The growing international stature of padel, the racquet sport, will be underlined on Friday when its leading professional tour unveils a huge commercial tie-up with Red Bull.
Sky News has learnt that Premier Padel, which is owned by Qatar Sports Investments (QSI) and the Austrian-founded energy drinks manufacturer, will announce a four-year partnership spanning broadcast, production and sponsorship.
Under the deal, which insiders said was worth tens of millions of pounds, Premier Padel matches from the latter stages of each tournament will be streamed on Red Bull’s media platform, Red Bull TV, in more than 130 countries.
Red Bull will also create content for the sport’s fans throughout the duration of the partnership, which will run until the end of the 2027 season.
One source described the deal as “transformational” for padel.
It is said to have been driven by Nasser Al-Khelaifi, QSI’s chairman, who is also president of Paris Saint-Germain, the Ligue 1 football club majority-owned by the Qatari group.
Image: Sportsman playing padel game. Pic: iStock
The agreement will give Premier Padel access to the creative and media expertise of a company which has become a powerhouse in global sport through its success in Formula One motor racing.
Red Bull also has a major presence in cycling, other motorsport and mountain biking, among other sports.
Image: Red Bull driver Max Verstappen in action during last season’s F1 Las Vegas Grand Prix. Pic: AP
Although still significantly smaller than tennis in participation and commercial terms, padel’s growth has been eye-catching in recent years.
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Its popularity has been buoyed by the following it has attracted from celebrities and athletes from other sports, including footballer Lionel Messi and Jurgen Klopp, the Liverpool manager.
Premier Padel was founded by QSI alongside the International Padel Federation and the Professional Padel Association, with events to be held at venues such as Roland Garros, home of the French Open tennis championships.
This year’s tour kicks off in Saudi Arabia next week, with 25 tournaments scheduled in 18 countries.
Last year, QSI announced a deal to acquire the World Padel Tour, enabling it to unify the sport’s global calendar in an attempt to make it more attractive to sponsors and broadcasters.
People close to the sport drew a distinction between Premier Padel and new entities in other sports, such as LIV Golf, where billions of dollars of Saudi funding have torn a schism through the professional game.
Premier Padel was created in conjunction with the sport’s federation and its players, rather than being established as a breakaway, as LIV Golf was.
QSI and Premier Padel declined to comment on Friday, while Red Bull could not be reached for comment.
Marks & Spencer (M&S) has ordered hundreds of agency workers at its main distribution centre to stay at home as it grapples with the unfolding impact of a cyberattack on Britain’s best-known retailer.
Sky News has learnt that roughly 200 people who had been due to undertake shift work at M&S’s vast Castle Donington clothing and homewares logistics centre in the East Midlands have been told not to come in amid the escalating crisis.
Agency staff make up about 20% of Castle Donington’s workforce, according to a source close to M&S.
The retailer’s own employees who work at the site have been told to come in as usual, the source added.
“There is work for them to do,” they said.
M&S disclosed last week that it was suspending online orders as a result of the cyberattack, but has provided few other details about the nature and extent of the incident.
In its latest update to investors, the company said on Friday that its product range was “available to browse online, and our stores remain open and ready to welcome and serve customers”.
“We continue to manage the incident proactively and the M&S team – supported by leading experts – is working extremely hard to restore online operations and continue to serve customers well,” it added.
It was unclear on Monday how long the disruption to M&S’s e-commerce operations would last, although retail executives said the cyberattack was “extensive” and that it could take the company some time to fully resolve its impact.
Shares in M&S slid a further 2.4% on Monday morning, following a sharp fall last week, as investors reacted to the absence of positive news about the incident.
At that price, the company’s founder and chief executive, Will Shu, would be in line for a windfall of more than £170m.
Deliveroo further announced, before trading on Monday, that it had suspended its £100m share buyback programme.
The opening share price reaction took the value to 171p per share – still shy of the 180p on the table – and well under the 390p per share flotation price seen in 2021.
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Deliveroo’s shares have weakened nearly 50% since their market debut.
The deal is not expected to face regulatory hurdles as it provides DoorDash access to 10 new markets where it currently has no presence.
But a takeover would likely represent a blow to the City of London given the anticipated loss of a tech-focused player.
Susannah Streeter, head of money and markets at Hargreaves Lansdown, said: “If the deal is done at that price, the company will fail to shake off the ‘Floperoo’ tag it was saddled with after its disastrous IPO debut in 2021.
“Even though Deliveroo has finally broken through into profitable territory, the prolonged bout of indigestion around its share price has continued.
“The surge in demand for home deliveries during the pandemic waned just as competition heated up. Deliveroo’s foray into grocery deliveries has helped it turn a profit but it’s still facing fierce rivals.”
She added: “The DoorDash Deliveroo deal will be unappetising for the government which has been trying to boost the number of tech companies listed in London.
“If Deliveroo is purchased it would join a stream of companies leaving the London Stock Exchange, with too few IPOs [initial public offerings] in the pipeline to make up the numbers.”
A trade deal with the US is “possible” but not “certain”, a senior minister has said as he struck a cautious tone about negotiations with the White House.
Pat McFadden, the Chancellor of the Duchy of Lancaster, told Sunday Morning with Trevor Phillips there was “a serious level of engagement going on at high levels” to secure a UK-US trade deal.
However, Mr McFadden, a key ally of Sir Keir Starmer, struck a more cautious tone than Chancellor Rachel Reeves on the prospect of a US trade deal, saying: “I think an agreement is possible – I don’t think it’s certain, and I don’t want to say it’s certain, but I think it’s possible.”
He went on to say the government wanted an “agreement in the UK’s interests” and not a “hasty deal”, amid fears from critics that Number 10 could acquiesce a deal that lowers food standards, for example, or changes certain taxes in a bid to persuade Donald Trump to lower some of the tariffs that have been placed on British goods.
And asked about the timing of the deal – following recent reports an agreement was imminent – Mr McFadden said: “We’ll keep working with the United States and keep trying to get to an agreement in the coming weeks.”
As well as talks with the US, the UK has also ramped up its efforts with the EU, with suggestions it could include a new EU youth mobility scheme that would allow under-30s from the bloc to live, work and study in the UK and vice versa.
Mr McFadden said he believed the government could “improve upon” the Brexit deal struck by Boris Johnson, saying it had caused “an awful lot of bureaucracy and costs here in the UK”.
He said “first and foremost” on the government’s agenda was securing a food and agriculture and a veterinary agreement, saying it was “such an important area for the UK and an area where we’ve had so much extra cost and bureaucracy because of Brexit”.
He added: “But again, as with the United States, there’s no point in calling the game before it’s done. We’ve still got work to do, and we’re doing that work with our partners in the EU.”
The Cabinet Office minister also rejected suggestions the UK would have to choose between pursuing a trade deal with the US and one with the EU – the latter of which has banned chlorinated chicken in its markets – as has the UK – but which the US has historically wanted.
On the issue of chlorinated chicken, Mr McFadden said the government had “made clear we will not water down animal welfare standards with either party”.
“But I don’t agree that it’s some fundamental choice beyond where we have to pick one trading partner rather than another. I think that’s to misunderstand the nature of the UK economy, and I don’t think would be in our interests to put all our eggs in one basket.”
Also speaking to Trevor Phillips was Tory leader Kemi Badenoch, who said the government should be close to closing the deal with the US “because we got very close last time President Trump was in office”.
She also insisted food standards should not be watered down in order to get a deal, saying she did not reach an agreement with Canada when she was in government for that reason.
“What Labour needs to do now is show that they can get a deal that isn’t making concessions, so we can have what we had last month before the trade tariffs, and we need serious people doing this,” she said.