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Influencer boxing is taking the sport by storm – but it’s also creating serious safety concerns.

It consists of popular YouTubers and internet personalities fighting each other in the boxing ring.

But thanks to their cult following, some of them – like Jake Paul, Logan Paul and KSI – have become the most recognisable names in the sport today, and some of their payouts are said to be into the millions.

One of the biggest combat sports pay-per-view fights in 2023 came from an influencer boxing event held in Manchester, Sky News has learned.

The event, named the Prime Card, was dubbed the 'Super Bowl of Influencer Boxing'. Pic: Misfits Boxing
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The event, named the Prime Card, was dubbed the ‘Super Bowl of Influencer Boxing’. Pic: Misfits Boxing

The show reportedly had over a million sales and was put together by the world’s most popular promotion company, Misfits Boxing.

Their first event in August 2022 drew nearly two million viewers on the DAZN Boxing streaming network, with 90% of them being new subscribers.

Kalle Sauerland, president of Misfits Boxing, as well as an established promoter in traditional boxing, sees influencer boxing as “the ultimate version of changing the sport for the better”.

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‘Kids love that online beef’

Influencer boxing thrives on gimmicky characters with razzmatazz and zing – and its supporters say it offers a type of entertainment that traditional boxing doesn’t.

Scenes such as those seen at a press conference last year – with tables, mics, bottles and cake being thrown into the air by John Fury, Logan Paul and Dillon Danis – can go viral, resulting in millions of clicks for companies like Misfits Boxing.

Some influencers are commonly restrained by security to avoid clashes before the fight. Pic: Misfits Boxing
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Some influencers are commonly restrained by security to avoid clashes before the fight. Pic: Misfits Boxing

Mr Sauerland said: “It’s a different type of entertainment. You’re not watching it because you’re going to see a jab like Muhammed Ali’s. You’re not going to see the feet of Muhammed Ali either. But you are going to get great entertainment.

“You’ve got storylines, you’ve got what the kids love that online beef, and I think that’s the secret of the success.”

The fairly new phenomenon rose from humble beginnings in 2018 with all fights taking place under amateur regulation – the event required every fighter to wear headguards and 16oz gloves.

The first influencer boxing event saw YouTubers KSI and Joe Weller fight for charity. Pic: KSI / YouTube
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The first influencer boxing event saw YouTubers KSI and Joe Weller fight for charity. Pic: KSI / YouTube

However, as interest has grown, the scene has evolved from its original form and matched the professional game with the removal of head guards and the adoption of 10oz gloves. These changes were first introduced in 2019 and have since been in place.

The transition to professional rules has also been a contributing factor to more stoppages and knockout victories, which are a celebrated part of the sport and often used for publicity.

Knockout victories are common in the influencer scene. Pic: Misfits Boxing
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Knockout victories are common in the influencer scene. Pic: Misfits Boxing

For a dangerous sport with the basic intent to produce bodily harm by specifically targeting the head, it raises questions on whether it’s even a space for novices to dabble in.

While it’s not legally required for companies to hire governing bodies to sanction their professional boxing events, given the number of health and safety protocols needed, it is advised to.

‘Somebody will die’

The British Boxing Board of Control, the only government-recognised authority for professional boxing in the UK, has been seeking to separate itself from the influencer boxing scene, since its inception.

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Concerns over the rise of influencer boxing

Robert Smith, the board’s general secretary, told Sky News: “I am concerned. I don’t agree with influencer boxing, and the main reason being is some of the standards you see are very, very poor.

“And therefore, I’m fairly confident that a lot of people who take part in that, if they applied for a license with us, would not get one.”

He added: “Boxing is dangerous. Somebody can, will possibly die in the future. And obviously the trouble with that then is it’s not just influencer boxing, it’s boxing.”

Mr Smith's BBBofC are renowned for their stringent regulations.
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Robert Smith, of the British Boxing Board of Control, says some standards ‘are very, very poor’

Just earlier this month, professional boxer Kazuki Anaguchi, 23, died from a brain injury that he sustained from his last fight in December 2023.

There haven’t been any serious injuries in influencer boxing thus far, however, on several occasions, influencers have violated the rules of boxing – in the form of illegal knockouts and failed drug tests.

Those actions have led to disqualifications and suspensions by the Professional Boxing Association (PBA), which has been in charge of regulating most influencer bouts.

Reality TV star Chase DeMoor received a suspension for continuing to punch his opponent after a knockout. Pic DAZN
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Reality TV star Chase DeMoor received a suspension for continuing to punch his opponent after a knockout. Pic DAZN

Last year, the PBA withdrew from working with promotion company Kingpyn Boxing, due to safety concerns.

Sky News approached Kingpyn Boxing for comment, but it did not respond.

Last month, the PBA also parted ways with Misfits Boxing, though confirming that it has “always held high standards when it comes to boxer safety”.

Misfits Boxing has told Sky News it recognises the concerns and takes boxer safety “to the highest possible professional standard”.

‘It’s a disaster waiting to happen’

Former European champion Spencer Oliver almost lost his life in the ring after a right hook gave him a life-threatening blood clot in the brain and ended his fighting career.

Mr Oliver was put into an induced coma for two weeks and made a full recovery.
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Former boxer Spencer Oliver was put into an induced coma for two weeks after suffering a blood clot

He also helped to organise the very first influencer boxing event in 2018, but the current state of what he started makes him feel “guilty” and fear that “someone is going to get injured in the ring like I did back in 1998”.

Mr Oliver told Sky News: “With the influencer boxing and where it’s heading now, you’ve got guys and girls coming out with no experience at all, they’re not conditioned at all, they’re going in there, and some of them are too one-sided, way way too one-sided.

“It’s a disaster waiting to happen.”

He added: “My message to the promoters that are involved in these matchups is make sure you get the matchmaking right because, at what cost? And it’s on your head if you don’t.

“It will leave a stain on boxing; God forbid something happens to one of them.”

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Teenager guilty of murder of schoolboy Harvey Willgoose during lunch break

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Teenager guilty of murder of schoolboy Harvey Willgoose during lunch break

A 15-year-old boy has been found guilty of the murder of Sheffield schoolboy Harvey Willgoose.

Harvey, also 15, was killed by a fellow student outside their school cafeteria in February this year.

His parents, Mark and Caroline Willgoose, have told Sky News that school knife crime is “a way of life for kids”.

The defendant, who cannot be named for legal reasons, had brought a 13cm hunting knife with him into All Saints Catholic High School, Sheffield, stabbing Harvey twice in the chest just a few minutes into the lunch break.

The boy had previously admitted manslaughter but denied murder. He was found guilty by a jury on Friday.

Harvey and his father
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Harvey and his father

His defence told the court the defendant had “lost control”, stabbing Harvey after years of bullying and “an intense period of fear at school”.

Moments after stabbing Harvey, he told teachers, “you know I can’t control it” and “I’m not right in the head”.

Giving evidence, the boy told the court he had no recollection of the moment he killed Harvey, something the prosecution said was “a lie”.

They told the jury the schoolboy “wanted to show he was hard” and had become “obsessed” with weapons in the lead up to Harvey’s death, with photographs of him posing with knives found on his phone.

Chris Hartley, of the Crown Prosecution Service, expressed the organisation’s “huge sympathies” for Harvey’s family and friends.

“The CPS and South Yorkshire Police were able to prove that the defendant did not lose self-control but intended to deliberately attack 15-year-old Harvey,” he said in a statement after the verdict.

“We remind teenagers that there can be horrendous and serious consequences of carrying knives. It has been proven that if you carry these weapons, you are more likely to use them or be a victim of knife crime. You are putting yourself, other people and your future at risk. Please stop carrying knives and stop putting lives in danger.”

Harvey Willgoose and his mother
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Harvey Willgoose and his mother

Speaking to Sky News ahead of today’s verdict, Harvey’s mother, Caroline Willgoose, said she felt she had “led [her son] into the lion’s den”.

She said Harvey was a “school avoider” who had “anxiety” about going to school.

“We badgered Harvey into going to school but I don’t think people realise that there is a problem in all schools with knives,” says Mrs Willgoose.

“It’s a way of life now for kids, and it needs to stop.”

During the trial, it was revealed that the defendant had had previous violent outbursts at school, and, a few months before Harvey was stabbed, the school had called the police when the defendant’s mother contacted them to say she had found a weapon in her son’s bag at home.

Harvey’s parents told Sky News’ Katerina Vittozzi they feel that the school did not take previous knife-related incidents “seriously enough” and felt “100%” the outcome might have been different if they had.

The head of St Clare Catholic Multi Academy Trust – a group of schools including All Saints – also told Sky News Harvey’s death “was an unimaginable tragedy for all”.

Steve Davies said: “We think especially of Harvey’s family, loved ones and friends today. We cannot begin to imagine the immeasurable impact the loss of Harvey has had on them.

“Harvey was a much-loved, positive and outgoing pupil whose memory will be cherished by all who knew him. As a community, we have been devastated by his death, and we continue to think of him every day.”

He added: “Harvey’s death was an unimaginable tragedy for all, and one that understandably gives rise to a number of questions from his family and others.

“Now that the trial has finished, a number of investigations aimed at addressing and answering these questions will be able to proceed.

“We will engage fully and openly with them to help ensure every angle is considered and no key questions are left unresolved.”

Describing her son as “a character” who “never stopped smiling, never stopped singing”, Mrs Willgoose said she was now campaigning for “all schools and colleges” to use knife arches.

“I want people to go into schools and talk about the devastation of what knife crime does.”

In an emotional interview with Sky News’ Katerina Vittozzi, Mrs Willgoose said she felt her son was “put here for a reason” and “I can’t let go until I put things right for him”.

“There’s no winners when it comes to knife crime,” she said.

The defendant “has ruined his life, his parent have got an empty bed”, she added. “He’s got to live with this for the rest of his life.”

Harvey’s father, Mark Willgoose, said that his son had had “a short life, but a good life”.

“He crammed everything in, and you’ve just got to try and see the positives in that,” Mr Willgoose added.

“Whatever happens in court, it’ll never be justice. It’ll never be enough.

“I think we’ve just got to make sure Harvey’s death is not going to be in vain, and if whatever we do saves one life, then it’s been worth us doing it.”

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Why Rachel Reeves may want to rethink one of her pivotal policies

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Why Rachel Reeves may want to rethink one of her pivotal policies

What do we do about the non-doms? 

It’s a question more than a handful of people have been asking themselves at the Treasury lately.

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It had seemed simple enough. In her first budget as chancellor, Rachel Reeves promised a crackdown on the non-dom regime, which for the past 200 years has allowed residents to declare they are permanently domiciled in another country for tax purposes.

Under the scheme, non-doms, some of the richest people in the country, were not taxed on their foreign incomes.

Then that all changed.

Standing at the despatch box in October last year, the chancellor said: “I have always said that if you make Britain your home, you should pay your tax here. So today, I can confirm we will abolish the non-dom tax regime and remove the outdated concept of domicile from the tax system from April 2025.”

The hope was that the move would raise £3.8bn for the public purse. However, there are signs that the non-doms are leaving in such great numbers that the policy could end up costing the UK investment, jobs and, of course, the tax that the non-doms already pay on their UK earnings.

If the numbers don’t add up, this tax-raising policy could morph into an act of self-harm.

Rachel Reeves has plenty to ponder ahead of her next budget. File pic: Reuters
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Rachel Reeves has plenty to ponder ahead of her next budget. File pic: Reuters

With the budget already under strain, a poor calculation would be costly financially. The alternative, a U-turn, could be expensive for other reasons, eroding faith in a chancellor who has already been on a turbulent ride.

So, how worried should she be?

The data on the number of non-doms in the country is published with a considerable lag. So, it will be a while before we know the full impact of this policy.

However, there is much uncertainty about how this group will behave.

While the Office for Budget Responsibility forecast that the policy could generate £3.8bn for the government over the next five years, assuming between 12 and 25% of them leave, it admitted it lacked confidence in those numbers.

Worryingly for ministers, there are signs, especially in London, that the exodus could be greater.

Property sales

Analysis from the property company LonRes, shows there were 35.8% fewer transactions in May for properties in London’s most exclusive postcodes compared with a year earlier and 33.5% fewer than the pre-pandemic average.

Estate agents blame falling demand from non-dom buyers.

This comes as no surprise to Magda Wierzycka, a South African billionaire businesswoman, who runs an investment fund in London. She herself is threatening to leave the UK unless the government waters down its plans.

Magda Wierzycka, from Narwan nondom VT
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Magda Wierzycka, from Narwan nondom VT

“Non-doms are leaving, as we speak, and the problem with numbers is that the consequences will only become known in the next 12 to 18 months,” she said.

“But I have absolutely no doubt, based on people I know who have already left, that the consequences would be quite significant.

“It’s not just about the people who are leaving that everyone is focusing on. It’s also about the people who are not coming, people who would have come, set up businesses, created jobs, they’re not coming. They take one look at what has happened here, and they’re not coming.”

Lack of options for non-doms

But where will they go? Britain was unusual in offering such an attractive regime. Bar a few notable exceptions, such as Italy, most countries run residency-based tax systems, meaning people pay tax to the country in which they live.

This approach meant many non-doms escaped paying tax on their foreign income altogether because they didn’t live in those countries where they earned their foreign income.

In any case, widespread double taxation treaties mean people are generally not taxed twice, although they may have to pay the difference.

In one important sense, Magda is right. It could take a while before the consequences are fully known. There are few firm data points for us to draw conclusions from right now, but the past could be illustrative.

Read more on Sky News:
Reeves warned over tax rises
What is a wealth tax?

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Are taxes going to rise?

The non-dom regime has been through repeated reform. George Osborne changed the system back in 2017 to limit it to just 15 years. Then Jeremy Hunt announced the Tories would abolish the regime altogether in one of his final budgets.

Following the 2017 reforms there was an initial shock, but the numbers stabilised, falling just 5% after a few years. The data suggests there was an initial exodus of people who were probably considering leaving anyway, but those who remained – and then arrived – were intent on staying in the UK.

So, should the government look through the numbers and hold its nerve? Not necessarily.

Have Labour crossed a red line?

Stuart Adam, a senior economist at the Institute for Fiscal Studies, said the response could be far greater this time because of some key changes under Labour.

The government will no longer allow non-doms to protect money held in trusts, so 40% inheritance tax will be due on their estates. For many, that is a red line.

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‘Rachel Reeves would hate what you just said’

Mr Adam said: “The 2017 reform deliberately built in what you might call a loophole, a way to avoid paying a lot more tax through the use of existing offshore trusts. That was a route deliberately left open to enable many people to avoid the tax.

“So it’s not then surprising that they didn’t up sticks and leave. Part of the reform that was announced last year was actually not having that kind of gap in the system to enable people to avoid the tax using trusts, and therefore you might expect to see a bigger response to the kind of reforms we’ve seen announced now, but it also means we don’t have very much idea about how big a response to expect.”

With the public finances under considerable pressure, that will offer little comfort to a chancellor who is operating on the finest of margins.

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Homelessness minister Rushanara Ali resigns after ‘extortionate’ rent hike claims

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Homelessness minister Rushanara Ali resigns after 'extortionate' rent hike claims

Homelessness minister Rushanara Ali has resigned after reportedly hiking the rent on a property she owns by hundreds of pounds – something described by one of her tenants as “extortion”.

That was just weeks after the previous tenants’ contract ended, The i Paper said.

Four tenants who rented a house in east London from Ms Ali were sent an email last November saying their lease would not be renewed, and which also gave them four months’ notice to leave, the newspaper reported.

The property was then re-listed with a £700 rent increase within weeks, the publication added.

In a letter to the prime minister, Ms Ali said that remaining in her role would be a “distraction from the ambitious work of this government”.

She added: “Further to recent reporting, I wanted to make it clear that at all times I have followed all relevant legal requirements.

“I believe I took my responsibilities and duties seriously, and the facts demonstrate this.”

Laura Jackson, one of Ms Ali’s former tenants, said she and three others collectively paid £3,300 in rent.

Weeks after she and her fellow tenants had left, the self-employed restaurant owner said she saw the house re-listed with a rent of around £4,000.

“It’s an absolute joke,” she said. “Trying to get that much money from renters is extortion.”

Sir Keir Starmer said Ms Ali's work in government would leave a 'lasting legacy'. Pic: PA
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Sir Keir Starmer said Ms Ali’s work in government would leave a ‘lasting legacy’. Pic: PA

Ms Ali’s house, rented on a fixed-term contract, was put up for sale while the tenants were living there, and was only relisted as a rental because it had not sold, according to The i Paper.

The government’s Renters’ Rights Bill includes measures to ban landlords who end a tenancy to sell a property from re-listing it for six months.

The Bill, which is nearing its end stages of scrutiny in Parliament, will also abolish fixed-term tenancies and ensure landlords give four months’ notice if they want to sell their property.

Something Sir Keir’s increasingly unpopular government could have done without


Jon Craig - Chief political correspondent

Jon Craig

Chief political correspondent

@joncraig

Rushanara Ali’s swift and humiliating demise is a classic example of paying the price for the politician’s crime of “Do as I say, not as I do”.

She was Labour’s minister for homelessness, for goodness’ sake, yet she ejected tenants from her near-£1m town house then hiked the rent.

A more egregious case of ministerial double standards it would be difficult to imagine. She had to go and was no doubt told by 10 Downing Street to go quickly.

MP for the East End constituency of Bethnal Green and Stepney, Ms Ali was the very model of a modern Labour minister: a degree in PPE from Oxford University.

In her resignation letter to Sir Keir Starmer, she said she is quitting “with a heavy heart”. Really? She presumably didn’t have a heavy heart when she ejected her four tenants.

She’d previously spoken out against “private renters being exploited” and said the government would “empower people to challenge unreasonable rent increases”.

She was charging her four former tenants £3,300 a month. Yet after they moved out, she charged her new tenants £4,000, a rent increase of more than 20%.

In an area represented by the left-wing firebrand George Galloway from 2005 to 2010, Ms Ali had a majority of under 1,700 at the election last year.

Ominously for Labour, an independent candidate was second and the Greens third. No doubt Jeremy Corbyn’s new party will also stand next time.

In her resignation letter to the PM, Ms Ali said continuing in her ministerial role would be a distraction. Too right.

A distraction Sir Keir and his increasingly unpopular government could have done without.

Responding to her resignation, shadow housing secretary Sir James Cleverly said: “I said that her actions were total hypocrisy and that she should go if the accusations were shown to be true.”

A Liberal Democrat spokesperson said: “Rushanara Ali fundamentally misunderstood her role. Her job was to tackle homelessness, not to increase it.”

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Previously, a spokesperson for Ms Ali said the tenants “stayed for the entirety of their fixed term contract, and were informed they could stay beyond the expiration of the fixed term, while the property remained on the market, but this was not taken up, and they decided to leave the property”.

The prime minister thanked Ms Ali for her “diligent work” and for helping to “deliver this government’s ambitious agenda”.

Sir Keir Starmer said her work in putting in measures to repeal the Vagrancy Act would have a “significant impact”.

And he said she had been trying to encourage “more people to engage and participate in our democracy”, something that would leave a “lasting legacy”.

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