The eToro logo is seen during the 2021 Web Summit in Lisbon, Portugal.
Pedro Fiúza | Nurphoto | Getty Images
Stock brokerage platform eToro is getting interest from bankers and investors about a public market listing after its scrapped plans to go public via merger with a blank-check company, CEO Yoni Assia told CNBC.
“We definitely are eyeing the public markets,” Assia told CNBC in an exclusive interview last week. “I definitely see us becoming eventually a public company.”
“When is the ideal time to do that? We’re always evaluating the right opportunity at the right time and the right market,” he added.
Assia said that his brokerage company has built good relationships with exchanges, including the Nasdaq stock exchange.
EToro has already put the work in toward becoming a public company, he suggested, and the question of listing is more a matter of when, not if.
“It’s our business, right? Retail investors come to eToro to buy shares of a public company. So we’re happy to engage and build those relationships over time as we scale more.”
Figures shared by eToro with CNBC exclusively show that the firm recorded $630 million in revenue in 2023, more or less matching the $631 million in revenue it attracted in 2022.
But the company reported more than $100 million in EBITDA (earnings before interest, tax, depreciation, and amortization), an impressive margin for a retail brokerage business.
The company did not provide a comparable profit figure for 2022.
EToro relies mainly on fees related to trading, like spreads on buy and sell orders, as well as fees for non-trading activities like money withdrawals and currency conversion.
EToro now has 35.5 million registered users, and over 3 million funded accounts. The company crossed $10 billion in total customer assets under administration in 2023, according to its financials.
Assia also disclosed that eToro has purchased a company called Deep, which focuses on content automation.
This is an area the company plans to focus on heavily in 2024.
Assia said eToro has been using AI heavily in its business, particularly in content and marketing. Around 80% of all of eToro’s marketing context, graphics, content, and localization integrates AI, he added.
AI is also serving a use case in investing and trading, according to Assia, with the company focusing heavily on integrating this into the product experience.
AI-related stocks, meanwhile, have generated a great deal of buzz among eToro’s userbase.
“If we think about AI, and what is the holy grail of AI for our customers, it’s obviously generating alpha in the markets,” Assia told CNBC.
AI has become a buzzy area for investors following the explosion of interest surrounding ChatGPT, the AI chatbot developed by Microsoft-backed company OpenAI.
Learnings from the SPAC process
EToro, which lets users buy and sell stocks via an online platform, was originally meant to go public through a combination with the special-purpose acquisition company, or SPAC, FinTech Acquisition Corp — which belonged to Bancorp founder Betsy Cohen.
A SPAC is effectively a listed shell company that’s set up with the aim of taking another target company public. The trend was immensely popular during a boom in such listings in 2020 and 2021 that saw companies from Virgin Orbit to Cazoo go public in much-hyped deals. The hype has since faded.
But eToro shelved these plans, which would have given the company a valuation of $8.8 billion.
Assia, who claims to have begun his trading journey from an early age, said eToro has learned a lot from the experience, which saw FinTech Acquisition Corp plummet and eventually dissolve and liquidate.
“We’ve learned a lot from the experience, looking at public markets in the U.S. and seeing sort of the bubble burst,” Assia told CNBC.
“We said 2022 is the year of education for customers to understand that the markets don’t always go up,” Assia said. “And I think 2023 is probably an educational year around the globe.”
“When everybody’s pessimistic is when markets actually do go up.”
Since its shelved listing plans, eToro in March 2023 raised $250 million at a $3.5 billion valuation in a deal backed by SoftBank Vision Fund 2, ION Investment Group, and Velvet Sea Ventures.
Financial technology companies have had a tough time over the last couple of years following a spike in interest rates, which have clobbered some risk assets. More recently, companies have seen a better time in the public markets, with shares of Affirm and Coinbase up 172% and 165%, respectively.
That hasn’t yet translated into private markets which, on the whole, remain depressed from levels reached during the height of the 2020 and 2021 fintech boom.
Assia noted that retail investors aren’t quite yet back in full in the stock market, and are still facing challenges given the higher cost of living.
However, he expects things to improve in 2024 with the expectation that interest rates will be lowered by the U.S. Federal Reserve.
Assia said eToro was focused heavily on product in 2023, prioritizing things like a better advanced trading experience and technical analysis features for its more hardcore user base.
Zach Perret, CEO and co-founder of Plaid, speaks during the Silicon Slopes Tech Summit in Salt Lake City, Utah, U.S., on Jan. 31, 2020.
George Frey | Bloomberg via Getty Images
Plaid on Thursday announced a new funding round that values the fintech startup at $6 billion, down from $13.4 billion in 2021. The new funding will give some employees a way to cash out.
The $575 million round was led by a batch of new investors including Franklin Templeton, Fidelity and BlackRock. Existing backers NEA and Ribbit Capital also participated, Plaid said.
Plaid CEO Zach Perret said the startup saw a “substantial” growth year with record revenue and positive operating margins, though he did not provide specifics. The downsized valuation is a reflection of market conditions, he said.
“The reality is our business is much stronger and revenue has grown quite substantially,” Perret told CNBC. “The profitability of business has gotten quite a lot better, and yet we are impacted by market multiples, as many companies are.”
Plaid is “not ready” for an IPO quite yet, but this round will be the last private fundraise until the company lists on public markets, he said.
“An IPO is absolutely on our path for the coming years. We haven’t assigned a specific timeline to it,” Perret said. “We still have a lot of internal work to do. We’re not ready, which is why we didn’t consider it right now.”
Rise of secondary rounds
Plaid’s new funding allows employees to cash out of restricted stock units that expire at the end of the year. The startup will also use a portion of the proceeds to enable an employee tender offer.
“That’s the motivation for the round,” Perret said. “We think it’s important to give our employees options to sell and the ability to have liquidity, especially given that Plaid has been private for so long.”
Plaid is the latest in a string of late-stage, private deals designed to enable employees to cash out in private markets. Ramp, DataBricks, OpenAI and Stripe have all announced secondary financings that were designed to let some employees get liquidity. Few of those companies seem eager to wade into public markets. Recent volatility around stocks and lackluster performance of recent IPOs, including CoreWeave’s last week, has kept some companies on the sidelines.
“Volatility is definitely going to be one of the key factors,” Perret said, adding that it was too early to assess IPO market conditions for Plaid.
The startup has been on a roller coaster in private markets since it was founded a decade ago. Plaid was set to be bought by Visa for $5 billion in 2020 in a deal that was eventually called off amid regulatory scrutiny. The following year, it raised money at a $13.4 billion valuation. That also marked the peak for growth and technology valuations before the Federal Reserve began raising interest rates.
Plaid provides the plumbing to connect consumer bank accounts to popular finance apps. Its APIs let consumers link their bank accounts to services like Venmo, Robinhood and Coinbase. Since then, it’s expanded into direct bill pay, cyber security and data analytics. It also partners with major banks.
Cybersecurity is one of Plaid’s largest growth areas, Perret said. He pointed to financial fraud growing at 20% to 25% per year as a result of the boom in artificial intelligence.
“We’ve been leaning in to try to build tools to combat deep fakes and a lot of AI-driven financial fraud,” he said. “Unfortunately, this is a large market opportunity. It’s something that we’d actually like to be smaller. But it’s been an area of growth.”
Apple’s iPhone 16 at an Apple Store on Regent Street in London on Sept. 20, 2024.
Rasid Necati Aslim | Anadolu | Getty Images
Apple has made moves to diversify its supply chain beyond China to places like India and Vietnam, but tariffs announced by the White House are set to hit those countries too.
China will face a 34% tariff, but with the existing 20% rate, that brings the true tariff rate on Beijing under this Trump term to 54%, CNBC reported. India faces a 26% tariff, while Vietnam’s rate is 46%.
Apple was not immediately available for comment when contacted by CNBC.
Here’s a breakdown on Apple’s supply chain footprint that could be affected by tariffs.
China
The majority of Apple’s iPhones are still assembled in China by partner Foxconn.
China accounts for around 80% of Apple’s production capacity, according to estimates from Evercore ISI in a note last month.
Around 90% of iPhones are assembled in China, Evercore ISI said.
While the number of manufacturing sites in China dropped between Apple’s 2017 and 2020 fiscal year, it has since rebounded, Bernstein said in a note last month. Chinese suppliers account for around 40% of Apple’s total, Bernstein said.
Evercore ISI estimates that 55% of Apple’s Mac products and 80% of iPads are assembled in China.
India
Apple is targeting around 25% of all iPhones globally to be made in India, a government minister said in 2023.
India could reach about 15%-20% of overall iPhone production by the end of 2025, Bernstein analysts estimate. Evercore ISI said around 10% to 15% of iPhones are currently assembled in India.
Vietnam
Vietnam has emerged in the past few years as a popular manufacturing hub for consumer electronics. Apple has increased its production in Vietnam.
Around 20% of iPad production and 90% of Apple’s wearable product assembly like the Apple Watch takes place in Vietnam, according to Evercore ISI.
Other key countries
Malaysia is a growing manufacturing location for Apple for Macs and is facing a 25% tariff. Thailand is also a small hub for Mac production and will be hit with a 36% levy.
Apple also sources components from South Korea, Japan, Taiwan and the United States. Components may be shipped from one country to another before assembly takes place in China or elsewhere.
In February, Apple announced plans to open a new factory for artificial intelligence servers in Texas as part of a $500 billion investment in the U.S.
However, Apple does not have mass production in the United states. It produces only the Mac Pro in Texas.
A Xiaomi store in Shanghai, China, on March 16, 2025.
Qilai Shen/Bloomberg | Bloomberg | Getty Images
Chinese electric carmakers Xiaomi, Xpeng and Leapmotor each delivered nearly 30,000 or more cars in March, roughly twice several of their fellow startup competitors.
It’s a sign of how some automakers are pulling ahead, while BYD remains the market leader by far.
Xiaomi delivered a record number of electric vehicles in March, exceeding 29,000 units, the company announced on social media. That topped its prior run of delivering more than 20,000 vehicles in each of the past five months.
The SU7, Xiaomi’s flagship model, was involved in a crash on a highway on Tuesday that left three dead. The automaker on Tuesday afternoon released a statement on Chinese social media that the vehicle was in navigation on autopilot mode before the accident.
Based on preliminary information, the road was obstructed because of construction. The driver took control of the car but collided with construction infrastructure. Xiaomi added in the release that investigations were underway.
That came two weeks after the automaker announced on March 18 its goal to deliver 350,000 vehicles this year. There are also talks of the automaker expanding its second EV factory in Beijing to meet demand, Bloomberg reported on March 18. Xiaomi did not immediately respond to CNBC’s request for comment.
Its competitor Xpeng in March delivered 33,205 vehicles, the fifth consecutive month it has delivered over 30,000 units per month and reflecting a 268% surge in deliveries from the same month last year. March is also the fifth consecutive month the company has delivered over 15,000 units of the Mona M03.
Li Autodelivered 36,674 vehicles in March, a 26.5% year-over-year increase, but fewer than every month in the second half of 2024. The company’s cars had gained early traction with Chinese consumers since most come with a fuel tank for charging the vehicle’s battery, reducing anxiety about driving range.
BYD sold 371,419 passenger vehicles in March, reflecting a year-over-year growth of 57.9%. Its overseas sales volume also hit a record high of 72,723 units in March.
Across the board, major companies across China’s electric car industry reported deliveries rose last month, indicating a pick-up in demand from the seasonally soft first two months of the year.
U.S. automaker Tesla sold 78,828 electric vehicles in China in March, marking a 11.5% year-over-year decline in growth.
Other Chinese carmakers saw growth in deliveries but some still struggled to break through the 20,000-unit mark.
Niodelivered 15,039 vehicles, a 26.7% year-over-year growth, but well below the number of cars delivered in the months of May to December last year. Nio-owned Onvo, which markets its electric vehicles as family-oriented, in March recorded 15,039 units in deliveries.
Aito, as of April 2, has not published its delivery numbers for March. The automaker, which uses Huawei tech in its vehicles, on social media had reported monthly deliveries of 34,987 and 21,517 in January and February, respectively.
Quarterly performance
On a first-quarter basis, BYD remained in the lead with 986,098 vehicles sold. The automaker, which overtook Tesla in annual sales last year, surpassed the U.S. EV giant in battery electric vehicles sales this quarter.
Tesla sold 172,754 vehicles in China in the first quarter this year, according to monthly delivery numbers published by the China Passenger Car Association.
Xpeng also reported strong growth, with a total of 94,008 vehicles delivered in the quarter ending in March, reflecting a 331% year-over-year growth.
Leapmotor saw quarterly deliveries more than double to 87,552 units from 33,410 units the same period in 2024, according to publicly available numbers the company published.
However, Li Auto and Nio reported weaker growth than their competitors in the first quarter of the year.
Nio saw 42,094 vehicles delivered in the three months ended March 2025, an increase of 40.1% year over year. Li Auto saw a slower year-over-year growth of 15.5%, with a total of 92,864 vehicles delivered.