southern California (which ran the company’s oldest program), Simmons College in Boston and the University of North Carolina. 2U was eventually able to diversify and by 2021 no university client accounted for more than 10% of revenue.
The biggest problem, however, was that 2U’s model never proved profitable. 2U has lost money every year as a public company, with its total deficit over the past three years surpassing $830 million. A big chunk of 2U’s revenue has gone to pay for sales and marketing, and the company had “to expend substantial financial and other resources on technology and production efforts to support a growing number of offerings,” as stated in its 2021 annual report.
Bulking up
Rather than preserve capital, 2U went big on M&A.
In 2019 it paid more than $600 million to buy Trilogy Education, giving 2U more university partners. Then, in 2021, the company announced plans to buy online learning platform edX for about $800 million in cash. That acquisition would give 2U more than 230 education partners, including 19 of the top 20 universities across the globe, the companies said in a joint release when the deal closed.
The plan didn’t work. 2U took on debt for the edX acquisition, resulting in “interest payments that exceeded the revenue edX would generate,” analysts at Cantor Fitzgerald wrote in a report late last year.
By early 2022, sales growth had slipped into the mid single digits, and by the middle of that year, they were on the decline. Year-over-year revenue dropped for five straight quarters. Multiple rounds of layoffs ensued.
2U told investors in its earnings report in November that USC, its flagship customer, was paying $40 million to the company to end their relationship. 2U cut its forecast for the full year. The stock plummeted 57% in one day.
“We thank USC for the role they’ve had in helping us build our company,” then-CEO Chip Paucek said on the earnings call. However, he added that “with the results from the standpoint of new pipeline, the health of the existing portfolio is very strong.”
Days later, Paucek stepped down. He was succeeded by then-CFO Paul Lalljie.
Paucek, who didn’t respond to a request for comment, is now co-CEO of Pro Athlete Community, a company he helped start in 2022 to help educate professional athletes in business. His former company is now in crisis mode, with its share price in the tank.
Any stocks trading below $1 for 30 consecutive days can lead to a delisting from the Nasdaq. While 2U could potentially institute a reverse split to bolster its share price, that would amount to a temporary fix for a much bigger problem. Cantor Fitzgerald, KeyBanc and Piper Sandler have all discontinued coverage of the stock in recent months, signaling their lack of confidence in the company’s future.
Gautam Tambay, co-founder and CEO of online learning startup Springboard, told CNBC that it’s sad to see a pioneer in the space struggle.
“There’s a big part of me that would like to see them work through these challenges and get to the other side and be able to serve the mission that they started the company to serve, which is ultimately serve their students,” Tambay said.
Far removed from its growth days, 2U is just trying to survive.
On this week’s earnings call, Lalljie said the company is “embarking on a 12-quarter journey” to reset, which involves cutting expenses and working with lenders on its debt payments.
“We need to shrink to grow,” Lalljie said, “so that we can support the balance sheet that we have, so that we can be in a position to negotiate and extend the maturities — the upcoming maturities that we have and to ensure that we have a financially resilient company going forward.”
TikTok’s grip on the short-form video market is tightening, and the world’s biggest tech platforms are racing to catch up.
Since launching globally in 2016, ByteDance-owned TikTok has amassed over 1.12 billion monthly active users worldwide, according to Backlinko. American users spend an average of 108 minutes per day on the app, according to Apptoptia.
TikTok’s success has reshaped the social media landscape, forcing competitors like Meta and Google to pivot their strategies around short-form video. But so far, experts say that none have matched TikTok’s algorithmic precision.
“It is the center of the internet for young people,” said Jasmine Enberg, vice president and principal analyst at Emarketer. “It’s where they go for entertainment, news, trends, even shopping. TikTok sets the tone for everyone else.”
Platforms like Meta‘s Instagram Reels and Google’s YouTube Shorts have expanded aggressively, launching new features, creator tools and even considering separate apps just to compete. Microsoft-owned LinkedIn, traditionally a professional networking site, is the latest to experiment with TikTok-style feeds. But with TikTok continuing to evolve, adding features like e-commerce integrations and longer videos, the question remains whether rivals can keep up.
“I’m scrolling every single day. I doom scroll all the time,” said TikTok content creator Alyssa McKay.
But there may a dark side to this growth.
As short-form content consumption soars, experts warn about shrinking attention spans and rising mental-health concerns, particularly among younger users. Researchers like Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, point to disrupted sleep patterns and increased anxiety levels tied to endless scrolling habits.
“Infinite scrolling and short-form video are designed to capture your attention in short bursts,” Dr. Poncin said. “In the past, entertainment was about taking you on a journey through a show or story. Now, it’s about locking you in for just a few seconds, just enough to feed you the next thing the algorithm knows you’ll like.”
Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space for advertisers. Creators, too, are feeling the squeeze.
“It’s never been easier to go viral,” said Enberg. “But it’s never been harder to turn that virality into a sustainable business.”
Last year, TikTok generated an estimated $23.6 billion in ad revenues, according to Oberlo, but even with this growth, many creators still make just a few dollars per million views. YouTube Shorts pays roughly four cents per 1,000 views, which is less than its long-form counterpart. Meanwhile, Instagram has leaned into brand partnerships and emerging tools like “Trial Reels,” which allow creators to experiment with content by initially sharing videos only with non-followers, giving them a low-risk way to test new formats or ideas before deciding whether to share with their full audience. But Meta told CNBC that monetizing Reels remains a work in progress.
While lawmakers scrutinize TikTok’s Chinese ownership and explore potential bans, competitors see a window of opportunity. Meta and YouTube are poised to capture up to 50% of reallocated ad dollars if TikTok faces restrictions in the U.S., according to eMarketer.
Watch the video to understand how TikTok’s rise sparked a short form video race.
The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)
Nurphoto | Nurphoto | Getty Images
Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.
The funding would value the company at over $120 billion, according to the report.
Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.
The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.
Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.
The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.
“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”
Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.
David Paul Morris | Bloomberg | Getty Images
Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.
“GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”
The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.
Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.
Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.
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Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.
During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.
Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.
Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.
Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.
“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.