Rivian CEO calls $48K the sweet spot for EV prices, says R2 will rival Tesla’s Model Y
Rivian looks to expand the brand with its more affordable R2 electric SUV. Ahead of the R2’s official debut, Rivian’s CEO RJ Scaringe called $48,000 an “important sweet spot” for buyers switching from gas vehicles. Scaringe also said the upcoming R2 will compete in the same market as Tesla’s best-selling Model Y.
Rivian CEO calls $48K the sweet spot as R2 launch looms
In a new interview with Forbes, Scaringe explained Rivian’s ambitions of going mass market. “The average transaction price of a vehicle, any vehicle in the United States, is around $48,000.”
Scaringe explained, “We think that’s a really important sweet spot, to be in that range, to create a viable option for customers that are coming out of combustion-powered vehicles.”
Being competitive on cost is becoming increasingly essential as price cuts from leaders like Tesla are pressuring others to follow suit. Earlier today, Ford announced it was cutting the price of the Mustang Mach-E and introducing new incentives for the Lightning electric pickup.
Rivian introduced new Standard battery pack options for the R1T and R1S earlier this month, dropping the starting prices to $70,000 and $75,000, respectively.
According to Cox Automotive data, the average price of an EV at the end of 2023 was $50,798. That’s within $2,040 of the average gas-powered vehicle at $48,795. Tesla was even closer at an average transaction price of $50,051.
R2 will “greatly expand” the brand
Rivian’s CEO said more unique EVs are needed. “Products available in the market today cover a very small subset of the segments,” both in price and form.
Scaringe chalked up the reported “slow down” in EV demand as “more a reflection of a lack of product choice.” Despite confirming that R2 will be smaller than the R1S and will meet the battery requirements for the $7,500 EV tax credit, Scaringe did not offer any new details.
Rivian’s CEO said R2 will capture “the essence of what makes a Rivian a Rivian” in a smaller, more affordable package.
According to Scaringe, R2 will compete in the same segment as Tesla’s top-selling Model Y. Leading up to its official debut, Rivian gave us our first look at the R2 in a new teaser video.
Shortly after, the R2 was reportedly spotted filming in downtown LA. The images show what appears to be a smaller electric SUV sitting next to the R1S, aligning with previous findings.
A patent filed by Rivian last month revealed a more compact electric SUV with slightly smaller headlights and rear quarter panels.
Scaringe said the R1 vehicles introduced Rivian to the world, but “R2 greatly expands the relevance of Rivian to a much broader set of consumers.” Rivian’s CEO said he’s “never been as excited” about a project as he is for R2.
R2 will be built at Rivian’s second manufacturing plant in Georgia. It will be a smaller, more affordable electric SUV with starting prices around $45,000.
Rivian will officially reveal the new R2 at its new Laguna showroom on March 7, 2024, at 10 am PST. You can check back here for the full details.
Electrek’s Take
Rivian’s R2 comes at a key time as the EV maker looks to take the brand mainstream. The R1S and R1T were designed as flagship products to put Rivian on the map and generate some cash flow.
Now, R2 is set to expand the brand. Rivian has already established itself as a luxury EV maker. Now, the R2 will help unlock an entirely new segment of buyers.
Ed Kim, president of industry consultant AutoPacific, said the R2 is happening at a good time as EVs are reaching mainstream customers. Kim explained as “EVs are becoming more relevant to mainstream consumers, here comes this much more mainstream-priced R2 that’s a lot more attainable and affordable.”
Although Scaringe said R2 will rival Tesla’s Model Y, it will likely take share from gas-powered vehicles like the Ford Bronco, Subaru Forester, Chevy Traverse, and Jeep Compass.
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President and CEO of Saudi’s Aramco, Amin H. Nasser, speaks during the Future Investment Initiative (FII) in Riyadh, Saudi Arabia October 29, 2024.
Hamad I Mohammed | Reuters
Think of Saudi Arabia and the first thing that comes to mind might be its massive, oil-derived wealth.
While oil continues to drive Saudi Arabia’s economy, the kingdom is now expanding into areas such as artificial intelligence, tourism and sports to diversify its growth avenues.
According to Saudi Arabia’s Minister for Investment Khalid Al Falih, more than half — 50.6% — of the Saudi economy is now “completely decoupled” from oil.
“This percentage is growing,” Al Failh told CNBC’s Dan Murphy, adding that government revenue used to be almost completely derived from oil money, but now, 40% of its revenue comes from sectors and sources that “have nothing to do with oil.”
“We’re seeing great results, but we’re not satisfied. We want to do more. We want to accelerate the kingdom’s diversification and growth story,” he said.
Saudi Arabia is doubling down on fast-growing sectors such as artificial intelligence, naming it one of its new growth areas, with Al Failh saying the kingdom will be a “key investor” in developing AI applications and large language models. Saudi Arabia would also build data centers “at a scale and at a competitive cost not achieved anywhere else.”
“AI has emerged [in] the last three, four years, and it’s definitely going to define how the future economy of every nation. Those who invest will lead, and those who lag behind, unfortunately, will lose,” he pointed out.
On Monday, AI chip company Groq’s CEO, Jonathan Ross, told CNBC that for AI infrastructure thanks to its energy surplus. The country could see more than $135 billion in gains by 2030 thanks to AI, according to PwC.
Saudi Arabia’s quarterly budget performance report revealed that total government revenue for the first half of 2025 came in at 565.21 billion Saudi riyals ($150.73 billion), with oil making up 53.4% of the country’s overall revenue, down from 67.97% in the same period in 2019.
In 2024, the country reported a 1.3% rise in full-year GDP, mainly driven by a 4.3% increase in non-oil segments. Oil activity, on the other hand, fell 4.5% year on year.
The country’s sovereign wealth fund — the Public Investment Fund — has acquired stakes in tech giants, video game publishers and football clubs as it uses oil revenues to diversify into other sectors.
PIF has acquired stakes in video-game heavyweight Electronic Arts, establishing the SoftBank Vision Fund with Masayoshi Son’s SoftBank Group Corp in 2017, and a takeover of English Premier League club Newcastle United in 2021.
When asked if declining oil prices were piling pressure on Saudi Arabia’s economy and government revenue, Al Falih said that the country was not scaling back budgets and there were no cuts to public spending.
Oil prices have fallen in 2025, with Brent crude spot prices down 13.4% so far this year, according to FactSet. Saudi Arabia’s oil revenue slid 24% in the first half of 2025 from a year earlier.
The government will continue to address all activities that require government spending, Al Falih said, noting that the PIF has grown sixfold since its creation and that the country was approaching nearly $1 trillion in capital deployed across sectors of strategic interest.
Tourism has also been a key growth area for Saudi Arabia. Ahmed Al-Khateeb, the country’s tourism minister, told CNBC that the sector’s share in GDP had grown to 5% in 2024 from 3% in 2019.
“We are [opening] resorts, new airlines, new airports, and the numbers are growing, and we are focusing on countries and visitors that are coming from outside to experience our great culture,” Al-Khateeb highlighted.
The tourism minister also expressed confidence that the sector could contribute 10% of GDP by 2030, aiming to raise it to 20% eventually.
“This 20% will help Saudi Arabia to diversify the economy and make it more sustainable,” he added.
Meta just signed more power purchase agreements (PPAs) with ENGIE North America, expanding their partnership to more than 1.3 gigawatts (GW) of solar across four projects in Texas. It’s just a shame the social media giant is also going big on gas plants in Louisiana to power its data centers at the same time.
The latest PPAs include ENGIE’s new 600-megawatt (MW) Swenson Ranch Solar project in Stonewall County, southeast of Lubbock. When it comes online in 2027, Swenson will become ENGIE’s largest solar farm within its 11 GW North American portfolio of solar, wind, and battery storage projects. Meta will buy 100% of Swenson’s power to run its US data centers.
ENGIE says the $900 million project will create over 350 construction jobs and generate over $158 million in tax revenue for Stonewall County and the local hospital district over its lifetime.
“Our objective is to bring reliable, cost-competitive power to the grid as rapidly as possible, and projects like Swenson demonstrate the importance of solar to meet the timely needs of our customers,” said Dave Carroll, ENGIE North America’s CEO and chief renewables officer.
Meta’s head of global energy, Urvi Parekh, said the expanded deal with ENGIE “enables us to continue matching 100% of our electricity use with clean and renewable energy to support our data center operations,” Parekh said.
Electrek’s Take
Meta isn’t exactly putting its money where its mouth is when it comes to matching 100% of its electricity use with clean energy. The social media giant is also building a $10 billion data center – one of the world’s largest – in Richland Parish, Louisiana, that’s going to be powered by three gas-powered plants, which utility Entergy will build especially for Meta, which is paying 50% of the costs. Those three plants will produce 2,262 MW of dirty fossil fuel power. For perspective, that’s nearly 10% of Entergy’s current energy capacity across four states.
So while the 1.3 GW of clean energy that ENGIE will produce in Texas for Meta is great, it doesn’t make up for the CO2 emissions it’s about to create with this dirty project it’s building in a lower-income farming community in Louisiana. It certainly isn’t for speed, because solar is the fastest to put up. Limited state oversight – and a 2024 state law that lets the company skip paying sales tax – likely helped Meta make that destructive decision.
Read more: Texas just became No 1 in the US for most utility-scale solar
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![Genesis is building a new luxury off-road SUV, and all signs point to an EV [Images]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/10/Genesis-off-road-SUV-EV.jpeg?resize=1200,628&quality=82&strip=all&ssl=1)
That rugged new Genesis SUV we’ve been waiting for might be electric after all. A Genesis EV was spotted in South Korea with a new off-road style and EV powertrain.
Is the Genesis off-road luxury SUV an EV?
Genesis is turning ten this year, and to celebrate, it’s giving the people what they want. The luxury brand has a slate of new vehicles set to launch over the next few years, including a flagship full-size electric SUV, high-performance cars, and a luxury off-roader.
Hyundai confirmed during last month’s CEO Investor Day that Genesis will offer vehicles across all powertrains, rather than electric only, as initially planned.
Although we knew the “ultra-luxe” GV90 would be electric when it arrives in 2026, Genesis has kept most details of its luxury off-road SUV a secret.
We got our first look at it in April after Genesis unveiled the X Gran Equator Concept. The rugged-looking SUV is the brand’s “first adventure vehicle concept,” but that’s about all we know.
Genesis said the off-road SUV “marries on-road sophistication with off-road resilience,” offering adventure and refinement, but didn’t provide any specifics.
After a modified Genesis test car was spotted in South Korea with off-road upgrades, it’s looking more likely that the off-road SUV may actually be an EV.
The images posted by user hscarstory on an online forum are among the first to emerge. The vehicle, a modified Genesis Electrified GV70, was being tested by the “Chassis Test Team.” You can see a few added off-road elements like a fine-tuned suspension and bigger tires.
It also has a large tow hook or wrench on the front, a staple of Hyundai XRT test cars. The test vehicle is expected to be the first of a new Genesis off-road brand or trim, similar to Hyundai’s XRT.
Genesis said the X Gran Equator Concept wasn’t confirmed for production. Still, certain design elements and features, such as the integrated roof rails and split-opening tailgate, “showcase the brand’s future design potential.”
The brand has yet to say when the luxury off-roader will arrive. We do know Genesis is launching its first hybrid, the GV80, next year.
It will introduce its first extended-range electric vehicle (EREV) based on the GV70 in late 2026 or early 2027. We got our first look at the Genesis GV70 EREV and hybrid models earlier this month, out for testing.
The GV90 is expected to arrive in mid-2026 as the first vehicle built on Hyundai’s new eM platform. Genesis has yet to reveal when it will launch the luxury off-roader, but it’s expected to arrive as a 2027 model. Since it’s introducing new powertrains, we can’t rule out an EREV or a hybrid variation of the off-roader.
Can Genesis compete with the Rivian R1S? Or the upcoming Range Rover Electric? We should learn more soon. Check back for the latest updates.
Source: HSscarstory
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