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Cohere president Martin Kon says a lot of the hot artificial intelligence startups on the market today are building the equivalent of fancy sports cars. His product, he says, is more like a heavy-duty truck.

“If you’re looking for vehicles for your field technical service department, and I take you for a test drive in a Bugatti, you’re going to be impressed by how fast and how well it performs,” Kon told CNBC in an interview. However, he said, the price coupled with the space limitations and lack of a trunk will be a problem.

“What you actually need is a fleet of F-150 pickup trucks,” Kon said. “We make F-150s.”

Founded by ex-Google AI researchers and backed by Nvidia, Cohere is betting on generative AI for the enterprise rather than on consumer chatbots, which have been the talk of the tech industry since OpenAI released ChatGPT in late 2022.

In June, Cohere raised $270 million at a $2.2 billion valuation, with Salesforce and Oracle participating in the funding round. Company executives have attended AI forums at the White House. And Cohere is reportedly in talks to raise up to $1 billion in additional capital.

“We don’t comment on rumors,” Kon told CNBC. “But someone once told me startups are always raising.” 

The generative AI field has exploded over the past year, with a record $29.1 billion invested across nearly 700 deals in 2023, a more than 260% increase in deal value from a year earlier, according to PitchBook. It’s become the buzziest phrase on corporate earnings calls quarter after quarter, and some form of the technology is automating tasks in just about every industry, from financial services and biomedical research to logistics, online travel and utilities.

Although Cohere is often mentioned alongside AI heavyweights like OpenAI, Anthropic, Google and Microsoft, the startup’s focus on enterprise-only chatbots has set it apart.

Competitors offer AI products for both consumers and businesses. OpenAI, for instance, launched ChatGPT Enterprise in August, and Anthropic opened up consumer access to its formerly business-only Claude chatbot in July.

Kon, who’s also the company’s operating chief, said that by staying focused just on the enterprise, Cohere is able to run efficiently and keep costs under control even amid a chip shortage, rising costs for graphics processing units (GPUs) and ever-changing licensing fees for AI models. 

“I’ve rarely seen, in my career, many companies that can successfully be consumer and enterprise at the same time, let alone a startup,” Kon said. He added, “We don’t have to raise billions of dollars to run a free consumer service.” 

Current clients include Notion, Oracle and Bamboo HR, according to Cohere’s website. Many customers fall into the categories of banking, financial services and insurance, Kon said. In November, Cohere told CNBC it saw an uptick in customer interest after OpenAI’s sudden and temporary ouster of CEO Sam Altman. 

Kon acknowledges that changing dynamics in the hardware industry have presented persistent challenges. The company has had a reserve of Google chips for well over two years, Kon said, secured in Cohere’s early days to help it pretrain its models.

Now, Cohere is moving toward using more of Nvidia’s H100 GPUs, which are powering most of today’s large language models.

Cohere’s relationships with strategic investors are another area where it differs from generative AI competitors, Kon said. Many companies have raised from the likes of Nvidia and Microsoft with some conditions that are tied to use of their software or chips.

Kon is adamant that Cohere has never accepted a conditional investment, and that every check it’s cashed – including from Nvidia – had no strings attached. 

“In our last round, we had multiple checks the same size; we had no conditions associated with any one of them,” Kon said. “We explicitly made that decision so we could say we’re not beholden to anyone.” 

Cohere’s decision to focus on enterprise-only chatbots may help the company stay out of the murky territory of misinformation concerns, particularly as election season nears.

In January, the Federal Trade Commission announced an AI inquiry into Amazon, Alphabet, Microsoft, OpenAI and Anthropic. FTC Chair Lina Khan described it as a “market inquiry into the investments and partnerships being formed between AI developers and major cloud service providers.” Cohere was not named. 

Kon says the company’s growth so far has largely been around areas like search and retrieval, which require their own separate AI models. He calls it “tool use,” and it involves training models on where, when and how to look for information that an enterprise client needs, even if the model wasn’t trained on that data originally. 

Search, Kon said, is a key piece of generative AI that’s getting less attention than other areas.

“That’s certainly, for enterprise, going to be the real unlock,” he said.

In discussing the timeline for expansion, Kon called 2023 “the year of the the proof of concept.” 

“We think 2024 is turning into the year of deployment at scale,” he said. 

WATCH: Generative AI will democratize access to enterprise data.

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Waymo expanding to Baltimore, Pittsburgh and St. Louis with manual test drives

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Waymo expanding to Baltimore, Pittsburgh and St. Louis with manual test drives

Waymo partners with Uber to bring robotaxi service to Atlanta and Austin.

Uber Technologies Inc.

Waymo on Wednesday said humans will begin test driving the Alphabet-owned company’s robotaxi vehicles in Baltimore, Pittsburgh and St. Louis.

The three cities represent the latest additions to Waymo’s quickly growing list of cities where the Google sister company is either operating its robotaxis, planning to launch service or starting to test its vehicles. That list now stands at 26 markets.

Waymo will begin manual drives in the trio of new cities this week with hopes to eventually begin serving fully-autonomous rides there, spokesperson Ethan Teicher told CNBC.

Over the past month, Waymo has been aggressively making announcements for new markets and developments at the Google sister company. This comes as tech rivals Amazon and Tesla made advancements in the robotaxi market in 2025. Amazon’s Zoox began offering free rides in Las Vegas and San Francisco, and Tesla this year launched ride-hailing service with human supervisors in the Austin and San Francisco markets.

In November, Waymo announced that it will soon begin manually driving in Minneapolis, Tampa and New Orleans. The company also added Houston, San Antonio and Orlando to its list of cities where it’ll launch service in 2026. Waymo also began offering rides on freeways in the San Francisco, Los Angeles and Phoenix markets, and it named a new finance chief.

With more than 250,000 weekly paid trips, Waymo’s robotaxi service currently operates in Austin, the San Francisco Bay Area, Phoenix, Atlanta and Los Angeles markets. The company in May said it had provided more than 10 million paid rides since launching in 2020.

The new cities further signal that Waymo is increasingly confident its service can work well in locations with colder weather conditions.

WATCH: Waymo launches paid robotaxi rides on freeways

Watch: Waymo launches paid robotaxi rides on freeways

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Security startup Verkada hits $5.8 billion valuation in latest funding round led by CapitalG

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Security startup Verkada hits .8 billion valuation in latest funding round led by CapitalG

Filip Kaliszan, CEO of Verkada.

Courtesy: Verkada

Security technology startup Verkada has reached a $5.8 billion valuation after a new funding round led by CapitalG, Alphabet’s venture capital arm, announced Wednesday.

“I think Google saw the opportunity with us in the application of AI and everything we’re driving to apply AI to the physical security industry,” CEO Filip Kaliszan told CNBC’s Deirdre Bosa.

The company said in a release that the investment will be used to bolster its artificial intelligence capabilities and provide liquidity.

The financing totaled $100 million, a person familiar with the terms of the round told CNBC, raising the company’s valuation by $1.3 billion from its Series E funding in February. The person asked not to be named in order to discuss details of the funding.

CapitalG also recently contributed to a $435 million fundraise for cybersecurity startup Armis in November.

The new funding comes as Verkada surpasses $1 billion in annualized bookings across 30,000 customers globally.

The company develops physical security products, including cameras, alarms and sensors, that are connected under a single cloud-based software platform.

Kaliszan said his company serves a broad span of businesses, such as retailers, government properties, schools, and transportation.

For example, TeraWatt Infrastructure, which supplies charging sites to electric vehicles like Google’s Waymo, uses Verkada technology to protect EV facilities.

In September, the company rolled out over 60 new AI features and platform updates, including tools like “AI-Powered Unified Timeline.”

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The tool can automatically synthesize videos and images from several cameras into a single visual timeline, rather than requiring security teams to dig through multiple videos during an investigation.

“The genius of Filip and the team of Verkada is that they’re leveraging AI as a Rosetta Stone to really help unlock insights from cameras to help companies become safer and more efficient,” CapitalG general partner Derek Zanutto told Bosa.

By capturing over 20 million images per hour, Verkada can provide notable data like foot traffic, occupancy rates, security violations and other trends, Zanutto said.

He added that the physical security is a sleeping $60 billion market that is led by legacy hardware like “cameras that just record, not cameras that think” — a gap that Verkada is hoping to fill.

However, AI-powered technology will not necessarily replace human security guards any time soon.

“I think humans will be providing security to other humans for as long as I can think,” Kaliszan said. “But AI can empower these first responders to be more aware, to have situational knowledge, to know what to do, and in some cases, actually prevent the problems from happening.”

He pointed to the Louvre heist in October, where multiple crown jewels were robbed from the museum, as an opportunity where AI-assisted devices that could actively monitor, then immediately alert security forces, would be more effective than only physical personnel.

“If you could intervene right then, if you could know in real time that that’s happening, the potential for savings and preventing damage is tremendous,” he said.

xAI raises $15B in series E round

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Macy’s earnings, OpenAI under pressure, Boeing’s delivery outlook and more in Morning Squawk

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Macy's earnings, OpenAI under pressure, Boeing's delivery outlook and more in Morning Squawk

Exterior view of Macy’s herald square store in New York City, on November 28, 2025.

Kena Betancur | Afp | Getty Images

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.

Here are five key things investors need to know to start the trading day:

1. Shopping around

Macy’s beat Wall Street’s top- and bottom-line expectations for the third quarter this morning, posting its strongest growth in more than three years. The department store operator’s results are only one of several recent data points investors have received on the state of the U.S. consumer.

Here’s what to know:

  • Despite the strong results, shares of Macy’s dropped more than 6% before the bell. The retailer displayed caution about the current quarter, citing consumer spending concerns and pressure from tariffs.
  • Meanwhile, American Eagle Outfitters shares surged 12% after the apparel company posted better-than-expected earnings and provided upbeat guidance for fourth-quarter comparable sales.
  • American Eagle said its ad campaigns with actress Sydney Sweeney and NFL star Travis Kelce are “attracting more customers,” though they’ve not yet been a major revenue driver.
  • Sweeney is just one of several celebrities who has starred in a denim ad for a clothing brand. As CNBC’s Gabrielle Fonrouge and Natalie Rice report, companies are pulling out all the stops in hopes of winning the so-called “denim war.”
  • Plus, the numbers are in: More than 202 million Americans shopped in the five-day period from Thanksgiving through Cyber Monday, the highest number on record since the National Retail Federation began tracking in 2017.
  • Follow live markets updates here.

2. Hiring or firing?

A ‘Now Hiring’ sign sits in the window of a Denny’s restaurant on Nov. 19, 2025 in Miami, Florida.

Joe Raedle | Getty Images

President Donald Trump has said his tariffs will bring production jobs back to the U.S. But as CNBC’s Jeff Cox reports, corporate executives and economic forecasters are concerned the opposite could happen.

Respondents to an Institute for Supply Management survey said the duties are pushing them to start reducing headcount and offering severance packages. “Conditions are more trying than during the coronavirus pandemic in terms of supply chain uncertainty,” one respondent said. A Federal Reserve report from last week also showed employment “declined slightly” over the past several weeks.

We’ll be keeping a close eye on the ADP private payrolls report due out this morning. Economists polled by Dow Jones are expecting growth of 40,000 jobs in November.

3. Under pressure

OpenAI CEO Sam Altman speaks to media following a Q&A at the OpenAI data center in Abilene, Texas, U.S., Sept. 23, 2025.

Shelby Tauber | Reuters

OpenAI is feeling the heat as rivals Alphabet and Anthropic gain ground in the artificial intelligence race. Earlier this week, CEO Sam Altman reportedly sent a staff memo laying out a “code red” effort to improve its ChatGPT bot.

It comes amid growing fanfare for Alphabet’s Gemini 3 model, which beat industry benchmarks. Anthropic, meanwhile, is reportedly readying for one of the largest IPOs ever.

As CNBC’s Pia Singh reports, Wall Street now sees Alphabet’s Google as the AI leader. Shares of Alphabet and its chip partner Broadcom have surged in recent weeks, while Nvidia and Microsoft — both business partners of OpenAI — pulled back.

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4. Wires crossed

The Sinclair Broadcast Group, Inc. headquarters are seen July 17, 2024 in Cockeysville, Maryland.

Kevin Dietsch | Getty Images

Broadcast station owners are running toward industry consolidation, but they’re hitting roadblocks.

Nexstar is attempting to buy Tegna, while Sinclair made a hostile bid last week to acquire E.W. Scripps. These companies, like their larger media counterparts, have been trying to find ways to bolster their businesses as profitability tied to the traditional cable bundle shrinks.

But as CNBC’s Lillian Rizzo and Alex Sherman report, Sinclair’s attempt to scale up has been marred by family ownership challenges. Meanwhile, the Nexstar-Tegna deal requires changes to decades-old regulatory rules.

5. Taking off

Boeing Co. 737 Max fuselages at the company’s manufacturing facility in Renton, Washington, on April 15, 2025.

Bloomberg | Bloomberg | Getty Images

Boeing investors needed their seatbelts for yesterday’s ride.

Shares soared more than 10% — their best day since April — after CFO Jay Malave said the plane maker expects higher deliveries of its 737 and 787 jets in 2026. He also said the delayed certification for the 737-10 model could come later next year.

Malave notably said the higher deliveries will be “a big driver” for cash flow. As CNBC’s Laya Neelakandan notes, the Virginia-based company hasn’t posted an annual profit since 2018.

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Correction: Nexstar is attempting to buy Tegna. An earlier version of this story misspelled the latter company’s name.

CNBC’s Gabrielle Fonrouge, Natalie Rice, Jeff Cox, Ashley Capoot, Dylan Butts, Pia Singh, Alex Sherman, Lillian Rizzo, Laya Neelakandan and Hayley Cuccinello contributed to this report. Josephine Rozzelle edited this edition.

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