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Influencer boxing is taking the sport by storm – but it’s also creating serious safety concerns.

It consists of popular YouTubers and internet personalities fighting each other in the boxing ring.

But thanks to their cult following, some of them – like Jake Paul, Logan Paul and KSI – have become the most recognisable names in the sport today, and some of their payouts are said to be into the millions.

One of the biggest combat sports pay-per-view fights in 2023 came from an influencer boxing event held in Manchester, Sky News has learned.

The event, named the Prime Card, was dubbed the 'Super Bowl of Influencer Boxing'. Pic: Misfits Boxing
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The event, named the Prime Card, was dubbed the ‘Super Bowl of Influencer Boxing’. Pic: Misfits Boxing

The show reportedly had over a million sales and was put together by the world’s most popular promotion company, Misfits Boxing.

Their first event in August 2022 drew nearly two million viewers on the DAZN Boxing streaming network, with 90% of them being new subscribers.

Kalle Sauerland, president of Misfits Boxing, as well as an established promoter in traditional boxing, sees influencer boxing as “the ultimate version of changing the sport for the better”.

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‘Kids love that online beef’

Influencer boxing thrives on gimmicky characters with razzmatazz and zing – and its supporters say it offers a type of entertainment that traditional boxing doesn’t.

Scenes such as those seen at a press conference last year – with tables, mics, bottles and cake being thrown into the air by John Fury, Logan Paul and Dillon Danis – can go viral, resulting in millions of clicks for companies like Misfits Boxing.

Some influencers are commonly restrained by security to avoid clashes before the fight. Pic: Misfits Boxing
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Some influencers are commonly restrained by security to avoid clashes before the fight. Pic: Misfits Boxing

Mr Sauerland said: “It’s a different type of entertainment. You’re not watching it because you’re going to see a jab like Muhammed Ali’s. You’re not going to see the feet of Muhammed Ali either. But you are going to get great entertainment.

“You’ve got storylines, you’ve got what the kids love that online beef, and I think that’s the secret of the success.”

The fairly new phenomenon rose from humble beginnings in 2018 with all fights taking place under amateur regulation – the event required every fighter to wear headguards and 16oz gloves.

The first influencer boxing event saw YouTubers KSI and Joe Weller fight for charity. Pic: KSI / YouTube
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The first influencer boxing event saw YouTubers KSI and Joe Weller fight for charity. Pic: KSI / YouTube

However, as interest has grown, the scene has evolved from its original form and matched the professional game with the removal of head guards and the adoption of 10oz gloves. These changes were first introduced in 2019 and have since been in place.

The transition to professional rules has also been a contributing factor to more stoppages and knockout victories, which are a celebrated part of the sport and often used for publicity.

Knockout victories are common in the influencer scene. Pic: Misfits Boxing
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Knockout victories are common in the influencer scene. Pic: Misfits Boxing

For a dangerous sport with the basic intent to produce bodily harm by specifically targeting the head, it raises questions on whether it’s even a space for novices to dabble in.

While it’s not legally required for companies to hire governing bodies to sanction their professional boxing events, given the number of health and safety protocols needed, it is advised to.

‘Somebody will die’

The British Boxing Board of Control, the only government-recognised authority for professional boxing in the UK, has been seeking to separate itself from the influencer boxing scene, since its inception.

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Concerns over the rise of influencer boxing

Robert Smith, the board’s general secretary, told Sky News: “I am concerned. I don’t agree with influencer boxing, and the main reason being is some of the standards you see are very, very poor.

“And therefore, I’m fairly confident that a lot of people who take part in that, if they applied for a license with us, would not get one.”

He added: “Boxing is dangerous. Somebody can, will possibly die in the future. And obviously the trouble with that then is it’s not just influencer boxing, it’s boxing.”

Mr Smith's BBBofC are renowned for their stringent regulations.
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Robert Smith, of the British Boxing Board of Control, says some standards ‘are very, very poor’

Just earlier this month, professional boxer Kazuki Anaguchi, 23, died from a brain injury that he sustained from his last fight in December 2023.

There haven’t been any serious injuries in influencer boxing thus far, however, on several occasions, influencers have violated the rules of boxing – in the form of illegal knockouts and failed drug tests.

Those actions have led to disqualifications and suspensions by the Professional Boxing Association (PBA), which has been in charge of regulating most influencer bouts.

Reality TV star Chase DeMoor received a suspension for continuing to punch his opponent after a knockout. Pic DAZN
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Reality TV star Chase DeMoor received a suspension for continuing to punch his opponent after a knockout. Pic DAZN

Last year, the PBA withdrew from working with promotion company Kingpyn Boxing, due to safety concerns.

Sky News approached Kingpyn Boxing for comment, but it did not respond.

Last month, the PBA also parted ways with Misfits Boxing, though confirming that it has “always held high standards when it comes to boxer safety”.

Misfits Boxing has told Sky News it recognises the concerns and takes boxer safety “to the highest possible professional standard”.

‘It’s a disaster waiting to happen’

Former European champion Spencer Oliver almost lost his life in the ring after a right hook gave him a life-threatening blood clot in the brain and ended his fighting career.

Mr Oliver was put into an induced coma for two weeks and made a full recovery.
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Former boxer Spencer Oliver was put into an induced coma for two weeks after suffering a blood clot

He also helped to organise the very first influencer boxing event in 2018, but the current state of what he started makes him feel “guilty” and fear that “someone is going to get injured in the ring like I did back in 1998”.

Mr Oliver told Sky News: “With the influencer boxing and where it’s heading now, you’ve got guys and girls coming out with no experience at all, they’re not conditioned at all, they’re going in there, and some of them are too one-sided, way way too one-sided.

“It’s a disaster waiting to happen.”

He added: “My message to the promoters that are involved in these matchups is make sure you get the matchmaking right because, at what cost? And it’s on your head if you don’t.

“It will leave a stain on boxing; God forbid something happens to one of them.”

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Cole Cooper death: Grieving mum alleges ‘third party’ involved

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Cole Cooper death: Grieving mum alleges 'third party' involved

The grieving mother of a Scottish teenager who vanished for almost five weeks has told Sky News she believes a “third party” was involved in her son’s death – but police say there’s “no evidence” of that.

Cole Cooper, 19, was discovered dead in woods near Falkirk earlier this month following a missing persons inquiry his relatives don’t believe was taken seriously enough by police.

He was last seen on CCTV in May after leaving a house party, but police later revealed a former school friend had spoken to Cole a few days later nearby.

Speaking exclusively to Sky News, his mother Wendy Stewart, 42, revealed her son had “various arguments” in the days and hours before he disappeared.

Wendy&Aimee
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Cole’s mum Wendy (L) and his aunt Aimee

In an emotional interview, she said: “He was only 19, he should never have been taken. I am never going to see him again. I never got a chance to give him a last cuddle and hold his hand.

“Someone has taken that away from me far too soon. Whether it be intentionally or unintentionally, I do believe there has been some involvement by a third party and the result is the death of Cole.”

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The family, who organised a local vigil in Cole’s memory last weekend, have vowed to get “justice”.

Asked what that means, Ms Stewart told Sky News: “Finding the culprit and getting justice that way. Finding the person that is responsible for the death of my child.”

Police previously said 400 residents were spoken to during door-to-door enquiries and more than 2,000 hours of CCTV footage was collected.

The 19-year-old’s death is being treated as “unexplained”, with a top police officer saying “at this time there is no evidence of any third party involvement”.

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Cole Cooper's mother Wendy Stewart, comforts her son Coby, 10 and daughter Casia, 11, during a vigil at the Glenskirlie Hotel in Banknock, f
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A vigil was held in Banknock for Cole Cooper. Pic: PA

Cole’s aunt Aimee Tennie, 32, revealed the family’s anger over the police handling of the case as they attempt to find out what happened.

She said: “We are aware of small details surrounding the weekend leading up to it with arguments. He had a few arguments over that weekend. We want the details re-examined thoroughly.”

Sky News put all of the family’s concerns and allegations to Police Scotland.

The force initially swerved our questions and responded saying: “Enquiries remain ongoing.”

In an update later on Wednesday morning, Detective Chief Inspector Bob Williamson said: “We are carrying out significant enquiries into Cole’s death, however, at this time there is no evidence of any third party involvement.

“It is vital that we establish the full circumstances leading up to Cole’s death so that we can provide some answers to his family.

“The thoughts of everyone involved in this investigation are very much with his family and friends and officers will continue to offer them support and keep them informed as our enquiries progress.”

Ms Stewart claimed the probe has been handled “shockingly” with a failure to take her son’s disappearance seriously.

The 42-year-old said: “I have had to scream and shout from rooftops to be heard by the police. I don’t think they have handled it well.

“The police really need to take accountability and listen to families, they are reporting a missing child and understand the family knows their child best.”

Cole’s loved ones still have not been told when his body will be released to allow them to lay him to rest.

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Sisters drowned in pools in Eryri (Snowdonia) National Park, inquest told

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Sisters drowned in pools in Eryri (Snowdonia) National Park, inquest told

Two sisters drowned in pools in Wales’s largest national park, an inquest has heard.

Hajra Zahid, 29, and Haleema Zahid, 25, were pulled from pools on the Watkin Path – one of the six main routes to the summit of Yr Wyddfa, or Snowdon, in North Wales on 11 June.

North Wales Police said officers were called to the scene in Eryri National Park, also known as Snowdonia, at 9.31pm after they received a report that a woman had been pulled from the water, and another was said to be in the pools.

Both sisters, who were born in Pakistan but lived in Maltsby, Rotherham, South Yorkshire, were pronounced dead at the scene before 11pm.

Inquests into their deaths were opened at the Dafydd Orwig Chamber in Caernarfon on Wednesday, and assistant coroner for north-west Wales, Sarah Riley, said they “sadly both died as a result of drowning”.

“Investigations continue in terms of how they came by their death and the inquest is therefore adjourned to allow for completion of those investigations,” she added, as she offered her condolences to the sisters’ family and friends.

The coroner said the siblings “had travelled to the Nant Gwynant area with friends from university”, with a friend later identifying the University of Chester students.

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Vice-chancellor of the University of Chester, Professor Eunice Simmons, said: “The University of Chester community is in mourning for the tragic loss of Haleema Zahid and Hajra Zahid and our heartfelt sympathies are with their families and friends during this incredibly difficult time.

“Haleema and Hajra had joined Chester Business School earlier this year on the Master’s in International Business course.

“They touched the lives of many here at Chester – their friends, the cohort on their course and the staff who taught them – and they will be deeply missed.”

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Kneecap rapper appears in court on terror charge – as protesters gather outside

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Kneecap rapper appears in court on terror charge - as protesters gather outside

A member of Irish-language rap group Kneecap has appeared in court in London after being charged with a terror offence – as hundreds of protesters gathered outside.

Liam O’Hanna, or Liam Og O hAnnaidh, is accused of displaying a flag in support of Hezbollah, a proscribed organisation in the UK, at a gig last year.

The charge against the 27-year-old, from Belfast, was brought last month after counter-terror officers assessed a video reported to be from a Kneecap concert at the O2 Forum in Kentish Town, London, on 21 November 2024.

O hAnnaidh arrived at Westminster Magistrates’ Court on Wednesday with bandmates Naoise O Caireallain and JJ O Dochartaigh, as a crowd of fans and supporters gathered with placards and flags outside.

Kneecap's Liam O'Hanna walks into court.
Pic PA
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O’Hanna (centre) arrived at court with his bandmates, including Naoise O Caireallain (below). Pics: PA

Kneecap's Moglai Bap (Naoise O Caireallain).
Pic PA

During a short appearance, O hAnnaidh confirmed his name and address, and was released on unconditional bail until his next hearing on 20 August.

Chief Magistrate Paul Goldspring told him he must attend court on that day.

Kneecap released their first single in 2017 and rose to wider prominence in 2024 following the release of their debut album and award-winning eponymous film – a fictionalised retelling of how the band came together and their fight to save the Irish language.

The group are known for their provocative lyrics and merchandise – and have been vocally opposed to Israel’s military action in Gaza.

O hAnnaidh performs under the stage name Mo Chara, while O Caireallain is known as Moglai Bap, and O Dochartaigh as DJ Provai.

Kneecap's Liam Og O Hannaidh leaves Westminster Magistrates' Court in London, through a crowd of supporters after he appeared charged with a terrorism offence. The 27-year-old from Belfast, who performs under the stage name Mo Chara and is also known as Liam O'Hanna, has been charged with a terrorism offence relating to displaying a flag in support of Hezbollah at a gig at the O2 Forum in Kentish Town on November 21. Picture date: Wednesday June 18, 2025. PA Photo. Photo credit should read: Jordan Pettitt/PA Wire
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Pic: PA

They have built a following for their hedonistic anti-establishment tracks, but their outspoken stance has proved polarising – prompting a surge in streaming for their songs and, at the same time, resulting in several of their gigs being cancelled this year.

Last year, they won a discrimination case against the UK government after Conservative leader Kemi Badenoch tried to refuse them a £14,250 funding award when she was business secretary.

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