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Kellogg’s CEO Gary Pilnick advised shoppers chalking up more of their paychecks to soaring grocery bills than they have in the past three decades to just eat cereal instead.

“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure, Pilnickan said in an interview with CNBC last week.

“If you think about the cost of cereal for a family versus what they might otherwise do, thats going to be much more affordable.”

CNBC host Carl Quintanilla asked the Kellogg’s boss if encouraging cash-strapped customers to eat cereal for dinner could land the wrong way,” to which a cheery Pilnick replied: In fact, its landing really well right now.”

“Cereal for dinner is something that is probably more on trend now,” Pilnick insisted during an interview earlier reported on by CNN, noting that a bowl of cereal with milk and fresh fruit is under $1.

“We would expect [the trend] to continue as that consumer is under pressure.”

Kellogg’s — behind popular breakfast staples like Corn Flakes, Froot Loops, Frosted Mini Wheats and Raisin Bran, among others — has been banking on a breakfast-for-dinner trend catching on since 2022, when it initially launched a campaign to get Americans to add the notoriously sugary meal to their dinnertime rotation.

The push, which touted the tagline “give chicken the night off,” argued that aside from its low cost, cereal for dinner is a low-prep, low-mess option, according to a press release at the time.

Pilnick’s prediction, however, missed the mark, and viewers took to social media to share their disdain of having to swap pricier options that include meat and vegetables for cereal.

Another suggested that Kellogg’s initative was capitalizing on the struggles of Americans who, according to data from the Agriculture Department, gave up 11.4% of their disposable income to buy food in 2022 — the most since 1999.

According to the USDA, food-at-home prices increased another 5% last year compared to 2022 or double the historical average rate at which retail food price inflation rose per year between 2003 and 2022.

“Anything @KelloggsUS can do to make more money off people during times of crisis. I wonder what their CEO is having for dinner? Smh Price hiking all day without a care. Shame shame,” another user wrote to X.

“We live in a world where families have to choose cereal for dinner to save money. Sad,” another user shared Monday.

For reference, Pilnick’s annual compensation includes a $1 million base salary and over $4 million in incentive compensation, according to a September 2023 Securities and Exchange Commission filing.

“Each the rich instead,” another viewer suggested on Instagram, while another commenter chimed in: “Hearing welathy folks put a marketing spin on poverty is wild.”

Others, meanwhile, bashed the idea of having cereal for breakfast because of its poor nutritional value.

“Cereal for breakfast, lunch or dinner is garbage. Learn more about nutrition for your own health,” an X user wrote.

“Hey, everyone, how about a big bowl of empty calories for dinner?” another quipped.

For reference, a bowl of Rice Krispies — Kellogg’s most popular offering, according to Google data shared with Food & Wine — a 1.5-cup serving of the toasted rice contains 150 calories, 36 gramd of carbohydrates and four grams of added sugars.

A 12-ounce box Rice Krispies cereal retails for $3.99 at Target or $3.68 at Walmart, according to the retailers’ respective websites.

Per USDA data, the rate of price increases for cereals and bakery products stood at 8.4% last year.

Representatives for Kellogg’s did not immediately respond to The Post’s request for comment.

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Stars vs. Jets (May 15, 2025) Live Score – ESPN

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Stars vs. Jets (May 15, 2025) Live Score - ESPN

— Andrei Svechnikov scored the go-ahead goal with just under two minutes left and the Carolina Hurricanes beat the Washington Capitals 3-1 in Game 5 on Thursday night, winning the second-round series and advancing to the Eastern Conference final for a…

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Canes oust Caps in G5 on Svechnikov’s late goal

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Canes oust Caps in G5 on Svechnikov's late goal

WASHINGTON — Andrei Svechnikov scored the go-ahead goal with just under two minutes left and the Carolina Hurricanes beat the Washington Capitals 3-1 in Game 5 on Thursday night, winning the second-round series and advancing to the Eastern Conference finals for a second time in three years.

Captain Jordan Staal scored his first goal of the playoffs, and Frederik Andersen stopped 18 of the 19 shots he faced, including several on Alex Ovechkin.

After a give-and-go with defenseman Sean Walker, Svechnikov’s shot got through Logan Thompson from a bad angle with 1:59 remaining, and that was the difference in a back-and-forth game.

Seth Jarvis sealed it with an empty-net goal with 26.1 seconds left.

The Hurricanes improved to 10-5 in potential closeout games in seven trips to the postseason with coach Rod Brind’Amour. They will face either the Florida Panthers in a rematch of the 2023 East finals or the Toronto Maple Leafs in a reminder of 2002. The Panthers are up 3-2 in their series with the chance to eliminate the Maple Leafs as soon as Friday night.

Carolina is 35-7-2 through 82 games and then two rounds when scoring first.

Despite an unassisted goal by Anthony Beauvillier and some important saves among the 18 from Thompson, the Capitals saw their season end after finishing atop the conference and the Metropolitan Division, and beating the Montreal Canadiens in the first round to win a playoff series for the first time since their Stanley Cup run in 2018. Washington started strong, got a few quality scoring chances but could not get through tight-checking defense to prolong the series.

After giving up the backbreaker to Svechnikov, Thompson was pulled for an extra attacker and the Capitals were unable to equalize and let Jarvis get to the loose puck for his empty-netter.

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MPs waver once again as ’emotive’ assisted dying bill heads back to the Commons

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MPs waver once again as 'emotive' assisted dying bill heads back to the Commons

Further moves to amend the controversial assisted dying bill are being made by MPs as it returns to the Commons for another day of emotionally charged debate.

After a marathon committee stage, when more than 500 amendments were debated, of which a third were agreed, the bill returns to the Commons with 130 amendments tabled.

As a result, the final and decisive votes on whether the bill clears the Commons and heads to the House of Lords are not expected until a further debate on 13 June.

The bill proposes allowing terminally ill adults with less than six months to live to receive medical assistance to die, with approval from two doctors and an expert panel.

Why is assisted dying so controversial – and where is it already legal?

In a historic vote last November, after impassioned arguments on both sides, MPs voted 330 to 275 in favour of Labour MP Kim Leadbeater’s Terminally Ill Adults (End of Life) Bill.

Sir Keir Starmer voted in favour, while Deputy PM Angela Rayner, Foreign Secretary David Lammy, Health Secretary Wes Streeting and Justice Secretary Shabana Mahmood voted against.

More on Assisted Dying

The Conservatives were also split, with leader Kemi Badenoch voting in favour and former PM Rishi Sunak against. Reform UK leader Nigel Farage also voted against the bill.

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Assisted dying: Care sector ‘not being heard’

The PM, who is attending a summit in Albania, will be absent this time, but asked for his current opinion, told reporters: “My views have been consistent throughout.”

No fewer than 44 of the new amendments have been tabled by Ms Leadbeater herself, with government backing, a move that has been criticised by opponents of the bill.

Opponents also claim some wavering MPs are preparing to switch from voting in favour or abstaining to voting against and it only needs 28 supporters to change their mind to kill the bill.

Confirmed switchers from voting in favour to against include Tory MPs George Freeman and Andrew Snowden, Reform UK chief whip Lee Anderson and ex-Reform MP Rupert Lowe.

Labour MP Debbie Abrahams and Tory MP Charlie Dewhirst, who abstained previously, are now against and Labour’s Karl Turner, who voted in favour at second reading, is now abstaining.

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Assisted Dying Bill criticised

Mr Turner, a former barrister, told Sky News that an amendment to replace a high court judge with a panel of experts “weakens the bill” by removing judicial safeguards.

But in a boost for the bill’s supporters, Reform UK’s Runcorn and Helsby by-election winner Sarah Pochin, a former magistrate, announced she would vote in favour. Her predecessor, Labour’s Mike Amesbury, voted against.

“There are enough checks and balances in place within the legislation – with a panel of experts assessing each application to have an assisted death, made up of a senior lawyer, psychiatrist, and social worker,” said Ms Pochin, who is now the only Reform UK MP supporting the bill.

A Labour MP, Jack Abbott, who voted against in November, told Sky News he was now “more than likely” to vote for the bill, which was now in a much stronger position, he said.

Ms Leadbeater’s supporters strongly deny that the bill is at risk of collapse and are accusing its opponents of “unsubstantiated claims” and of “scare stories” that misrepresent what the bill proposes.

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Two people given months to live debate assisted dying

“There is a pretty transparent attempt by opponents of the bill to try to convince MPs that there’s a big shift away from support when that simply isn’t true,” an ally of Ms Leadbeater told Sky News.

Speaking in an LBC radio phone-in on the eve of the debate on the amendments, Ms Leadbeater said she understood her bill was “an emotive issue” and there was “a lot of passion about this subject”.

But she said: “I would be prepared to be involved in a compassionate end to someone’s life if that was of their choosing. And it’s always about choice. I have friends and family who are very clear that they would want this option for themselves.

“There is overwhelming public support for a change in the law and literally everywhere I go people will stop me and say thank you for putting this forward. I would want this choice.”

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Also ahead of the debate, health minister Stephen Kinnock and justice minister Sarah Sackman wrote to all MPs defending the government’s involvement in Ms Leadbeater’s amendments to her bill.

“The government remains neutral on the passage of the bill and on the principle of assisted dying, which we have always been clear is a decision for parliament,” they wrote.

“Government has a responsibility to ensure any legislation that passes through parliament is workable, effective and enforceable.

“As such, we have provided technical, drafting support to enable the sponsor to table amendments throughout the bill’s passage. We have advised the sponsor on amendments which we deem essential or highly likely to contribute to the workability of the bill.”

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