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There are several different pieces of legislation going through the U.S. Congress that focus on AI-related areas. But there is still no official regulation that focuses specifically on AI.

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BARCELONA — A top executive at Salesforce says she is “optimistic” that U.S. Congress will make new laws to regulate artificial intelligence soon.

Speaking with CNBC at the Mobile World Congress tech trade show in Barcelona, Spain, Paula Goldman, Salesforce’s chief ethical and humane use officer, said she’s seeing momentum toward concrete AI laws in the United States and that federal legislation is not far off.

She noted that the need to consider guardrails has become a “bipartisan” issue for U.S. lawmakers and highlighted efforts among individual states to devise their own AI laws.

“It’s very important to ensure U.S. lawmakers can agree on AI laws and work to pass them soon,” Goldman told CNBC. “It’s great, for example, to see the EU AI Act. It’s great to see everything going on in the U.K.”

“We’ve been actively involved in that as well. And you want to make sure … these international frameworks are relatively interoperable, as well,” she added.

“In the United States context, what will happen is, if we don’t have federal legislation, you’ll start to see state by state legislation, and we’re definitely starting to see that. And that’s also very suboptimal,” Goldman said.

But, she added, “I remain optimistic, because I think if you saw a number of the hearings that happened in the Senate, they were largely bipartisan.”

“And I will also say, I think there are a number of sub issues that I think are largely bipartisan, that certainly I’m optimistic about it. And I think it’s very important that we have a set of guardrails around the technology,” Goldman added.

Goldman sits on the U.S. National AI Advisory Committee, which advises the Biden administration on topics related to AI. She is Salesforce’s top leader focusing on the responsible use of the technology.

Her work involves developing product policies to inform the ethical use of technologies — particularly AI-powered tools like facial recognition — and discussing with policymakers how technology should be regulated.

Salesforce has its own stake in the ground with respect to generative AI, having launched its Einstein product — an integrated set of AI tools developed for Salesforce’s Customer Relationship Management platform — in September.

Einstein is a conversational AI bot, similar to OpenAI’s ChatGPT, but built for enterprise use cases.

Legislation in the works

There are several different pieces of legislation going through the U.S. Congress that focus on AI-related areas. One is the REAL Political Advertisements Act, which would require a disclaimer on political ads that use images or videos generated by AI. It was introduced in May 2023.

Another is the National AI Commission Act, introduced in June, which would create a bipartisan blue-ribbon commission to recommend steps toward AI regulation.

Then there’s the AI Labeling Act, which would require developers to include “clear and conspicuous” notices on AI-generated content. It was proposed in October 2023.

However, there is still no official regulation that focuses specifically on AI. Calls for governments to impose laws regulating AI have increased in the advent of advanced generative AI tools like OpenAI’s GPT-4 and Google’s Gemini, which can create humanlike responses to text-based prompts.

In October, President Joe Biden signed an executive order on AI in an effort to establish a “coordinated, Federal Government-wide approach” to the responsible development and implementation of the technology.

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South Korea says DeepSeek transferred user data to China and the U.S. without consent

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South Korea says DeepSeek transferred user data to China and the U.S. without consent

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South Korea’s data protection authority has concluded that Chinese artificial intelligence startup DeepSeek collected personal information from local users and transferred it overseas without their permission.

The authority, the Personal Information Protection Commission, released its written findings on Thursday in connection with a privacy and security review of DeepSeek.

It follows DeepSeek’s removal of its chatbot application from South Korean app stores in February at the recommendation of PICP. The agency said DeepSeek had committed to cooperate on its concerns

During DeepSeek’s presence in South Korea, it transferred user data to several firms in China and the U.S. without obtaining the necessary consent from users or disclosing the practice, the PIPC said.

The agency highlighted a particular case in which DeepSeek transferred information from user-written AI prompts, as well as device, network, and app information, to a Chinese cloud service platform named Beijing Volcano Engine Technology Co.

While the PIPC identified Beijing Volcano Engine Technology Co. as “an affiliate” of TikTok-owner ByteDance, the information privacy watchdog noted in a statement that the cloud platform “is a separate legal entity and has no relation to ByteDance,” according to a Google translation.

According to PIPC, DeepSeek said it used Beijing Volcano Engine Technology’s services to improve the security and user experience of its app, but later blocked the transfer of AI prompt information from April 10.

OpenAI calls for U.S. DeepSeek ban

DeepSeek and ByteDance did not immediately respond to inquiries from CNBC. 

The Hangzhou-based AI startup took the world by storm in January when it unveiled its R1 reasoning model, rivaling the performance of Western competitors despite the company’s claims that it was trained for relatively low costs and with less advanced hardware. 

However, the app’s rising popularity quickly triggered national security and data concerns outside China due to Beijing’s requirement for domestic firms to share data with the PRC. Cybersecurity experts have also flagged data vulnerabilities in the app and voiced concerns about the company’s privacy policy. 

PIPC on Thursday said it had issued a corrective recommendation to DeepSeek, which includes requests to immediately destroy AI prompt information transferred to the Chinese company in question and to set up legal protocols for transferring personal information overseas.

When the data protection authority announced the removal of DeepSeek from local app stores, it signaled that the app would become available again once the company implemented the necessary updates to comply with local data protection policy.

That investigation followed reports that some South Korean government agencies had banned employees from using DeepSeek on work devices. Other global government departments, including in Taiwan, Australia, and the U.S., have reportedly instituted similar bans.

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Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry

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Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry

Adobe’s new artificial intelligence image models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, can generate hyper-realistic pictures in response to user prompts.

Adobe

LONDON — Adobe plans to launch a mobile version of its artificial intelligence image generation tool Firefly, stepping up a challenge to OpenAI as the Microsoft-backed startup advances its efforts on visual applications for the technology.

The design software giant said Thursday at its MAX creativity conference in London that it will release Firefly on both iOS and Android “soon,” without giving a specific date.

“Creative people think on the go,” Alexandru Costin, vice president of Adobe Firefly, told CNBC in an interview. “One of the visions we have is for the Firefly mobile application to become a creative partner that sits with you all the time.”

Costin said that one way creatives could use its upcoming mobile app was to ask it to sketch up some ideas about an ad campaign while commuting to the office, so that by the time they arrive at work they’ve got a mood board to help them develop their thinking.

Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said its new Firefly Video Model for video generation is now generally available.

The company said the new systems are capable of generating hyper-realistic pictures and videos in response to textual prompts in a “commercially safe” way, blocking the inclusion of any intellectual property.

Competition from OpenAI

It marks Adobe’s latest push to incorporate AI into its creative tool suite and comes as the company is increasingly facing competition from well-funded AI firms such as OpenAI and Runway.

Last month, OpenAI released a native image generation feature that went viral online for its ability to produce anime images in the style of animation studio Studio Ghibli and recreate people as toy dolls.

The tool saw such huge levels of demand that OpenAI boss Sam Altman warned it was melting the company’s GPUs (graphics processing units). “It’s super fun seeing people love images in ChatGPT. But our GPUs are melting,” Altman said on March 27.

While Adobe’s Costin conceded that the competitive environment is heating up, he said the company isn’t shying away from partnering with the competition. For example, Adobe has partnered up with the likes of OpenAI, Google and Runway to add their AI image generation tools to Firefly.

“Competition is great,” Costin told CNBC. “We think there will be models with different personalities and capabilities.”

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British fintech Revolut tops $1 billion in profit as revenue jumps 72%

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British fintech Revolut tops  billion in profit as revenue jumps 72%

Revolut CEO Nikolay Storonsky at the Web Summit in Lisbon, Portugal, Nov. 7, 2019.

Pedro Nunes | Reuters

LONDON — British fintech firm Revolut on Thursday announced it topped $1 billion in annual profit for the first time, a major milestone for the company as it readies the launch of its U.K. bank later this year.

Revolut, which offers a range of banking and financial services via an app, said that net profit for the year ending Dec. 31, 2024, totaled £1.1 billion ($1.5 billion), up 149% year over year. Revenues at the company increased 72% year on year to £3.1 billion, driven by growth across different revenue streams.

Revolut’s wealth unit — which includes its stock-trading business — saw outsized growth, with revenue surging 298% to £506 million, while subscriptions turnover jumped 74% to £423 million.

Revolut also saw significant growth in its loan book, which grew 86% to £979 million. Coupled with a jump in customer deposits, this contributed to a 58% increase in interest income, which totaled £790 million.

UK bank rollout

Revolut’s financial milestone arrives at a critical time for the almost decade-old-firm. The digital banking unicorn has been preparing a transition to becoming a fully operational bank in the U.K. after securing a banking license last summer.

It was granted a banking license with restrictions in July 2024 from the U.K.’s Prudential Regulation Authority, bringing an end to a lengthy application process that began back in 2021.

The restricted license means that Revolut is now in the “mobilization” stage, where it is focusing on building out its banking operations and infrastructure in the run-up to a full launch. The period typically lasts about 12 months.

Revolut is still awaiting approval from regulators to transfer all 11 million of its U.K. users to a new banking entity this summer. Once fully up and running, the firm will be able to begin offering loans, overdrafts and mortgages, opening up the path to new income streams.

‘Customers trust banks’

Victor Stinga, Revolut’s chief financial officer, told CNBC on Thursday that the company’s aim is to formally launch its U.K. bank later this year.

“As you can imagine, at this scale, it’s a thorough process, and we just pay a lot of attention to it,” Stinga said. “We work very closely on a close contact with the PRA [Prudential Regulation Authority] and the FCA [Financial Conduct Authority] on it. We feel like we’re making great progress on it.”

Stinga said that a big advantage of becoming a bank in the U.K. is ability to start accepting deposits protected by government guarantees. Licensed banks are covered by the Financial Services Compensation Scheme, which means their customers can claim up to £85,000 if a lender goes out of business.

“Customers trust banks, so it means customers on this transition will use Revolut as a primary bank account,” Stinga said.

Lending is arguably “the biggest roadmap item that this unlocks,” Revolut’s CFO said, adding that the firm is looking at launching credit cards and personal loans, similar to the products it already offers in the European Union under a separate EU banking license.

Francesca Carlesi, Revolut’s U.K. boss, previously told the Wall Street Journal that Revolut views its journey to becoming a U.K. bank as a crucial step in its global expansion and eventual IPO. “My main strategic focus is making Revolut the primary bank for everybody in the U.K.,” she told the WSJ.

It has a steep hill to climb — rivals Monzo and Starling have had a lengthy head start on Revolut. Monzo obtained its full banking license in 2017, while Starling was granted its own permit in 2016.

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