Dozens of restaurants nationwide have quietly begun using surge pricing and have reaped tens of thousands of dollars in profits from the controversial practice, The Post has learned.
Barbecue chain Tony Romas and nearly 100 other small restaurants have already turned to fluctuating menu prices during peak times — similar to the rollout planned by fast-food giant Wendy’s next year — according to one company that sells the software specializing in dynamic pricing.
Los Angeles-based Sauce Pricing — a startup backed by founding members of Sweetgreen, Uber, Airbnb and several private equity firms — said restaurants have the opportunity to increase item prices by 10% to 20% during the lunch rush so customers might pay an extra $1 to $2 for a $10 item, according to a blog post on its website.
In some cases, weve actually seen some restaurants go from having a 10% profit margin to a 20% profit margin, the blog post said.
One of its customers, Las Vegas-based casual eatery Rachels Kitchen, earned $64,000 in additional annual profit across three stores, according to Sauce Pricing’s website.
The Rachel’s Kitchen CEO Debbie Roxarzade confirmed the company uses Sauce Pricing’s software.
The prices “don’t increase or decrease [by] more than 15%, that’s our cap for all menu items,” she told The Post on Tuesday.
Orlando, Fla.-based Tony Roma’s, popular for its ribs, did not return calls for comment.
Ice cream favorite Carvel was also listed as a Sauce Pricing customer on its website, but the Fudgie the Whale maker denied any ties to the startup when contacted by The Post.
Sauce Pricing founder Colin Webb did not immediately return calls and emails for comment.
Uber-style surge pricing allows a business to hike up the cost of an item when a restaurant is slammed. Theoretically, restaurants can also lower prices during slower times, though it’s not clear whether Wendy’s will let favorites like Dave’s Single fall below its base price.
The announcement by Wendys chief executive Krik Tanner this month that the burger chain will invest in a “dynamic pricing” pilot sparked anger and anxiety from inflation-battered customers fed-up with ever increasing food prices.
Price gouging. The corporate food company go to, posted one angry user on X.
Most of the price adjustments, however, are on online orders and are meant to help restaurants cope with rising labor costs and delivery fees from Doordash, Grubhub and UberEats, Sauce Pricing’s website notes.
Delivery accounts for a growing portion of restaurant revenues and costs, particularly since the pandemic, experts told The Post.
One industry veteran pointed out that restaurants have long lowered and raised their prices to lure customers during slow and busy times.
Happy Hour is dynamic pricing and so is a burger that costs more at dinner than at lunch or an offer of free delivery during a thunderstorm, said Chris Webb, chief executive and founder of ChowNow, an online food ordering company.
But people like reliability and having prices change because the demand is higher is not hospitality.
Other experts said its just a matter of time before the restaurant industry catches up with industries like airlines and hotels that have mastered surge pricing.
Sometimes you check a flight and the price change within a week is dramatic, but it doesnt stop people from flying, said restaurant analyst Mark Kalinowski.
Ultimately, consumers will accept it if a large number of restaurant chains do it, too.
Dr Lade Smith, president of the RCP, said: “The RCP has reached the conclusion that we are not confident in the Terminally Ill Adults Bill in its current form, and we therefore cannot support the Bill as it stands.”
The move is significant because, under the bill’s current stipulations, a panel including a psychiatrist would oversee assisted dying cases.
The RCP outlined a number of issues it had with the current bill, including: the bill not making provision for unmet needs, whether assisted suicide is classed as a treatment or not, what the psychiatrists’ specific role on the panel would be, and the increased demand the bill puts on psychiatrists.
If the college support remains withdrawn, and the bill passes, it isn’t clear what effects it may have.
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Kim Leadbeater, the MP behind the bill, has confirmed it will include a clause that means anyone who does not want to be involved in the process will not have to do so.
Supporters of the bill argue it would ease the suffering of dying people, while opponents argue it would fail to safeguard some of the most vulnerable people in society.
Image: MP Kim Leadbeater talking to Sky News
Questions over the bill
The more prominent role of a psychiatrist in the bill came about after a previous amendment.
Initially, the bill said that after two independent doctors approved an assisted dying case, it would then need to be further approved by a High Court judge.
Instead, Ms Leadbeater proposed a voluntary assisted dying commissioner that included an expert panel with a psychiatrist.
She said this was a “strength, not a weakness,” but opponents of the bill disagreed, saying removing the High Court judge “fundamentally weakens protections for the vulnerable”.
Friday’s debate was already delayed from 25 April, to give MPs more time to consider amendments.
If the bill passes on Friday, it will move to the House of Lords, where it will undergo similar legislative stages, and if it passes that too, it won’t come into effect until at least 2029, after its implementation was delayed.
A Samsung Group flag flutters in front of the company’s Seocho building in Seoul.
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Samsung Electronics on Wednesday announced that it would acquire all shares of German-based FläktGroup, a leading heating and cooling solutions provider, for 1.5 billion euros ($1.68 billion) from European investment firm Triton.
Samsung said the acquisition would help it expand in the heating, ventilation and air conditioning business as the market experiences rapid growth.
“Our commitment is to continue investing in and developing the high-growth HVAC business as a key future growth engine,” said TM Roh, Acting Head of the Device eXperience (DX) Division at Samsung Electronics.
The acquisition of FläktGroup stands to bolster Samsung’s position in the HVAC market against rivals such as LG Electronics.
FläktGroup supplies heating, HVAC solutions to a wide range of buildings and facilities, notably data centers which require a high degree of stable cooling. Samsung said it anticipates sustained growth in data center demand due to the proliferation of generative AI, robotics, autonomous driving and other technologies.
FläktGroup has more 60 major customers, including leading pharmaceutical companies, biotech and food and beverage firms, and gigafactories, according to Samsung’s statement.
Samsung said in March that its HVAC solutions had achieved double-digit annual revenue growth over the past five years, and that the company aimed to boost revenue by more than 30% in 2025.
Sean “Diddy” Combs’s former girlfriend Cassie has told his sex-trafficking trial that “freak offs” with male escorts became like a job, as the music mogul allegedly abused and sexually exploited her for years.
The musician and model, whose full name is Casandra Ventura, did not look at Combs as she took to the witness stand in court in Manhattan, New York.
Over about six hours, the 38-year-old, who is eight months pregnant with her third child with husband Alex Fine, at times became emotional as she alleged she was degraded by her former partner during their 10-year on-off relationship.
Image: Combs made a heart gesture to family members in court. Pic: Reuters/Jane Rosenberg
Image: Ms Ventura became emotional at times. Pic: Reuters/Jane Rosenberg
Combs, 55, has pleaded not guilty and strenuously denied allegations of sexual abuse. His lawyers argue that although he could be violent, he never veered into sex trafficking and racketeering, and that all sexual encounters were consensual.
Ms Ventura, who is the central witness in the prosecutors’ case, began by telling the jury how Combs was violent to her over the course of their relationship, giving her black eyes and bruises.
The hip-hop star became increasingly controlling, she said, and was allegedly abusive over the smallest perceived slights. “You make the wrong face, and the next thing I knew I was getting hit in the face,” she said.
Ms Ventura was 19 when she signed to his label, Bad Boy, she said, and 22 when, during the first year of their relationship, Combs first proposed a “freak off” – a sexual encounter with a third party. Her “stomach churned”, she said, and she was “confused, nervous, but also loved him very much” and wanted to please him. She described him as “charming” but “polarising”.
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Combs’s family arrive for Day 2
‘There was no space to do anything else’
Throughout her time on the stand, she gave graphic details of these drug and drink-fuelled encounters with male escorts, saying Combs would watch and masturbate, and often record the encounters and watch the videos back.
They could last for hours or even days, she said – telling the court the longest went on for four days. They ended up becoming weekly events and took priority over her music career, jurors heard. While she had hits with singles Me & U and Long Way 2 Go in 2006, and signed a 10-album deal with Bad Boy, jurors heard she only released one album.
“Freak-offs became a job where there was no space to do anything else but to recover and just try to feel normal again,” Ms Ventura said. Each time, she added, she had to recuperate from lack of sleep, alcohol, drugs “and other substances”, and “having sex with a stranger for days”.
Image: Combs and Cassie pictured in 2017. Pic: zz/XPX/STAR MAX/IPx 2017/AP
Alleged violence detailed in court
Ms Ventura told the court she began feeling as if she could not say no to Combs’s demands because “there were blackmail materials to make me feel like if I didn’t do it, it would be held over my head in that way or these things would become public”.
She was also worried about potential violence, she told the court. When asked in court how frequently Combs became violent with her, Ms Ventura responded: “Too frequently.”
The rapper “would mash me in the head, knock me over, drag me, kick me”, she said. “Stomp me in the head if I was down”.
Ms Ventura also told the court that Combs kept cash, jewellery, guns and “sometimes tapes from cameras” in safes at several properties in New York, Los Angeles, Miami and Alpine, New Jersey.
“The guns came out here and there. I always felt it was a little bit of a scare tactic,” she told the court.
Image: This footage from 2016 was made public in 2024. Pic: CNN via AP
Towards the end of her first day of evidence, a surveillance video made public last year, which showed Combs allegedly beating Ms Ventura at a Los Angeles hotel in 2016, was played to jurors in court for a second time.
“How many times has he thrown you like that before?” prosecutor Emily Johnson asked her.
“Too many to count,” Ms Ventura replied.
On Monday, prosecutors in their opening statement told the court that while Combs’s public persona was that of a “charismatic” hip-hop mogul, behind the scenes he was violent and abusive.
His defence lawyers argued that the case is really about nothing more than the rapper’s sexual preferences, which they said should remain private, and do not make him a sex trafficker.
The trial is to last about eight weeks.
Ms Ventura is set to continue giving evidence on Wednesday.