Alanis King, Racing columnistFeb 29, 2024, 09:11 AM ET
Last weekend, the NASCAR Cup Series race at Atlanta Motor Speedway ended in a three-car photo finish. Defending champion Ryan Blaney led a pack on the final lap, with Daniel Suárez to his outside and two-time champion Kyle Busch behind him. Busch shot through the middle, and all three rocketed past the checkered flag in unison. Suárez won by 0.003 seconds over Blaney and 0.007 over Busch, marking the third-closest finish in NASCAR history.
Atlanta was yet another barn burner for NASCAR, in a decade defined by barn burners, but can the stock-car series keep it up?
The rejuvenation of NASCAR’s schedule and competition
Before discussing the future, let’s rewind. NASCAR’s modern “peak” was the 1990s and 2000s, which preceded a downturn in attendance and television ratings. During that time, NASCAR was competitive but repetitive: start with the Daytona 500, run the same racetracks, then end with Homestead-Miami Speedway.
The first major change of the post-peak era came in 2014, when NASCAR introduced what we now know as the “playoffs”: a cutthroat postseason that quickly eliminates all but four drivers, who vie for the title at the final race. The highest finisher that day, in that race, wins.
Then came track changes. NASCAR introduced a “roval” — an oval mixed with a road course — at Charlotte Motor Speedway in 2018, then elsewhere. The season finale moved from Homestead-Miami to Phoenix Raceway in 2020. NASCAR turned Bristol Motor Speedway into a dirt track in 2021, paved over the Los Angeles Memorial Coliseum’s infield for a race in 2022, then hosted its first-ever race on a street circuit in Chicago in 2023. Atlanta got reconfigured into a drafting track for 2022, NASCAR revived the beloved-but-defunct North Wilkesboro Speedway in 2023, and this year, fan favorite Iowa Speedway finally gets a Cup race.
Amid all that, in 2022, came NASCAR’s new Cup car: the “Next Gen.” The car is more focused on turning left and right, making it friendlier for non-NASCAR drivers. International stars flocked in for their Cup debuts: Australian Supercars champions Shane van Gisbergen and Brodie Kostecki, Formula One champs Kimi Räikkönen and Jenson Button, IMSA champ Jordan Taylor, extreme sports star Travis Pastrana, former F1 driver and current sports-car ace Kamui Kobayashi, and more.
Meanwhile, headlines kept coming: Ross Chastain rides the wall at Martinsville Speedway to qualify for the Cup championship race. NASCAR enters the 24 Hours of Le Mans in the experimental “Garage 56” slot and steals the show. Van Gisbergen wins Chicago, marking the first time a driver won their Cup debut since 1963, then announces he’ll chase a NASCAR career. Suárez noses ahead in a photo finish in Atlanta, breaking a nearly two-year winless streak.
NASCAR has a new identity, and the competition is electric. The challenge is keeping it that way.
Where NASCAR goes from here
Ben Kennedy is a member of NASCAR’s founding family, a former driver and the series’ senior vice president of racing development and strategy. His focus is creating race schedules for NASCAR’s national touring series: Trucks, Xfinity and Cup. He spoke to ESPN a few months ago, during NASCAR’s 75th anniversary, about how he envisions the future.
Moving forward, Kennedy wants NASCAR to be a blend of new and old events, emphasizing “big temple events” — the Daytona 500, Coke 600, Bristol night race, and more — while keeping the rest of the schedule interesting. Bristol, for example, remains a playoff elimination race in 2024.
“The way we’ve thought about it is: How do we take things that are really special and make them a big part of the schedule?” Kennedy said. “Then on the flip side, how do we find opportunities to do something new and different?
“In the past couple of years, it’s been wildly different from what we’ve traditionally done, whether that’s celebrating our past like North Wilkesboro, or doing something that might cater to new fans like an L.A. Coliseum or Chicago street course. We’ve really thought about it as a blend of things our core audience loves, but also introducing new flavors to drive momentum. It’s a delicate balance.”
One of those temple events, however, likely won’t be Phoenix as the season finale.
“Phoenix is one we’ve talked about a lot,” Kennedy said. “Obviously, we had the championship at Homestead for a number of years. We moved it to Phoenix after the redevelopment of that facility, and it’s put on some exciting races.
“That said, will we be in Phoenix forever for the championship race? I’d be surprised if we were. Will we continue to have the same playoff schedule for another five years? I’d be surprised if we did.”
Kennedy said the goal now is to space out changes, so NASCAR isn’t taking “so many bites at the apple” and eating it too quickly. After ESPN spoke to Kennedy, a report emerged in The Athletic suggesting that the preseason Clash could move to Mexico City or Guadalajara.
“If you think about 2021, I would say it was the most bold and aggressive schedule we’ve had in over five decades,” Kennedy said. “As we think about 2025 and beyond, I think we’re going to have less changes, but still very meaningful changes. We still want to have bites of the apple and move in the right direction.
“That said, we don’t want to take two steps when we’re really ready for one. We want to continue to get to new markets, but we also want to make sure the timing’s right: We’re setting ourselves up for success, our fans are on board and the industry surrounds it, too.”
With the playoffs, Kennedy said his team has the same conversation annually: “Do we need new venues? What do we think about the placement of them?”
Another consideration is that NASCAR’s race and playoff formats are designed for constant excitement, so much so that people could get desensitized. In modern Formula One, for example, it’s exciting when anyone other than Max Verstappen wins. In NASCAR, anyone could win on any weekend.
What happens if that’s not enough someday? Will NASCAR overhaul the format again?
“We’re really happy with it right now,” Kennedy said. “We’ve been able to see this format play out for a number of years, and we hear a lot of positivity around it.
“A lot of the incentives are based on winning. If you’re not winning, a lot of it’s based on being consistent throughout the year. I think that makes those four [championship] drivers even more special. And ultimately, in every other sport, as you think about the championship game, you have to perform under pressure.
“Is it perfect? No. But is it accomplishing excitement and intensity as you get the championship race? I think it is. To go beyond that, I think, starts to make it — you don’t want to say ‘artificial,’ but almost a little bit less natural.”
In the coming years, NASCAR will mostly go for tweaks over wholesale changes. That’s fine with Kennedy — and probably everyone else who saw Suárez’s Atlanta win.
“The racing action is super exciting,” Kennedy said. “And if you think about our schedule — and not just the playoffs, but in its entirety — I would say it’s the most diverse in any motorsport globally.”
College football reporter; joined ESPN in 2008. Graduate of Northwestern University.
COLUMBUS, Ohio — At the NFL scouting combine last month in Indianapolis, Ohio State‘s draft hopefuls talked about Julian Sayin as the likely choice to be the team’s next starting quarterback.
“Julian’s that guy, to be honest with you,” cornerback Denzel Burke told reporters.
“Now it’s his time,” added quarterback Will Howard, the man Sayin and two others will try to replace for the defending national champions.
But Sayin isn’t viewing the starting job as his quite yet. The redshirt freshman is focused on spring practice, which kicked off Monday, and operating in a quarterback room that has been reduced by Howard’s exit and the transfers of Devin Brown (Cal) and Air Noland (South Carolina). Junior Lincoln Kienholz and freshman Tavien St. Clair, a midyear enrollee, were the other two quarterbacks practicing Wednesday.
“You have to block out the noise,” said Sayin, who transferred to Ohio State from Alabama after Nick Saban retired in January 2024. “I’m just focusing on spring practice and just getting better.”
Quarterbacks coach Billy Fessler said Ohio State is “a long way away” from even discussing the closeness of the competition. Fessler, promoted to quarterbacks coach after serving as an offensive analyst last season, is evaluating how the three quarterbacks handle more practice reps, and areas such as consistency and toughness.
He’s confident any of the three can handle being Ohio State’s starting quarterback and the magnitude the job brings, even though none have the experience Howard brought in when he transferred from Kansas State.
“A lot of that was done in the recruitment process,” Fessler said. “I’m confident all three of them could be the guy. Those guys already check that box. So now it’s just a matter of who goes out and wins the job. And again, we are so far away from that point.”
Sayin, ESPN’s No. 9 recruit in the 2024 class, has been praised for a lightning-quick release. He appeared in four games last season, completing 5 of 12 passes for 84 yards and a touchdown.
“We continue to work to build that arm strength, to strengthen his core, to work rotationally, because he is such a rotational thrower, to be able to maximize his movements, both between his lower half and his upper hats, so you can get that ball out with velocity and be successful,” Fessler said. “So he definitely has a quick release, but there’s so much more to playing the position.”
Sayin added about 10 pounds during the offseason and checks in at 203 for spring practice. He’s working to master both on-field skills and the intangible elements, where Howard thrived, saying, “There’s a lot that comes to being a quarterback here besides what you do on the field.”
Kienholz, a three-star recruit, saw the field in 2023, mostly in a Cotton Bowl loss to Missouri, where he completed 6 of 17 pass attempts. He also added weight in the winter, going from around 185 pounds to 207.
“The past few years, I’ve had older guys in front of me and just getting to learn from them on how to be a leader and how to take control,” he said. “Now I’m the oldest guy in the room, so I feel that now, and I kind of feel more confident.”
Buckeyes coach Ryan Day has challenged the quarterbacks to be the hardest workers on the team, and to sustain that ethic.
“I know every single one of them saw that quote by Coach Day, which is pretty awesome,” Fessler said. “It’s so real. It’s who we have to be — the toughest guys in the building, and the hardest-working guys in the building.”
The Department of Defense deleted a story on its website that highlighted Jackie Robinson’s military service, with the original URL redirecting to one that added the letters “dei” in front of “sports-heroes.”
The scrubbing of the page followed a Feb. 27 memo from the Pentagon that called for a “digital content refresh” that would “remove and archive DoD news articles, photos, and videos promoting Diversity, Equity, and Inclusion (DEI).”
The Department of Defense did not respond to requests for comment by ESPN.
“We are aware and looking into it,” an MLB spokesperson said.
Robinson, who served as a second lieutenant in the U.S. Army during World War II, broke Major League Baseball’s color barrier in 1947 when he debuted for the Brooklyn Dodgers. One of the most integral figures in American sports history, Robinson won the National League MVP and Rookie of the Year awards during a 10-year career that led to a first-ballot induction into the National Baseball Hall of Fame.
The deleted story was part of the Department of Defense’s “Sports Heroes Who Served” series. Other stories, including one on Robinson’s teammate Pee-Wee Reese that references his acceptance of Robinson amid racial tensions in his first season, remain on the site.
Robinson was drafted into military service in 1942 and eventually joined the 761st Tank Battalion, also known as the Black Panthers. He was court-martialed in July 1944 after he refused an order by a driver to move to the back of an Army bus he had boarded. Robinson was acquitted and coached Army athletics teams until his honorable discharge in November 1944.
Robinson, who died in 1972, remains an ever-present figure in MLB, with his No. 42 permanently retired in 1997. On April 15 every year, the league celebrates Jackie Robinson Day, honoring the date of his debut with the Dodgers by having every player in the majors wear his jersey number. Last year, Rachel Robinson, Jackie’s widow, who is 102 years old, attended the April 15 game between the New York Mets and Pittsburgh Pirates at Citi Field.
Martin Luther King Jr. said Robinson’s trailblazing efforts in baseball made his own success possible, and Robinson joined King on the front lines of the Civil Rights Movement.
“The life of Jackie Robinson represents America at its best,” Leonard Coleman, the former National League president and chairman of the Jackie Robinson Foundation, told ESPN. “Removing an icon and Presidential Medal of Freedom and Congressional Gold Medal recipient from government websites represents America at its worst.”
The removal of Robinson’s story reflects other efforts by the Pentagon to follow a series of executive orders by President Donald Trump to purge DEI from the federal government. A story on Ira Hayes, a Native American who was one of the Marines to raise the American flag at Iwo Jima, was removed with a URL relabeled with “dei,” according to The Washington Post. Other stories about Navajo code talkers, who were lauded for their bravery covertly relaying messages in World War I and World War II, were likewise deleted, according to Axios.
The Department of Defense also removed a website that celebrated Charles Calvin Rogers, a Black general who received the Medal of Honor, but it later reestablished the site, according to the Post.
On Feb. 20, Trump announced plans to build statues of Robinson, boxing icon Muhammad Ali and NBA star Kobe Bryant in the National Garden of American Heroes, a sculpture park he proposed during his first administration.
ESPN’s Jeff Passan and William Weinbaum contributed to this report.
TOKYO — I have seen an image of Shohei Ohtani, wearing jeans and a white T-shirt, gazing out from a vending machine while standing in a field of green tea leaves, a bottle of Ito En iced tea in his left hand, and I have seen it roughly 4 million times. I have seen Ohtani — two Ohtanis, presumably both the same legendarily indulgent sleeper — sitting on a Sleeptech mattress pad. One Ohtani wears a short-sleeved shirt and holds a baseball bat like a right-handed hitter, the other wears a long-sleeved shirt but holds no bat. Both Ohtanis, whose eyes seem to follow me from the wall of the Tokyo Dome, wear the same expression, which is the same expression found in the field of tea, which can only be described as the look of a man who is dreaming of getting back in the batting cage.
Electronic-billboard Ohtani has looked down upon me from three different directions above the famous Shibuya Crossing, the busiest pedestrian intersection in the world, representing New Balance, DIP (a human resources and recruitment firm that stands for Dreams, Ideas, Passion) and a men’s fragrance called Kosé. He’s 100 feet tall on the side of a building in Shinjuku, wearing the same look next to a couple of Seiko watches. There are many Ohtanis, and so many of them bear the exact same look that it seems plausible that it is one stock image reconstituted to serve an endless number of purposes.
Convenience store Ohtani is draped on a banner across the front of nearly every FamilyMart store, promoting the MLB World Tour: Tokyo Series while holding up onigiri (a Japanese rice ball) and probably wondering how long this is going to take.
I have seen television Ohtani, wearing an apron, prepare and eat a bowl of ramen — chopping his own onion — on a commercial selling something food related that has blurred into all the others. Relaxed yet precise, it is some of his best work. I have seen him standing on a beach kicking a soccer ball for the green tea people, smiling like he’s unaware he’s being filmed. I have seen him morph from Dodger Ohtani to samurai Ohtani on a spot for Fortnite, and it’s hard to tell which one is more imposing. Television Ohtani is an unspoken presence on an ad for T-shirts featuring an artist’s image of his dog, Decoy. (Someone out there, it would seem, is intent on pushing the bounds of fame.)
Television Ohtani is not to be confused with taxi TV Ohtani, who seems to run on an endless backseat loop. On the first day the teams worked out in Tokyo, a massive screen in front of the Tokyo Dome played a mashup of commercials starring Ohtani interspersed with some promotional spots for the series, and a long line of people stood next to it, pointing their phones at the screen.
“Shohei’s impact in Japan is impossible to overstate,” Dodgers president Andrew Friedman says. “We thought we understood it, but until you see it and live it, you can’t fully grasp it.”
Ohtani carries himself like he’s aware that every eye in every room is hyperfocused on him, and him alone. Here, in his home country, is where that truth exceeds the bounds of exaggeration. He has existed here for seven years as nothing more than a figure on a screen — many, many screens — and yet his presence is never more than a street corner away. Baseball fans plan their summer days around Dodgers games, most of which start in the late morning. It feels like more fame than any one human seems capable of containing.
“Every time I go to Japan,” Friedman says, “I think, ‘Well, Shohei, I didn’t miss you at all. I see you everywhere.'”
Ohtani’s mother, Kayoko, handles his business dealings in Japan, and she is clearly killing it. The word is he is judicious with his choices for endorsement deals, but it’s hard to imagine he’s turning much down.
All of it emphasizes Ohtani’s value, not just to himself but to baseball in general and the Dodgers in particular. For six days, Tokyo was one massive ATM. MLB set up a 30,000-square-foot store at the Tokyo Dome to sell Dodgers and Cubs merchandise, everything from logo-printed cookies to Ohtani towels, and it was 10 deep just to get close enough to check the size on an Ohtani jersey. (You could have parked your car in front of the Cubs gear.) Topps put together a remarkably cool four-story baseball card exhibit in Shibuya, right around the corner from the three looming Ohtanis. It included two donations from Ohtani: the base he stole to complete his 50/50 season last year, and a bat he used during the World Series. His deal with Topps netted roughly $7 million for the company last season alone, a company source said, even though card collecting is relatively new in Japan. Stamp rallies, however, are tried-and-true crowd-pleasers, so Topps made sure to include one in the exhibit.
Japan Airlines has an Ohtani-themed plane, his face in triplicate on both sides of the fuselage, and travel agencies throughout Japan operate tours for fans to travel to Los Angeles to watch Ohtani play. Concession stands and signage at Dodger Stadium look vastly different than they did two seasons ago. And Ohtani’s estimated $65 million in annual endorsement income in 2024 — the most of any baseball player, and about $58 million more than the second-place player, Bryce Harper — made it much more palatable for him to defer nearly all of his $700 million contract, which is partly responsible for Friedman’s ability to spend whatever he wants (more than $300 million this season) on whomever he wants.
Ohtani’s fame is such that it can be imprisoning. He has a running feud with Fuji TV in Japan after it flew a drone over the house he bought in Los Angeles and aired the footage. He refused an interview with the network after the Dodgers won the World Series. But rarely has his fame been so stark and unforgiving as it was when the Dodgers’ plane arrived at Haneda Airport on March 13. Roughly 1,000 Japanese fans crowded outside customs to get a glimpse of Ohtani, but the airport had installed white walls that served as a tunnel to separate the players from the public, leaving Ohtani’s fans to settle with breathing the same air.
“It’s too bad, but it’s a security issue,” says Atsushi Ihara, an executive and former director of Nippon Professional Baseball. “If Ohtani walked out of his hotel and down the street, it would end up a police matter.”
The scene in and around the Tokyo Dome for the four exhibition games and the two regular-season games is probably best described as controlled, civil mayhem. Four hours before the first pitch on Opening Day, the crowds were so thick in the shopping areas outside the ballpark that it was difficult to move, which was fine with most people since they were happy to stand in clumps and raise their phones to take videos of the latest Ohtani commercial playing on the massive screens all around them.
(Inside the Dodgers’ clubhouse, a space with all the charm of a middle school locker room, the most prominent feature was a smoking capsule that resembled a phone booth and included a bull’s-eye on the wall showing smokers where to aim for maximum ventilation. No Dodgers appeared to be interested in using it.)
Before every pitch to Ohtani, it felt as if the entire building held its breath before releasing it in one massive exhale. The result was immaterial — foul ball, swing and a miss, take — the response was the same. And when Ohtani hit a homer in his second plate appearance in Tokyo, sending the ball halfway up the bleachers in right against the Tokyo Giants, a group of moms with their tiny daughters, all wearing Ohtani jerseys, danced in the concourse behind the lower deck.
After the game, Giants manager Shinnosuke Abe was asked if he had a chance to speak with Ohtani. “Yes,” he said. “I saw him in the batting cage.” He paused for a moment, as if deciding whether to plow forward. “Some people might not like this,” he said, “but I asked if I could get a picture with him.”
There were five Japanese players in the Tokyo Series, but it was sometimes hard to tell. Dodgers pitcher Yoshinobu Yamamoto turns up on the occasional train station advertisement for an energy drink that sources on the ground say was initially targeted toward Japan’s middle-aged salarymen and their rigorous schedules. Yamamoto’s task, along with sidekick Ichiro Suzuki, is apparently to recruit the younger Japanese consumer to experience the joys of concentrated caffeine.
But really, there is Ohtani, always Ohtani and seemingly only Ohtani. “It’s hard to imagine him being more famous than he is in America,” Dodgers rookie reliever Jack Dreyer says, “but that’s certainly the case.” In Ohtani’s home prefecture of Iwate, in the far northeastern section of Honshu, I passed a gas station with a row of tire racks covered by tarps emblazoned with Ohtani’s photo. A sign nearby declared, “More than 300,000 tires sold.” It was unclear whether the seller was Ohtani or the station.
“What he is achieving and what he’s already achieved is something out of a comic book,” Ihara says. “Like a comic book superhero, you would think that nobody could do such things in real life. He’s showing us that there’s no limits for us as human beings, and that’s the inspiration that he is continuously providing for us.”
Ohtani played four games in Tokyo, two that counted and two that didn’t, a distinction that didn’t seem to matter. He was here, in the flesh, playing baseball in Japan for the first time in eight seasons, and he provided enough memories — his booming homer in the fifth inning Wednesday is the first that comes to mind — to remind everyone why they came. And then he headed back to his new life, back to being an image on a screen or a vending machine or above a convenience store, back to being nowhere and everywhere, somehow both at once.