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Rishi Sunak is failing to hold together the voting coalition that delivered Boris Johnson a decisive victory in the 2019 general election, according to The Voters Panel on Sky News – launched today. 

A profound unhappiness with the state of the country and exhaustion at years of Tory chaos means 2019 Tory voters will flock to at least four rival parties or stay at home at the next election.

Some describe themselves as swing voters, while others say they have backed the Tories all their lives, and this is the group Conservative headquarters and campaign chief Isaac Levido believes is key to the next election.

We found just over a fifth of Tory voters will switch directly to Labour and there is a grasp of what Labour stands for among participants in The Voters Panel, the Sky News-YouGov digital community group launched today reveals.

Rishi Sunak. Pic: PA
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Pic: PA

However, the depth of despair in the governing party means the relationship between the party and many voters has shattered and they are looking for a new home.

For the next two weeks, including through the budget next Wednesday, Sky News will be regularly interrogating The Voters Panel – an online group of at least 33 people from all corners of Great Britain.

Of the 33 submitting answers so far, nine say they will likely stick with the Conservatives, seven will go to Labour, five to Reform, two to the Lib Dems and one to Green.

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Eight say they aren’t sure, although three of these rule out voting Conservative. This echoes the latest polls.

The last YouGov voting poll suggested of those who voted Tory in 2019, 33% would stick with the party, 20% would switch to Reform, 13% to Labour, 3% to Lib Dem and 1% would go to the Green Party.

Some 29% say they don’t know or would not vote. This suggests that The Voters Panel looks very reflective of the national picture and will be used in the coming days to dig much deeper into voters’ views.

Wordcloud
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Here are the words people used to described Rishi Sunak – the bigger they are, the more commonly used they were

The headlines, drawn from dozens of videos and written exercises by the panel of 2019 Tory voters since Friday, include:

A despair at the state of public services. Katrin, who will vote anyone but Tory next time, says schools are “struggling”, the NHS is “underfunded” and needs a cash injection and the economy is “failing”.

Helen, who is unsure where to take her vote now, says: “I am quite worried about the state of the country at the moment. It’s not just me that I need to think about, I’ve also got two young children.”

Michael, who will stick with the Tories, says: “The government doesn’t seem willing to back down to the doctors to give them a decent pay rise.”

Michael says the government seems to be unwilling to give doctors a 'decent pay rise'
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Michael says the government seems to be unwilling to give doctors a ‘decent pay rise’

Concern about the cost of living isn’t matched by demands for tax cuts. Several of The Voters Panel have brought up the cost of living, and the pressures this brings, although there is an appreciation this is in part the consequence of COVID and the war in Ukraine – both out of the government’s control. However, this does not translate into spontaneous demands for tax cuts, beyond a tiny number of people already sticking with the Tories.

There is a desire to punish the Tories. The anger felt towards the political chaos of recent years does not appear to have softened and was brought up spontaneously by a majority of panellists. Snezzana says the party she voted for in the last election is “destroying the country and the economy” and she will switch to Labour.

Snezzana says the Tories are "destroying the country and the economy" and she will switch to Labour.
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Snezzana says the Tories are “destroying the country and the economy” and she will switch to Labour.

Paul, who will switch to the Greens, won’t back the Tories again after the “chaos since Boris was in charge”. Jyoti will not vote Tory again “because Brexit and COVID were all disasters” and while more recently unlikely to back Labour, could go to either end of the political spectrum and back Reform or Lib Dem.

• There is uncertainty about Sir Keir Starmer and Labour. Emma, who doesn’t know how to vote next time, says: “Starmer is someone that sits on the fence quite a lot.” Tom – who says he will vote Labour – says Sir Keir has moved Labour to the centre but “is not a 100% sure on what their manifesto will contain”, adding: “Is he a capable leader? I don’t know, we’ll find out.”

• Sir Keir is “indecisive” and “unbelievable”. Mr Sunak “rich” “unelected and “untrustworthy”. The words used to describe the leaders of the two main parties are largely unforgiving by our participants. Mr Sunak is also weak, disconnected; though seen as competent and intelligent. Sir Keir is known to be a lawyer but “hypocrite” looms large.

• Some, but not many, key messages from the parties, are getting through. David, who is switching to Labour, is one of the few to acknowledge Sir Keir “from a not-as-well-off background. He’s had family problems”.

Paul, who is sticking with the Tories, mimicked Mr Sunak’s slogan by saying “My worry is now…. the Labour Party will get in and we’ll be back to square one” and says “we need to stick with them, see this plan through”.

 David will switch to Labour
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David will switch to Labour

• Not everybody thinks it’s ‘time for a change’. After 14 years, a minority think that it is not time for a change. All three who suggest this are sticking with the Tories.

• Cut-through moments matter. Widely shared moments on social media are shaping perceptions. Paul, who will vote for the Greens, referenced the bet between Mr Sunak and Piers Morgan as evidence of Mr Sunak’s wealth, suggesting it means he is “obviously rich and I think that puts him a bit out of touch with people. The recent interview where he bet the interviewer a thousand pounds, was a bit not nice to see. Makes him out of touch, especially when people are going paycheck to paycheck”.

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The results of this community group – with so few directly switching Tory to Labour – may lead some Tory supporters to conclude that the next election is not lost, arguing Labour has not sealed the deal with the electorate. There are some glimmers of hope for the Tories. However, direct Tory-to-Labour switching may not be the decisive factor in the result.

The 1997 Labour landslide was driven, in part, by Tories staying at home rather than a surge of enthusiasm for Tony Blair.

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Here is a similar so-called ‘word cloud’ for Labour leader Sir Keir Starmer

In 1992, John Major got more votes than any leader at any election ever and a big drop in turnout – from 77.7% to 71.3% in 1997 – was a big part of Blair’s 179 majority. Jeremy Corbyn lost almost 3 million votes between 2017 and 2019, and that was instrumental in the Tory majority of 80.

This community group still suggests less than a third of Conservative voters would stick with the Tories in an upcoming election. This remains an existential challenge for the prime minister.

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Labour would lose almost 200 seats in ‘highly unstable’ parliament if election held today, poll suggests

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Labour would lose almost 200 seats in 'highly unstable' parliament if election held today, poll suggests

Labour would lose its majority and nearly 200 seats if a general election was held today, a new mega poll suggests.

While Sir Keir Starmer would still come out on top, it would be in a “highly fragmented and unstable” parliament with five parties holding over 30 seats.

More in Common, which used the data of more than 11,000 people to produce the analysis, said the results show the UK’s First Past the Post (FPTP) system is “struggling to function” in the new world of multi-party politics, and if the results come true it would make government formation “difficult”.

The model estimates Labour would win, but with barely a third of the total number of seats and a lead of just six seats over the Conservatives.

According to the analysis, Labour would lose 87 seats to the Tories overall, 67 to Reform UK and 26 to the SNP – with “red wall” gains at the July election almost entirely reversed.

Nigel Farage’s Reform party would emerge as the third largest in the House of Commons, increasing its seat total 14-fold to 72.

A number of cabinet ministers would lose their seats to Reform – the main beneficiary of the declining popularity of Labour and the Tories – including Angela Rayner, Yvette Cooper, Ed Miliband, Bridget Philipson, Jonathan Reynolds and John Healey.

Wes Streeting, the health secretary, would lose Ilford North to an independent, the analysis suggests.

Luke Tryl, director of More in Common UK, said the model is “not a prediction of what would happen at the next general election”, which is not expected until 2029.

But he said the polling highlights a significant acceleration of electoral fragmentation since July’s vote, and that the UK’s First Past the Post system “is struggling to deal” with it.

Under the UK’s FPTP system, the person with the most votes in each constituency becomes the MP and candidates from other parties get nothing.

There has long been criticism that this can generate disproportionate results.

At the July election for example, Labour won 411 seats out of 650 on just under 34% of the popular vote.

Reform UK took 14.3% of the popular vote – the third party by vote share – but only won five seats.

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Farage attacks UK’s voting system

Tories would ‘struggle to come close’ to forming government

More in Common’s analysis found 271 seats would be won on under a third of the vote.

Labour would win 228 seats, the Conservatives 222 and Reform 72. The Liberal Democrats would win 58 seats, with the SNP on 37 and the Greens on two.

The Tories would be highest in terms of national vote share – at 26% compared with Labour’s 25% – but this would still be their second-worst vote share in history and they would “struggle to come even close” to forming a majority government without making gains against Reform on the right or the Lib Dems on the left, Mr Tryl said.

In a post on X, he said he had “no idea” what the model would mean for coalition building if it became a reality at the next election, saying government formation would be “difficult”.

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Kemi Badenoch
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Tory leader Kemi Badenoch

More in Common used the MRP technique, which uses large amounts of individual and constituency-level data.

‘Uncertain future’

The results are similar to a model by JL Partners published this week, which shows Labour would lose 155 seats, leaving it on 256, if an election were held today.

The analysis, which used council by-election data, put the Tories on track to win 208 seats, Reform on 71, the Lib Dems on 66 and the SNP on six.

If the results played out at the next election, it would “make governing almost impossible for any of the parties, sending the country into an unsure future”, JL Partners said.

The results are the latest in a series of grim polls for Labour, who are being made to pay for unpopular decisions such as the means testing of the winter fuel payment and PR nightmares like the freebies row.

Labour are now on track for their worst end to the year in opinion polls since the Second World War, a Sky News analysis has found.

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However, history suggests all is not yet lost for the party, who have previously rebounded from historic lows.

And polling experts have told Sky News they have “certainly got time” to turn things around – and must focus on delivery and improving their messaging to the public.

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Crypto’s comeback: Triumph over turmoil in 2024

Bitcoin crossed $100K, marking a bullish year. Still, legal battles, regulatory crackdowns and poor decisions tested the industry.

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Major political consequences for Farage, Badenoch and the Tories ahead in 2025

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Major political consequences for Farage, Badenoch and the Tories ahead in 2025

British voters are in for a relatively untroubled 2025, after the “Year of Elections” which saw a new government in the UK and major upheavals around the world, including the victory of Donald Trump, who will be inaugurated as US president for the second time on 20 January.

In all likelihood, Sir Keir Starmer needs not go to the polls for some four and a half years, thanks to the huge Commons majority Labour won last July.

August 2029 is the deadline for the next UK general election, by which time the second Trump administration will have been and gone.

The next elections for the Scottish parliament and the assemblies in Wales and Northern Ireland are not due until 27 May 2026.

All of which means slim pickings for those trying to glean the political mood of the UK and a much greater focus than usual this year on what little voting is due to take place: English councils on 1 May. Making detailed sense of the picture will be a tough task for two vital reasons.

Comparisons with the last local elections in the same places in May 2021 will be tricky because the government’s English Devolution Bill has given some areas the chance to opt out of elections this year if they are likely to become part of the proposed combined single-tier “Strategic Authorities”.

Secondly, in 2021 the state of the parties in contention was very different. There was no Reform UK party, and none of its predecessor Brexit or UKIP parties to speak of. Boris Johnson’s Conservatives were riding high. The Tories made big gains at council level, while Labour, Liberal Democrats and Greens stalled.

The political map has been transformed since then. Today there are five Reform UK MPs at Westminster, four Greens and a record 72 Liberal Democrats.

The standard question in opinion polls is: “How would you vote if there were to be a general election tomorrow?”.

We all know there is not going to be one for years.

Besides, as beleaguered politicians always like to point out when the news is bad, even when one was imminent in 2024, the polls did not precisely reflect what happened with “real votes in real ballot boxes”.

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Picture is not cheering for established parties

What the polls do give is a broad indication of the trend in opinion, and the picture is not cheering for the established parties.

Labour and the Conservatives are neck-and-neck in the mid-20% range, an astonishingly low level of support for either of them.

Reform UK is only about five points behind, clearly the current third force in British politics and well up on their 14% at the general election.

The Liberal Democrats, at around 12% and the Greens at 6% are more or less holding their vote share.

Prime Minister Sir Keir Starmer departs 10 Downing Street, London, to attend Prime Minister's Questions at the Houses of Parliament. Picture date: Wednesday December 18, 2024. PA Photo. See PA story POLITICS PMQs. Photo credit should read: James Manning/PA Wire
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Sir Keir Starmer. Pic: PA

Can Reform and Farage keep up momentum?

The big question in the 2025 local elections is whether Reform UK and its leader Nigel Farage can keep up their momentum.

On the face of it the party seems well placed to make a splash. Because it is starting from zero – any council seats it wins will count as gains.

Reform UK has reorganised since the general election and is now trying to establish a competitive grassroots operation.

Mr Farage speaks at a Trump campaign event in Arizona in 2020. Pic: Reuters
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Nigel Farage speaking at a Donald Trump campaign event in Arizona in 2020. Pic: Reuters

Funding does not seem to be a problem. Zia Yusuf, a multi-millionaire former Goldman Sachs banker, has taken over as party chairman.

The property magnate Nick Candy, Reform UK’s new treasurer, was in the group that met Elon Musk at Mr Trump’s Mar-e-Largo headquarters. Afterwards Mr Farage downplayed reports Mr Musk might be prepared to donate as much as $100m (£79m) to his party.

Nigel Farage and Reform UK treasurer Nick Candy with Elon Musk. Pic: PA
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Nigel Farage and Reform UK treasurer Nick Candy with Elon Musk. Pic: PA

Reform is splitting the right-of-centre vote

Reform UK claimed last week to have several thousand more members registered than the Conservative Party’s official figure of 131,680 – a ticker on their official website is keeping count.

The party is currently splitting the vote on the right of centre with the Conservative Party as its prime target. The strong Tory performance in these areas last time leaves them looking highly vulnerable.

In 2021, the Conservatives won control of 19 out of 21 county councils and seven of 13 unitary authorities. In subsequent local elections in other areas the Conservatives suffered heavy losses, meaning overall they are now behind Labour for the total number of councillors. This year the Tories are defending their last remaining electoral high point.

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Mr Farage is the outstanding communicator active in British politics, who has frequently exploited non-Westminster elections to exert pressure on the UK government, most notably in the 2014 and 2019 European elections, when strong performances drove the Conservatives first to the EU membership referendum and then to a hard Brexit.

The Conservatives do not know whether to fight or try to accommodate Reform UK.

Should Reform hammer them in this year’s council elections, it could be the end for Kemi Badenoch’s leadership. In the longer run it is conceivable Reform could supplant the Conservatives – or take them over by merger – as the main political force on the right of British politics.

Conservative party leader Kemi Badenoch speaking at the Confederation of British Industry (CBI) conference.
Pic: PA
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Kemi Badenoch. Pic: PA


Reform also targeting Labour voters

There is also a Reform UK threat to Labour as well.

So far Labour has dominated the new strategic mayoralities and combined authorities in England. They currently hold all four of those up for election in May 2025: West of England, Cambridgeshire, Doncaster and North Tyneside. Two more mayors are being voted for this year in Greater Lincolnshire and Hull and East Yorkshire.

While socially right-wing, Reform UK is tailoring its economic message to the less well-off, including to populations in the so-called “Red Wall”, de-industrialised areas of the country which were once safe Labour constituencies. For example, Dame Andrea Jenkyns, the former Conservative MP and minister, is now Reform’s candidate to be the new mayor of Greater Lincolnshire.

Unlike the two main parties, Reform has a straightforward policy on the threatened Scunthorpe steelworks – nationalise it. It has obvious appeal even though there is no chance Dame Andrea could enact it.

A disappointment for Farage would not be the end of the insurgency

Voters are more inclined to vote with their hearts when the national government is not at issue. One of Sir Keir’s nightmares must be that the devolution this government is spreading across England starts to light up in colours other than red.

It is certainly possible this year’s council election results could be a major disappointment for Mr Farage’s party. If so it will not be the end of the insurgency. Reform UK is already also making plans to inflict damage on Conservatives, Labour and SNP alike in the next set of non-Westminster elections, in 2027, in Scotland and Wales.

2025’s comparatively minor elections are set to have major political consequences at the very least for Mr Farage, Ms Badenoch and the Conservative Party.

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