GM expands to new European markets with its luxury $93K Lyriq
General Motors is banking that Europeans will want an American-made $93,000 SUV that has zero emissions – but the US brand has had plenty of trouble getting production off the ground on its home turf.
The US automaker, which has been testing the European waters with its luxury Cadillac EVs since late last year, has just launched its Cadillac Lyriq SUV in France this morning, with other markets on the horizon.
Last October, GM announced that it was launching sales in Switzerland as a first step in its all-electric return to Europe after selling off the Opel and Vauxhall brands back in 2017.
While Cadillac relies on a large dealer network in the US, European customers can order a customized EV directly online. The brand is also planning a showroom in Paris, and the Lyriq will be available for order online from March 23. The EV is scheduled to launch in other European markets soon, with Germany set for year’s end.
In Switzerland, the Lyriq starts 82,000 Swiss francs ($93,100), but GM has not yet provided pricing for France. It offers an estimated driving range of 530 kilometers (329 miles), thanks to its Ultium battery.
Besides that eye-watering price tag, it all runs counter to a big push for more affordable EVs as Chinese rivals turn up the pressure. But GM’s European head Jaclyn McQuaid said at a launch event in Paris that electric SUVs are expected to be the fastest-growing segment for zero-emission vehicles, Reuters reported.
“When you look at the battery electric vehicle market in France, it is the luxury market that grew to the greatest extent,” McQuaid said, according to Automotive News Europe. “The luxury market is where the focus is right now.”
Last year, the Tesla Model Y officially took the crown as Europe’s best-selling car overall, making it the first electric vehicle ever to do so. And the Model Y was the top-selling car in France, too, where it starts at 42,990 euros ($46,500).
The all-around Lyriq has been compared to the Mercedes EQE SUV, Audi A8 e-tron, and BMW iX. In the US, the 2024 Cadillac Lyriq starts at $57,195, with the mid-range Luxury trim begins at $61,295. The top-of-the-line Sport mode starts at $61,795. European versions, like American ones, will be built in Spring Hill, Tennesse.
Electrek’s Take
The brand is hoping the French, for one, will connect with the Cadillac’s French heritage – adventurer Antoine de la Mothe Cadillac founded Detroit in 1701. But this seems like a huge stretch – not that some people won’t connect with the car for other reasons, but it certainly won’t be out of a weird sense of national loyalty (Cadillac is also a small French village, and cows!). And too, some people might remember Cadillac’s famous “French-bashing” ad from a decade ago where it poked fun of the French for not working hard like Americans and taking too much vacation. Not that the French can’t take a joke, but this was a weird, vile ad, and so unfunny and heavy-handed that Americans too hated it, and the brand quickly pulled the ad.
GM, too, has struggled to get the ball rolling with the Lyriq and other EVs due to “an issue” with its battery modules, but the company says it has now turned that around. Last year, Cadillac delivered 9,000 Lyriqs, with fewer than 2,400 in the first half. In 2022, GM sold only 122 Lyriqs.
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Tesla is throttling down Cybertruck production as it shifts workers to Model Y production because inventory of the electric pickup truck is piling up.
The automaker had planned a production capacity of 250,000 Cybertrucks per year at Gigafactory Texas, and CEO Elon Musk said he could see this being ramped up to 500,000 per year.
However, things are not going in that direction.
After having sold roughly 40,000 Cybertrucks in its first year of production (2024), Tesla is already throttling down Cybertruck production, according to documents obtained by Business Insider.
The report states that Tesla asked employees working on Cybertruck production to switch to Model Y production for “business needs”:
“As we continue to assess schedules to meet business needs, we’ll be making a change to Model Y and Cyber schedules and we want to ensure that your preferences are considered.”
The moves come as Tesla is facing mounting Cybertruck inventory and has started to directly discount them by $1,600 and even add “free supercharging for life” on some inventory:
Last month, we reported that Tesla went as far as buffing out “Foundations Series” badges on some Cybertrucks to sell them as regular cheaper ones and homologated US Cybertrucks for the Canadian market to try to move them.
With the release of its sales report for Q4 2024, Tesla showed that Cybertruck deliveries in Q4 are flat or even down compared to Q3 despite having launched cheaper versions of the vehicle during the quarter.
The move of workers from Cybertruck to Model Y also comes as Tesla is preparing to build a new version of the Model Y at Gigafactory Texas after launching it in China.
However, Tesla usually doesn’t launch a new production at the detriment of another vehicle program, but this time, it is convenient because of the Cybertruck’s demand issues.
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Environment
Brooklyn trio raises $10 million for startup that wants to help open-source developers get paid
Sam Ragsdale, Ryan Sproule, and Mason Hall have raised $10 million in a seed funding round co-led by Andreessen Horowitz’s crypto fund and Blockchain Capital.
Sam Ragsdale
Inside the Domino Sugar Refinery in Brooklyn, a 19th century landmark perched on the banks of the East River, three engineers have transformed 3,000 square feet of the former factory into a workshop housing their new startup, Merit Systems.
Sam Ragsdale, Ryan Sproule and Mason Hall are five months into creating Merit, which they hope will solve a longstanding challenge in software: rewarding open-source developers. On Thursday, Merit announced it’s raised $10 million in a seed funding round co-led by Andreessen Horowitz’s crypto fund and Blockchain Capital.
Sproule says Merit is trying to address the “attribution problem” in software development. In the world of open source, which underpins more than 97% of the apps consumers use on a daily basis, tech giants and independent programmers alike contribute to products that are freely available for anyone to access and improve.
“Because the price is zero, and there is no attribution to the people that created it, there is not a very sustainable set of economics to keep it alive,” said Ragsdale, Merit’s CEO, who previously spent three years at Andreessen Horowitz and before that worked as a software engineer at Google.
Substantial amounts of open-source code can be found in artificial intelligence frameworks, databases, web browsers and mobile operating systems. Some of the best known open-source projects include Android (now owned by Google), GitHub (acquired by Microsoft) and Apache Spark, data analytics technology at the heart of Databricks.
While many companies have been able to commercialize versions of open-source software or sell support and services as a way to generate revenue, there’s no consistent model for rewarding individuals or small groups of contributors who often do valuable work.
Merit Systems CTO Ryan Sproule working at the whiteboard at the company headquarters in the Domino Sugar Factory.
Sam Ragsdale
Chris Dixon, managing partner of Andreessen’s crypto fund, said that open source is “poorly funded and too reliant on altruistic contributions.”
In comments he’s posting on X, Dixon wrote that Merit “is building a protocol that properly attributes and rewards contributors proportionally to the value they create.”
Ragsdale, who worked with Dixon at the venture firm, first met Sproule as an undergraduate at Washington University in St. Louis. Sproule went on to crypto-focused firm Blockchain Capital in San Francisco, and the pair then teamed up with Hall, who was also on Andreessen’s crypto team.
The project is still in development, even as the company says it’s obtained a post-funding valuation of $55.5 million. Most of its current users are friends and acquaintances of the founders. Merit expects to roll out a broader release by the end of February after gathering and incorporating feedback from its early testers.
Sproule, Merit’s CTO and a former Amazon Web Services engineer, says the startup has the opportunity to sit “in the middle,” connecting software buyers and users with the actual creators of the technology.
“If you can solve this attribution problem, you can essentially get users to pay directly for the software people build,” he said.
Three entrepreneurs in a sugar factory
The Williamsburg community in the Brooklyn borough of New York, where the small Merit team is based, has been transformed over the past few decades from a former industrial district, first into a vibrant arts and music center and more recently into an upscale neighborhood filled with new high-rise apartment buildings and luxury shops.
But the old Domino factory, two blocks north of the Williamsburg Bridge, remains a relic of the past. The refinery was the last operating industrial facility on the waterfront before closing in 2004.
After years of neglect, the building has been reimagined as a hub for modern innovation, with panoramic views of Manhattan visible through the original brickwork. The facility opened as a modern office complex in 2023, and now offers carved-up startup space as well as full floors for bigger organizations.
Ragsdale says the building’s history is important to the startup’s story.
Merit Systems co-founders Ryan Sproule, Sam Ragsdale, and Mason Hall coding in their Brooklyn office.
Sam Ragsdale
The name Merit Systems is a “throwback to the companies of the ’60s or the ’70s, which had very industrial names that explain exactly what they do,” Ragsdale said. Merit is meant to be a straightforward description of the company’s mission.
There’s also a coveted view of Manhattan.
“You can see the skyline through the old brick in the windows,” Ragsdale said.
Inside the office, there are four desks and eight chairs. Whiteboards covered in notes and math equations fill the only corner of the office currently in use, while 3D printers from Ragsdale’s home produce prototypes, including the company’s tesseract logo.
“We’re definitely not using all 3,000 square feet,” said Ragsdale. “We’ll get there eventually.”
Merit plans to add seven new hires in the coming months and is specifically looking for people who want an in-person work culture.
“The idea flow between people when you’re sitting next to them is really important,” says Sproule. “We don’t really believe in the fully decentralized remote work model for an early-stage company.”
Genesis officially launched the updated Electrified GV70 in Korea, starting at just over $50,000. The new electric SUV now has a bigger battery for more driving range, added luxury, and even more style. Check out the new Genesis GV70 EV below.
The midsize luxury electric SUV was first launched in Korea in March 2022. Less than three years later, the GV70 EV is returning with “a more elegant and luxurious look.”
Genesis launched the new Electrified GV70 on Thursday in its home market. It improves on the current model in nearly every aspect, including added features, a new battery, and an improved exterior design.
Like the updated GV60, revealed earlier this month, the new Electrified GV70 features a redesigned front and rear end. The crest grille now includes a Gradient G-Matrix pattern, adding to its already sporty look. Genesis also added its new Micro Lens Array (MLA) tech to the signature Two Tone headlights.
The refreshed GV70 gains new 20″ matte dark gray wheels while the 19″ wheels have also been updated, “creating a strong yet sophisticated” look.
Inside, the electric SUV “has been reborn” with added luxury and space. It now features Genesis’ new 27″ connected car Integrated Cockpit (ccIC) display system and touchscreen HVAC panel.
For a more luxurious feel, Genesis added an exclusive “Milky Way Pattern Mood Lighting” and other elements, such as a crystal electronic shift dial and horn cover with its branding.
Genesis reveals new Electrified GV70 prices and specs
Powered by its fourth-gen batteries, the new Genesis Electrified GV70 now has even more driving range. With an 84 kWh battery pack, the updated model now gets up to 423 km (263 miles) range. That’s up from 400 km (249 miles) in the outgoing model with a 77.4 kWh battery.
The new Electrified GV70 can also charge faster with its increased battery capacity. With a 350 kW fast charger, it can charge up to 80% in just 19 minutes.
To improve the drive, Genesis added new Highway Body Motion Control tech to minimize the jerk when suddenly braking or accelerating. The rear suspension also features a new hydro bushing, which was previously only on the front suspension, to reduce vibration.
Like several other new Hyundai Motor Group (including Kia and Hyundai) EVs, the Electrified GV70 now includes a Virtual Gear Shift function to replicate the feeling of a gas car shifting.
Despite the updates, the new Genesis Electrified GV70 starts at just 75.2 million won, or around $51,700 in Korea, with EV tax benefits included.
In the US, the 2025 Electrified GV70 starts at $66,950 with up to 236 miles range. Although prices are not expected to change drastically, the updated 2026 model is expected to have upwards of 250 miles driving range.
2025 Genesis Electrified GV70 trim |
Starting Price | Range |
| Advanced AWD | $66,950 | 236 miles |
| Prestige AWD | $73,750 | 236 miles |
Genesis revealed the updated GV70 EV for the US at the LA Auto Show in November. It now includes an NACS port for accessing Tesla Superchargers. The vehicle will begin arriving at US dealers in the first half of 2025.
With the updated 2026 models en route, Genesis is offering up to $16,750 off the 2025 Electrified GV70 with lease bonuses. Ready to take advantage of the savings? You can use our link to find deals on the Genesis GV70 in your area today.
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