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Influencer boxing is taking the sport by storm – but it’s also creating serious safety concerns.

It consists of popular YouTubers and internet personalities fighting each other in the boxing ring.

But thanks to their cult following, some of them – like Jake Paul, Logan Paul and KSI – have become the most recognisable names in the sport today, and some of their payouts are said to be into the millions.

One of the biggest combat sports pay-per-view fights in 2023 came from an influencer boxing event held in Manchester, Sky News has learned.

The event, named the Prime Card, was dubbed the 'Super Bowl of Influencer Boxing'. Pic: Misfits Boxing
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The event, named the Prime Card, was dubbed the ‘Super Bowl of Influencer Boxing’. Pic: Misfits Boxing

The show reportedly had over a million sales and was put together by the world’s most popular promotion company, Misfits Boxing.

Their first event in August 2022 drew nearly two million viewers on the DAZN Boxing streaming network, with 90% of them being new subscribers.

Kalle Sauerland, president of Misfits Boxing, as well as an established promoter in traditional boxing, sees influencer boxing as “the ultimate version of changing the sport for the better”.

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‘Kids love that online beef’

Influencer boxing thrives on gimmicky characters with razzmatazz and zing – and its supporters say it offers a type of entertainment that traditional boxing doesn’t.

Scenes such as those seen at a press conference last year – with tables, mics, bottles and cake being thrown into the air by John Fury, Logan Paul and Dillon Danis – can go viral, resulting in millions of clicks for companies like Misfits Boxing.

Some influencers are commonly restrained by security to avoid clashes before the fight. Pic: Misfits Boxing
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Some influencers are commonly restrained by security to avoid clashes before the fight. Pic: Misfits Boxing

Mr Sauerland said: “It’s a different type of entertainment. You’re not watching it because you’re going to see a jab like Muhammed Ali’s. You’re not going to see the feet of Muhammed Ali either. But you are going to get great entertainment.

“You’ve got storylines, you’ve got what the kids love that online beef, and I think that’s the secret of the success.”

The fairly new phenomenon rose from humble beginnings in 2018 with all fights taking place under amateur regulation – the event required every fighter to wear headguards and 16oz gloves.

The first influencer boxing event saw YouTubers KSI and Joe Weller fight for charity. Pic: KSI / YouTube
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The first influencer boxing event saw YouTubers KSI and Joe Weller fight for charity. Pic: KSI / YouTube

However, as interest has grown, the scene has evolved from its original form and matched the professional game with the removal of head guards and the adoption of 10oz gloves. These changes were first introduced in 2019 and have since been in place.

The transition to professional rules has also been a contributing factor to more stoppages and knockout victories, which are a celebrated part of the sport and often used for publicity.

Knockout victories are common in the influencer scene. Pic: Misfits Boxing
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Knockout victories are common in the influencer scene. Pic: Misfits Boxing

For a dangerous sport with the basic intent to produce bodily harm by specifically targeting the head, it raises questions on whether it’s even a space for novices to dabble in.

While it’s not legally required for companies to hire governing bodies to sanction their professional boxing events, given the number of health and safety protocols needed, it is advised to.

‘Somebody will die’

The British Boxing Board of Control, the only government-recognised authority for professional boxing in the UK, has been seeking to separate itself from the influencer boxing scene, since its inception.

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Concerns over the rise of influencer boxing

Robert Smith, the board’s general secretary, told Sky News: “I am concerned. I don’t agree with influencer boxing, and the main reason being is some of the standards you see are very, very poor.

“And therefore, I’m fairly confident that a lot of people who take part in that, if they applied for a license with us, would not get one.”

He added: “Boxing is dangerous. Somebody can, will possibly die in the future. And obviously the trouble with that then is it’s not just influencer boxing, it’s boxing.”

Mr Smith's BBBofC are renowned for their stringent regulations.
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Robert Smith, of the British Boxing Board of Control, says some standards ‘are very, very poor’

Just earlier this month, professional boxer Kazuki Anaguchi, 23, died from a brain injury that he sustained from his last fight in December 2023.

There haven’t been any serious injuries in influencer boxing thus far, however, on several occasions, influencers have violated the rules of boxing – in the form of illegal knockouts and failed drug tests.

Those actions have led to disqualifications and suspensions by the Professional Boxing Association (PBA), which has been in charge of regulating most influencer bouts.

Reality TV star Chase DeMoor received a suspension for continuing to punch his opponent after a knockout. Pic DAZN
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Reality TV star Chase DeMoor received a suspension for continuing to punch his opponent after a knockout. Pic DAZN

Last year, the PBA withdrew from working with promotion company Kingpyn Boxing, due to safety concerns.

Sky News approached Kingpyn Boxing for comment, but it did not respond.

Last month, the PBA also parted ways with Misfits Boxing, though confirming that it has “always held high standards when it comes to boxer safety”.

Misfits Boxing has told Sky News it recognises the concerns and takes boxer safety “to the highest possible professional standard”.

‘It’s a disaster waiting to happen’

Former European champion Spencer Oliver almost lost his life in the ring after a right hook gave him a life-threatening blood clot in the brain and ended his fighting career.

Mr Oliver was put into an induced coma for two weeks and made a full recovery.
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Former boxer Spencer Oliver was put into an induced coma for two weeks after suffering a blood clot

He also helped to organise the very first influencer boxing event in 2018, but the current state of what he started makes him feel “guilty” and fear that “someone is going to get injured in the ring like I did back in 1998”.

Mr Oliver told Sky News: “With the influencer boxing and where it’s heading now, you’ve got guys and girls coming out with no experience at all, they’re not conditioned at all, they’re going in there, and some of them are too one-sided, way way too one-sided.

“It’s a disaster waiting to happen.”

He added: “My message to the promoters that are involved in these matchups is make sure you get the matchmaking right because, at what cost? And it’s on your head if you don’t.

“It will leave a stain on boxing; God forbid something happens to one of them.”

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The political earthquake Farage has long promised is now shaking our political system

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The political earthquake Farage has long promised is now shaking our political system

It’s quite simply a political earthquake. Across England, Reform proved it can translate positive polling into real power, picking up another parliamentary seat, a mayoralty, Staffordshire and Lincolnshire councils and dozens of seats by lunchtime. The popularity surge for this anti-establishment party is real. 

Look at the votes: Reform doubling its vote share in Runcorn against the general election to 38%, clocking up 42% of the vote in the Lincolnshire mayoral race and 32% in the Doncaster mayoral race, running Labour very close. By lunchtime, Reform had taken the long-held Staffordshire council from the Tories, wiping out their five-strong majority.

The significance of these wins, added in with the big gains for the Lib Dems and Greens, cannot be overstated. It speaks in a serious way to a new era of politics in the UK, in which the decades-long duopoly of Labour versus Conservative is crumbling with the rise of the other parties.

Politics latest: PM told to ‘change course’ as Reform surge to election wins

The trend was evident in the 2024 general election, when the two main parties got their lowest ever vote share. Labour’s clever targeting of seats ensured that it won a massive majority on just 34% of the popular vote. The Lib Dems won a record 70 seats, while Reform picked up five MPs and came second in 98 constituencies.

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Farage: ‘This is Reform-quake’

If that was a loveless landslide, this is the break-up, as voters, who backed Labour’s change message, seem to be pressing the change button again and turning out for a leader who is tapping into voters’ disillusionment with his slogan that “Britain is broken and needs Reform”.

For the government to lose a by-election just 10 months after winning a massive landslide is a terrible moment for Labour. It won this seat with 53% of the vote in July, against Reform polling at 18%. To end up losing it – albeit by just six votes – is a dreadful verdict from voters here on their early performance.

Those around the PM admit it is deeply frustrating but say they expected a kicking from an angry electorate impatient for change. They are taking crumbs of comfort in, just about, holding the mayoralties of Doncaster, North Tyneside and West of England.

But in early council results, the drop in the Labour vote is big, and that raises questions as to whether Starmer’s party will struggle to hold constituencies it gained in the July election, such as Hexham in Northumberland.

The approach from No 10 is to “keep calm and carry on” with its government agenda – the immigration white paper, defence review, infrastructure strategy – to deliver for the public and win back the support they had in the last general election in time for the next.

Read more:
Full local and mayoral election results
Reform has put the two traditional parties on notice

Nigel Farage holds up six fingers to indicate the six votes his party's candidate won by in the Runcorn and Helsby by-election.
Pic: Reuters
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Nigel Farage holds up six fingers to indicate the six votes his party’s candidate won by in the Runcorn and Helsby by-election. Pic: Reuters

For the Conservatives, it’s been – to quote one political rival – a “story of Tory councillors getting machine gunned”. In Staffordshire, where Farage did his final rally, Reform have taken a council where the Tories had a 50-strong majority.

The party has been absolutely hammered by Reform in the Tory heartlands of Lincolnshire, where Dame Andrea Jenkyns won the Greater Lincolnshire mayoralty by 40,000 votes. In the general election, the Conservatives held six of the eight parliamentary seats in this county, on Friday Jenkyns beat the Tories in eight out of the nine areas.

Those around Conservative leader Kemi Badenoch are trying to steady nerves, arguing that these results are disappointing but not surprising in the context of the party’s worst-ever election defeat in 2024, with the party “under new leadership” and “still in the early stages of a long-term plan to renew”.

Others are panicked and angry. “This is what political extinction looks like,” one senior Tory source told me, in a sign that questions over Badenoch’s leadership are only going to build.

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How significant are Reform’s wins?

There are many results still to come in, but what these elections are pointing to is the rise of multi-party politics with voting spread across three or four parties in many of the races and the two main parties rapidly losing ground.

It ties into the longer run trends in our voting, leaning towards more parties and less tribalism amongst voters, as the electorate shift loyalties, and frustration with Labour and the Tories fuels support for the alternatives.

Reform’s success in Runcorn and Durham, as well as Staffordshire and Lincolnshire, shows that Farage poses a significant threat to the two main parties. Add in the Lib Dems, challenging the Tories in their blue wall shires on the centre right, and what we see emerging is a party system where the two governing parties are no longer dominant.

These elections then, while relatively small, are profoundly consequential for our political system. Where we go next is hugely unclear. Much will rest on whether Labour can deliver on its promises and dull Farage’s drumbeat of change.

The shadow of Reform UK leader Nigel Farage is cast onto a branded board during a press conference at the Best Western Premier Mount Pleasant Hotel, Great North Road, Doncaster, in the run up to May's local and mayoral elections. Picture date: Monday April 7, 2025. PA Photo. See PA story POLITICS Reform. Photo credit should read: Danny Lawson/PA Wire
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Reform promised to fix ‘broken’ councils. Pic: PA

Reform’s challenge will be to prove that it can govern and sustain the additional scrutiny that being in office entails.

The Conservatives are in the most desperate place of all, squeezed by Reform on the right flank and the Lib Dems on the left. But what is clearer after today is that the political earthquake Farage has long promised is now shaking our political system in a perhaps epochal way.

The Reform leader has long been saying he is this country’s next prime minister. Looking at the way he and his party have translated poll leads into real power means that prospect is no longer a pipe dream.

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Sycamore Gap: Man says friend wanted to cut down world’s ‘most famous tree’

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Sycamore Gap: Man says friend wanted to cut down world's 'most famous tree'

One of two men on trial for cutting down the Sycamore Gap tree told a court his co-defendant had wanted to cut down the “most famous tree in the world”.

Daniel Graham, 39, said Adam Carruthers, 32, rang him the morning after to claim responsibility for felling the tree beside Hadrian’s Wall.

He said Carruthers had asked him to take the blame “because he had mental health issues”, believing he would be treated more leniently.

The prosecution allege that Graham and Carruthers drove from Carlisle to the Northumberland landmark in September 2023 during Storm Agnes.

Both men deny two counts of criminal damage to the sycamore and to the Roman Wall.

Adam Carruthers and Daniel Graham. Pic: CPS/PA
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Daniel Graham and Adam Carruthers. Pic: CPS/PA

On the fourth day of the trial, Graham was asked about a call Carruthers made to him on the morning of 28 September 2023.

“It was Adam claiming he had cut down the Sycamore Gap tree, claiming that it was him that cut it down,” he said.

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“I told him he was talking shite, I didn’t believe it.”

While Graham said his former friend had spoken of wanting to cut down the tree in the past, he “didn’t take it seriously”.

“At the time I didn’t know of the tree … He told me it was the most famous tree in the world.”

He told Newcastle Crown Court that he remembered Carruthers ordering a chainsaw and saying it was big enough to cover the Sycamore Gap’s circumference.

Adam Carruthers. Pic: CPS/PA
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Adam Carruthers. Pic: CPS/PA

Defence barrister Chris Knox said two people had been involved on the night in question, one feling the tree and the other filming.

But while Graham said that Carruthers felled the tree, he “[didn’t] know 100% who the other person was”.

Speaking from the witness box, Graham said he was not the one using his Range Rover or mobile phone on the night the tree was cut down, which were both traced to the tree’s location.

At the time, the pair were the “best of pals”, according to Graham.

When questioned by Mr Knox on whether Carruthers had asked to borrow his Range Rover, he added: “Adam wouldn’t need to ask to borrow anything of mine. He was welcome to it.”

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Jurors have been told that an anonymous call was made to the emergency services on 23 August last year, by a man believed to be Graham, in which Carruthers was named as being responsible for felling the Sycamore Gap.

The trial continues.

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Comedian and actor Russell Brand bailed after appearing in court charged with rape and sexual assault

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Comedian and actor Russell Brand bailed after appearing in court charged with rape and sexual assault

Russell Brand has been granted bail after appearing in court charged with sexual offences including rape.

During the brief hearing at Westminster Magistrates’ Court, the 49-year-old spoke only to confirm his name, date of birth, and address, also confirming to the judge that he understood his bail conditions.

Pic: Reuters
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Russell Brand outside Westminster Magistrates’ Court. Pic: Reuters

Brand, who has been living in the US, was charged by post last month with one count each of rape, indecent assault and oral rape – as well as two counts of sexual assault – in connection with incidents involving four separate women between 1999 and 2005.

The allegations were first made in a joint investigation by The Sunday Times, The Times and Channel 4 Dispatches in September 2023.

Rusell Brand
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The comedian and actor did not say anything as he entered the court

The comedian, actor and author has denied the accusations and said he has “never engaged in non-consensual activity”.

Appearing before Senior District Judge Paul Goldspring, Brand stood to confirm his name and address. He then sat down while the charges were read to the court.

Russell Brand surrounded by media as he arrives at Westminster Magistrates' Court.
Pic: Reuters
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Brand surrounded by media. Pic: Reuters

Brand is charged with the rape of a woman in 1999 in the Bournemouth area. She alleges that after meeting Brand at a theatrical performance and chatting to him later in her hotel room, she returned from the toilet to find he’d removed some of his clothes. She claims he asked her to take photos of him, and then raped her.

The court also heard of another of Brand’s alleged victims, who has accused him of indecently assaulting her in 2001 by “grabbing her arm and dragging her towards a male toilet” at a TV station.

Brand is accused of the oral rape and sexual assault of a woman he met in 2004 in London. He is accused of grabbing her breasts before allegedly pulling her into a toilet.

The final complainant is a radio worker who has accused Brand of sexually assaulting her between 2004 and 2005 by “kissing” and “grabbing” her breasts and buttocks.

Russell Brand leaves court.
Pic: Reuters
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Brand leaves court. Pic: Reuters

The judge referred the case up to the Central Criminal Court – informally known as the Old Bailey.

Brand was asked to supply both his US and UK addresses to the court.

When asked if he understood his bail conditions, he replied, “Yes”.

The case was adjourned and Brand, of Hambleden, Buckinghamshire, was told he must appear at the Old Bailey on 30 May.

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