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Spending on Facebook and Instagram advertising by the two main political parties is more than 10 times higher this year compared to the start of 2023, Sky News can reveal.

Spending on social media by Labour and the Conservatives is due to dramatically escalate through the course of the year due to spending and data rule changes which benefit the two main parties.

Maximum spending limits by the parties are due to raise by 80% while data rules are about to change which make it easier to use and target individuals with political advertising.

The two main parties are preparing to do battle on mobile phones at the next election by bombarding voters with targeted advertisements between now and polling day.

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Smaller parties have complained about the changes, with the Liberal Democrats suggesting the rules for the upcoming election have been tilted in the Conservatives’ favour as the party with the deepest pockets.

However so far this year our research suggests that Labour has been keeping pace with them, although no other party has managed a meaningful spend on Facebook or Instagram.

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Spending has already increased dramatically. In the first five weeks of 2023, they spent just over £67,000 while in the same period this year, they spent just over £724,000.

Already this year, spending by Labour and Tories is matching the outlay in the last month before the general election.

Rishi Sunak during a Q&A with Joanna Swash, group CEO of Moneypenny, at the Welsh Conservatives Conference 2024.
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Pic: PA


The data was compiled by the Who Targets Me website which monitors the spending declared by Meta, Facebook and Instagram’s parent company.

Facebook and Instagram allow personalised, targeted ads which will become a big campaign weapon.

Users over the age of 50 are likely to be seeing Tory adverts about the economy, or Labour messaging on knife crime.

Under 40s are likely to get advertisements offering WhatsApps “direct” from the prime minister, or messages about Labour cracking down on tax avoidance.

Keir Starmer during a visit to Siemens Traincare in Three Bridges, Crawley.
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Pic: PA

The two main parties dominate Facebook and Instagram spending: 52% has been spent on Conservative advertising, 45% on Labour, but just 1.6% by Lib Dems, 0.5% by the Greens and 0.2% by Reform.

Analysis of Tory spending in the early part of the campaign suggest they are not just targeting spending at seats which they need to hold to keep Rishi Sunak in Downing Street.

Sky News has looked at adverts pushed by local MPs and paid for by the Central Conservative Party over the last 90 days. This revealed they have spent over £500 in 74 different constituencies.

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Twenty one seats have what would normally be considered a solid Tory majority – of over 8,000. If you’re struggling to defend these seats, then you’re heading for a hung Parliament or Labour majority.

There are even seats with big spends that have Tory majorities of over 20,000.

Cash going into defending places that were – once – solidly blue.

Sam Jeffers, who runs Who Targets Me, said: “So there’s a new data bill, coming forward, and it’s quite close to being done.

“And it will change the emphasis, I think, of the way that political parties can do their campaigning.

“So there is a new thing in this bill allowing for Democratic engagement. And effectively, it sort of slightly loosens the rules, but they’ll be able to contact voters more easily.

“They’ll need less permission to do so. And so the probable result of that will be a lot more contact for political parties.”

Asked if voters should brace for a deluge of information through every platform and every meme this election, Jeffers said: “I think there could well be a lot more contact of voters this election. Yeah, there’s a lot more money. There’s a lot more data.

“You should expect to hear from political parties over the next year.”

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Why many victims will welcome a national inquiry into grooming gangs

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Why many victims will welcome a national inquiry into grooming gangs

In 2019, nine men were jailed for raping and abusing two teenage girls living in a children’s home in Bradford.

One of the victims, Fiona Goddard, says more than 50 men raped her.

When the government began to talk about offering councils money for local inquiries, Fiona hoped Bradford would be one of the first to take up the offer. But there didn’t seem to be much enthusiasm.

The council was quick to point out that there had already been an independent case review into Fiona’s case, along with four other victims.

This, then, was Fiona’s first reasoning for wanting a national inquiry: The council felt it had done all that needed to be done. Fiona didn’t.

The Independent review, published in July 2021, found that while in the children’s home, Fiona “went missing almost on a daily basis”. The police attitude was that she could look after herself – she was “street-wise”.

There was “agreement by all agencies that Fiona was either at risk of Child Sexual Exploitation (CSE) or actively being sexually abused and exploited”. But “this was not addressed by any single agency”.

And “when Fiona became pregnant at the age of 15, there was little curiosity or enquiry who the father was”.

So, obvious failings were discovered.

The predictable response was that lessons had been learned and new processes put in place. But no one seemed to be held accountable.

Grooming gangs timeline: What happened, what inquiries there were and how Starmer was involved

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Grooming gangs: What happened?

Ms Goddard told Sky News: “In my serious case review she [Jane Booth, the independent chair] found seven incidences at least, in them records that she found, of them not reporting sexual abuse or rape or assault, from as young as eight years old, and one of the incidences I literally turned up covered in blood and they didn’t report it.

“That is not just misunderstanding a crime, that is making intentional decisions not to report the sexual abuse of a child.”

She adds: “Let’s not forget, these people still work within social services and the police force.”

Not only did this Independent review not satisfy Fiona, but it also didn’t begin to reflect the levels and scale of abuse Fiona had experienced outside of Bradford.

Fiona Goddard, who says more than 50 men raped her in Bradford
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‘I literally turned up covered in blood and they didn’t report it,’ Fiona says

Asked where she was trafficked to, Fiona rattles off a list of cities.

“Blackburn, Rotherham, Rochdale, Birmingham, Edinburgh, Oldham – never Telford, I’d never even heard of Telford until it all came out if I’m honest – Nottingham, Oxford.”

Then she remembers she didn’t go to Oxford – men from Oxford came to her – but the point is made.

Local enquiries can’t possibly begin to explore the networks of men who traffic women, often down routes of drug trafficking being done by the same gangs.

Bradford Council told Sky News it contributed to the national Independent Inquiry into Child Sexual Abuse (IICSA) and published more than 70 reports where child sexual exploitation was discussed and has implemented findings from the independent local review which included Fiona’s case.

Fiona believes there are numerous connections leading back to Bradford – but victims from each city often believe their abusers are at the centre of it.

We’ve spoken to grooming victims across the country, and in 2022, a case was reopened in Humberside after a Sky News investigation, where we found diary entries, texts, photos, and school reports all indicating that teenage victims had been abused.

Read more on this story:
Telford child abuse victims speak out

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One of them was “Anna”, who also wants a national inquiry. She believes there is a national pattern of police forces not believing victims or even criminalising them instead.

Obtaining her own police records using a Subject Access Request (SAR), Anna found officers’ attitudes towards her were similar to what we heard with Fiona in Bradford, blaming her abuse and injuries on “lifestyle choices of her own”.

Anna said: “Every time I look at my Subject Access Request, I still think it’s shocking.

“It was the same sort of terminology – lifestyle choices, liar, attention seeker, and the majority of it was negative.

“It was really rare that I’d come across something where they were actually listening or they were concerned.”

Humberside Police told us: “As the investigation is active, it is imperative we protect its integrity; as such are unable to comment on aspects of the investigation as this could impact or jeopardise any criminal or judicial proceedings.”

But it is years now since Anna first reported her abuse, and she believes the police have left it too late to gather evidence.

She told Sky News: “I think it’s either happening everywhere, or young people have been taken everywhere.

“I think the attitudes of the professionals, the police, social services, from what I’ve heard and seen, they seem very similar in every area.”

The government-commissioned rapid review by Baroness Casey is due to be published next week and is expected to call for a national inquiry into grooming gangs.

Like Anna and Fiona, many victims will welcome Sir Keir Starmer’s early response accepting the recommendation.

They will want the inquiry to probe into the operations of the perpetrators – who they are and how they are connected.

But they will also want clear accountability of the people and organisations who failed to act when they reported their abuse – and an understanding of why, so often, authorities fail to protect these vulnerable girls.

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Woman, 23, dies after falling in water at beauty spot in Scottish Highlands

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Woman, 23, dies after falling in water at beauty spot in Scottish Highlands

A woman has died after falling into the water at a popular beauty spot in the Scottish Highlands.

The 23-year-old had fallen into the water in the Rogie Falls area of Wester Ross.

Police Scotland confirmed emergency services attended the scene after being called at 1.45pm on Saturday.

“However, [she] was pronounced dead at the scene,” a spokesperson said.

“There are no suspicious circumstances and a report will be submitted to the Procurator Fiscal.”

Rogie Falls are a series of waterfalls on the Black Water, a river in Ross-shire in the Highlands of Scotland. They are a popular attraction for tourists on Scotland’s North Coast 500 road trip.

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‘Happy Father’s Day, Papa’: Royal children share ‘before and after’ photos with Prince William

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'Happy Father's Day, Papa': Royal children share 'before and after' photos with Prince William

Prince George, Princess Charlotte and Prince Louis have wished their “Papa”, Prince William, a happy Father’s Day.

The post on the Prince and Princess of Wales‘s official social media pages features two photos – captioned “before and after”.

The children are seen hugging their father – and then piling on top of him.

The post reads: “Happy Father’s Day, Papa (before and after!) We love you! G, C & L.”

The two photographs of the family – one colour and one black and white – were taken earlier this year in Norfolk by photographer Josh Shinner, who also took Prince Louis’s birthday portraits earlier this year.

The post follows yesterday’s Trooping the Colour, celebrating King Charles‘s official birthday, after which the family shared a rare posed photo taken on the day of the event.

The first photo shows the Prince of Wales wearing a green woollen jumper and jeans, with his arms around George, 11, and Charlotte, 10, with Louis, seven, standing in front of him.

The second picture shows everyone in a bundle, lying on grass and daffodils, with Prince William at the centre.

The Royal family traditionally shares public wishes for Father’s Day and Mother’s Day.

Last year, the Prince of Wales shared a photo of himself playing football with the King, taken in the gardens of Kensington Palace in June 1984, just ahead of his second birthday.

This year, Buckingham Palace posted a black and white photo of Prince Philip pushing a young King Charles and Princess Anne on a swing.

A second photo showed the Queen and her father, Major Bruce Shand, taken on the day of her wedding to Charles in 2005.

The message read: “To all Dads everywhere, we wish you a happy Father’s Day today.”

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