HMD, or Human Mobile Devices for short, is launching a Barbie-branded flip phone in July.
HMD
BARCELONA — Not yet tired of the Barbie movie?
Soon, you’ll be able to get a flip phone from the blockbuster toy franchise.
The company behind Nokia-branded smartphones, HMD, short for Human Mobile Devices, says it is launching a Barbie flip phone this summer, in partnership with toy maker Mattel.
Mattel is the company behind the Barbie fashion doll collection. It has produced and sold the popular kids’ toys and accessories since 1959.
The device, which is slated for launch this summer, “promises to embody the vintage chic of the original girl empowerment brand with a dash of pink and of course, sparkle,” according to a HMD press release.
It won’t be connected to the internet, making it a throwback to the “dumb phones” of yesteryear before smartphones became popular.
So-called dumb phones have become more popular, especially with Gen Z consumers, who are trying to limit their digital activity and move away from toxic content found on platforms like Instagram, TikTok, Snapchat, and YouTube.
HMD was spun out of Microsoft after the U.S. tech giant decided to sell the Nokia phone brand, which it first purchased in 2014, to a group of former Nokia executives.
HMD Global was established in 2016.
Riding Barbie mania
Barbie mania became a phenomenon in 2023 due to a blockbuster movie featuring the likes of Margot Robbie, Ryan Gosling, and Will Ferrell.
Lars Silberbauer, HMD’s chief marketing officer, told CNBC the company was taking the “Lego model” of partnering with other big-name brands, while providing tech knowhow and its own phone brand.
Silberbauer previously worked at Lego as a senior global director.
“We’re not a white label business. We want the HMD brand to stand for something,” Silberbauer told CNBC. “There will be more collaborations. The next one is coming out in May.”
He suggested there would be plenty other deals and partnerships down the line.
HMD previously worked with James Bond movie “No Time To Die” to promote the film in 2020.
The new device from HMD and Mattel will look like a standard flip phone with buttons rather than a touch screen, and comes in a hot pink color, resembling the iconic pink flip phone accessory that comes with many Barbie dolls.
Information on pricing and availability has not yet been shared by the company.
The company is hoping the traction of the Barbie brand will give it a boost as a more internationally recognized brand name.
HMD did not reveal the device at its press event in Barcelona, which came ahead of the Mobile World Congress technology trade show.
It is the first device being sold by HMD under its new brand name, Human Mobile Devices — or HMD for short. This is a step away from Nokia which is the brand HMD typically has used to sell its dumb phones and smartphones.
Under a revamp, HMD plans to still sell Nokia phones. But it will partner with other brands to sell phones that represent both its brand, and the partner’s.
Francisco Jeronimo, vice president of devices and analytics for Europe at research firm IDC, said he believes HMD will try to put for celebrities and influencers to promote its phones.
“This could help the brand get a more premium positioning, Jeronimo said in an interview. “They are very strong on feature phones their sales on smartphones are not that strong.”
HMD, which also reached profitability last year, sells millions of smartphones. But it’s not a household name like Apple or Samsung.
TikTok’s grip on the short-form video market is tightening, and the world’s biggest tech platforms are racing to catch up.
Since launching globally in 2016, ByteDance-owned TikTok has amassed over 1.12 billion monthly active users worldwide, according to Backlinko. American users spend an average of 108 minutes per day on the app, according to Apptoptia.
TikTok’s success has reshaped the social media landscape, forcing competitors like Meta and Google to pivot their strategies around short-form video. But so far, experts say that none have matched TikTok’s algorithmic precision.
“It is the center of the internet for young people,” said Jasmine Enberg, vice president and principal analyst at Emarketer. “It’s where they go for entertainment, news, trends, even shopping. TikTok sets the tone for everyone else.”
Platforms like Meta‘s Instagram Reels and Google’s YouTube Shorts have expanded aggressively, launching new features, creator tools and even considering separate apps just to compete. Microsoft-owned LinkedIn, traditionally a professional networking site, is the latest to experiment with TikTok-style feeds. But with TikTok continuing to evolve, adding features like e-commerce integrations and longer videos, the question remains whether rivals can keep up.
“I’m scrolling every single day. I doom scroll all the time,” said TikTok content creator Alyssa McKay.
But there may a dark side to this growth.
As short-form content consumption soars, experts warn about shrinking attention spans and rising mental-health concerns, particularly among younger users. Researchers like Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, point to disrupted sleep patterns and increased anxiety levels tied to endless scrolling habits.
“Infinite scrolling and short-form video are designed to capture your attention in short bursts,” Dr. Poncin said. “In the past, entertainment was about taking you on a journey through a show or story. Now, it’s about locking you in for just a few seconds, just enough to feed you the next thing the algorithm knows you’ll like.”
Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space for advertisers. Creators, too, are feeling the squeeze.
“It’s never been easier to go viral,” said Enberg. “But it’s never been harder to turn that virality into a sustainable business.”
Last year, TikTok generated an estimated $23.6 billion in ad revenues, according to Oberlo, but even with this growth, many creators still make just a few dollars per million views. YouTube Shorts pays roughly four cents per 1,000 views, which is less than its long-form counterpart. Meanwhile, Instagram has leaned into brand partnerships and emerging tools like “Trial Reels,” which allow creators to experiment with content by initially sharing videos only with non-followers, giving them a low-risk way to test new formats or ideas before deciding whether to share with their full audience. But Meta told CNBC that monetizing Reels remains a work in progress.
While lawmakers scrutinize TikTok’s Chinese ownership and explore potential bans, competitors see a window of opportunity. Meta and YouTube are poised to capture up to 50% of reallocated ad dollars if TikTok faces restrictions in the U.S., according to eMarketer.
Watch the video to understand how TikTok’s rise sparked a short form video race.
The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)
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Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.
The funding would value the company at over $120 billion, according to the report.
Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.
The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.
Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.
The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.
“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”
Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.
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Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.
“GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”
The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.
Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.
Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.
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Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.
During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.
Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.
Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.
Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.
“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.