Plan A isn’t working, so it’s time for Plan B. Three major legacy automakers are considering a creative approach to staying in the game amid fierce competition from Tesla and Chinese rivals – all in an effort to make cheap EVs, and a whole lot of them.
Volkswagen, Renault, and Stellantis are weighing possibly joining together to make cheaper electric vehicles – fearing it’s their only option. The urgency is growing as European automakers are being far outdistanced by BYD and Tesla. “A business-as-usual approach is a losing option,” reports Bloomberg. Hmm, didn’t anyone get the memo sooner?
Carlos Tavares, CEO of Stellantis told Automotive News Europe that there is a “perfect recognition that in the future, the companies which are not fit to face the Chinese competition will put themselves in trouble.”
Ideas on the table range from “pooling development resources to bundling businesses across European borders to better compete in the once-in-a-generation shift.” Whatever happens, it will happen soon, within months, the report said.
2024 has so far served up a series of obstacles impacting EV sales, and automakers are saying they have been woefully unprepared. Among the issues, some governments have reduced or dropped EV incentives, rental companies are scaling back on EVs, and anti-EV buzz is brewing during what will be a tense election year in the US and Europe. Even Tesla is feeling the burn at this point, with a 20% share low this year wiping out about $150 billion from its market capitalization, more than double VW’s value, Bloomberg writes.
Next challenge is tighter emissions rules coming into effect in the EU next year, meaning it’s do or die for automakers: make more BEVs or pay hefty fines. To get a sense of what’s possible, if not a worst-case scenario, VW could face fines of more €2 billion ($2.2 billion) if it doesn’t reduce fleet emissions, Bloomberg writes.
Meanwhile, BYD plans to show off its latest EVs at the upcoming Geneva Motor Show, including a Mercedes G-Class rival luxury SUV – which is all rather anxiety-inducing among the Europeans.
Renault CEO Luca de Meo has suggested forming an “Airbus of autos” – which refers to the pooling of resources from Germany, France, Spain, and the UK to vie with Boeing – by bringing together three of Europe’s biggest automakers to build cheap EVs, and build them on a large scale.
Still, most analysts agree that 2024 will be a weird year, and that the “slump” in EV sales certainly won’t last – and that the biggest barrier is cost, with consumers needing to spend more on insurance in some cases, as much as twice as much in the UK, alongside higher upfront costs.
VW, Stellantis, and Renault are all (separately) working on new BEVs priced at €25,000 or less, while Mercedes and BMW plan to launch new EVs with improved technology by 2025. VW, which has been plagued with buggy EV software, may need the help more than anyone, despite its massive EV investment after the 2015 Dieselgate scandal.
Electrek’s Take
All roads seem to be leading to a big push from automakers to convince the EU to slow down its ramp-up to EVs, just as is potentially happening in the US – actions that will have a devastating impact on the climate. According to Bloomberg, the EU is already due to review the plans, with automakers getting their lobbyists ready for a fight soon after the European parliamentary elections in June.
Of course, automakers have failed to sort out a working plan in their EV transition, and that is falling on the backs of an entire industry that employs millions of people, and represents 7% of the entire EU economy. Companies such as supplier ZF Friedrichshafen has spent billions to prepare for EVs, but now may slash as much as 20% of its staff as automakers are pulling back on EV production. Meanwhile, thousands of other jobs – the good-paying kind with benefits and protections – are on the line, with Volkswagen cutting thousands of jobs in Germany to slash $11 billion in costs, and auto suppliers in the EU laying off tens of thousands of workers – just this week a major auto supplier for Tesla, VW, and Ford announced it was slashing 10,000 jobs. 2024 will be a bumpy year, indeed.
What about the US? Well, General Motors and Ford are both scaling back EV investments while also indicating that they are “open to partnerships with peers.” Of course, they have more time to play with than their European counterparts, especially if Biden shifts back the EV strategy in the coming months.
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Kia’s first electric van is proving to be even more functional. The new PV5 WAV is specifically designed to be affordable, accessible, and wheelchair-friendly. Meet the new Kia PV5 WAV.
Meet the Kia PV5 WAV electric van
The PV5 is a fully electric midsize van. It’s the first of many from Kia’s new Platform Beyond Vehicle (PBV) business.
Kia promised its PBVs would go “Beyond Mobility,” and the company is proving it. On Tuesday, Kia unveiled the new PV5 WAV, calling it “a new era for wheelchair accessible electric vehicles.”
The PV5 is the perfect electric van for the task. Based on its new E-GMP.S EV platform, it has a flat floor design and extended wheelbase, unlocking more interior space.
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Kia designed the electric van not only for wheelchair users but also for their families, caregivers, and drivers. The PV5 WAV features a custom side-entry system to make it easier to get in and out of. An adjustable third-row seat enables users to assist from the side.
It will also feature a specially developed wheelchair belt fastener and entry ramp that can handle up to 661 lbs (300 kg).
According to Kia, the PV5 will include all necessary equipment for individuals with disabilities, based on the AAOS open software platform.
Kia PV5 WAV electric van interior (Source: Kia)
The new electric van variant will be built alongside other PV5 models at Kia’s Hwaseong EVO Plant in Korea. Kia opened PV5 Passenger pre-orders (shown below) in the UK on May 1, starting at £32,995, or about $44,000. It will launch in Europe and Korea later this year, followed by other global markets in 2026.
Kia’s Passenger electric van is offered with two battery options: 51.5 kWh or 71.2 kWh, good for up to 179 miles or 249 miles of WLTP driving range.
After partnering with Motability Operations in February, Kia said, “users receiving a disability allowance can choose an affordable and accessible vehicle.”
The PV5 WAV will initially launch in the UK, but Kia plans to expand sales to other global regions. A larger PV7 van will arrive in 2027, followed by the PV9 in 2029. Kia will continue launching new electric variants and use cases. By 2030, the company aims to sell 250,000 electric vans as it taps into a new market.
Last month, at the 2025 Seoul Mobility Show, Kia and LG Electronics unveiled two new “Speilraum” PV5 electric van concepts for camping and other fun uses. What’s next?
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US republicans have unveiled their new tax proposal, which kills a slew of tax credits to help working families become more energy efficient, improve US air quality, and boost US manufacturing. The republican proposal instead channels that money to wealthy elites, increasing the deficit by trillions of dollars along the way.
Republicans in Congress released their 389-page proposal today and, as expected, it includes several provisions to eliminate popular clean energy credits which were driving a boost in American manufacturing.
The credits were largely established under President Biden as part of the Inflation Reduction Act, which raised hundreds of billions of dollars through tax enforcement on wealthy individuals and corporations and channeled that into energy efficiency credits for American families.
We’ve covered how families could save thousands of dollars on upgrades to lower their energy costs through these credits.
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But these credits aren’t just money-saving for Americans, they also work to boost American manufacturing.
But now, republicans in Congress are trying to roll much of that progress back.
Here’s a life of the bill’s various effects (via the BlueGreen Alliance):
Attaching restrictions to clean energy and manufacturing tax credits that would make them unusable in practical terms while also “sunsetting” those tax credits early, a move that research suggests will increase costs for American families;
Repealing the Clean Vehicle Tax Credits;
Repealing the Clean Hydrogen Tax Credit;
Clawing back unspent funds for air quality monitoring in schools, clean manufacturing, state and community energy programs, and electric grid upgrades;
Defunding and delaying the Methane Emissions Reduction Program (MERP), which reduces pollution and protects the health of workers and communities;
Clawing back all unspent Inflation Reduction Act funds, including many provisions that would have lowered energy bills, created jobs, and reduced pollution; and
Attacks on many additional Inflation Reduction Act programs and initiatives.
You can perhaps see a pattern in these effects: they’re primarily targeted towards increasing costs for regular American families who were taking advantage of these tax credits, and towards programs that would keep you and your children healthier.
It should not be any surprise to anyone that has been paying attention that republicans want to poison you and raise your costs, but some people apparently still need more examples, so here we are.
In particular, the new tax proposal eliminates the US EV tax credit which had driven so much of that investment due to its domestic manufacturing provision (though there are some small carveouts). Not only does that inflate the cost of the best vehicles available today for Americans, it also takes away one of the incentives that was driving investment in US manufacturing.
But then, the cherry on top of today’s tax proposal is that its cuts of these credits don’t even have a greater budgetary purpose. Not only was the Inflation Reduction Act revenue-positive – which is to say, it raised more money than it spent, thus reducing the deficit – today’s republican tax bill is revenue-negative, which is to say, it will increase the deficit.
So the government isn’t even getting any savings out of this bill, merely channeling more money from working families to the wealthy elites that the republican party has always tried to benefit (including in other ways than the clean energy credits, like by cutting health care for the poor).
If you have a republican representative, all it takes is 3 republican Congresspeople to oppose this job-killing bill and to stand up for the well-being of their constituents.
But there are many others whose districts have received significant investment, with EV projects being particularly popular in states like Georgia, North Carolina, and others along the burgeoning US “battery belt”. An interactive tool, including the ability to sort by congressional district, is available here.
Of course, if you have a Democratic representative, it’s also worth letting them know that you oppose the tax bill, just in case a few of them decide to jump ranks and join the republicans in harming America. We certainly hope they don’t, but it could happen.
Among the proposed cuts is the rooftop solar credit. That means you could have only until the end of this year to install rooftop solar on your home, before republicans raise the cost of doing so by an average of ~$10,000. So if you want to go solar, get started now.
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The House’s “One, Big, Beautiful Bill” (yes, it’s really called that) has set an accelerated expiration date of December 31, 2025, for the 30% residential solar tax credit – nearly a decade ahead of its originally planned end date.
Is this the end of the residential solar tax credit?
The point of this giant bill is to extend the expiring Trump-era tax cuts from the 2017 Tax Cuts and Jobs Act, which would cost around $4 trillion over the next decade.
The Republican-majority House Ways and Means Committee proposes terminating section 25D on page 221, which would kill residential solar tax credits at the end of this year, almost a decade ahead of its original end date of December 31, 2034.
(Utility-scale solar’s tax credits remain in place through 2028 before a phase-down to 80% in 2029, 60% in 2030, 40% in 2031, and zero in 2032. That’s earlier than what’s currently law.)
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The original plan included a gradual reduction in residential solar tax credits; this new compressed timeframe leaves no time for the solar industry to prepare. “If Congress eliminates the ITC without a reasonable phase-down, that’s obviously going to cause immediate disruption within the solar industry,” Aaron Nichols with Exact Solar told EnergySage.
The tax credit is known as the Investment Tax Credit (ITC), and it provides homeowners with a tax credit of 30% of the full cost of their residential solar installation. It was part of the Biden administration’s flagship Inflation Reduction Act.
The House Ways and Means Committee will mark up and then vote on the bill today, and then it will be sent to the entire House of Representatives. It will then be sent to the Senate, which has until July 4 to amend, reject, or pass the bill.
The bill also proposes that the EV and energy efficiency tax credits be killed.
Electrek’s Take
It’s not hyperbole to say that this would be one of the worst decisions the Republican Party would ever make for the US economy. Nothing about this makes America great.
That’s why Abigail Ross Hopper, president and CEO of the Solar Energy Industries Association (SEIA) released a statement yesterday saying that “at a time when billions of dollars are being invested in states that overwhelmingly voted for President Trump, this proposed legislation will effectively dismantle the most successful industrial onshoring effort in US history.”
And Charlie Hadlow, president and COO of EnergySage, told Electrek that “eliminating the 25D tax credit would be a step backward for American families and small businesses. President Trump has emphasized the need for more domestic energy sources, not fewer, and this credit plays a key role in expanding access to reliable, affordable, homegrown power.”
If this reckless proposal to kill the 30% residential solar tax credit passes, it’s going to raise homeowners’ energy bills, kill jobs, kneecap the solar industry, and hurt small businesses. It will be more of an uphill battle to create a more resilient grid as energy demand skyrockets. It’s going to be much more difficult to compete with China. It makes it harder to reduce emissions (not that Trump’s party cares about that).
Nothing about this budget proposal makes sense. And the thing that makes the least sense is that most of the pain will be felt in red states, where most of the solar industry’s growth is happening.
So, will some Republican lawmakers have the guts to stand up for their constituents? I guess we’ll find out.
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