An all-electric Range Rover Sport EV is coming to rival Porsche’s best-selling Cayenne
An all-electric version of the popular Range Rover Sport is set to debut later this year. The Range Rover Sport EV will look very much like its gas-powered predecessor as a legitimate rival to Porsche’s best-selling Cayenne SUV.
Range Rover preps first all-electric SUV
If you’re shopping for a high-end SUV, Range Rover and Porsche are two of the top names that often come to mind.
Coming off its highest quarterly profit since 2017 in Q4, Jaguar Land Rover said it continues to see strong demand for its premium models. JLR’s Range Rover brand achieved record quarterly wholesale figures.
The highest-spec Range Rover SV, with an average price of $260,000 (£202,000), has already surpassed last year’s sales through the first three months of 2024 (3,637 vs 1,909).
Meanwhile, the Range Rover brand is preparing to launch its first all-electric vehicle. The company said the first Range Rover EV is “generating strong interest,” with over 16,000 potential buyers on the waitlist.
The “most refined Range Rover ever created,” according to JLR, is hitting the streets for testing ahead of the electric SUV’s official debut later this year.
JLR said last month that electric Range Rover prototypes are being tested on the road, while a medium-size SUV prototype is in development.
Range Rover Sport EV set to debut this year
In addition to the electric SUV, a smaller Range Rover Sport EV is expected to be revealed later this year.
Although JLR’s initial plans, revealed in 2021, called for six all-electric models across the Range Rover, Discovery, and Defender brands by 2026, the company recently pushed back its target.
After reporting Q3 2023 earnings, the company said it aimed to launch four EVs over the next two years. CEO Adrian Mardell admitted, “We are a little bit slower than we said three years ago.”
Madell recently told reporters that the delay is to ensure new EVs hit the market without any hiccups.
“We talked about six Land Rovers by 2026. The reality is we’re likely to have six JLR products by 2026,” Mardell explained.
The six EVs include the electric Range Rover and Sport EV versions. Both will be based on JLR’s MLA platform, which powers the current gas-powered models.
Two smaller electric SUVs are due out, expected to be EV versions of the Range Rover Evoque and Velar models. The other two EVs due out by 2026 will be Jaguar. JLR confirmed the transformation at its plants is “on pace” for EV production.
The electric Range Rover and Sport EV models will be built at its Solihull, UK, plant, where a new $77,000 (£60 million) EV underbody line is being installed.
JLR’s new body shop in Halewood is “near completion” for the upcoming smaller EVs built on the EMA platform.
The Defender Sport is set for an electric replacement, while a new mini Defender EV is also expected to launch over the next few years.
Range Rover’s upcoming EV features new active road noise cancellation tech for an upgraded cabin experience that’s nearly silent. It will also include towing, wading, and all-terrain features that will “surpass any other luxury electric SUV.”
Range Rover said its first all-electric SUV will be able to plow through up to 850 mm (33.5″) of water. That tops the massive GMC Hummer EV at 32″.
Source: Autocar, Jaguar Land Rover
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EV sales kept up their momentum in December 2024, with incentives playing a big role, according to the latest Cox Automotive’s Kelley Blue Book report.
December’s strong EV sales saw an average transaction price (ATP) of $55,544, which helped push the industry-wide ATP higher, according to Kelley Blue Book. The December ATP for an EV was higher year-over-year by 0.8%, slightly below the industry average, and higher month-over-month by 1.1%. Tesla ATPs were higher year-over-year by 10.5%.
Incentives for EVs remained elevated in December, although they were slightly lower month-over-month at 14.3% of ATP, down from 14.7% in November.
EV incentives were higher by an impressive 41% year-over-year and have been above 12% of ATP for six consecutive months. Strong sales incentives, which averaged more than $6,700 per sale in 2024, were one reason EV sales surpassed 1.3 million units last year, according to Cox Automotive, a new record for volume and share.
(My colleague Jameson Dow reported yesterday, “In 2024, the world sold 3.5 million more EVs than it did in the previous year … This increase is larger than the 3.2 million increase in EV sales from the previous year – meaning that EV sales aren’t just up, but that the rate of growth is itself increasing.”)
Kelley Blue Book estimated that in December, approximately 84,000 vehicles – or 5.6% of total sales – transacted at prices higher than $80,000 – the highest volume ever. KBB lumps gas cars and EVs together into this luxury vehicle category, so this is where Tesla Cybertruck is slotted.
However, Tesla bundles sales figures of Cybertruck with Model S, Model X, and Tesla Semi(!) into a category it calls “other models,” so we don’t know for sure exactly how many Cybertrucks Tesla sold in Q4, much less in December. However, Electrek‘s Fred Lambert estimates between 9,000 and 12,000 Cybertrucks were sold in Q4, and that’s not a stellar sales figure.
What will January bring when it comes to EV ATPs? What about tax credits? Check back in a month and I’ll fill you in.
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Tesla is now claiming that Cybertruck was the ‘best-selling electric pickup in US’ last year despite not even reporting the number of deliveries.
There’s a lot of context needed here.
As we often highlighted, Tesla is sadly one of, if not the most, opaque automakers regarding sales reports.
Tesla doesn’t break down sales per model or even region.
For comparison, here’s Ford’s Q4 2024 sales report compared to Tesla’s:
You could argue that Tesla has fewer models than Ford, and that’s true, but Tesla’s report literally has two lines despite having six different models.
There’s no reason not to offer a complete breakdown like all other automakers other than trying to make it hard to verify the health of each vehicle program.
This has been the case with the Cybertruck. Tesla is bundling its Cybertruck deliveries with Model S, Model X, and Tesla Semi deliveries.
Despite this lack of disclosure, Tesla has been able to claim that the Cybertruck has become “the best-selling electric pickup truck” in the US in 2024:
It very well might be true. Ford disclosed 33,510 F-150 Lightning truck deliveries in the US in 2024 while most estimates are putting Cybertruck deliveries at around 40,000 units.
Those are global deliveries, but Tesla only delivered the Cybertruck in the US, Canada, and Mexico in 2024, and most of the deliveries are believed to be in the US.
However, there’s essential context needed here, as we highlighted in our recent ‘Tesla Cybertruck sales are disastrous‘ article.
First off, Tesla had a backlog of over 1 million reservations for the Cybertruck that it has been building since 2019. This led many to believe Tesla already had years of demand baked in for the truck and that production would be the constraint.
However, based on estimates, again, because Tesla refuses to disclose the data, Cybertruck deliveries were either flat or down in Q4 versus Q3 despite Tesla introducing cheaper versions of the vehicle and ramping up production.
Again, that’s after just about 40,000 deliveries.
Furthermore, with almost 11,000 deliveries in Q4 in the US, Ford more likely than not outsold Cybertruck with the F-150 Lightning in Q4.
Electrek’s Take
Tesla is in damage control here. There’s no doubt that it is having issues selling the Cybertruck.
Inventory is full of Cybertrucks and Tesla is now discounting them and offering free lifetime Supercharging.
Tesla is great at ramping up production, and it’s clear the Cybertruck is not production-constrained anymore. It is demand-constrained despite having over 1 million reservations.
Again, those reservations were made before Tesla unveiled the production version, which happened to have less range and cost significantly more.
The upcoming cheaper single motor version should help with demand, but I have serious doubts Tesla can ramp this program up to more than 100,000 units in the US.
As a reminder, Tesla installed a production capacity of 250,000 units annually and Musk said he could see Tesla selling 500,000 Cybertrucks per year.
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