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New York Yankees center fielder Aaron Judge, #99, hits his 62nd home run to beat the Roger Maris home run record during the game between the Texas Rangers and the New York Yankees at Globe Life Field in Arlington, Texas, on Oct. 4, 2022.

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Apple on Wednesday released a free new iPhone app for tracking sports scores, its latest effort to become a major provider of sports content and news.

The app, called Apple Sports, does one thing well: show sports scores from all the major teams and leagues. Users in the U.S., Canada and the U.K. can download it on Wednesday, the first day of the Major League Soccer season.

Apple services chief Eddy Cue said Apple designed the app to be fast and simple for multiple quick checks per day. It will stand out from other sports scores apps because Apple doesn’t represent a team or league and isn’t incentivized to engage users for long sessions, he said.

“You want your scores basically to be real-time. You want them to be really easy to get to. And nothing else is getting in the way. And that’s the primary purpose of the app,” said Cue, hoarse from cheering at the Super Bowl, in an interview last week.

Apple has moved into sports in recent years by buying rights and airing Major League Baseball and Major League Soccer games, adding additional sports journalism to its News app and airing sports-related documentaries about teams such as the Golden State Warriors and the New England Patriots on Apple TV+.

Apple also bid for rights to National Football League games last year before losing out to YouTube, CNBC reported, and is expected to be a player in upcoming rights negotiations for the National Basketball Association. Apple, like Google and Amazon, sees major live sports events as a potential anchor for its streaming services.

This new app, which won’t come pre-installed on iPhones, is tightly integrated with Apple’s other Services apps, such as the TV app and News app.

For example, it will take the user’s existing preferences for favorite teams, sports and leagues from those apps, so when the Sports app is first opened, many will already see scores from their favorite teams.

Notifications and live activities are also handled by the Apple News and Apple TV apps, including existing features such as notifications for game start times or an alert for a close game the user is interested in.

Most game pages will include sport-specific information, such as who scored goals, which players are on the court or who’s on first base. Pages will also include live betting odds, but users can turn them off in settings.

The game pages will also often include an Apple TV button. That means the user can tap the button to view a live stream of the game. It works for sports Apple carries, as well as games on streaming services that are connected to the Apple TV app, many of which still require a cable subscription but will increasingly be available from over-the-top streamers.

“In an ideal world, when I’m looking at the Duke game, it says open the TV app, I’d like it to get me to the game of basketball,” Cue said. “And that’s what we try to do.”

Notably, there isn’t a special version for Apple’s new Vision Pro headset, which is the best Apple product for watching sports on a big virtual display.

Cue has spoken about Apple’s desire to fix sports distribution since before Apple had a streaming service. He critiqued cable channel guides in a 2016 interview with the Hollywood Reporter, and how it was tough to find the Duke game. In 2019, Apple gave Sports Illustrated a look into a war room the company built to monitor games and send notifications.

Cue said Apple does a fair amount behind the scenes to work with app developers and streaming providers to get their services working seamlessly with Apple’s services, for example. Apple’s goal is to make it simple and clean to find sports information, and eventually, seamlessly cue up the game with a few taps.

“As a huge sports fan, there’s never been a better time, there’s never been a worse time,” Cue said. “The best time is that pretty much everything in the world is televised in some fashion. But it’s never been worse. Because of the amount of services, the rights, the blackouts, the restrictions.”

Apple will also have features that will allow users to follow college basketball’s March Madness tournament in the app, Cue said.

Here’s a list of leagues Apple says it will support:

  • MLB
  • NFL
  • NCAA Football
  • WNBA
  • MLS
  • NBA
  • NCAA basketball (men’s and women’s)
  • NHL
  • Bundesliga
  • LaLiga
  • Liga MX
  • Ligue 1
  • Premier League
  • Serie A

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Nvidia’s Huang says programming AI is now like training a person

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Nvidia’s Huang says programming AI is now like training a person

Nvidia CEO Jensen Huang says artificial intelligence is the “great equalizer” because it lets anyone program using everyday language.

Speaking at London Tech Week on Monday, Huang said that, historically, computing was hard and not available to everyone. “We had to learn programming languages. We had to architect it. We had to design these computers that are very complicated,” he said on stage alongside U.K. Prime Minister Kier Starmer.

“Now, all of a sudden … there’s a new programming language. This new programming language is called ‘human.'”

Conversational AI models were thrown into the spotlight in 2022 when OpenAI‘s ChatGPT exploded onto the scene. In February, the San Francisco-based tech company said it had 400 million weekly active users.

Users can ask chatbots, such as ChatGPT, Google’s Gemini or Microsoft’s Copilot, questions and they respond in a conversational way that feels more like talking to another human than an AI system.

Jensen Huang, co-founder and chief executive officer of Nvidia, at the London Tech Week exposition in London, UK, on Monday, June 9, 2025.

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CEO Huang, whose company engineers some of the world’s most advanced semiconductors and AI chips, highlighted that this technology can now be used in programming. He highlighted that very few people know how to use programming languages like C++ or Python, but “everybody … knows ‘human’.”

“The way you program a computer today, to ask the computer to do something for you, even write a program, generate images, write a poem — just ask it nicely,” he said. “And the thing that’s really, really quite amazing is the way you program an AI is like the way you program a person.”

He gave the example of simply asking a computer to write a poem to describe the keynote speech at the London Tech Week event.

“You say: You are an incredible poet … And I would like you to write a poem to describe today’s keynote. And without very much effort, this AI would help you generate such a wonderful poem,” he said.

“And when it answers … you could say: I feel like you could do even better. And it would go off and think about it, and it’ll come back and say, in fact, I I can do better, and it does do a better job.”

Jensen Huang, co-founder and CEO of Nvidia Corp., speaks during a news conference in Taipei on May 21, 2025.

Nvidia CEO says the UK is in a ‘Goldilocks’ moment: ‘I’m going to invest here’

Huang’s comments come as a growing number of companies — such as Shopify, Duolingo and Fiverr — encourage their employees to incorporate AI into their work. Indeed, last week OpenAI announced that it has 3 million paying business users.

Huang regularly touts AI’s ability to help workers do their jobs more efficiently and has encouraged workers to embrace the technology as they look to make themselves valuable employees — especially given the horror stories around AI’s potential to replace jobs. 

“This way of interacting with computers, I think, is something that almost anybody can do, and I would just encourage everybody to engage it,” Huang added on Monday. “Children are already doing that themselves naturally, and this is going to be transformative.

— CNBC’s Cheyenne DeVon and Ashton Jackson contributed to this report.

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Nvidia CEO says the UK is in a ‘Goldilocks’ moment: ‘I’m going to invest here’

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Nvidia CEO says the UK is in a 'Goldilocks' moment: 'I'm going to invest here'

Jensen Huang, co-founder and CEO of Nvidia Corp., speaks during a news conference in Taipei on May 21, 2025.

I-hwa Cheng | Afp | Getty Images

LONDON — Nvidia CEO Jensen Huang poured praise on the U.K. on Monday, promising to boost investment in the country’s artificial intelligence sector with his multitrillion-dollar semiconductor company.

“The U.K. is in a Goldilocks circumstance,” Huang said, speaking on a panel with British Prime Minister Keir Starmer and Investment Minister Poppy Gustafsson. “You can’t do machine learning without a machine — and so the ability to build these AI supercomputers here in the U.K. will naturally attract more startups.”

The Nvidia boss went on to say, “I think it’s just such an incredible, incredible place to invest. I’m going to invest here.”

Huang also stressed that Britain “has one of the richest AI communities anywhere on the planet,” along with “amazing startups” such as DeepMind, Wayve, and Synthesia, ElevenLabs.

“The ecosystem is really perfect for take-off — it’s just missing one thing,” he said, referring to a lack of homegrown, sovereign U.K. AI infrastructure.

Earlier on Monday, Nvidia announced a new U.K. sovereign AI industry forum, as well as commitments from cloud vendors Nscale and Nebius to deploy new facilities in the country with thousands of the semiconductor giant’s Blackwell GPU chips.

The U.K. has been touting its potential as a global AI player in recent months, amid Keir Starmer’s efforts to lead his Labour government with a growth-focused agenda.

In January, Starmer unveiled a bold plan to boost the domestic U.K. AI sector, promising to relax planning rules around new data center developments and increase British computing power by twenty-fold by 2030.

This is a breaking news story. Please check back for updates.

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UK finance watchdog teams up with Nvidia to let banks experiment with AI

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UK finance watchdog teams up with Nvidia to let banks experiment with AI

Jakub Porzycki | Nurphoto | Getty Images

LONDON — Britain’s financial services watchdog on Monday announced a new tie-up with U.S. chipmaker Nvidia to let banks safely experiment with artificial intelligence.

The Financial Conduct Authority said it will launch a so-called Supercharged Sandbox that will “give firms access to better data, technical expertise and regulatory support to speed up innovation.”

Starting from October, financial services institutions in the U.K. will be allowed to experiment with AI using Nvidia’s accelerated computing and AI Enterprise Software products, the watchdog said in a press release.

The initiative is designed for firms in the “discovery and experiment phase” with AI, the FCA noted, adding that a separate live testing service exists for firms further along in AI development.

“This collaboration will help those that want to test AI ideas but who lack the capabilities to do so,” Jessica Rusu, the FCA’s chief data, intelligence and information officer, said in a statement. “We’ll help firms harness AI to benefit our markets and consumers, while supporting economic growth.”

The FCA’s new sandbox addresses a key issue for banks, which have faced challenges shipping advanced new AI tools to their customers amid concerns over risks around privacy and fraud.

Large language models from the likes of OpenAI and Google send data back to overseas facilities — and privacy regulators have raised the alarm over how this information is stored and processed. There have meanwhile been several instances of malicious actors using generative AI to scam people.

Nvidia is behind the graphics processing units, or GPUs, used to train and run powerful AI models. The company’s CEO, Jensen Huang, is expected to give a keynote talk at a tech conference in London on Monday morning.

Last year, HSBC’s generative AI lead, Edward Achtner, told a London tech conference he sees “a lot of success theater” in finance when it comes to artificial intelligence — hinting that some financial services firms are touting advances in AI without tangible product innovations to show for it.

He added that, while banks like HSBC have used AI for many years, new generative AI tools like OpenAI’s ChatGPT come with their own unique compliance risks.

Zopa CEO: Fintechs face challenges when it comes to scaling in the UK

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