When Sky News launched The Voters Panel 24 hours ago, there was one party who stood apart from the rest – Reform.
Our online congregation – 2019 Tory voters working out their political home in this year’s general election – seemed less sure where other, bigger parties were planting their ideological flags.
In contrast, many members of our panel knew everything about what this 2024 post-Farage update of the 2019 Brexit Party stands for: its big picture policies, its characters, its aims, its vibe.
In many ways this is remarkable. The party doesn’t have the global pulling power of Nigel Farage working full-time to support it. It does not automatically command much coverage in newspapers, radio or TV outside of GB News.
It has had a tricky time in by-elections. It hasn’t fought a general election before. And the name, Reform, would not automatically stand out on a ballot paper.
Image: Nigel Farage and Richard Tice on the campaign trail in 2019. Pic: PA
Yet, whether members of The Voters Panel found them attractive or repellent, it had clearly cut through, and for many on the panel, it represented more than just the sum of policies.
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“I think the thing that stands out about Reform for me is that they want to bring back and get Britain great,” said Alison, 65, a panel member from Lewes.
Image: Alison says Reform want to make Britain ‘great’. Pic: Sky News
At the other end of the spectrum, Joshua – who is set to switch to Labour from Tory in 2019 – said: “I hope Richard Tice and Nigel Farage go back to being fringe people with fringe ideas, which they are, and stop feeling and being made to feel by others like they are some sort of kingmakers with the best, strongest ideas in politics.
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“They are odd people with sad, angry ideas that need to go away and I hope they do to help us come to our senses and have a more normal political situation, with a better chance of solving the country’s problems.”
Image: Joshua said he wanted Richard Tice and Nigel Farage to “go back to being fringe people”. Pic: Sky News
According to the Sky News The Voters Panel, the Reform Party is the second biggest alternative destination to the Conservatives after Labour. In some polls of Tory voters, they are the most likely alternative.
The hope inside Conservative headquarters is that when warned voting Reform would put Sir Keir Starmer in Downing Street, some will peel away and back the Tories.
However, The Voters Panel showed that members had already given thought to this issue.
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Four of the six online panel members who will, or are considering, voting Reform have already concluded that they will do so regardless of whether it puts Sir Keir in power.
Alison said: “If voting reform means that Labour becomes our next parliament, our next government, then I don’t mind that because I want the Conservatives to get a message that ordinary people like me aren’t happy with the way they have run the country, especially in the last 10 years.”
Image: Kelly favours Reform’s tax policies. Pic: Sky News
Rob, 49, from Chichester, said: “I’m absolutely aware that voting for Reform means that the Conservatives are less likely to form the next government. And it may well open the door to Labour.
“But I feel that may have to be a price worth paying if we are ever to get any real change in this country.”
Meanwhile, Kelly said that Reform would be her pick over the Tories because of the stance on tax.
Image: Kelly favours Reform’s tax policies. Pic: Sky News
“Some people might say that the Reform vote is a protest vote, but for me it isn’t,” she said. “It absolutely isn’t. It’s a legitimate vote and it’s a vote that they’ve had for [quite] a while now.
“The things that really speak out for me are lower taxes. Lower taxes in general are all going to be welcomed as long as we can afford it.
“And I’m sure that they won’t do what Conservatives have done and crash the economy again. I think lower taxes in the right areas will be really beneficial for me and my family.”
If even half of the voters that currently back Reform stick with this view, Rishi Sunak’s path to Number 10 looks even trickier.
Campaigners have criticised a change to the rules around declarations of interest in the House of Lords as a “retrograde step” which will lead to a “significant loss of transparency”.
Since 2000, peers have had to register a list of “non-financial interests” – which includes declaring unpaid but often important roles like being a director, trustee, or chair of a company, think tank or charity.
But that requirement was dropped in April despite staff concerns.
Tom Brake, director of Unlock Democracy, and a former Liberal Democrat MP, wants to see the decision reversed.
“It’s a retrograde step,” he said. “I think we’ve got a significant loss of transparency and accountability and that is bad news for the public.
“More than 25 years ago, the Committee on Standards in Public Life identified that there was a need for peers to register non-financial interests because that could influence their decisions. I’m confused as to what’s happened in the last 25 years that now means this requirement can be scrapped.
“This process seems to be all about making matters simpler for peers, rather than what the code of conduct is supposed to do, which is to boost the public’s confidence.”
Image: MPs and peers alike have long faced scrutiny over their interests outside Westminster. File pic
Rules were too ‘burdensome’, say peers
The change was part of an overhaul of the code of conduct which aimed to “shorten and clarify” the rules for peers.
The House of Lords Conduct Committee argued that updating non-financial interests was “disproportionately burdensome” with “minor and inadvertent errors” causing “large numbers of complaints”.
As a result, the register of Lords interests shrunk in size from 432 pages to 275.
MPs have a different code of conduct, which requires them to declare any formal unpaid positions or other non-financial interests which may be an influence.
A source told Sky News there is real concern among some Lords’ staff about the implications of the change.
Non-financial interest declarations have previously highlighted cases where a peer’s involvement in a think tank or lobbying group overlapped with a paid role.
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There are also examples where a peer’s non-financial interest declaration has prompted an investigation – revealing a financial interest which should have been declared instead.
In 2023, Lord Skidelsky was found to have breached the code after registering his role as chair of a charity’s trustees as a non-financial interest.
Image: Lord Skidelsky. Pic: UK Parliament
The Commissioner for Standards investigated after questions were raised about the charity, the Centre for Global Studies.
He concluded that the charity – which was funded by two Russian businessmen – only existed to support Lord Skidelsky’s work, and had paid his staff’s salaries for over 12 years.
In 2021, Lord Botham – the England cricket legend – was found to have breached the code after registering a non-financial interest as an unpaid company director.
The company’s accounts subsequently revealed he and his wife had benefitted from a director’s loan of nearly £200,000. It was considered a minor breach and he apologised.
Image: Former cricketer Lord Botham. File pic: PA
‘Follow the money’
Lord Eric Pickles, the former chair of the anti-corruption watchdog, the Advisory Committee on Business Appointments, believes focusing on financial interests makes the register more transparent.
“My view is always to follow the money. Everything else on a register is camouflage,” he said.
“Restricting the register to financial reward will give peers little wriggle room. I know this is counterintuitive, but the less there is on the register, the more scrutiny there will be on the crucial things.”
Image: Lord Eric Pickles
‘I was shocked’
The SNP want the House of Lords to be scrapped, and has no peers of its own. Deputy Westminster leader Pete Wishart MP is deeply concerned by the changes.
“I was actually quite horrified and quite shocked,” he said.
“This is an institution that’s got no democratic accountability, it’s a job for life. If anything, members of the House of Lords should be regulated and judged by a higher standard than us in the House of Commons – and what’s happened is exactly the opposite.”
Image: Michelle Mone attends the state opening of parliament in 2019. Pic: Reuters
The government has pledged to reform the House of Lords and is currently trying to push through a bill abolishing the 92 remaining hereditary peers, which will return to the House of Commons in September.
But just before recess the bill was amended in the Lords so that they can remain as members until retirement or death. It’s a change which is unlikely to be supported by MPs.
Image: MPs and peers alike have long faced scrutiny over their interests outside Westminster. File pic
A spokesperson for the House of Lords said: “Maintaining public confidence in the House of Lords is a key objective of the code of conduct. To ensure that, the code includes rigorous rules requiring the registration and declaration of all relevant financial interests held by members of the House of Lords.
“Public confidence relies, above all, on transparency over the financial interests that may influence members’ conduct. This change helps ensure the rules regarding registration of interests are understandable, enforceable and focused on the key areas of public concern.
“Members may still declare non-financial interests in debate, where they consider them directly relevant, to inform the House and wider public.
“The Conduct Committee is appointed to review the code of conduct, and it will continue to keep all issues under review. During its review of the code of conduct, the committee considered written evidence from both Unlock Democracy and Transparency International UK, among others.”
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