Image-obsessed millennials think it’s important to “look or appear” financially successful more than previous generations — despite many of them struggling with high housing costs, student loanpayments, and compoundingcredit card debt, according to a recent Wells Fargo study.
While 54% of the millennials Wells Fargo surveyed say they’ve been greatly affected by the cost-of-living crisis, 59% of the 28-to-43-year-old age group think it’s important to show off their financial status through the way they dress, the car they drive, and the home they live in.
By comparison, just 35% of Gen Xers, 14% of baby boomers, and 7% of the silent generation feel the same about flaunting their wealth, according to the survey.
This “money dysmorphia,” as dubbed by Intuit Credit Karma, can lead millennials to be so obsessed with flaunting their riches that they bury themselves even deeper in debt, said Emily Irwin, managing director of advice and planning for Wells Fargo.
“Theres a growing trend to present themselves with an image that isnt reflective [of] their actual financial situation,” Irwin told Fortune, which first reported on the survey.
“For some, it could be even be a fake it until you make it mentality.”
What’s even more telling is that Wells Fargo’s study surveyed 1,000 affluent millennials, who make more than $250,000 per year, further proof that lower-income earners aren’t the only ones “grappling with this external image,” Irwin added.
Were living in a world where our net worth seems clickable — anyone can look up what we paid for our homes, handbags, or cars — and, because of this, showcasing a lavish lifestyle can feel more exhilarating than saving,” Irwin told The Post on Thursday.
Wells Fargo found that of the high earners in this age group, nearly one-third buy things they cannot afford to impress others or feel like they “fit in,” while 34% have been guilty of exaggerating their income, savings, or spending to maintain an appearance of financial success.
Irwin suggested millennials reassess how they view their economic situation.
“Tying financial behaviors to short- and long-term goals is the best way to get real about your money story and to make living within your means sexy — on and off TikTok, she said.
That’s not easy. Millennials face the worst economic headwinds in recent history. Stubbornly-high inflation has pushed interest rates to a 22-year high, crippling young would-be homebuyers.
The average interest rate on a 30-year fixed rate mortgage in the US, which is tracked weekly by Freddie Mac, is 6.64% — near a multi-decade high, though the figure has fallen from its 8% peak last October.
Credit card debt is also at an all-time high. Though it’s unclear how many millennials specifically are experiencing borrowing troubles, the Federal Reserve Bank of New York said in its third-quarter report released last November that overall debt levels increased by 1.3% during the three-month period, to $17.29 trillion.
Many millennials are also grappling with student loan payments.
Data from the US Department of Education showed that in October — when payments resumed after a three-year pause — some 40% of the 22 million borrowers did not make their payments.
There are signs that even fewer borrowers made payments in November, despite President Joe Bidens relief programs.
The UK will be forced to agree this month to increase defence spending to 3.5% of national income within a decade as part of a NATO push to rearm and keep the US on side, Sky News understands.
The certainty of a major policy shift means there is bemusement in the Ministry of Defence (MoD) about why Sir Keir Starmer‘s government has tied itself in knots over whether to describe an earlier plan to hit 3% of GDP by the 2030s as an ambition or a commitment, when it is about to change.
The problem is seen as political, with the prime minister needing to balance warfare against welfare – more money for bombs and bullets or for winter fuel payments and childcare.
Image: Prime Minister Sir Keir Starmer during a visit to a military base training Ukrainian troops in April. File pic: PA
Sir Keir is due to hold a discussion to decide on the defence spending target as early as today, it is understood.
As well as a rise in pure defence spending to 3.5% by 2035, he will also likely be forced to commit a further 1.5% of GDP to defence-related areas such as spy agencies and infrastructure. Militaries need roads, railway networks, and airports to deploy at speed.
This would bolster total broader defence spending to 5% – a target Mark Rutte, the head of NATO, wants all allies to sign up to at a major summit in the Netherlands later this month.
It is being referred to as the “Hague investment plan”.
Asked what would happen at the summit, a defence source said: “3.5% without a doubt.”
Yet the prime minister reiterated the 3% ambition when he published a major defence review on Monday that placed “NATO first” at the heart of UK defence policy.
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1:46
What’s in the UK Strategic Defence Review?
The defence source said: “How can you have a defence review that says NATO first” and then be among the last of the alliance’s 32 member states – along with countries like Spain – to back this new goal?
Unlike Madrid, London presents itself as the leading European nation in the alliance.
A British commander is always the deputy supreme allied commander in Europe – the second most senior operational military officer – under an American commander, while the UK’s nuclear weapons are committed to defending the whole of NATO.
Even Germany, which has a track record of weak defence spending despite boasting the largest economy, has recently signalled it plans to move investment towards the 5% level, while Canada, also previously feeble, is making similar noises.
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2:37
Is the UK battle ready?
The source signalled it was inconceivable the UK would not follow suit and said officials across Whitehall understand the spending target will rise to 3.5%.
The source said it would be met by 2035, so three years later than the timeline Mr Rutte has proposed.
Defence spending is currently at 2.3%.
A second defence source said the UK has to commit to this spending target, “or else we can no longer call ourselves a leader within NATO”.
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Sky News’s political editor Beth Rigby challenged the prime minister on the discrepancy between his spending ambitions and those of his allies at a press conference on Monday.
Sir Keir seemed to hint change might be coming.
“Of course, there are discussions about what the contribution should be going into the NATO conference in two or three weeks’ time,” he said.
“But that conference is much more about what sort of NATO will be capable of being as effective in the future as it’s been in the last 80 years. It is a vital conversation that we do need to have, and we are right at the heart of that.”
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New Sky News podcast launches on 10 June – The Wargame simulates an attack by Russia to test UK defences
Mr Rutte, a former Dutch prime minister, said last week he assumes alliance members will agree to a broad defence spending target of 5% of gross domestic product during the summit in The Hague on 24 and 25 June.
NATO can only act if all member states agree.
“Let’s say that this 5%, but I will not say what is the individual breakup, but it will be considerably north of 3% when it comes to the hard spend [on defence], and it will be also a target on defence-related spending,” the secretary general said.
The call for more funding comes at a time when allies are warning of growing threats from Russia, Iran, and North Korea as well as challenges posed by China.
But it also comes as European member states need to make NATO membership seem like a good deal for Donald Trump.
The leaders of all allies will meet in The Hague for the two-day summit.
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The US president has repeatedly criticised other member states for failing to meet a current target of spending 2% of national income on defence and has warned the United States would not come to the aid of any nation that is falling short.
Since returning to the White House, he has called for European countries to allocate 5% of their GDP to defence. This is more than the 3.4% of GDP currently spent by the US.
Mr Rutte is being credited with squaring away a new deal with Mr Trump in a meeting that would see allies increase their defence spending in line with the US president’s wishes.
The NATO chief is due to visit London on Monday, it is understood.
The iconic electric hatch is all grown up and will arrive later this month. Nissanâs iconic EV is now a stylish crossover with more range, faster charging, and several other upgrades. Ahead of its global debut, Nissan is offering us a closer look at the third-gen LEAF EV with a few new photos and details.
Nissan LEAF EV photos and global debut date
Nissan is upgrading its best-selling EV in nearly every way possible. We got a sneak peek of the new model in March, but it was essentially a preview.
On Tuesday, Nissan shared several new photos and a few insights we can expect to see from the updated LEAF EV when it arrives later this month.
The LEAF is dropping the hatchback style weâve grown to love (or hate) for a âsleek and spacious family-friendly crossoverâ design. Nissanâs design and engineering teams worked together to give it a bold new look, but itâs also surprisingly efficient.
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With a drag coefficient of just 0.26, the new model (US and Japan-spec) is about as aerodynamic as an average sports car. In Europe, itâs even more impressive at just 0.25 Cd, down from 0.28 Cd in the outgoing LEAF.
Richard Candler, Vice President, Nissan global product strategy, next to the third-generation LEAF EV (Source: Nissan)
All new models (US, Japan, and Europe) feature added flush door handles, an active grille shutter, improved wheel design, a new fastback silhouette, and a flat underbody for better efficiency.
âEvery design choice was optimized for aero and energy efficiency, even the panoramic glass roof contributes to exceptional aerodynamics,â according to Nissanâs program design director, Nobutaka Tase.
The third-gen LEAF is based on Nissanâs CMF-EV platform, the same one that underpins the Ariya electric SUV. Although Nissan has yet to confirm the battery specs, it promises that the new model will have âsignificant range improvementsâ compared to the outgoing LEAF.
We may have an idea after Nissanâs vehicle programs chief, François Bailly, told TopGear.com that the new LEAF will arrive with a 373-mile (600 km) WLTP driving range.
Nissanâs new LEAF EV (Source: Nissan)
On the EPA scale, it could be closer to a 300-mile range, but that would still be a significant improvement from the 212 EPA-estimated miles offered on the 2025 LEAF SV Plus.
In North America, the new Nissan LEAF will also feature a built-in NACS port, unlocking access to Teslaâs Supercharger network.
You can learn more about the updated model in the video above. The short series features the planning, design, and engineers who helped bring the third-gen EV to life.
We will find out more later this month when Nissan officially launches the updated LEAF. Check back soon for more info. Weâll keep you updated with the latest.
Do you like the updated LEAF design? The crossover style gives it a fresh new look. Let us know your thoughts in the comments below.
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Chinese EV automaker NIO took to social media to announce expansion plans to seven new European markets. This multi-brand strategy will bring even more BEVs from NIO and Firefly to EU customers.
NIO ($NIO) is looking to add clout to its status as a rising global brand. It was only four years ago that the Chinese EV automaker announced its first expansion plans into European markets, beginning in Norway. The company has since set up sales in Denmark, Germany, the Netherlands and Sweden.
Those EU models include the NIO ES6, ES7, ES8, ET5, ET5T, and ET7. However, due to a trademark dispute with Audi, the âESâ models have been renamed âELâ in the EU (EL6, EL7, etc).
Additionally, NIO has recently begun selling the two flagship EVs from its sub-brands, the Onvo L60 and Firefly, to European customers.
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Earlier today, NIO took to X and Weibo to announce additional expansion plans for Europe, including sales of the Firefly.
The Firefly on display at the Shanghai Auto Show / Source: Scooter Doll
NIO and Firefly to expand to these seven European markets
Per the post on X, NIO intends to begin selling its BEVs in the following European markets through 2025 and 2026:
Austria
Belgium
The Czech Republic
Hungary
Luxembourg
Poland
Romania
NIO divulged even more details on Weibo, including what models will be sold in those additional EU markets. Those BEVs include the EL6, EL8, ET5, ET5 Touring (ET5T), and the Firefly EV (seen above). Per the post:
In the Belgian and Luxembourg markets, NIO will cooperate with Hedin Mobility Group, a leading European travel service group. In Central and Eastern Europe, NIO will join hands with AutoWallis, a leading regional travel service group, to first cover the Austrian and Hungarian markets in 2025, and plans to start deliveries in the Czech Republic, Poland and Romania in 2026, bringing innovative, sustainable and high-quality smart electric travel experiences to local users.
There you have it. Five BEV models across two NIO brands, reaching new European customers as early as this year. Weâre sure this wonât be the last we hear about Firefly in Europe, as the NIO sub-brand was supposed to initially launch overseas ahead of China. NIO co-founder and president, Qin Lihong, recently told CnEVPostthat Firefly would enter approximately 20 overseas markets by the end of 2025, with the right-hand drive version expected to hit the market in October at the latest.
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