During a livestream held from the Grenadier Pub in London today, young UK Automaker INEOS publicly unveiled its third model and first EV – the Fusilier. As a smaller version of its Grenadier sibling, the Fusilier will arrive with BEV and range extender options. Despite being all-electric, the Fusilier’s makers couldn’t stop talking about the potential of every other option besides electric.
INEOS Automotive is a vehicle sub-brand of Ineos Group Limited, a London-based conglomerate operating as one of the largest chemical companies in the world. The automotive arm was formed in 2017 by INEOS founder Sir Jim Ratcliffe, who currently sits as chairman and CEO. Ratcliffe saw a gap in the market for high-performance 4×4 vehicles that are rugged and reliable.
That new entry began with its flagship combustion vehicle, the Grenadier, launched in 2022. INEOS has since launched a double-cab pickup version of the Grenadier and donned the Quartermaster, both of which are powered by combustion.
At the time, however, INEOS shared that a 4×4 EV powertrain was in the works, leading to today’s launch of its third model – the Fusilier. Developed with the help of Magna, INEOS’ first EV model looks cool, but it’s hard to believe its own creators have faith in its success unless you choose the range extender version that still requires gas.
The INEOS Fusilier / Source: INEOS Automotive
INEOS unveils new Fusilier EV in London
Sir Jim Ratcliffe and INEOS head of design Toby Ecuyer were joined by former Top Gear co-host and TV personality Richard Hammond, from the Grenadier Pub in London, which had been renamed the Fusilier Pub, but only for today.
The gentlemen briefly mentioned the new INEOS EV alongside a quick launch video you can view below, but the stream took a baffling turn from there as the conversation shed its sheep’s clothing as sunk into an ode to the glory days of gas cars and how many problems EVs still give consumers, spoon fed to the audience. Some of which just wanted to learn about this exciting new INEOS EV.
There’s no argument that such a nascent and fast-growing segment is taking its fair share of lumps as the market tries to keep up and adapt, but it was an interesting coming from the team itself. I’ll dig into that later, but let’s focus on the potential of the new Fusilier 4×4.
As mentioned, the Fusilier will come in full BEV and BEV + range extender powertrain options to meet a broader range of consumers. During the livestream, Ratcliffe stated that the BEV version will offer about 400km (249 miles) of range, plus another 270km (168 miles) with the gas engine extender. The automotive chairman and CEO spoke:
As we developed this vehicle, we quickly concluded that in order to move towards decarbonization but continue making cars that consumers want to drive, we need a mix of powertrain technologies. BEVs are perfect for certain uses: shorter trips and urban deliveries, but industry and governments need to have realistic expectations around other technologies that can help accelerate the necessary pace of change. That is the reason we are offering an additional powertrain for the Fusilier, one that dramatically reduces emissions but has the range and refueling capabilities needed.
The new INEOS EV is smaller and more aerodynamic than its Grenadier sibling while offering a classic feel and tremendous off-road capability – two design pillars on the automotive sub-brand were built. The exterior features active grille shutters that can manage airflow and maximize range and 7″ circular LED lighting in the front and rear to match the other INEOS vehicles.
There was no mention of battery size, chemistry, or charging capabilities. Just a lot of talk about petrol, synthetic fuels, and even hydrogen. This automaker is owned by a massive fuel and lubricant manufacturer, by the way.
As with the Grenadier station wagon and Quartermaster pickup, the INEOS Fusilier was developed alongside Magna International and will likely be built at Magna Steyr in Austria, which is currently home to Mercedes G-Wagon and Fisker Ocean production.
INEOS said it will share details of the alternative powertrains this coming fall and when the new EV will officially launch and begin sales.
Electrek’s take
Listen, I know there’s still a vast world of ICE fans out there, and EVs in their current state don’t make the most sense financially or performance-wise for plenty of consumers yet. We will get there, and that’s fine. But there’s a time and a place for those conversations, and I’m no PR expert, but a live stream launch event is not the appropriate time to talk about the potential gas cars still … have in the tank (sorry, I had to).
Some of us got up long before sunrise to tune into this event in London and report back to a loyal audience of EV enthusiasts hoping to learn more about a genuinely cool-looking 4×4 EV from INEOS, not to hear emcee Richard Hammond not so subtly steer every question and comment away from the (inevitable) future of electrification and tee INEOS Automotive’s CEO up for opportunity after opportunity to spread doubt and misinformation about it.
At one point, Ratcliffe said, “There are still huge gains to be made in combustion engines.” Hammond cited some unnamed study that said by 2050, a vast majority of cars in Europe will still be combustion. Not any new vehicles, that’s for sure.
Whether those points end up being true (they won’t), it still begs the question, “Why are we talking about this right now?” This was a public launch of an ELECTRIC VEHICLE. It’s hard to instill confidence in a new EV model when INEOS’ own executives don’t want to talk about it on the day it’s unveiled.
INEOS’ design strategy is clearly still heavily focused on gas engines, and that’s fine. They will have an audience. But if you’re going to build an EV to offer consumers a broader range of options, don’t half-ass it. This community can sniff that out in a second (ahem, Mazda).
We want to know about the batteries, where the cells came from, the acceleration, torque, towing, and, of course, all of the cool software features inside. There was none of that, so forgive me if it’s hard to get excited about this one so far. INEOS has a lot to learn and a lot more to share about its new EV, which could have been done today. Instead, we will wait patiently for the next stream… although I’ll probably just skip it, stay in bed for another hour or so, then and go straight to the press release.
Source: INEOS Automotive
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The new John Deere Z370RS Electric ZTrak zero turn electric riding mower promises all the power and performance Deere’s customers have come to expect from its quiet, maintenance-free electric offerings – but with an all new twist: removable batteries.
The latest residential ZT electric mower from John Deere features a 42″ AccelDeep mower deck for broad, capable cuts through up to 1.25 acres of lawn per charge, which is about what you’d expect from the current generation of battery-powered Deeres – but this is where the new Z370RS Electric ZTrak comes into its own.
Flip the lid behind the comfortably padded yellow seat and you’ll be greeted by six (6!) 56V ARC Lithium batteries from electric outdoor brand EGO. Those removable batteries can be swapped out of the Z370RS for fresh ones in seconds, getting you back to work in less time than it takes to gravity pour a tank of gas.
When John Deere launched the first Z370R, Peter Johnson wrote that electrifying lawn equipment needs to be a priority, citing EPA data that showed gas-powered lawnmowers making up five percent of the total air pollution in the US (despite covering far less than 5% of the total miles driven on that gas). “Moreover,” he writes, “it takes about 800 million gallons of gasoline each year (with an additional 17 million gallons spilled) to fuel this equipment.”
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Daimler Truck AG CEO Karin Rådström hopped on LinkedIn today and dropped some absolutely wild pro-hydrogen talking points, using words like “emotional” and “inspiring” while making some pretty heady claims about the viability and economics of hydrogen. The rant is doubly embarrassing for another reason: the company’s hydrogen trucks are more than 100 million miles behind Volvo’s electric semis.
UPDATE 22NOV2025: Daimler just delivered five new hydrogen semis for trials.
While it might be hard to imagine why a company as seemingly smart as Daimler Truck AG continues to invest in hydrogen when study after study has shut down its viability as a transport fuel, it makes sense when you consider that the Kuwait Investment Authority (KIA) holds approximately 5% of Daimler and parent company Mercedes’ shares.
That’s not a trivial stake. Indeed, 5% is enough to make KIA one of the few actors with both the access and the motivation to shape conversations about Daimler’s long-term technology bets, and as a major oil-producing country whose economy would undoubtedly take a hit if oil demand plummeted, any future fuel that’s measured molecules instead of electrons isn’t just a concept for the Kuwaiti economy: it’s a lifeline.
In that context, the push to make hydrogen seem like an attractive decarbonization option makes more sense. So, instead of giving Daimler’s hydrogen propaganda team yet another platform to try and convince people that hydrogen might make for a viable transport fuel eventually by giving five Mercedes-Benz GenH2 semi trucks to its customers at Hornbach, Reber Logistik, Teva Germany with its brand ratiopharm, Rhenus, and DHL Supply Chain, I’m just going to re-post Daimler CEO Karin Rådström’s comments from Hydrogen Week.
For some reason – posts about hydrogen always stir up emotions. I think hydrogen (not “instead of” but “in parallel to” electric) plays a role in the decarbonization of heavy duty transport in Europe for three reasons:
If we would go “electric only” we need to get the electric grid to a level where we can build enough charging stations for the 6 million trucks in Europe. It will take many years and be incredibly expensive. A hydrogen infrastructure in parallel will be less expensive and you don’t need a grid connection to build it, putting 2000 H2 stations in Europe is relatively easy.
Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen. Better to use that directly as fuel than to make electricity out of it.
Some use cases of our customers are better suited for fuel cells than electric trucks – the fuel cell truck will allow higher payload and longer ranges.
At European Hydrogen Week, I saw firsthand the energy and ambition behind Europe’s net-zero goals. It’s inspiring—but also a wake-up call. We’re not moving fast enough.
What we need:
Large-scale hydrogen production and transport to Europe
A robust refueling network that goes beyond AFIR
And real political support to make it happen – we need smart, efficient regulation that clears the path instead of adding hurdles.
To show what’s possible, we brought our Mercedes-Benz GenH2 to Brussels. From the end of 2026, we’ll deploy a small series of 100 fuel cell trucks to customers.
Let’s build the infrastructure, the momentum, and the partnerships to make zero-emission transport a reality. 🚛 and let’s try to avoid some of the mistakes that we see now while scaling up electric. And let’s stop the debate about “either or”. We need both.
Daimler CEO at European Hydrogen Week; via LinkedIn.
At the risk of sounding “emotional,” Rådström’s claims that building a hydrogen infrastructure in parallel will be less expensive than building an electrical infrastructure, and that “you don’t need a grid connection to build it,” are objectively false.
Next, the claim that, “Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen” (emphasis mine), is similarly dubious – especially when faced with the fact that, in 2023, wind and solar already supplied about 27–30% of EU electricity.
Unless, of course, Mercedes’ solid-state batteries don’t work (and she would know more about that than I would, as a mere blogger).
Electrek’s Take
Via Mahle.
As you can imagine, the Karin Rådström post generated quite a few comments at the Electrek watercooler. “Insane to claim that building hydrogen stations would be cheaper than building chargers,” said one fellow writer. “I’m fine with hydrogen for long haul heavy duty, but lying to get us there is idiotic.”
Another comment I liked said, “(Rådström) says that chargers need to be on the grid – you already have a grid, and it’s everywhere!”
At the end of the day, I have to echo the words of one of Mercedes’ storied engineering partners and OEM suppliers, Mahle, whose Chairman, Arnd Franz, who that building out a hydrogen infrastructure won’t be possible without “blue” H made from fossil fuels as recently as last April, and maybe that’s what this is all about: fossil fuel vehicles are where Daimler makes its biggest profits (for now), and muddying the waters and playing up this idea that we’re in some sort of “messy middle” transition makes it just easy enough for a reluctant fleet manager to say, “maybe next time” when it comes to EVs.
We, and the planet, will suffer for such cowardice – but maybe that’s too much malicious intent to ascribe to Ms. Rådström. Maybe this is just a simple “Hanlon’s razor” scenario and there’s nothing much else to read into it.
Let us know what you think of Rådström’s pro-hydrogen comments, and whether or not Daimler’s shareholders should be concerned about the quality of the research behind their CEO’s public posts, in the comments section at the bottom of the page.
SOURCE | IMAGES: Karin Rådström, via LinkedIn.
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Audi embraced its future in China with the launch of a new Chinese market electric sub-brand called AUDI that ditched the iconic “four rings” logo in favor of four capital letters – but one thing this latest concept hasn’t ditched is the brand’s traditionally teutonic long-roof design language.
Co-developed with Audi’s Chinese production partner, SAIC, the all-new AUDI E SUV concept is based on the PPE (Premium Platform Electric) skateboard, and is only the second model introduced by the company’s domestic sub-brand — which was all-new itself just one year ago.
“The AUDI E SUV concept celebrates the new AUDI brand’s first anniversary following the E concept’s debut in Guangzhou (2024),” said Fermín Soneira, CEO of the Audi and SAIC cooperation, at the E SUV’s unveiling. “It showcases an unmistakable AUDI design language that gives the SUV a prestigious, progressive stance — with no compromise between sporty aesthetics and interior roominess or versatility. This concept embodies our vision for premium electric mobility by fusing Audi’s engineering heritage with digital innovation to fulfill our commitment in China.”
As a vehicle, the AUDI E SUV concept promises to handle “like an Audi,” and is powered by a pair of electric motors good for a combined 500 kW (~670 hp), good enough to get the big crossover from 0-100 km/h (62 mph) in about five seconds. Those efficient motors are fed electrons by a 109 kWh battery riding on AUDI’s 800V Advanced Digital Platform system architecture, and can allegedly add 320 km (~200 miles) of range in under 10 minutes at a high-powered DC fast charging station.
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If you’re a fan of self-driving tech, the AUDI 360 Driving Assist System is the AUDI E SUV concept is for you, with features that, “enable a relaxed and safe driving experience – on highways, in dense city traffic, and during assisted parking.”
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