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Why is Jeremy Hunt preparing to cut taxes and rein in public spending growth when polls suggest the public – by a clear margin – think this is the wrong way round?

Sky News’ Voters Panel, an online community of 2019 Conservative voters, holds the answer.

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For two weeks, Sky News has convened dozens of voters who supported Boris Johnson in 2019 to probe more deeply than possible with an opinion poll into what motivates their views on politics in this election year.

This is seen by Conservatives and Labour as a key electoral battleground. These people matter.

So while it is true the overall British population swings one way – national YouGov polling finds 55% of voters overall say spare cash should go to public services against only 30% wanting tax cuts – our group, our key electoral demographic, sees things differently.

Of these voters, 23 people expressed a clear view that they did want tax cuts. Meanwhile, 15 said that they did not want tax cuts, mostly because of a desire to put more into public services.

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When our Voters Panel was forced to choose one or other – tax cuts or more money into public spending – they picked tax cuts by the ratio of three to two – nine wanted to put more money into public spending, while 17 wanted tax cuts.

When asked to justify why they picked one over the other, the panel was clear.

Holly said: “I think cuts to personal income tax would be the most needed and most beneficial for people.

“The cost of living crisis and rising inflation has squeezed everyone, this would be a good way to bring balance back.”

Mark said: “I feel taxes are high enough. Cut taxes and give people, especially the most vulnerable, a chance to have extra money in their pockets.”

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Some, like Rob, thought higher public spending was an actively bad idea.

“More public spending doesn’t deliver better services. It just creates more waste and more middle and upper managers,” he said.

Others adopted the language of the right of the Tory party, with Terry wanting less spent on public services, because it [the party] needs to be more realistic and end spending on “woke management posts or inflated management teams”.

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20% of Tories would vote Reform

While a clutch rejected more public spending, mostly for the NHS, some thought more money needed to go into police.

However, even among those who want higher spending, there is a fear it might be wasted.

Kelly, who backs budget increases, said: “I fear that we will only benefit from it if they are spending it correctly. Which I don’t think they are.”

This is not the only reason Tory strategists will plump for tax cuts over spending rises.

Any announcement by the chancellor of a personal taxation cut will be instantly noticed by millions of people for whom it will take effect before long.

Meanwhile should Mr Hunt decide to announce future public spending rises of even two percentage points, few would understand what that means in practice and there is next to no chance anyone would feel the difference by the time election day arrives.

This choice, it seems, is more simple than it might look.

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Vietnam legalizes crypto under new digital technology law

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Vietnam legalizes crypto under new digital technology law

Vietnam legalizes crypto under new digital technology law

Vietnam has passed a sweeping digital technology law that legalizes crypto assets and outlines incentives for AI, semiconductors, and infrastructure.

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Brazil ends crypto tax exemption, imposes 17.5% flat rate on gains

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Brazil ends crypto tax exemption, imposes 17.5% flat rate on gains

Brazil ends crypto tax exemption, imposes 17.5% flat rate on gains

Brazil scraps crypto tax exemption for small traders, enforces flat 17.5% rate across all gains, including self-custody and offshore holdings.

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A scrambled G7 agenda as world leaders scramble to de-escalate the Israel-Iran conflict

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A scrambled G7 agenda as world leaders scramble to de-escalate the Israel-Iran conflict

The return on Donald Trump to the G7 was always going to be unpredictable. That it is happening against the backdrop of an escalating conflict in the Middle East makes it even more so.

Expectations had already been low, with the Canadian hosts cautioning against the normal joint communique at the end of the summit, mindful that this group of leaders would struggle to find consensus.

Canadian Prime Minister Mark Carney carefully laid down an agenda that was uncontroversial in a bid to avoid any blow-ups between President Trump and allies, who of late have been divided like never before – be it over tariffs and trade, Russia and Ukraine, or, more recently Israel’s conduct in Gaza.

But discussions around critical minerals and global supply chains will undoubtedly drop down the agenda as leaders convene at a precarious moment. Keir Starmer, on his way over to Canada for a bi-lateral meeting in Ottawa with PM Carney before travelling onto the G7 summit in Kananaskis, underscored the gravity of the situation as he again spoke of de-escalation, while also confirmed that the UK was deploying more British fighter jets to the region amid threats from Tehran that it will attack UK bases if London helps defend Israel against airstrikes.

Canadian Prime Minister Mark Carney is greeted by President Donald Trump as he arrives at the West Wing of the White House, Tuesday, May 6, 2025, in Washington. (AP Photo/Mark Schiefelbein)
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Canadian PM Mark Carney is greeted by President Donald Trump at the White House in May. Pic: AP

Really this is a G7 agenda scrambled as world leaders scramble to de-escalate the worst fighting between Tel Aviv and Tehran in decades. President Trump has for months been urging Israel not to strike Iran as he worked towards a diplomatic deal to halt uranium enrichment. Further talks had been due on Sunday – but are now not expected to go ahead.

All eyes will be on Trump in the coming days, to see if the US – Israel’s closest ally – will call on Israel to rein in its assault. The US has so far not participated in any joint attacks with Tel Aviv, but is moving warships and other military assets to the Middle East.

Sir Keir, who has managed to strike the first trade deal with Trump, will want to leverage his “good relationship” with the US leader at the G7 to press for de-escalation in the Middle East, while he also hopes to use the summit to further discuss the further the interests of Ukraine with Trump and raise again the prospects of Russian sanctions.

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“We’ve got President Zelenskyy coming so that provides a good opportunity for us to discuss again as a group,” the PM told me on the flight over to Canada. “My long-standing view is, we need to get Russia to the table for an unconditional ceasefire. That’s not been really straightforward. But we do need to be clear about what we need to get to the table and that if that doesn’t happen, sanctions will undoubtedly be part of the discussion at the G7.”

Prime Minister Sir Keir Starmer (right) is greeted by Prime Minister of Canada Mark Carney as he arrives at Rideau Cottage in Ottawa
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Prime Minister Sir Keir Starmer (R) is greeted by Mark Carney as he arrives in Ottawa ahead of the G7

But that the leaders are not planning for a joint communique – a document outlining what the leaders have agreed – tells you a lot. When they last gathered with Trump in Canada for the G7 back in 2018, the US president rather spectacularly fell out with Justin Trudeau when the former Canadian president threatened to retaliate against US tariffs and refused to sign the G7 agreement.

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Since then, Trump has spoken of his desire to turn Canada into the 51st state of the US, a suggestion that helped catapult the Liberal Party beyond their Conservative rivals and back into power in the recent Canadian elections, as Mark Carney stood on a ticket of confronting Trump’s aggression.

With so much disagreement between the US and allies, it is hard to see where progress might be made over the next couple of days. But what these leaders will agree on is the need to take down the temperature in the Middle East and for all the unpredictability around these relationships, what is certain is a sense of urgency around Iran and Israel that could find these increasingly disparate allies on common ground.

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