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Kellogg’s CEO Gary Pilnick advised shoppers chalking up more of their paychecks to soaring grocery bills than they have in the past three decades to just eat cereal instead.

“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure, Pilnickan said in an interview with CNBC last week.

“If you think about the cost of cereal for a family versus what they might otherwise do, thats going to be much more affordable.”

CNBC host Carl Quintanilla asked the Kellogg’s boss if encouraging cash-strapped customers to eat cereal for dinner could land the wrong way,” to which a cheery Pilnick replied: In fact, its landing really well right now.”

“Cereal for dinner is something that is probably more on trend now,” Pilnick insisted during an interview earlier reported on by CNN, noting that a bowl of cereal with milk and fresh fruit is under $1.

“We would expect [the trend] to continue as that consumer is under pressure.”

Kellogg’s — behind popular breakfast staples like Corn Flakes, Froot Loops, Frosted Mini Wheats and Raisin Bran, among others — has been banking on a breakfast-for-dinner trend catching on since 2022, when it initially launched a campaign to get Americans to add the notoriously sugary meal to their dinnertime rotation.

The push, which touted the tagline “give chicken the night off,” argued that aside from its low cost, cereal for dinner is a low-prep, low-mess option, according to a press release at the time.

Pilnick’s prediction, however, missed the mark, and viewers took to social media to share their disdain of having to swap pricier options that include meat and vegetables for cereal.

Another suggested that Kellogg’s initative was capitalizing on the struggles of Americans who, according to data from the Agriculture Department, gave up 11.4% of their disposable income to buy food in 2022 — the most since 1999.

According to the USDA, food-at-home prices increased another 5% last year compared to 2022 or double the historical average rate at which retail food price inflation rose per year between 2003 and 2022.

“Anything @KelloggsUS can do to make more money off people during times of crisis. I wonder what their CEO is having for dinner? Smh Price hiking all day without a care. Shame shame,” another user wrote to X.

“We live in a world where families have to choose cereal for dinner to save money. Sad,” another user shared Monday.

For reference, Pilnick’s annual compensation includes a $1 million base salary and over $4 million in incentive compensation, according to a September 2023 Securities and Exchange Commission filing.

“Each the rich instead,” another viewer suggested on Instagram, while another commenter chimed in: “Hearing welathy folks put a marketing spin on poverty is wild.”

Others, meanwhile, bashed the idea of having cereal for breakfast because of its poor nutritional value.

“Cereal for breakfast, lunch or dinner is garbage. Learn more about nutrition for your own health,” an X user wrote.

“Hey, everyone, how about a big bowl of empty calories for dinner?” another quipped.

For reference, a bowl of Rice Krispies — Kellogg’s most popular offering, according to Google data shared with Food & Wine — a 1.5-cup serving of the toasted rice contains 150 calories, 36 gramd of carbohydrates and four grams of added sugars.

A 12-ounce box Rice Krispies cereal retails for $3.99 at Target or $3.68 at Walmart, according to the retailers’ respective websites.

Per USDA data, the rate of price increases for cereals and bakery products stood at 8.4% last year.

Representatives for Kellogg’s did not immediately respond to The Post’s request for comment.

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Leafs forced to ‘look in the mirror’ after drubbing

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Leafs forced to 'look in the mirror' after drubbing

TORONTO — The Maple Leafs‘ offense was missing in action again in Game 5 of the Eastern Conference semifinals Wednesday night, as a 6-1 loss to the Florida Panthers now has Toronto facing playoff elimination.

The Leafs, who were shut out 2-0 in Game 4, didn’t score until the final two minutes of Game 5 and now trail 3-2 in the best-of-seven series after holding a 2-0 lead.

Toronto’s top skaters were, again, invisible. Auston Matthews, Mitch Marner and William Nylander have yet to record a goal in the second round. And now the Leafs will have to log consecutive wins to extend their postseason.

“I think everybody’s got to look in the mirror,” Matthews said. “Myself included. Everybody wants to be better. Everybody wants to win.”

Matthews has just three goals in the Leafs’ last 21 games. He was third on the team in regular-season scoring, with 33 goals in 67 games.

It wasn’t just Matthews, though. Toronto was lifeless from the start of Game 5 and never seemed to challenge Florida at either end of the ice.

The Panthers heavily outplayed the Leafs throughout the first period, and it was defenseman Aaron Ekblad who finally beat goaltender Joseph Woll to give Florida a 1-0 lead through 20 minutes.

While Woll kept Toronto in a tight matchup, it was clear already the Leafs were struggling to keep up with the Panthers.

“We played slow,” Toronto coach Craig Berube said. “They were fast, they were on us, they were hungrier. That’s the first period, and that sets the tone for the game. It is hard to explain it. We all need to be better, me included. You can’t start the game that way, that’s a big thing for me.”

The Panthers opened the floodgates in the second period, helped by a landslide of Leafs mistakes. Dmitry Kulikov extended Florida’s lead with a goal tipped in by Leafs forward Scott Laughton‘s stick. Then Marner’s attempt to execute a spinning backhand pass in his own zone led to a turnover in the neutral zone that was picked up by Jesper Boqvist and snapped past Woll to give Florida a 3-0 lead midway through the second frame.

Boqvist entered the lineup in Game 5 to replace the injured Evan Rodrigues, who left Sunday’s Game 4 following a hit from Leafs defenseman Oliver Ekman-Larsson.

Niko Mikkola made it 4-0 before the end of the period, giving three Florida defensemen goals on the night.

By the time A.J. Greer scored Florida’s fifth goal — the first playoff make of his career — in the third period, it was time for Toronto to make a change in net, with Woll being replaced by Matt Murray.

Frustrated fans, who had booed the Leafs off their own ice to end the second period, began throwing items onto the sheet, including a Matthews jersey. People were exiting in droves by early in the third period.

“We didn’t give them much reason to stick around,” Matthews said.

Woll finished the game with five goals on 25 shots for an .800 save percentage.

Florida wasn’t done after Woll’s departure, though, with Sam Bennett adding a power play goal to give the Panthers a 6-0 lead halfway through the third period.

Toronto’s top skaters have had no response for Florida’s suffocating pressure — or Sergei Bobrovsky‘s impressive play.

Since giving up 13 goals to Toronto through the series’ first three games, Bobrovsky has been airtight in denying the Leafs any opportunity to score.

Berube tried making adjustments. He inserted David Kampf and Nicholas Robertson into the lineup for Game 5 to try and generate a spark, and moved Max Pacioretty to the top line during the game in an effort to generate some momentum. Nothing seemed to help.

Toronto hadn’t registered a goal since 10:56 of the third period of Game 3 until Robertson put one past Bobrovsky with 90 seconds left Wednesday night. It was all too little, too late.

“Tonight, it wasn’t a good game for anybody,” Berube said. “Anybody. All of us. it was not a good game.”

Leafs defenseman Chris Tanev was quick to shoulder the burden of Toronto’s defeat, echoing a refrain heard around the locker room from players determined not to let this be the penultimate game of their season.

“I’ll take responsibility,” Tanev said. “I need to be better. If I’m a minus player [at minus-2 in Game 5], we’re probably not going to win the game. It’s on me. I’ll take responsibility for the game.”

Game 6 is Friday in Florida.

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Kapanen’s OT winner propels Oilers to West finals

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Kapanen's OT winner propels Oilers to West finals

LAS VEGAS — Kasperi Kapanen scored on a scramble in front of the net at 7:14 of overtime, and the Edmonton Oilers beat the Vegas Golden Knights 1-0 in Game 5 on Wednesday night to advance to the Western Conference finals for the second year in a row.

The Oilers, who last season made it to the Stanley Cup Final before losing in seven games to Florida, will play Dallas or Winnipeg in the next round. The Stars, who lead their series 3-1, will go for a series win Thursday night.

Kapanen’s goal backed up another shutout performance from goalie Stuart Skinner, who made 24 saves and drew several chants of “Stu! Stu!” from Oilers fans in the crowd. Skinner, who was benched two games into the playoffs, also blanked the Golden Knights in Game 4. This was his third start in a row in replacing injured Calvin Pickard.

Adin Hill made 29 saves for Vegas.

Both teams also were involved in the two most recent scoreless playoff games to reach overtime. The Oilers lost to Winnipeg on May 21, 2021, five days after the Golden Knights were defeated by Minnesota.

Edmonton’s only other 1-0 overtime playoff victory occurred in 1997 over Dallas. Vegas has yet to win a postseason game by that score in OT.

The Golden Knights played without captain Mark Stone because of an upper-body injury that caused him to sit out most of Game 3 on Saturday. He played in Game 4 on Monday but was far from being at full health.

Neither team scored through the first two periods, and prime scoring chances were at a premium. There were only five high-danger chances, according to Natural Stat Trick, and the Golden Knights had four of them.

But each team had a grade-A chance early in the third period. Vegas’ Brett Howden whiffed on a tap-in after taking a fantastic pass from Jack Eichel, and shortly after Edmonton’s Leon Draisaitl failed to convert on a breakaway. Connor McDavid had a chance on a 2-on-1 to end the game in regulation but was denied by Hill with 1:06 left.

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Iran ‘ready to make nuclear concessions’ – as Trump asks for Qatar’s help getting a deal

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Iran 'ready to make nuclear concessions' - as Trump asks for Qatar's help getting a deal

A top Iranian official has said the country is prepared to make a number of concessions related to its nuclear programme, in exchange for the lifting of economic sanctions.

It comes as Donald Trump, during his tour of the Middle East, urged Qatar to wield its influence over Iran to persuade it to give up its nuclear programme.

Ali Shamkhani, a top political, military and nuclear adviser to Iranian Supreme Leader Ayatollah Ali Khamenei, spoke to Sky News’ US partner NBC News.

Ali Shamkhani pictured in 2023.
Pic: Reuters
Image:
Ali Shamkhani pictured in 2023.
Pic: Reuters

He said Tehran was willing to commit to never making nuclear weapons again, getting rid of its stockpiles of highly enriched uranium, which can be weaponised, agree to only enrich uranium to the lower levels needed for civilian use and allow international inspectors to supervise the process.

This was in exchange for the prospect of the immediate lifting of all economic sanctions on the country.

Asked if Iran would sign an agreement today if those conditions were met, Mr Shamkhani told NBC: “Yes.”

His comments are the clearest public indication of what Iran hopes to get out of a deal and their willingness to do one.

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“It’s still possible. If the Americans act as they say, for sure we can have better relations,” Mr Shamkhani added.

However, he expressed frustration at continued threats from the US president, describing them as “all barbed wire” and no olive branch.

Similarly, he warned that Israeli Prime Minister Benjamin Netanyahu might try to derail the deal.

Trump goes to the Middle East

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Trump’s second day in the Middle East

Elsewhere, on the second of three stops on his tour of the Middle East, Mr Trump appealed to Qatar for help in the process.

He urged the country to use its influence over Iran to persuade its leadership to reach a deal with the US and dial back its rapidly advancing nuclear programme.

Mr Trump made the comments during a state dinner.

He said: “I hope you can help me with the Iran situation.

“It’s a perilous situation, and we want to do the right thing.”

Donald Trump listens as Qatar's Emir Tamim bin Hamad Al Thani (not pictured) speaks at a state dinner.
Pic: Reuters
Image:
Donald Trump listens as Qatar’s Emir Tamim bin Hamad Al Thani (not pictured) speaks at a state dinner.
Pic: Reuters

Over the years, Qatar has played the role of intermediary between the US and Iran and its proxies – including talks with Hamas as its 19-month war with Israel grinds on.

This comes after Mr Trump told a Gulf Cooperation Council meeting in Riyadh, Saudi Arabia, this week that he wants “to make a deal”.

However, he said that as part of any agreement, Iran must end its support of proxy groups throughout the Middle East.

A nuclear Iran

Mr Trump has always said Iran could not be allowed to develop a nuclear weapon.

While Iran has always denied doing so, the UN nuclear watchdog, the International Atomic Energy Agency, has warned that Tehran has enough enriched uranium close to weapons-grade quality for nearly six bombs.

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Trump 100 breaks down the president and Iran

The US and Iran reached a nuclear deal in 2015, under Barack Obama, in which Iran agreed to drastically reduce its stockpile of uranium and limit enriching up to 3.67%.

But Mr Trump scrapped that deal in his first term.

Today, Iran enriches up to 60%, a short, technical step from weapons-grade levels.

Washington and Tehran have engaged in four rounds of talks since early April.

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