Apple cancels Apple Car project after more than a decade – 9to5Mac
Bloomberg reports that Apple has officially canceled its effort to build an electric car. The move was announced internally by Apple COO Jeff Williams and Kevin Lynch, who had been leading the Apple Car project since 2021.
“Apple’s most senior executives finalized the decision in recent weeks,” the report says. The project had reached a “make-or-break point” inside Apple, with Tim Cook also facing pressure from shareholders to make a decision.
According to the story, there are over 2,000 people working on the Apple Car – or Project Titan – team. As part of this decision to shutter the project, some employees will move to Apple’s AI team led by John Giannandrea.
But that offer won’t be extended to everyone working on the Apple Car project. Some employees might be able to “apply for jobs on other Apple teams,” but there “will be layoffs,” Bloomberg says. It’s not explicitly clear how many lay-offs will happen.
Apple made the disclosure internally Tuesday, surprising the nearly 2,000 employees working on the project, said the people, who asked not to be identified because the announcement wasn’t public. The decision was shared by Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, according to the people.
Apple has been working on an electric car of some sort since 2014. The project has ebbed and flowed quite a bit over the years. Most recently, it was reported that Apple was targeting a 2028 release date for its electric car with a price at around $100,000. The company’s initial goal was to ship a car that was fully autonomous, without steering wheels or pedals. Those ambitions, were dramatically scaled back in recent years.
In terms of leadership, the Apple Car project was led by Doug Field. Tesla originally hired Field away from Apple in 2013 to help lead the production ramp for the Model 3. Field landed back at Apple in 2018 to help lead the Apple Car project, before departing for Ford in September 2021.
Elon Musk responded to today’s news in a post on Twitter with a saluting emoji. Musk promised that his company would ship a vehicle without a steering wheel by 2021, but that obviously (shockingly) did not come to fruition.
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China just laid out a plan to roll out over 100,000 ultra-fast EV charging stations by 2027 – and they’ll all be open to the public.
The National Development and Reform Commission’s (NDRC) joint notice, issued on Monday, asks local authorities to put together construction plans for highway service areas and prioritize the ones that see 40% or more usage during holiday travel rushes.
The NDRC notes that China’s ultra-fast EV charging infrastructure needs upgrading as more 800V EVs hit the road. Those high-voltage platforms can handle super-fast charging in as little as 10 to 30 minutes, but only if the charging hardware is up to speed.
China had 31.4 million EVs on the road at the end of 2024 – nearly 9% of the country’s total vehicle fleet. But charging access is still catching up. As of May 2025, there were 14.4 million charging points, or roughly 1 for every 2.2 EVs.
To keep the grid running smoothly, China wants new chargers to be smart, with dynamic pricing to incentivize off-peak charging and solar and storage to power the charging stations.
To make the business side work, the government is pushing for 10-year leases for charging station operators, and it’s backing the buildout with local government bonds.
The NDRC emphasized that the DC fast chargers built will be open to the public. This is a big deal because a lot of fast chargers in China aren’t. For example, BYD’s new megawatt chargers aren’t open to third-party vehicles.
As of September 2024, China had expanded its charging infrastructure to 11.4 million EV chargers, but only 3.3 million were public.
Read more: California now has nearly 50% more EV chargers than gas nozzles
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Tesla is starting to experience some consequences for misleading Full Self Driving customers – at least that’s the finding of one arbitration ruling that has Tesla refunding one customer $10,000 plus legal fees for failing to deliver on their promises. Find out more on today’s legally challenging episode of Quick Charge!
An arbitration “court” found that Tesla misled customers with its Full Self Driving product, and has now been forced to refund at least one person’s $10,000 payment (plus legal fees) for the not-quite autonomous driving software. France, too, is piling on claims of deceptive business practices – but there’s some good news for FSD fans! If you’re still willing to pay for it, Tesla will thrown in 0% financing on a brand new Cybertruck.
Check out the relevant links, below, to learn more.
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