Stellantis, the owner of Jeep, Ram, Dodge, Chrysler, and others, appointed Carlos Zarlenga to lead North American operations. Zarlenga, a former GM executive, is tasked with launching eight EVs as the brand begins its electric offensive in the US.
Zarlenga was hired as Chief Operating Officer for Stellantis North America earlier this month. Previously serving as President of Stellantis Mexico, Zarlenga played a key role in the brand’s turnaround in the region.
There, he led the company to record profits, with YOY sales, market share, and adjusted operating income improvements.
Before that, Zarlenga was with General Motors for over ten years in multiple leadership roles. Zarlenga was CFO for GM Europe, the Middle East, and Africa. He was also President and CEO of GM South America.
Now, the leader is taking on an even bigger task, leading Jeep, Ram, Chrysler, Dodge, and Fiat’s EV offensive in North America.
Stellantis is launching its first EVs in the US as Zarlega prepares to turn the brand around as it works toward 50% electric sales share by 2030.
Zarlenga to lead Jeep, Dodge, Ram, and Fiat EV offensive
“Our turnaround in South America was fairly boring because we just did it the hard way,” Zarlenga said, according to the Detroit Free Press.
However, it didn’t come easy. Stellantis’ new North American leader said the turnaround wasn’t magic.
“What it was was hard work, listing the problems and not letting go until you fix them,” Zarlenga explained. The newly appointed leader looks to do the same after sales slipped in the US last year.
Jeep slashed prices last week, including up to $4,000 off its best-selling Grand Cherokee. Jeep’s CEO, Antonio Filosa, admitted more needed to be done to fend off incoming competition from new models like Rivian’s R1S, which was the seventh best-selling EV in the US last year.
Jeep is expected to begin building its first all-electric vehicle in the US, the Wagoneer S SUV, in the second quarter. Deliveries could start as soon as Q3, according to Filosa.
The brand is teasing the luxury electric SUV as it gets closer to its official launch revealing a new illuminated seven-slot grille and premium interior.
Filosa also confirmed Jeep’s electric Wrangler-inspired Recon could launch by the end of the year. The rugged electric off-road SUV will feature removable windows and doors.
Both will ride on the STLA Large EV platform, which Stellantis claims will “outperform any of the existing Hellcat V-8s.”
Meanwhile, Stellantis’ first passenger EV for the US, the Fiat 500e, rolled off the assembly line last week. The brand says its first EV in the US sold out of its first dealer allocation in less than a week.
Dodge and Ram will are launching their first EVs in the US. Dodge will unveil its electric Charger on March 5 while Ram’s 1500 REV electric pickup is expected to be available in Q4.
Zarlenga says dealer relations will be a priority as the automaker rolls out eight new EVs in the US this year. “It’s important to keep your partners fully engaged with your transformation,” he explained.
The brand’s new leader reiterated Stellantis EV sales plan, saying “We’ve said that we’re going to be 50% EV by 2030, and we’re not pulling back from that commitment. So we’re invested, and we’re committed to moving forward.”
Zarlenga admitted the new EVs will be a test to the market, but says he feels good about the future.
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Yadea, which has claimed the title of the world’s largest electric vehicle maker for seven years running, has just announced a new electric motorbike powered by the company’s innovative HuaYu sodium-ion battery technology.
Yadea has long dominated the electric two-wheeler and three-wheeler market globally, but has generally relied on both lithium-ion and lead acid batteries to power its vehicles in different markets.
The newly unveiled electric scooter uses Yadea’s recently introduced sodium battery technology, offering what the company says is outstanding performance in range, charging speed, and safety. Using the HuaYu Sodium Superfast Charging Ecosystem presented by Yadea, the battery can reach 80% charge in just 15 minutes, providing greater convenience for riders.
Yadea’s sodium battery has successfully passed more than 20 safety tests, many focusing on its resistance to fire and explosions under extreme conditions like punctures and compression.
Yadea’s new sodium battery offers an energy density of 145 Wh/kg and a lifespan of up to 1,500 cycles at room temperature, with the company rating it for a five-year useful lifespan. It also includes a three-year warranty for added assurance.
With excellent low-temperature capabilities, the battery retains over 92% of its discharge capacity at -20°C, making it well-suited for colder climates.
Sodium batteries present major advantages
Most electric vehicles used in the West, especially electric two-wheelers, rely on lithium-ion batteries for their high energy density. But sodium-ion batteries offer many benefits over traditional lithium-ion batteries.
Sodium is an abundant element on the planet and is easily accessible, unlike lithium, which is concentrated in specific regions and often expensive to extract. This abundance can make sodium-ion batteries cheaper to produce, reducing costs for EV manufacturers and potentially making electric vehicles more affordable.
Lithium mining also has environmental challenges, such as water depletion and habitat destruction. Sodium, on the other hand, can be sourced from seawater or common salts, offering a more sustainable and environmentally friendly option.
Sodium-ion batteries are less prone to overheating and thermal runaway compared to lithium-ion batteries. This makes them inherently safer for electric vehicles, reducing the risk of fires and improving consumer confidence in EV technology.
Sodium-ion batteries perform better than lithium-ion in cold climates. Lithium-ion batteries struggle with capacity retention in freezing conditions, but sodium batteries maintain efficiency, making them ideal for EVs in colder regions.
Sodium batteries still have challenges to overcome
While sodium-ion batteries are promising, they currently have a lower energy density than lithium-ion batteries, meaning they store less energy per unit of weight.
For EVs, this translates to shorter driving ranges for the same-sized battery. That’s especially important in electric two-wheelers like motorbikes and electric bicycles, which don’t have much extra space for storing bulky batteries.
However, advancements in cathode materials and battery architecture are quickly closing this gap, which Yadea has demonstrated. These sodium-ion batteries still can’t match the energy density of lithium-ion batteries, but as they continue to improve their energy density, the technology’s other major advantages provide encouraging signs for larger adoption in the industry.
Yadea’s status as a major electric motorbike maker also means that its adoption of sodium-ion battery technology could help lead the entire industry towards this battery chemistry, bringing safety and performance benefits along with it.
Last year I had the unique opportunity to visit one of Yadea’s global manufacturing sites.
To see inside the company’s massive and highly-automated manufacturing processes, check out the video below!
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At CES2025, the impressively built-out John Deere exhibit was all about automation. Autonomous job sites, autonomous farms … but it was this new, battery electric, autonomous lawn mowing robot that stole the show.
See, instead of using “just” GPS data or “just” repeating a pre-recorded run, Howard can do something in between. The way it was explained to me, you would ride the stand-up mower around the perimeter of the area you wanted to mow, select a pattern, then hop off, fold up the platform, and let it loose. Howard mows just the way you would, leaving you to focus on edging, planting, or (let’s face it) schmoozing with the clients.
It’s exactly the sort of help landscapers are looking for.
But that should come as no surprise, of course. John Deere, perhaps more than most companies, knows its customer. “We’ve been in the turf business for 60 years — it’s a core part of Deere,” says Jahmy Hindman, chief technology officer at John Deere, explaining things beautifully. “The work that’s being done in this industry is incredibly labor intensive … they’re not just doing the mowing work. They’re doing the tree trimming, maintaining flowerbeds and all these other jobs. The mowing is table stakes, though, for them to get the business. It’s the thing they have to do in order to get the higher value work.”
The John Deere autonomous commercial mower (there’s no snazzy alphanumeric, yet) leverages the same camera technology as other Deere autonomous machines, but on a smaller scale (since the machine has a smaller footprint). With two cameras each on the front, left, right, and rear sides of the little guy, he has a 360-degree view of the world and enough AI to lay down a pattern, avoid an obstacle, and shut off if it thinks it’s about to mow down something (read: someone) it shouldn’t.
John Deere will have Howard on display through tomorrow at CES in the LVCC’s West Hall. If you’re in town, be sure to go say hi.
Despite big discounts and 0% financing, Tesla sales are down for the first time in a decade … but there’s even bigger robot news with the return of Honda ASIMO, a flying car from China, and a whole lot more from today’s episode of Quick Charge!
CES2025 was all about AI – and not just what AI could do, but what AI could do for you. That’s where ASIMO comes in, helping everyone have a better time in there car and not at all just a modern day version of KITT dreamed up by a bunch of Gen X executives (wink, wink). We also cover some neat stuff from Suzuki, Aptera, Volvo, and more. Enjoy!
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