Sergey Brin, president of Alphabet and co-founder of Google
David Paul Morris | Bloomberg | Getty Images
Google co-founder Sergey Brin, in a rare public appearance over the weekend, told a group of artificial intelligence enthusiasts that he came out of retirement “because the trajectory of AI is so exciting.”
Brin, 50, spoke to entrepreneurs on Saturday at the “AGI House” in Hillsborough, California, just south of San Francisco, where developers and founders were testing Google’s Gemini model. AGI stands for artificial general intelligence and refers to a form of AI that can complete tasks to the same level, or a step above, humans.
In taking questions from the crowd, Brin discussed AI’s impact on search and how Google can maintain its leadership position in its core market as AI continues to grow. He also commented on the flawed launch last month of Google’s image generator, which the company pulled after users discovered historical inaccuracies and questionable responses.
“We definitely messed up on the image generation,” Brin said on Saturday. “I think it was mostly due to just not thorough testing. It definitely, for good reasons, upset a lot of people.”
Google said last week that it plans to relaunch the image generation feature soon.
Brin co-founded Google with Larry Page in 1998, but stepped down as president of Alphabet in 2019. He remains a board member and a principal shareholder, with a stake in the company worth about $100 billion. He’s returned to work at the company as part of an effort to help ramp up Google’s position in the hypercompetitive AI market.
In some cases on Saturday, Brin said he was giving “personal” answers, as opposed to representing the company.
“Seeing what these models can do year after year is astonishing,” he said at the event, a recording of which was viewed by CNBC.
Regarding the recent challenges with Gemini that led to flawed image results, Brin said the company isn’t quite sure why responses have a leftward tilt, in the political sense.
“We haven’t fully understood why it leans left in many cases” but “that’s not our intention,” he said. The company has recently made accuracy improvements by as much as 80% on certain internal tests, Brin added.
Brin’s comments represent the first time a company executive has spoken on the Gemini matter in a live setting. The company previously sent prepared statements from Prabhakar Raghavan, Google’s head of search, and CEO Sundar Pichai in response to the controversial rollout.
Here’s what Raghavan said in a blog post on Feb. 23:
“So what went wrong? In short, two things. First, our tuning to ensure that Gemini showed a range of people failed to account for cases that should clearly not show a range. And second, over time, the model became way more cautious than we intended and refused to answer certain prompts entirely — wrongly interpreting some very anodyne prompts as sensitive. These two things led the model to overcompensate in some cases, and be over-conservative in others, leading to images that were embarrassing and wrong.”
Google declined to comment for this story. Brin didn’t immediately respond to a request for comment.
‘Some pretty weird things’
Brin said Google is far from alone in its struggles to produce accurate results with AI. He cited OpenAI’s ChatGPT and Elon Musk’s Grok services as AI tools that, “say some pretty weird things that are out there that definitely feel far left, for example.”
Hallucinations, or false responses to a user’s prompt, are still “a big problem right now,” he said. “No question about it.”
“We have made them hallucinate less and less over time, but I’d definitely be excited to see a breakthrough that’s near-zero,” Brin said. “But you can’t just like — count on breakthroughs so I think we’re just going to keep doing the incremental things we do to bring it down, down, down over time.”
When asked by an attendee if he wants to build AGI, Brin answered in the affirmative, citing the ability for AI to help with “reasoning.”
Brin was also asked how online advertising will be disrupted considering ad revenue is core to Google’s business. The company has reported slowing ad growth in the last few years.
Sergey Brin, Google Inc. co-founder, left, Larry Page, Google Inc. co-founder, center, and Eric Schmidt, Google Inc. chairman and chief executive officer, attend a news conference inside the Sun Valley Inn at the 28th annual Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Thursday, July 8, 2010.
Bloomberg | Bloomberg | Getty Images
“I of all people am not too terribly concerned about business model shifts,” Brin said. “I think it’s wonderful that we’ve been now for 25 years, or whatever, able to give just world class information search for free to everyone and that’s supported by advertising, which in my mind is great for the world.”
He did acknowledge that the business is likely to change.
“I expect business models are going to evolve over time,” he said. “And maybe it will still be advertising because advertising could work better, the AI is able to better tailor it.”
Brin is confident in Google’s position.
“I personally feel as long as there’s huge value being generated, we’ll figure out the business models,” he said.
Beyond AI, Brin was asked about Google’s difficulties in hardware given recent advancements in virtual reality. Google was notoriously early to the augmented reality market with the now-defunct Google Glass.
“I feel like I made some bad decisions,” he said, referring to Google Glass. If he were doing it differently, Brin said, he would have the treated Google Glass as a prototype instead of a product. “But, I’m still a fan of the lightweight” form, he said.
In regards to the Apple Vision Pro and Meta’s Quest headsets, Brin said, “They’re very impressive.”
When asked about how he sees Gemini impacting spatial computing or products like Google Maps or Street view, Brin responded with as much curiosity as anything.
“To be honest, I haven’t thought about it, but now that you say it, yeah there’s no reason we couldn’t put in more 3D data,” Brin said, to laughs from the crowd. “Maybe somebody’s doing it at Gemini — I don’t know.”
Apple’s iPhone 16 at an Apple Store on Regent Street in London on Sept. 20, 2024.
Rasid Necati Aslim | Anadolu | Getty Images
Apple has made moves to diversify its supply chain beyond China to places like India and Vietnam, but tariffs announced by the White House are set to hit those countries too.
China will face a 34% tariff, but with the existing 20% rate, that brings the true tariff rate on Beijing under this Trump term to 54%, CNBC reported. India faces a 26% tariff, while Vietnam’s rate is 46%.
Apple was not immediately available for comment when contacted by CNBC.
Here’s a breakdown on Apple’s supply chain footprint that could be affected by tariffs.
China
The majority of Apple’s iPhones are still assembled in China by partner Foxconn.
China accounts for around 80% of Apple’s production capacity, according to estimates from Evercore ISI in a note last month.
Around 90% of iPhones are assembled in China, Evercore ISI said.
While the number of manufacturing sites in China dropped between Apple’s 2017 and 2020 fiscal year, it has since rebounded, Bernstein said in a note last month. Chinese suppliers account for around 40% of Apple’s total, Bernstein said.
Evercore ISI estimates that 55% of Apple’s Mac products and 80% of iPads are assembled in China.
India
Apple is targeting around 25% of all iPhones globally to be made in India, a government minister said in 2023.
India could reach about 15%-20% of overall iPhone production by the end of 2025, Bernstein analysts estimate. Evercore ISI said around 10% to 15% of iPhones are currently assembled in India.
Vietnam
Vietnam has emerged in the past few years as a popular manufacturing hub for consumer electronics. Apple has increased its production in Vietnam.
Around 20% of iPad production and 90% of Apple’s wearable product assembly like the Apple Watch takes place in Vietnam, according to Evercore ISI.
Other key countries
Malaysia is a growing manufacturing location for Apple for Macs and is facing a 25% tariff. Thailand is also a small hub for Mac production and will be hit with a 36% levy.
Apple also sources components from South Korea, Japan, Taiwan and the United States. Components may be shipped from one country to another before assembly takes place in China or elsewhere.
In February, Apple announced plans to open a new factory for artificial intelligence servers in Texas as part of a $500 billion investment in the U.S.
However, Apple does not have mass production in the United states. It produces only the Mac Pro in Texas.
A Xiaomi store in Shanghai, China, on March 16, 2025.
Qilai Shen/Bloomberg | Bloomberg | Getty Images
Chinese electric carmakers Xiaomi, Xpeng and Leapmotor each delivered nearly 30,000 or more cars in March, roughly twice several of their fellow startup competitors.
It’s a sign of how some automakers are pulling ahead, while BYD remains the market leader by far.
Xiaomi delivered a record number of electric vehicles in March, exceeding 29,000 units, the company announced on social media. That topped its prior run of delivering more than 20,000 vehicles in each of the past five months.
The SU7, Xiaomi’s flagship model, was involved in a crash on a highway on Tuesday that left three dead. The automaker on Tuesday afternoon released a statement on Chinese social media that the vehicle was in navigation on autopilot mode before the accident.
Based on preliminary information, the road was obstructed because of construction. The driver took control of the car but collided with construction infrastructure. Xiaomi added in the release that investigations were underway.
That came two weeks after the automaker announced on March 18 its goal to deliver 350,000 vehicles this year. There are also talks of the automaker expanding its second EV factory in Beijing to meet demand, Bloomberg reported on March 18. Xiaomi did not immediately respond to CNBC’s request for comment.
Its competitor Xpeng in March delivered 33,205 vehicles, the fifth consecutive month it has delivered over 30,000 units per month and reflecting a 268% surge in deliveries from the same month last year. March is also the fifth consecutive month the company has delivered over 15,000 units of the Mona M03.
Li Autodelivered 36,674 vehicles in March, a 26.5% year-over-year increase, but fewer than every month in the second half of 2024. The company’s cars had gained early traction with Chinese consumers since most come with a fuel tank for charging the vehicle’s battery, reducing anxiety about driving range.
BYD sold 371,419 passenger vehicles in March, reflecting a year-over-year growth of 57.9%. Its overseas sales volume also hit a record high of 72,723 units in March.
Across the board, major companies across China’s electric car industry reported deliveries rose last month, indicating a pick-up in demand from the seasonally soft first two months of the year.
U.S. automaker Tesla sold 78,828 electric vehicles in China in March, marking a 11.5% year-over-year decline in growth.
Other Chinese carmakers saw growth in deliveries but some still struggled to break through the 20,000-unit mark.
Niodelivered 15,039 vehicles, a 26.7% year-over-year growth, but well below the number of cars delivered in the months of May to December last year. Nio-owned Onvo, which markets its electric vehicles as family-oriented, in March recorded 15,039 units in deliveries.
Aito, as of April 2, has not published its delivery numbers for March. The automaker, which uses Huawei tech in its vehicles, on social media had reported monthly deliveries of 34,987 and 21,517 in January and February, respectively.
Quarterly performance
On a first-quarter basis, BYD remained in the lead with 986,098 vehicles sold. The automaker, which overtook Tesla in annual sales last year, surpassed the U.S. EV giant in battery electric vehicles sales this quarter.
Tesla sold 172,754 vehicles in China in the first quarter this year, according to monthly delivery numbers published by the China Passenger Car Association.
Xpeng also reported strong growth, with a total of 94,008 vehicles delivered in the quarter ending in March, reflecting a 331% year-over-year growth.
Leapmotor saw quarterly deliveries more than double to 87,552 units from 33,410 units the same period in 2024, according to publicly available numbers the company published.
However, Li Auto and Nio reported weaker growth than their competitors in the first quarter of the year.
Nio saw 42,094 vehicles delivered in the three months ended March 2025, an increase of 40.1% year over year. Li Auto saw a slower year-over-year growth of 15.5%, with a total of 92,864 vehicles delivered.
Wednesday’s announcement, which came alongside a set of sweeping new tariffs, gives customs officials, retailers and logistics companies more time to prepare. Goods that qualify under the de minimis exemption will be subject to a duty of either 30% of their value, or $25 per item. That rate will increase to $50 per item on June 1, the White House said.
Use of the de minimis provision has exploded in recent years as shoppers flock to Chinese e-commerce companies Temu and Shein, which offer ultra-low cost apparel, electronics and other items. The U.S. Customs and Border Protection has said it processed more than 1.3 billion de minimis shipments in 2024, up from over 1 billion shipments in 2023.
Critics of the provision say it provides an unfair advantage to Chinese e-commerce companies and creates an influx of packages that are “subject to minimal documentation and inspection,” raising concerns around counterfeit and unsafe goods.
The Trump administration has sought to close the loophole over concerns that it facilitates shipments of fentanyl and other illicit substances on the claims that the packages are less likely to be inspected by customs agents.
Temu and Shein have taken steps to grow their operations in the U.S. as the de minimis loophole has come under greater scrutiny. After onboarding sellers with inventory in U.S. warehouses, Temu recently began steering shoppers to those items on its website, allowing it to speed up deliveries. Shein opened distribution centers in states including Illinois and California in 2022, and a supply chain hub in Seattle last year.