Scout Motors breaks ground on US facility where it will build its all-electric off-road trucks
Born again truck brand Scout Motors hit a significant milestone this morning, breaking ground in Blythewood, South Carolina, the site of its future US hub for electric truck production. We’re still a ways away from the public debut of Scout’s flagship model. Still, there’s a lot to be excited about, and the brand’s heritage is already garnering a loyal fanbase in full support of its all-electric transition.
Born again brand Scout Motors stems from a classic nameplate of off-road vehicles from the ’60s and ’70s built by International Harvester. While only about 530,000 Scout trucks were built during its 20-year production run, the early Jeep competitor… harvested a relatively small but passionate fanbase.
Today, it’s not difficult to find someone whose grandfather drove a Scout II or grew up seeing one around town – creating an impressive level of heritage and nostalgia for such a scarce fleet. Volkswagen Group is looking to capitalize off that heritage and revive the namesake for the modern, all-electric age.
In 2022, the Group confirmed it would revive the brand as an entirely electric marque that still delivers the rugged, off-road performance the original Scouts are still celebrated for. Following a recent partnership with Magna – no strangers to impressive electric performance on tough terrain, it’s clear that Scout Motors means business.
While we’ve only seen teaser renderings of Scout’s first two EV models in development, we know they will be built in the US. In March 2023, Scout and the Governor of South Carolina announced the Palmetto State would become the new home to the budding VW Group brand.
Scout has since expanded its US footprint in Novi, Michigan, where its electric trucks are currently being designed and developed, while a new Innovation Center is erected nearby. This morning, Scout officially broke ground on its South Carolina production facility ahead of an EV debut this year.
Build of Scout EV truck facilities now underway
Large trucks hummed in the background, leveling Blythewood, South Carolina’s iron-rich soil, as a crowd of local and state officials, media, and classic Scout enthusiasts gathered for the EV-centric automotive brand’s groundbreaking ceremony earlier today.
No shiny shovels, no hard hats, and no ceremonial digging – just a coming together of individuals from the automotive industry and South Carolina residents to join in the excitement for the opportunities the new facilities will provide.
As detailed above, Scout trucks are classic vehicles with a legacy, but the name, although noteworthy, was only its own brand once Volkswagen Group stepped in. Still, the legacy and constancy of the vehicles that led to today’s latest chapter are a massive part of Scout Motor’s company ethos.
For example, the land in Blythewood acquired by Scout was previously owned by the Swygert family, who lived there from 1961 to 2013. The red house that still sits on the property (seen above) was built by David Swygert, and the Scout team intends to keep it there.
The original Scout trucks from International Harvester were built in Fort Wayne, Indiana. So to pay homage to its roots in off-road builds, Scout Motors organized a cross-country rally of owners of the classic vehicles to transport a brick from the original plant to South Carolina to be part of the upcoming construction, with plenty of stops through mud, water, and rocky terrain along the way.
When construction is complete and at total efficiency, Scout expects the new facility to produce 200,000+ electric trucks per year – operating 40 EV jobs per hour. Being an all-electric brand, Scout’s Chief Production Officer, Dr. Jan Spies, says the company will rely on green energy alternatives to reach carbon neutrality while reducing key inhibitors such as energy and water usage.
Scout will debut two bespoke EVs this summer
Following the groundbreaking ceremony, the media got to sit down with Scout Motors President and CEO Scott Keogh to discuss the future of the young all-electric brand. From the get-go, Keogh expressed the advantage Scout Motors has as a clean slate that already has momentum in heritage, backed by the purchasing and production expertise of Volkswagen Group.
That said, Scout intends to do its own thing when it comes to EV development and design. Dr. Spies told us that the platform technology Scout’s first two trucks will sit atop is “not a twin, daughter, or brother” to any of the platforms currently used in the larger VW Group.
Spies said this bespoke platform gives Scout an advantage in terms of development speed and offers a beautiful opportunity to deliver a unique car for its environment. Keogh shared similar intentions when speaking to the young brand’s potential in the US market:
That’s what Scout does. It gives you a brand with credibility, it gives you the name with the character, and it allows us to plunge into the two biggest profit pools in America (pickups and SUVs). That’s the strategic intent, and that’s exactly what we’re executing.
I think the smart thing, though, is to structure the company with a clean slate as a startup, so you’re not inheriting the legacy challenges. A company which the (Volkswagen) Group is, of 660,000 employees is going to have a whole different series of systems and processes than a startup that right now has 350 employees. So I think that was the genius of this thing. It’s allowing us to execute at a good pace and good speed as opposed to always following the prescribed path.
Keogh sees Scout’s electric trucks as something other than a brand for one particular audience. We’ve been assured they’re badass and “robust,” designed to tackle the elements and stay true to the legacy of trucks that inspired it. The CEO imagines Scout’s image to become something similar to Levi’s as a “cool, iconic American brand.” They can be worn out to a nice sushi dinner in Malibu and on the dirt paths of a construction site.
That being said, if you think the Volkswagen Group sub-brand is just reviving a popular name from the ’70s, polishing it up, and electrifying it for consumers to get groceries in, that’s not the goal. Keogh elaborated:
In terms of our competitors, I think in my mind we want to make what we would call sort of a tribe community type of vehicle. Not a mainstream ‘just another SUV.’ Who has done a great job of this to give credit? I think certainly Bronco has done a good job of this, I think at the higher-end Defender has done a fantastic job of this; Wrangler obviously has its thing. So, the part will have a point of view but it’s definitely going to be more in the camp of ‘we’re not building something to navigate the strip malls of America,’ were building something like, ‘navigate America.’ So I think it’s going to be a community, cool oriented car.
Keogh relayed that the final design of its first two trucks is super close, with the engineering of the EVs not far behind. The young automaker intends to unveil both models this summer but told us production will require some cadence while the plant continues to scale. Which model will be built first has yet to be determined… or at least made public.
Scout will acquire battery cells from an outside supplier but intends to assemble its own modules in-house at the South Carolina facility. The company is still determining the most effective sales strategy for Scout Brand trucks and continues to explore all options.
We will learn more as the official debut of Scout’s first two electric trucks approaches in Q3. Stay tuned. Want to see more? Here’s Scout’s animated rendering of the incoming US facility:
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Environment
White House crypto czar David Sacks says stablecoin bill will unlock ‘trillions’ for U.S. Treasury
U.S. President Donald Trump sits next to Crypto czar David Sacks at the White House Crypto Summit at the White House in Washington, D.C., U.S., March 7, 2025.
Evelyn Hockstein | Reuters
President Donald Trump‘s top crypto and AI advisor David Sacks said Wednesday that the administration expects the stablecoin legislation moving through the Senate to pass with “significant bipartisan support,” and claimed it could unlock demand for U.S. Treasuries.
“We already have over $200 billion in stablecoins — it’s just unregulated,” Sacks told CNBC’s “Closing Bell Overtime.” “If we provide the legal clarity and legal framework for this, I think we could create trillions of dollars of demand for our Treasuries practically overnight, very quickly.”
The GENIUS Act — a bill to regulate stablecoins — cleared a key procedural vote in the Senate. With 15 Democrats voting for the bill to pass the cloture threshold this week, the proponents have the votes necessary to avoid a filibuster.
“We have every expectation now that it’s going to pass,” added Sacks, though he didn’t answer a question about concerns from Democrats that there aren’t sufficient safeguards in place to keep the president and his family from profiting from legislation.
Democrats previously rejected the GENIUS Act in part on concern that President Trump’s personal cryptocurrency ventures, including his own meme coin and a stablecoin from his family’s crypto business, created an unprecedented conflict of interest.
Unlike digital assets such as bitcoin, which can trade wildly, stablecoins are a subset of cryptocurrencies whose value is tied to that of a real-world asset, like the U.S. dollar. Bitcoin hit a new record on Wednesday, nearing $110,000.
Tether, which is banked by Cantor Fitzgerald in the U.S., controls more than 60% of the stablecoin market. Deutsche Bank found that stablecoin transactions hit $28 trillion last year, surpassing that of Mastercard and Visa, combined.
Sacks, who has emerged as a powerful policy voice inside Trump’s inner circle, framed the GENIUS Act not just as a crypto breakthrough but as a national economic strategy.
“Stablecoins offer a new, more efficient, cheaper, smoother payment system — new payment rails for the U.S. economy,” he said. “It also extends the dominance of the dollar online.”
The White House has aggressively backed the effort, even as concerns mount over the president’s potential conflicts.
While Sacks sold $200 million in crypto-related holdings before taking his White House job according to a disclosure filing, Trump and his family have been leaning into building a crypto empire.
The Trumps are financial backers of World Liberty Financial, which just launched its own stablecoin — USD1 — backed by Treasuries and dollar deposits.
Abu Dhabi’s MGX investment fund recently pledged $2 billion in USD1 to Binance, the world’s largest digital assets exchange. It’s the company’s largest-ever investment made in crypto.
Still, the path to passage isn’t entirely smooth. Senator Josh Hawley, R-Mo., added a controversial rider to the bill that would cap credit card late fees — what’s seen as a poison pill that could alienate banking allies and stall final approval.
WATCH: Trump’s growing crypto empire raising conflict of interest concerns
The Trump administration wants to pull the plug on ENERGY STAR, the federal program behind those familiar blue labels on energy-efficient appliances, homes, and buildings. Launched in 1992, ENERGY STAR has saved Americans more than $500 billion in energy costs while slashing greenhouse gas emissions.
To dig into what this means for everyday Americans, we spoke with Rebecca Foster, CEO of clean energy nonprofit Vermont Energy Investment Corporation (VEIC), which has spent decades working to make homes, schools, and businesses more energy efficient.
Electrek: What is the ENERGY STAR program, and what are the benefits for consumers?
Rebecca Foster: It’s simple: ENERGY STAR helps customers and businesses save energy and reduce costs. The program does this by clearly labeling which products are energy-efficient options. It’s a certification of confidence – it does not dictate efficiency standards. The program was created in 1992 by President George H.W. Bush and has enjoyed decades of bipartisan support.
The brand has become the backbone of energy efficiency across the country. ENERGY STAR is a recognized and reliable mark of efficient appliances and electronics that lower costs and improve indoor air quality. The ENERGY STAR label has also expanded to include efficiency standards for weatherizing homes and certifying when new buildings are constructed to high efficiency standards. Utilities benefit from ENERGY STAR, too – with more efficient appliances and systems plugged in, they are better able to manage the grid and decrease costs for customers.
The main benefit to consumers is significant savings through energy efficiency. A typical home can save around $450 a year on their energy bills by choosing ENERGY STAR-certified products, according to a Lawrence Berkeley National Laboratory estimate. Lower-income households spend a greater proportion of their budget on energy, so losing that savings will be felt especially hard by these families. Energy efficiency programs that VEIC administers, including Efficiency Vermont, Efficiency Smart, and the DC Sustainable Energy Utility, have incorporated ENERGY STAR certifications into their rebates and educational materials for decades. The ENERGY STAR certification is an easy way to let people know which products are eligible for rebates and encourage folks to choose the more efficient option by making it more affordable with incentives. Combined, these programs have delivered more than $694 million in customer incentives since 2000, resulting in over $5.6 billion in lifetime customer savings.
Evaluations of the ENERGY STAR program show it saves US households about $40 billion a year nationwide – and has delivered about $500 billion in savings since it began. All for a program that costs the government just $30 million annually. According to the Consortium for Energy Efficiency‘s 2022 survey, where I worked for over a decade prior to joining VEIC, nearly 90% of US households report recognizing the ENERGY STAR label and almost half (45%) report knowingly purchasing an ENERGY STAR-certified product or home within the last 12 months.
Electrek: How would ending the ENERGY STAR program hurt consumers at a national and regional level?
Rebecca Foster: Efficiency labels and education from ENERGY STAR leads to more affordable energy bills for customers. Ending the program means less clarity and guidance for how to choose the more efficient option, which means higher costs month after month. Households are increasingly opting for more efficient, all-electric clean technologies like cold climate heat pumps for heating/cooling and EVs for their transportation needs. That means efficiency will become even more important for households to maintain lower electricity use. So, losing ENERGY STAR now will really cost Americans more in the short and long term.
Regionally and on a local level, getting rid of ENERGY STAR could disrupt energy efficiency programs run by states, utilities, and third-party administrators that rely on the ENERGY STAR label for rebates. It could also hurt manufacturers, distributors, and contractors who have built their businesses around providing and installing more efficient equipment. Existing lists of qualified products will quickly become out of date as new models and new technology enter the market. We could see programs in different states or run by different entities come up with confusing or competing standards for their rebates, making it more difficult for people to save energy.
All of these impacts hurt consumers, especially at a time when families and businesses are already struggling to keep up with rising costs.
Electrek: What sort of impact would ending this program have on the grid?
Rebecca Foster: A stable electric grid is more important than ever as we see growing electricity demand due to data centers and AI and an increasing reliance on electricity to meet more of our daily needs. ENERGY STAR has been the backbone of energy efficiency across the country for decades, and it’s delivered the more efficient lighting, appliances, and heating systems that are in use today in countless homes. Efficiency is a major reason why US electricity demand has been flat for the last two decades, according to the EIA.
As we see the electrification of our transportation and heating sectors, we’re also going to see unprecedented growth in electricity demand – an 11% increase in New England alone over the next decade, according to ISO New England. That’s part of a 50% increase in demand nationally by 2050, according to the National Electrical Manufacturers Association.
Losing ENERGY STAR would slow down and complicate management of the grid because efficiency contributes to a stable and optimized grid. It also helps avoid the costly expansion of transmission projects by reducing demand without asking customers to make large behavioral changes.
A more efficient grid can also avoid investing in new fossil fuel power generation, like natural gas power plants, helping meet state and regional goals for clean energy and emissions reductions. ENERGY STAR is a great tool for realizing an efficient, electrified future. Ending the program will put a greater burden on grid operators and utilities by taking away one of the most effective tools in the toolbox for addressing rising energy demand: customer participation.
Rebecca Foster is VEIC’s CEO. Heading up the executive leadership team, Rebecca guides the nonprofit’s strategic planning, business development, and performance across its contracts nationwide. With nearly 25 years of experience in the clean energy industry, Rebecca is a seasoned leader dedicated to the organization’s mission of generating the energy solutions the world needs.
VEIC is a national clean energy nonprofit that delivers high-impact energy solutions focused on equity and innovation. Since 1986, VEIC has been recognized as a leader in decarbonization strategies, working with governments, utilities, foundations, and businesses to reduce GHG emissions and create a sustainable energy system that benefits everyone.
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GM’s luxury brand now has a full lineup of EVs, and it’s already starting to pay off. Cadillac’s EVs are quickly catching on with nearly 80% of buyers new to the brand, many of them Tesla drivers.
Cadillac’s new EVs are winning over Tesla drivers
Cadillac is coming off its strongest quarters since 2008 after retail sales surged 21% in the first three months of the year.
After launching the new Optiq, Vistiq, and Escalade IQ, Cadillac now offers a full lineup of luxury electric SUVs. According to Brad Granz, Cadillac’s global marketing director, its new EVs are attracting buyers from other brands, including Tesla.
During a recent event to showcase the three-row Vistiq, Granz told CNBC that nearly 80%, or 8 out of every 10 Cadillac EV buyers, are new to the brand.
“We see the opportunity to increase the conquest rate for Tesla, absolutely,” Cadillac’s global marketing chief added.
About 25% of Cadillac Lyriq buyers are former Tesla drivers, up from 10 to 15% previously. Cadillac expects to gain a bigger share of the luxury EV market with three new EVs rolling out across all SUV segments.
The bestselling luxury EV brand
Meanwhile, Tesla has seen sales slow over the past few months amid backlash over CEO Elon Musk’s political rants and support for President Donald Trump.
According to the most recent S&P Global Mobility data (via Automotive News), Tesla remained the top-selling EV brand in March with over 51,000 registrations, up 1.1% from March following two months of lower numbers. Cadillac, on the other hand, placed eighth after EV registrations climbed 86%.
Cadillac’s EV lineup this year includes the midsize Lyriq, the entry-level Optiq, the three-row Vistiq, and the larger Escalade IQ.
The 2026 Cadillac Optiq, which is about the same size as the Tesla Model Y, starts at $54,390 and has a range of up to 302 miles.
Dubbed the “mini Escalade,” the Vistiq is Cadillac’s new three-row luxury electric SUV, starting at $78,790. Meanwhile, the massive Escalade IQ starts at about $130,000. Later this year, it will add the ultra-luxury Celestiq, priced at around $340,000.
According to Edmunds.com (via CNBC), shoppers who look at a new Cadillac EV rarely look at a Tesla vehicle at the same time (cross-shop). In other words, those choosing an electric Cadillac are not even considering a Tesla.
The top cross-shopped vehicles for Cadillac’s Lyriq include the Optiq, Acura ZDX, Ford Mustang Mach-E, BMW iX, Kia EV9, and Chevy’s Blazer and Equinox EVs.
Cadillac’s goal is to be the bestselling luxury EV brand this year, but that doesn’t include Tesla. “We’re really poised for success. We’re going to take this portfolio, now that Vistiq is rounding out the SUV portfolio, and become the No. 1, tier-one EV luxury brand,” Franz said.
With new EVs arriving, will Cadillac see even more Tesla drivers trade in? Comment below and let us know your thoughts.
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