Smartphone giants like Samsung are going to talk up ‘AI phones’ this year — here’s what that means
Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, on Monday, Jan. 15, 2024. Samsung, the world’s most prolific smartphone maker, is leaning into artificial intelligence as the key to unlocking greater sales this year. Photographer: SeongJoon Cho/Bloomberg via Getty Images
SeongJoon Cho | Bloomberg | Getty Images
Artificial intelligence phones: these are the buzzwords you’ll likely hear this year, as smartphone players look to jump on the AI hype to boost sales of their devices after a difficult stretch of time.
OpenAI’s ChatGPT, released in late 2022, sparked huge interest in generative AI, specifically — models trained on huge amounts of data that are able to produce text, images and prompts from user videos. Since then, AI excitement has touched every industry and entered the popular imagination.
Smartphone makers see a chance to cash in and are going to be touting the tech at the Mobile World Congress (MWC), the biggest mobile industry trade show in the world, which kicks off on Monday in Barcelona, Spain.
“Nobody wants to be seen as being behind the curve, and AI is just the talk of the town. It is the buzzword this year that all the vendors are going to be jumping on,” Bryan Ma, vice president of client devices research at IDC, told CNBC.
What is an AI phone?
The gear is harder to define, and it depends on which manufacturer you ask.
Analysts who spoke to CNBC broadly agree on a few things — that these devices will have more advanced chips to run AI applications, and that those AI apps will run on-device rather than in the cloud.
Companies like Qualcomm and MediaTek have launched smartphone chipsets that enable the processing power required for AI applications.
But AI tech inside phones is not new. Some aspects of AI have been in devices for years and have allowed features such as background blur effects on smartphones and picture editing.
What is new is the introduction of large language models and generative AI. Large language models are huge AI models trained on vast amounts of data that underpin applications like the widely popular chatbots. These models unlock new features, such as the ability for chatbots to generate images or text from a user prompt.
“It is not just about having a chatbot, we have had these virtual assistants for a while. The difference is, it is generative now, so they can create a poem or summarize meetings. If it is about text to image creation, that was something that wasn’t done before,” Ma said.
The other big part of the AI smartphone puzzle is the term “on-device AI.” Previously, many AI applications on devices were actually partly processed in the cloud, then downloaded onto the phone. But advanced chips and the ability for large language models to effectively become smaller are likely to drive more AI applications to be run solely in the device, rather than in a data center.
“I think one of the big stories at MWC will be the ability of the AI models too run natively on the devices themselves and that is where it potentially starts to become a bit more of a gamechanger,” Ben Wood, chief analyst at CCS Insight, told CNBC.
Smartphone makers say on-device AI improves the security of gear, unlocks new applications and also makes them faster, since the processing is done on the handset.
This could unlock new applications that developers could create, both Ma and Wood said.
Eventually, Wood said, smartphone makers want to achieve “anticipatory computing” — the idea that AI “is smart enough to learn your behavior as a user and make the device so much more intuitive and predicting what you want to do next without you having to do much.”
But are AI phones a reality right now?
Sort of. AI has been used in devices for some time, but the new era of on-device AI with large language models is still in its early stages.
Device makers at MWC are going to show off lots of AI-powered features — and we are already seeing some of it. In January, Samsung launched its flagship Galaxy S24 smartphone range, touting its AI capabilities. One feature that drew attention was the ability to circle an image or text you’re looking at on any app, then immediately search that on Google.
MWC will likely include demonstrations of AI features, from camera apps to chatbots on phones.
But the reality is that a lot of these perks are not actually on-device and still rely on processing in the cloud, according to IDC’s Ma. He added that, even with AI capabilities on devices, it will take a “number of years” before third-party developers figure out a “killer use case or that compelling use case that consumer can’t do without.”
Wood said the danger is that smartphone manufacturers talk a lot about AI, rather than about the experiences that the technology can deliver for users.
“Consumers have no idea what an AI smartphone is, they need the use cases to go round it,” Wood said. The risk is that there is “AI fatigue.”
Ultimately, the lofty AI experiences smartphone makers are dreaming of could be a long way out.
“We are building an unbelievable foundational platform for AI on device. 2024 will be the year we look back on and say that’s where it all started to happen but it could be a long time before we start of these benefit of that in terms of game changing experiences,” Wood said.
After four previous scrubs or delays in a row since August 7th SpaceX launches Amazon KF-02 Kuipeer Satellites after the 5th attempt August 11th 2025 at 8:35 AM SLC-40 Cape Canaveral, Brevard County, Florida USA.
Scott Schilke| SipaUSA |AP
Amazon shipped another batch of internet-beaming satellites into orbit on Monday atop a SpaceX Falcon 9 rocket, after four previous launch attempts were interrupted by weather issues.
Monday’s launch is the fourth Kuiper mission, and Amazon now has 102 satellites in orbit.
The Falcon 9 rocket lifted off from Cape Canaveral, Florida, at 8:35 a.m. ET. Roughly an hour after launch, SpaceX confirmed all 24 of Amazon’s Kuiper satellites were successfully deployed.
The mission was originally scheduled for last Thursday, but SpaceX was forced to scrub the launch, along with three more attempts over the past few days due to rainfall.
For the second time, Amazon turned to Elon Musk‘s SpaceX, its chief competitor in the low-earth orbit satellite market, for help building out its constellation.
SpaceX’s Starlink is currently the dominant provider of low-earth orbit satellite internet, with a constellation of roughly 8,000 satellites and about 5 million customers worldwide.
Amazon is racing to get more of its Kuiper satellites into space to meet a deadline set by the Federal Communications Commission.
The FCC requires that Amazon have about 1,600 satellites in orbit by the end of July 2026, with the full 3,236-satellite constellation launched by July 2029.
Amazon has booked up to 83 launches, including three rides with SpaceX.
While the company is still in the early stages of building out its constellation, Amazon has already inked deals with governments as it hopes to begin commercial service later this year.
WATCH: Amazon launches first Kuiper internet satellites into space
Michael Moritz, Sequoia Capital
Scott Mlyn | CNBC
Renowned venture capitalist Mike Moritz called on Intel to stand by CEO Lip-Bu Tan after President Donald Trump demanded his resignation last week.
“Trump’s assault has no modern precedent,” Moritz wrote, calling the attack a “vindictive political sideshow.”
Moritz, who spent decades at Sequoia Capital and has known Tan for nearly four decades, highlighted the CEO’s previous turnaround of Cadence Design Systems. Moritz said there is “no one better equipped to transform Intel’s fortunes.”
“Now the Intel board must decide whether to march to the beat of so many other corporate leaders and capitulate to the president’s artless bullying or to set an example for other companies and display some backbone,” he wrote in a piece published in the Financial Times Sunday. “Early signs of defiance are encouraging.”
Tan is set to visit the White House on Monday to assuage concerns about his background and discuss ways that Intel can work with the U.S. government.
Intel shares were up nearly 5% Monday. The Wall Street Journal was first to report Tan’s White House visit.
In a post to Truth Social last week, Trump called for Tan’s resignation and said the 65-year-old was “highly CONFLICTED.” Sen. Tom Cotton, R-Ark. has also raised questions over Tan’s ties to Chinese companies and the potential national security risks.
Tan later addressed the “misinformation” in a letter to employees, saying that he has “always operated within the highest legal and ethical standards.”
Moritz joined Sequoia Capital in 1986 and stepped down in 2023. During his tenure, he made successful early bets on the likes of Google and PayPal.
WATCH: Market believes Intel -Trump turmoil will pass, says Intelligent Alpha CEO
Technology
C3 AI stock falls 20% as CEO Siebel calls preliminary sales numbers ‘completely unacceptable’
The C3.ai logo is seen near a computer motherboard in this illustration taken on Jan. 8, 2024.
Dado Ruvic | Reuters
Shares of the enterprise artificial intelligence company C3 AI tumbled more than 20% Monday after it announced preliminary financial results and a restructuring of its global sales and services organization.
C3 AI said Friday that it expects to report revenue between $70.2 million and $70.4 million for its fiscal first quarter 2026, though those figures are unaudited, preliminary estimates. The company reported $87.2 million in revenue during the same period a year earlier.
Thomas Siebel, C3 AI’s CEO, said in a statement that sales results during the quarter were “completely unacceptable.” He attributed the performance to the “disruptive effect” of the reorganization, as well as his ongoing health issues.
The company expects to report a GAAP loss from operations for the quarter between $124.7 million and $124.9 million, a much wider loss than a year ago, when C3 AI had a loss of $72.59 million.
“Unfortunately, dealing with these health issues prevented me from participating in the sales process as actively as I have in the past,” Siebel said in a statement. “With the benefit of hindsight, it is now apparent that my active participation in the sales process may have had a greater impact than I previously thought.”
Siebel announced in July that he was diagnosed with an autoimmune disease earlier this year, resulting in “significant visual impairment.” C3 AI’s board and Siebel have kicked off a search for the company’s next chief executive.
C3 AI said its sales and services restructuring is complete, and Siebel said his health has “improved dramatically” except for his vision impairment. He said he is feeling strong and fully engaged, and will work to quickly identify “excellent” CEO candidates.
“I am confident the company is positioned to accelerate going forward,” Siebel said.
The company is scheduled to hold a conference call for first quarter results on Sept. 3 at 5 p.m. ET.
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