BYD launches cheaper Seagull electric car with starting price under $10,000 to fuel price war
BYD’s cheapest electric car just got even more affordable. The EV maker is fueling its price war with gas-powered cars with the launch of its newest “mini Lamborghini” electric car. The BYD Seagull EV Honor Edition starts at $9,700 (69,800 yuan), 5% cheaper than the previous model.
A new era of electricity is cheaper than oil
After surpassing Tesla to become the largest EV maker globally late last year, BYD is carrying the momentum into 2024.
BYD kicked off a price war with gas-powered cars last month with the launch of its Qin Plus EV, starting at $15,200 (109,800). The Chinese automaker said the new EV officially opened “a new era of electricity is lower than oil. “
The DM-i model (PHEV) is even cheaper, starting at 79,800 yuan ($11,000) with up to 74 mi (120 km) NEDC all-electric range.
The EV version is offered with either a 48 kWh or 57.6 kWh battery pack for up to 261 mi (420 km) or 316 mi (510 km) CLTC range, respectively.
Last year, BYD introduced the Qin Plus Champion Edition (DM-i model) priced below 100,000 yuan ($13,900) for the first time. BYD claimed with the same price as gas-powered cars, the new model was “directly destroying the moat of joint venture vehicles.”
A few days later, BYD followed it with the new Dolphin EV Honor, starting at $13,900. The new BYD Dolphin features more performance and an improved design at a lower price tag.
Last week, BYD fueled the price war by cutting the prices of its new Tang and Han models. Then, earlier this week, BYD cut the price of its best-selling electric SUV, the Yuan Plus, to $16,600 (119,800 yuan).
BYD unveils cheaper Seagull EV starting under $10,000
BYD introduced the cheaper Seagull EV (Honor Edition) in China Wednesday with a “shocking price starting from 69,800 yuan.” That’s about $9,700 USD.
The new Seagull is available in 30.08 kWh and 38.88 kWh BYD Blade battery packs for 190 mi (305 km) or 252 mi (405 km) CLTC range, respectively.
BYD’s new Seagull is available in three trims.
| BYD Seagull Honor Edition trim | Starting Price | Range (CLTC) |
| Active | $9,700 (69,800 yuan) |
190 mi (305 km) |
| Free | $10,500 (75,800 yuan) |
190 mi (305 km) |
| Flying | $12,000 (85,800 yuan) |
252 mi (405 km) |
Inside, the new EV features a 10.1″ rotating center infotainment. DiLink’s intelligent network connection allows users to interact with the vehicle and play videos.
The new Seagull EV can fast charge from 30% to 80% in 30 mins. According to local reports, BYD’s Seagull is being called “Lamorghini mini” because former Lamborghini designer, Wolfgang Egger led the project.
BYD recently launched the Seagull EV in South America. It will be known overseas as the Dolphin Mini and will have a starting price in Brazil of around $20,000 (99,800 BRL).
Electrek’s Take
BYD is launching an attack on gas-powered vehicles with an EV priced below $10,000. The Seagull (Dolphin mini) is quickly expanding overseas, stealing market share from mass-market automakers like Toyota.
Over 280,000 Seagull EVs were sold in China last year, topping the Dolphin and Yuan Plus (Atto 3). Although this is BYD’s cheapest car, it’s still a decent EV compared to many low-cost electric cars in China.
BYD’s aggressive price cuts are worrying automakers like Ford. Ford’s CEO Jim Farley said if you cannot compete with Chinese OEMs, “then 20% to 30% of your revenue is at risk.”
For this reason, Ford is developing a low-cost EV platform to prevent falling further behind Chinese EV makers and Tesla.
BYD is also expanding into new markets like Luxury and mid-size SUVs. Last month, the automaker introduced its $233,000 (1,680,000 yuan) Yangwang U9 electric supercar with a 0 to 62 mph sprint in 2.36 seconds.
The launch follows two mid-size electric SUVs, the Sea Lion 07 and Song L, aimed at the best-selling Tesla Model Y.
Source: CarNewsChina, BYD Weibo
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LiveWire, the electric motorcycle brand spun out of Harley-Davidson, has just announced its latest electric motorcycle model. The new LiveWire S2 Alpanista is built on the same platform as the brand’s last two models, leveraging the Arrow platform as a versatile foundation for several diverse bikes.
The Arrow platform first received its debut with the LiveWire S2 Del Mar, which was then followed by the S2 Mulholland.
LiveWire announced that a high-performance electric maxi-scooter would be produced on the Arrow platform, but not before the company rolled out the S2 Alpinista. “The Alpinista is LiveWire’s first sport standard,” explained the company, “equipped with 17” wheels and tires, blending the best of street, sport, and hyper-tourer characteristics.”
The recently unveiled S2 Alpinista is mechanically quite similar to the two previous models sharing the platform. The 10.5 kWh battery that serves as the main structure of the bike will offer a maximum range of 120 miles (193 km) per charge under city riding conditions. It can be recharged with a Level 2 charger from 20-80% in just 1 hour and 20 minutes.
The 433 lb (196 kg) bike can achieve a 0-60 mph (0-96 km/h) time of just 3.0 seconds, thanks to its powerful 63 kW (84 hp) motor. The S2 Alpinista can also reach an electronically limited top speed of 99 mph (159 km/h).
Priced at US $15,999 and already available at LiveWire dealerships in North America and Europe, the S2 Alpinista officially becomes the most affordable LiveWire electric motorcycle available to date, undercutting the $16,249 S2 Del Mar electric street tracker and the $16,499 Mulholland electric sport cruiser.
“Alpinista reimagines the S2 by combining the urban agility of a supermoto with the do-it-all nature of a touring bike, creating a practical and thrilling sport standard,” explained the brand.
The smaller 17″ wheels help reduce the seat height of the bike, and combined with the Dunlop Roadsmart IV tires, the street-optimized bike is ideal for “both daily commutes and spirited rides through winding roads.”
The S2 Alpinista comes with 6-axis IMU from Bosch providing cornering-enhanced antilock braking and cornering-enhanced traction control systems, in addition to four preset ride modes and two custom modes.
Now the third model launched on the Arrow platform, the S2 Alpanista underscores the versatility of LiveWire’s workhorse. The approach was intended to allow the e-motorcycle offshoot to quickly innovate with multiple styles of motorcycles all sharing key structural and drivetrain components. The move has largely been seen as an engineering success, with three models hitting the road in under three years. However, sales have yet to reach targets set by LiveWire as the more premium electric motorcycle industry has experienced a rocky few years.
As a LiveWire S2 Del Mar owner myself, I can attest to both the performance and enjoyable experience of bikes built on the platform, though I do find myself in a somewhat smaller community than LiveWire had likely hoped for. With the backing of its powerful older brother H-D, which retains a controlling stake in the company, LiveWire has enjoyed the relative freedom to cruise for its first few years and focus on motorcycle development and rollouts, with profitability hopefully coming over the horizon in due time.
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