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An Apple Vision Pro mixed reality (XR) headset is seen at Apple store in New York, United States on Feb. 3, 2024.

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Online brokerage firm eToro is exploring ways to bring its retail trading app to augmented and virtual reality headsets from Apple and Meta, the company’s CEO Yoni Assia told CNBC exclusively.

EToro, which operates a trading platform on which users can buy and sell a range of assets ranging from stocks and exchange-traded funds to cryptocurrencies like bitcoin, is looking at ways of launching on Apple Vision Pro and Meta Quest.

If eToro succeeds in getting onto the Vision Pro and other VR devices, it would mark a rare step from a financial services firm to open up what is effectively a storefront in a virtual reality environment.

Assia said that artificial intelligence is a big focus for the firm and it is looking to integrate features that focus on giving users the ability to interact with the app via voice.

However, AR and VR are also a priority for the firm.

“We are planning to look at how we think about eToro with natural language, with voice, but actually also in the realm of AR VR, during 2024,” Assia told CNBC last week.

He didn’t provide a timeline for when eToro expects to launch an AR experience, and added that it remains an experiment the company is still exploring for the moment.

However, he suggested it will be a serious focus for the firm in 2024.

Financial firms such as JPMorgan and Citi have talked a big game about the “metaverse.” But this has been more in relation to desktop environments like Decentraland. And even then, hype surrounding digital real estate platforms like that has dropped off a cliff in the past couple years.

Limitations

It’s not yet fully fleshed out as a service.

But, on a simple level, eToro’s experience would allow users to pick stocks to buy and sell by touching digital screens within Apple’s Vision Pro and Meta’s Quest devices.

“You could actually now talk to the eToro app through the speaker [of your VR headset],” Assia said.

“I don’t think a lot of people are used to talking to their mobile phone asking questions, yet.” However, Assia expects this to become more mainstream.

Financial companies have refrained from taking big steps into virtual reality as the technology hasn’t proven its utility for something like banking or wealth management.

There are some technical limitations to consider.

While modern-day VR and AR headsets are getting better at tracking users’ eye movements, images can appear blurry if the display settings aren’t finetuned.

EToro said its augmented reality app would likely be a service that its more advanced traders will use, not necessarily casual retail traders or day traders.

“We’re starting to experiment with it,” Assia told CNBC in an exclusive interview. “Do I think it’s going to be hugely popular in 2024? Probably not probably, it’s still premature.”

“But I do think in the world of trading and investing, when we think of the vast amount of information, we’re trying to sort of constantly look at it to make smarter decisions,” he added.

The augmented reality experience would likely be enhanced with artificial intelligence, Assia noted, with a personal AI assistant helping users through the investing process.

“This is still in very initial discussions,” Assia noted, but added he thinks the firm could be ready to show off a prototype “in a couple of months.”

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Mark Zuckerberg is now world’s second-richest person, ahead of Jeff Bezos

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Mark Zuckerberg is now world's second-richest person, ahead of Jeff Bezos

At the Meta Connect developer conference, Mark Zuckerberg, head of the Facebook group Meta, shows the prototype of computer glasses that can display digital objects in transparent lenses.

Andrej Sokolow | Picture Alliance | Getty Images

Meta CEO Mark Zuckerberg has surpassed Jeff Bezos as the world’s second richest person.

Zuckerberg’s net worth reached $206.2 billion on Thursday, according to the Bloomberg Billionaires Index, topping the $205.1 billion net worth of the former Amazon CEO and president. The Facebook co-founder now trails Tesla chief Elon Musk by roughly $50 billion, the index showed.

With his 13% stake in Meta, Zuckerberg’s net-worth has risen by $78 billion since the beginning of the year, which is more than any member of the of the 500 richest people that the Bloomberg Index tracks. Meta shares closed at a record high on Thursday at $582.77, representing a roughly 68% jump from early January when its shares were trading at $346.29.

Zuckerberg’s rise to the second spot on the index on Thursday underscores how his personal wealth has grown alongside investor enthusiasm over the social media giant’s rising profits this year.

Wall Street has continuously cheered Meta throughout 2024 as the company has consistently reported quarterly earnings that have surpassed analyst estimates. In July, Meta said that its second-quarter sales grew 22% to $39.07 billion, marking the fourth straight quarter of revenue growth topping 20%.

Meta has pointed to its hefty artificial intelligence investments as helping improve the performance of its online advertising platform as a reason for its sales growth. The company’s online advertising system suffered a major setback in 2021 when Apple introduced an iOS privacy update that weakened its ability to track users across the web. Meta in February 2022 said that the privacy changes would cost it $10 billion in revenue.

In late 2022, Zuckerberg instituted a major cost-cutting plan that extended into the next year and ultimately resulted in 21,000 Meta workers losing their jobs, or roughly a quarter of the company’s workforce.

Investors reacted favorably to Meta’s cost cutting while the company’s online advertising business began to rebound and was bolstered by the massive digital ad spending campaigns by Chinese-linked retailers Temu and Shien.

While Meta has continued spending billions of dollars on the virtual and augmented reality technologies needed to underpin the futuristic concept of the metaverse, investors have become more tolerant of the investments as long as the company’s core ad business remains healthy.

Last week, Meta debuted its Orion AR glasses, which garnered positive reviews from the few people who have tested the prototype.

Watch: CNBC reviews Meta’s Orion AR glasses prototype

Meta's Orion AR glasses prototype: CNBC reviews

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XRP slides 9% after SEC appeals decision in landmark Ripple case

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XRP slides 9% after SEC appeals decision in landmark Ripple case

In this photo illustration, a visual representation of the digital Cryptocurrency Ripple is displayed on January 30, 2018 in Paris, France. 

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The price of the XRP token tumbled Thursday, a day after the Securities and Exchange Commission filed to appeal a 2023 court ruling that determined XRP is not considered a security when sold to retail investors on exchanges.

XRP was last lower by more than 9% at 52 cents a coin, according to Coin Metrics.

Ripple, the largest holder of XRP coins, scored a partial victory last summer after a three-year battle with the SEC. U.S. District Judge Analisa Torres handed down the decision, which was hailed as a landmark win for the crypto industry. Still, while XRP isn’t considered a security when sold to retail investors on exchanges, it is considered an unregistered security offering if sold to institutional investors.

Ripple declined to comment but referred to Wednesday evening posts on X by CEO Brad Garlinghouse and chief legal officer Stuart Alderoty.

Alderoty said the company is evaluating whether to file a cross appeal, and called the SEC’s decision to appeal “disappointing, but not surprising.” The SEC, under Chair Gary Gensler, has become notorious for its refusal to provide clear guidance for crypto businesses, instead opting to regulate by enforcement actions.

“XRP’s status as a non-security is the law of the land today – and that does not change even in the face of this misguided – and infuriating – appeal,” Garlinghouse said on X.

Earlier on Wednesday, Bitwise Asset Management, an issuer of ETFs tracking bitcoin (BITB) and ether (ETHW), submitted a registration filing for what would be the first XRP ETF – two days after registering an XRP trust product in Delaware. Grayscale, which also has bitcoin (GBTC) and ether (ETHE) ETFs, introduced a similar trust product in September.

XRP, which was created by the founders of Ripple, is the native token of the open source XRP Ledger, which Ripple uses in its cross-border payments business. It is the fifth-largest coin by market cap, excluding stablecoins Tether (USDT) and USD Coin (USDC).

Elsewhere in the crypto market, bitcoin hovered above the flat line at $60,210.29, while ether fell more than 2% to $2,320.20. Crypto stocks Coinbase and MicroStrategy were lower by about 1% and 2%, respectively.                                   

Don’t miss these cryptocurrency insights from CNBC PRO:

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Nvidia CEO Jensen Huang says demand for next-generation Blackwell AI chip is ‘insane’

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Nvidia CEO Jensen Huang says demand for next-generation Blackwell AI chip is 'insane'

Nvidia CEO Jensen Huang: We're looking at the beginning of the next wave of AI

Nvidia CEO Jensen Huang said in an interview with CNBC’s “Closing Bell Overtime” that demand for the company’s next-generation artificial intelligence chip Blackwell is “insane.”

“Everybody wants to have the most and everybody wants to be first,” Huang said during the interview, which aired on Wednesday. Shares of Nvidia were up about 3% on Thursday morning.

Blackwell, expected to cost between $30,000 and $40,000 per unit, is in hot demand from companies like OpenAI, Microsoft, Meta and other firms building AI data centers to power products like ChatGPT and Copilot.

Nvidia has been the main beneficiary of the artificial intelligence boom, with shares up about 150% year-to-date. The company’s revenue continued to surge during the fiscal second quarter to $30.04 billion, up 122% on an annual basis. It expects $32.5 billion in sales during the current quarter.

“At a time when the technology is moving so fast, it gives us an opportunity to triple down, to really drive the innovation cycle so that we can increase capabilities, increase our throughput, decrease our costs, decrease our energy consumption,” Huang told CNBC. “We’re on a path to do that, and everything’s on track.”

Chief Financial Officer Colette Kress said in August that the company expects to ship several billion dollars in Blackwell revenue in the company’s fourth fiscal quarter.

Jensen said Nvidia plans to update its AI platform each year to increase performance by two to three times.

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