The Conservatives have pledged to give £20m to 30 towns across the country – a move the Labour Party has branded a “reckless, unfunded commitment”.

Rishi Sunak’s party said it would add the towns – many of which are based in the Midlands and north – to its existing long-term plan for towns, increasing the number that will receive financial support to more than 100.

The Tories said local people in each area would decide how the money would be spent, through new town boards composed of community leaders, businesspeople, local government and the local MP.

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The prime minister said the “bold action” would “transform” 30 towns, as he claimed Labour’s record in government “shows they don’t care about towns – neglecting their needs, allowing them to decline and focusing instead on cities.”

“Sir Keir Starmer has no plan to unlock opportunities in towns and would take us back to square one,” he said.

“Building on our strong track record of levelling up in Teesside and the Midlands, we will go further across the country to build a secure future for our children and grandchildren.”

Andrew Griffith, the science minister, clarified that each of the 30 towns will be handed £20m, rather than this being the total investment.

Asked by Sky News how far the cash will really go, he said: “It’s £20m for each of those towns. The cost of this policy is £600m, it phases in over the next 10 years or so.”

Some of the towns proposed to be added to the scheme include Tamworth, Preston, Newcastle-under-Lyme, Corby, Halifax, Bognor Regis, Newtown, Flint, Perth and Newry.

A large number are being defended by Tory candidates in this election.

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The 30 new towns come on top of Mr Sunak’s decision on the eve of the Tory party conference in September last year to award £20m to 55 “overlooked” towns across the UK over a 10-year period.

A further 20 then formed part of the second tranche, which was announced in the March budget.

The Tories said the cost of funding the additional 30 towns would be around £60m a year over 10 years, which they said was “affordable” under plans to clamp down on tax avoidance.

It comes as Mr Sunak launched the Conservatives’ campaign battle bus, emblazoned with the slogan “clear plan, bold action, secure future” in Redcar.

But Labour argued the funding ringfenced to pay for investment in the 30 towns was the same as that being used to fund recent announcements to create a new tax free allowance for pensioners and the National Service Plan that would compel those over 18 to take part in either community or military training.

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Sir Keir Starmer has said “wealth creation” is his top priority in an election pitch to the middle class and middle ground, as he unveiled the party’s plan to get more people into work, insisting “those who can work, will work”.

Sir Keir joined shadow chancellor Rachel Reeves and deputy leader Angela Rayner in unveiling the Labour battle bus this morning in Uxbridge, Boris Johnson’s former constituency.

Labour has said its Take Back Control Act will devolve power from Westminster and give communities a new right to request more powers.

It has also put forward its own Green Prosperity Plan, which it says will create 650,000 jobs across the country – although it will no longer spend £28bn a year for the rest of the decade on the country’s green transition.

Ms Rayner said: “Just days ago, Rishi Sunak raided levelling-up cash to fund his teenage Dad’s Army.

“Today he’s back making yet another reckless unfunded spending commitment, sure to be broken as quickly as it was made.

“Everywhere you look, communities up and down the country are feeling the impact of 14 years of Tory decline: boarded-up shops, soaring bills and a widening wage gap with London.”

Liberal Democrat levelling-up, housing and communities spokesperson Helen Morgan said: “This isn’t fooling anyone after the Conservatives’ broken promises on ‘levelling up’ since 2019 have completely failed to deliver.

“Their ‘levelling-up’ agenda over the last few years has pitted councils against each other and left them begging for scraps, and rural areas often failed to benefit at all. We need to see proper funding for local councils alongside more powers for them to make investments they believe in.”

The British ambassador to Mexico has been removed from the post after a video emerged online of him apparently pointing an assault rifle at an embassy employee.

The video, shared on X, shows Jon Benjamin pointing the firearm at a person whose face has been blurred out.

“In a context of daily killings in Mexico by drug dealers, he dares to joke,” reads a post accompanying the clip.

On Friday, the Financial Times reported the ambassador had been removed from his post after the incident, which reportedly happened during an official trip to the states of Durango and Sinaloa in April.

Both states have a high presence of drug cartels.

Mexico has a long history of cartel violence, with around 30,000 murders a year.

“We are aware of this incident and have taken appropriate action,” a spokesman for the UK Foreign Office said.

“Where internal issues do arise, the FCDO has robust HR processes to address them.”

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Mr Benjamin’s LinkedIn page says his term as ambassador ended in May, and a biography posted on the government website for the United Kingdom notes he “was UK Ambassador to Mexico between 2021 and 2024”.

According to the Foreign Office website, Mr Benjamin “joined the Diplomatic Service in 1986, and previously represented the British government in Chile, Ghana, Turkey, Indonesia, and the United States, during his career”.

Sky News has approached Mr Benjamin for comment.

“I smell a virgin…” Katie Hopkins said, looking straight at me. “I smell lefty, pressy scum!”

The far-right commentator was addressing an audience of 500 people in a soggy tent in a rural corner of northwest England.

I was standing at the back but that didn’t stop her singling me out. The crowd theatrically booed me, as if I was a pantomime villain. I blushed.

This was one of many strange moments I witnessed at the three-day event, officially called the Weekend Truth Festival (WTF), that some may call a conspiracy theory gathering.

As well as being called out by Hopkins, I saw children chanting anti-vax slogans and had a magnet applied to my arm to prove my COVID vaccinations are the antenna of a bioweapon.

This was the first WTF and its organisers hailed it as a success.

Its programme featured talks from speakers, including celebrities of the movement like Hopkins and former Southampton footballer Matt Le Tissier, as well as workshops and other activities with dozens of RVs and tents arranged around a giant marquee.

The festival attendees, who describe themselves as part of the “freedom movement”, paid a £100 donation to see their “truth heroes”.

There are many political and ideological dividing lines in British life, but perhaps the deepest, and most damaging, is that which was on show here – when one part of the population rejects the others’ view of reality.

This summer a number of similar truther gatherings are being held across the country from Glasgow to Dorset, with the biggest having a capacity of several hundred.

That’s why I found myself in a muddy field on the first May bank holiday: to understand why a movement born in lockdown appears to be evolving out of the dark corners of the internet into real-life meet-ups like this.

My presence there was the result of careful negotiation with the organisers, who agreed to let me come and report. They wanted the world to see what it was really like.

“It’s a gathering of like-minded people who basically think alternatively to the mainstream,” said organiser Kevin Dowling, a man in his fifties with a dry sense of humour.

He and Nicola Mayoh organise regular meet-ups in Buxton, near Manchester, in the top room of a pub.

But this was much bigger, and they’d spent a long time preparing.

I asked whether this movement had longevity beyond the headline-grabbing pandemic protests.

“I think COVID woke people up to other things that go on,” Nicola said. “We’ve gravitated towards each other because we’re all very similar.”

I got lucky with where I pitched my tent – next to Theresa Clark and Andy Ryan, friends from Stockport, who met through the movement. They make unlikely conspiracists and their journey from COVID scepticism to WTF attendees was revealing.

Both were in their sixties. Theresa, a former civil servant, was wrapped up in a parka coat with a woolly hat covering her hair, while Andy was similarly attired in a padded black jacket.

They were warm and friendly, and offered me endless cups of tea from Andy’s stove.

On the first night, I found myself sitting around a blazing fire, sharing a glass of wine with them.

Theresa explained she wasn’t originally an anti-vaxxer; she made sure all her children and grandchildren had their recommended vaccinations. But then came COVID.

Living alone during lockdown, Theresa connected with online groups that led her here. “It’s been a great journey for me because I’ve met such wonderful people,” she told me.

Her path first crossed with Andy, and many of the other people who have come to Cumbria, through an activist group called Rebels on Roundabouts.

At the height of lockdown, they gathered on roundabouts and held yellow signs up to passing motorists with slogans such as “Please don’t jab kids” and “Media masking truth”.

Since the pandemic, they’ve expanded. Their Telegram group now has more than 3,000 members.

Their website currently lists events from Newcastle to Tunbridge Wells, and explains their belief that COVID was “ruthlessly exploited by a global elite through their puppet politicians and the mainstream media” and is part of a “sinister CONTROL and DEPOPULATION agenda”.

What does that all mean?

Let’s take Theresa as an example. She went from lockdown and vaccine scepticism to thinking there was a bigger conspiracy at play.

Central to that view is a concept called the Great Reset, originally a short book from the World Economic Forum (WEF) outlining the post-COVID recovery.

But many of those in the movement see it as a blueprint for a totalitarian world government headed by the WEF.

“That scared me,” Theresa said. “Is that the world that we’re aiming for?”

The Great Reset is arguably not the smartest name – it does have an air of the conspiratorial. And those at the festival were willing to connect all sorts of unconnected things – net zero, Ultra Low Emissions Zones (ULEZ) or Low Traffic Neighbourhoods (LTNs) – as proof that the WEF was trying to take away our freedoms.

I pushed back on the idea that the WEF is able to control the world to that extent, suggesting it was an influential lobby group but not a shadow government.

“It’s not a fiction book, is it,” Theresa pointed out, in reference to the Great Reset.

Her views, like many others who gathered round the campfire, were deeply held.

They relished the chance to set me – the embodiment of the loathed mainstream media – straight. Behind much of their thinking, it seemed, was strong emotion.

Not least for Theresa.

Her father moved into a care home just weeks before lockdown, something she only mentioned after we had been talking for more than an hour.

“It wasn’t nice to go and visit your father and see him through the glass,” she said, tearfully.

“Those last few months, to not be able to give him the love that he deserved… You just don’t get over that.

“These are the harms the COVID lockdown did.”

That said, there were some limits to her beliefs. For instance, she was sceptical about reptilians, the idea pushed by conspiracy theorist David Icke that suggested shape-shifting lizard people control the world.

Many consider the theory antisemitic, although Icke has always strongly denied this.

Theresa admitted that it was a “bit far-fetched” for her. “But then who am I to say to somebody what you’re saying is utter rubbish. That’s their belief,” she added.

The next day, the sun was shining as Gillian England showed me the ley lines in the field behind the festival site and explained that the weather had improved because she “thanked the elementals”.

“I’m a being from a realm beyond planet Earth,” she said, as we walked through the field.

“My job is to assist the developing consciousness of humanity… I believe in the higher Galactics. I’ve got my star family that I connect to, but this is the fifth dimension and beyond.”

“And where is that?” I asked.

“Well, it’s beyond this reality.”

The Freedom Movement is a broad church that includes people like Gillian, a former NHS psychotherapist turned mystic healer. As we approached a stone circle, the divining rods in her hands started to twitch, then crossed. We had found our ley line.

You might wonder what Gilian’s new age vibe had in common with anti-lockdown protests on a roundabout, or the Great Reset, or what ley lines had to do with ULEZ.

But when COVID prompted people to do their own research, they found a world of conspiracies ready and waiting to draw them further in. People like Gillian who already had their own alternative understanding of reality and were willing to help those along the same journey.

It doesn’t mean signing up to all the exact same beliefs. Another attendee told me: “I hate that woo woo stuff. There’s loads of that here.” But they were all on the same side, against the mainstream.

“COVID woke people up,” Gillian said. “They were stuck at home, got off the rat race for a little while and started questioning.”

Down at the festival site a little later, Gillian and other adults gathered the children – mostly primary school aged – in a tent near the food stalls. They had dragon puppets, glitter and music and were teaching them to chant the freedom movement slogan: “I do not consent”.

This was the most troubling part of the festival, where legitimate free speech perhaps crossed into something darker.

Among the more troubling claims made by speakers were that COVID was an attempted genocide and a Satanist cult was planning to murder everyone. But just as quickly, a party mood returned.

Matt Le Tissier gave an entertaining talk with occasional anti-vax comments. Then it was time for drinks and dancing.

The DJ played fairly hardcore techno. The crowd ranged from young adults to pensioners and the fashion was hemp hippies meets cyber ravers. Theresa waved as she boogied away.

This is perhaps the true counterculture of the UK now. It may not have its own music or fashion, but it does have its own Podcasters, Twitter users and YouTubers who reach hundreds of thousands.

On the final day, I wandered down to the main tent. A man had put up a large placard advertising the formation of a “people’s party”. Many people here insist they are neither on the left nor right, but many of the talking points echo the far-right.

Mark Steele, a self-styled “weapons expert”, was one of the speakers. He served time in prison back in the 1990s for shooting a teenage girl in the head.

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He believes that ULEZ cameras can be used in conjunction with vaccinations to turn people into literal zombies and cast doubt on Rishi Sunak’s Britishness.

As we spoke, he held a magnet to my arm to prove my COVID vaccination was the antenna of a bioweapon. If a ULEZ camera activated a beam at the right pulse it would be “carnage”, he warned.

After packing up my tent, I caught up with Nicola and Kevin who were delighted with how it had gone.

When I said I found some elements surprisingly aggressive, Kevin’s response was that there “has to be a bit of edginess” because as a society we are facing “difficult conversations and difficult times”.

He also reminded me that I wanted to use my visit to test the “political climate and how people are feeling about things”.

That’s true. And what I found was a wider sense of alienation from the main parties, with several attendees talking of finding candidates to stand as independents in the general election.

Hopkins was the final speaker and I followed the rapturous crowd into the main tent to watch her.

Theresa and Andy were there, enjoying the show, although Theresa said she felt sorry for me when Hopkins called me a virgin.

After saying my goodbyes, I watched them walk up the hill in the twilight, hoods up, carrying their camp chairs, readying themselves for another evening by the fire.

While they had lives and families outside, in that moment this was their people, and this was their place.

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