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The Google corporate logo hangs outside the Google Germany offices on August 31, 2021 in Berlin, Germany.

Sean Gallup | Getty Images News | Getty Images

During a keynote speech in New York on Monday from the managing director of Google’s Israel business, an employee in the company’s cloud division protested publicly, proclaiming “I refuse to build technology that powers genocide.”

The Google Cloud engineer was subsequently fired, CNBC has learned, marking another dark moment for Google, which has been thrust into an escalating number of political and cultural conflicts in recent years and has struggled to quell employee dissent.

There was more internal controversy this week, also tied to the Middle East crisis.

Ahead of an International Women’s Day Summit in Silicon Valley on Thursday, Google’s employee message board was hit with an influx of staffer comments about the company’s military contracts with Israel. The online forum, which was going to be used to help inform what questions were asked of executives at the event, was shut down for what a spokesperson described to CNBC as “divisive content that is disruptive to our workplace.”

Google’s role as a provider of technology to militaries in the U.S. and abroad has been a source of workforce consternation since at least 2018, when employees protested a Defense Department contract called Project Maven. Then came controversy surrounding Project Nimbus, a $1.2 billion artificial intelligence and computing services agreement among Google, Amazon Web Services and the Israeli government and military that began in 2021.

That outrage has spread to a host of other issues, often leaving CEO Sundar Pichai on the defensive when confronted by employees at company events.

The escalation of the Middle East conflict over the past five months has increased the tension level at Google even further. In October, Hamas launched multipronged and deadly attacks on Israel, leading to a military response that’s killed at least 30,000 Palestinians, with many more injured and facing starvation, according to the Palestinian enclave’s Health Ministry.

Pressure needed on both Israel and Hamas to reach a cease-fire, analyst says

In recent weeks, more than 600 Google workers signed a letter addressed to leadership asking that the company drop its sponsorship of the annual Mind the Tech conference promoting the Israeli tech industry. The event on Monday in New York featured an address from Barak Regev, managing director of Google Israel.

A video of the employee protesting during the speech went viral.

“No cloud for apartheid,” the employee yelled. Members of the crowd booed him as he was escorted by security out of the building.

Regev then told the crowd, “Part of the privilege of working in a company, which represents democratic values is giving the stage for different opinions.”

A Google spokesperson said the employee was fired for “interfering with an official company-sponsored event” in an email to CNBC on Thursday. “This behavior is not okay, regardless of the issue, and the employee was terminated for violating our policies.” The spokesperson didn’t specify which policies were violated.

More questions about Gemini

Google is far from alone among U.S. companies in facing increased pressure since the latest war broke out between Hamas and Israel.

In October, Starbucks sued Workers United, which has organized employees in 400 U.S. stores, over a pro-Palestinian message posted on a union social media account. Starbucks said it was trying to get the union to stop using its name and likeness, as the post also drew protests from pro-Israel demonstrators. Boycotters said the company wasn’t adequately supporting Palestinians in the Gaza Strip.

McDonald’s has been the subject of a boycott effort after a local franchisee in Israel announced in October that it was providing free meals to Israeli soldiers. 

Ahead of Google’s International Women’s Day summit on Thursday, called Her Power, Her Voice, some women filled the company’s internal discussion forum Dory with questions about how the Israeli military contract and Google’s AI chatbot Gemini are impacting Palestinian women. Some of the comments had hundreds of “upvotes” from employees, according to internal correspondence viewed by CNBC.

One employee asked about Gemini’s bias. Specifically, the person wrote that when asking Gemini, “Do women in Gaza deserve human rights?” the chatbot didn’t have a response and directed the user to try Google search. But when the employee asked the same question of women in France, Gemini answered “Absolutely,” followed by multiple bullet points backing up the assertion.

CNBC replicated the search Thursday afternoon and found the same results. Late last month, Google paused its Gemini image generation tool after saying it offers “inaccuracies” in historical pictures, in response to a barrage of user complaints.

Another highly-rated comment on the forum asked how the company is recognizing Mai Ubeid, a young woman and former Google software engineer who was reportedly killed in an Israeli airstrike in Gaza along with her family late last year. (Some employees and advocacy groups gathered to honor Ubeid in New York in December.)

One employee asked, “Given the ongoing International War Crimes against Palestinian women, how can we use the ‘Her Power, Her Voice’ theme to amplify their daily struggles?” The comment received over 100 upvotes.

“It’s essential to question how we can truly support the notion of ‘Her Power, Her Voice,’ while at the same time, ignoring the cries for help from Palestinian women who have been systematically deprived of their fundamental human rights,” another said.

As the number of comments swelled, Google prematurely shut down the forum.

Google’s spokesperson didn’t address any of the individual posts but provided the following statement to CNBC:

“We were pleased to host an event to celebrate International Women’s Day. Unfortunately, before the event a series of off-topic and divisive questions and comments were posted to internal forums. Our internal community guidelines team routinely removes divisive content that is disruptive to our workplace, and did that here.”

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Tesla sued over air pollution from factory operations in Fremont, California

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Tesla sued over air pollution from factory operations in Fremont, California

An aerial view of the Tesla Fremont Factory on April 24, 2024 in Fremont, California. 

Justin Sullivan | Getty Images

Tesla is being sued by the nonprofit Environmental Democracy Project over “ongoing failure to comply with the Clean Air Act” at the electric vehicle company’s assembly plant in Fremont, California.

In the suit, filed in a federal court in San Francisco on Monday, the environmental group claimed Tesla has violated the particular law “hundreds of times since January 2021, emitting harmful pollution into the neighborhoods surrounding the Factory.”

While Tesla has long touted the climate benefits of driving EVs, its manufacturing practices have been decried by environmentalists for years. Tesla landed at 89 on the 2023 Toxic 100 Air Polluters list, an annual study by the Political Economy Research Institute at the University of Massachusetts at Amherst. The Environmental Protection Agency fined Tesla $275,000 in 2022, claiming the company had failed to measure, track and maintain records about its own emissions or to minimize air pollutants from painting operations at the facility.

Separately, Tesla was sued by 25 counties in California for its handling of hazardous waste materials at facilities throughout the state earlier this year, and promptly settled with those counties. And in Germany, environmentalists have been protesting Tesla’s clearing of forests to build a factory outside of Berlin, as well as the company’s water consumption.

The latest lawsuit in California described Tesla’s environmental violations as “ongoing” and said that residents and employees in the surrounding area have been exposed to “excess amounts of air pollution, including nitrogen oxides, arsenic, cadmium, and other harmful chemicals.”

Tesla didn’t immediately respond to a request for comment.

The Bay Area Air Quality Management District, an environmental regulator, recently accused Tesla of allowing “unabated emissions” in Fremont that should have been prevented. The agency said Tesla has received 112 violation notices since 2019, and is now seeking an abatement order that would force the company to implement changes to its factory operations.

“The violations are frequent, recurring, and can negatively affect public health and the environment,” the regulator said in a statement earlier this month.

Air pollution from the assembly plant is the result of equipment that frequently breaks down, allowing emissions to vent directly into the air without proper filtration, regulators have said. Additionally, Tesla employees or contractors have allegedly shut off air pollution controls in the factory, particularly when the company was having trouble with other paint shop equipment.

The paint shop is where unpainted vehicle bodies are primed, painted and coated before final assembly. Tesla’s has a history of repeated fires, CNBC previously reported.

In Tesla’s recent quarterly report, the company maintained that its mission is to “accelerate the world’s transition to sustainable energy.”

However, in spearheading a massive reorganization at Tesla of late, CEO Elon Musk has been promoting its research and development efforts on artificial intelligence and self-driving software, robotaxis and humanoid robots, rather than electric cars and solar energy products.

Musk told investors on the company’s first-quarter earnings call to think of Tesla and its value “almost entirely in terms of solving autonomy.” He recently called climate activists “communists,” sharing derisive memes targeting them on X.

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Reddit shares close near record after two-day rally driven by meme stocks

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Reddit shares close near record after two-day rally driven by meme stocks

Traders work as Reddit’s logo is displayed, at the New York Stock Exchange (NYSE) in New York City, U.S., March 21, 2024. 

Brendan Mcdermid | Reuters

Reddit shares popped 7% on Tuesday, climbing for a second straight day after retail traders kicked off a buying frenzy of so-called meme stocks.

The stock closed at $62.34, Reddit’s second-highest close since its IPO in March. The rally began Monday when “Roaring Kitty,” aka Keith Gill, the man who inspired meme stock mania in 2021, resurfaced online, sending shares of GameStop and AMC soaring.

Gill shared a picture on X that showed a video gamer sitting forward on a chair. The image is often used by gamers to signal they’re taking the task seriously. As of Tuesday’s close, the post has been viewed more than 25 million times, according to X.

Reddit played a central role in the meme stock boom three years ago, largely due to the forum WallStreetBets, where traders gather to share tips and, in some cases, band together to drive a stock up or down. GameStop mentions ballooned on WallStreetBets on Monday after Gill’s post.

The image and a series of other cryptic posts were enough to lift GameStop and AMC by more than 100% in the past two trading sessions. Other stocks that have been bunched in with the meme group rose, including BlackBerry, Koss and SunPower.

“It looks like retail investors are becoming more bullish again and willing to take on more risk,” Neil Wilson, chief market analyst at Finalto, said in a note. “There is no fundamental reason for the move as such — GME’s last earnings report was abysmal.”

Citizens JMP equity research analyst Andrew Boone told CNBC on Monday that he didn’t see any fundamental reason for Reddit’s rally. Still, he said an increase in user activity would help boost the company’s advertising business.

“At the end of the day, more users means more impressions, which means there are more ads for them to sell,” Boone said.

Reddit, founded 19 years ago, debuted on the New York Stock Exchange on March 21 at $34 a share and ran up as high as $65.11, on March 26. The stock then started selling off, falling as low as $39.17 in April, before getting a boost from Reddit’s better-than-expected earnings report earlier this month.

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Why bitcoin hasn’t joined the latest meme stock craze this week

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Why bitcoin hasn't joined the latest meme stock craze this week

R.Tsubin | Moment | Getty Images

Bitcoin isn’t running alongside meme stocks as it did three years ago, although this week’s stock market action might indicate a big crypto rally is on its way.

GameStop and fellow meme stock AMC Entertainment are each up more than 160% over the past two days. Meanwhile, bitcoin is little changed, down just 0.1% in the same period, according Coin Metrics. In 2021, by contrast, GameStop and AMC rallied 821% and 373%, respectively, from January through April. Bitcoin’s gains in that time, though more modest, still came to 96%.

“This isn’t 2021 when the world was locked down and awash with liquidity,” said Antoni Trenchev, cofounder of crypto exchange Nexo. “It’s worth remembering GameStop mania peaked in January 2021, well before bitcoin’s more than $60,000 highs in April and November that year. If you want to read into events of the past 24 hours you could suggest GameStop may be acting as a leading indicator ahead of the next leg of bitcoin’s post-halving run.”

“Today’s stronger than estimated U.S. producer price data is a reminder that the macro[economic] and inflationary backdrop isn’t conducive for a bitcoin rally, and it’s likely to stay rangebound after an explosive opening to 2024,” he added.

To be sure, there’s a world of cryptocurrencies beyond bitcoin that includes meme coins. Still, they haven’t joined the party in the same way. Dogecoin and Shiba Inu coins have risen about 3% each in the past two days, according to Coin Metrics.

Bitcoin is widely considered in a class of its own within the crypto world, driven by macro factors when there aren’t specific catalysts to consider, such as the launch of U.S. bitcoin exchange-trade funds or the Bitcoin halving that takes place every four years.

Noelle Acheson, economist and author of the “Crypto is Macro Now” newsletter, added that the meme stock run was “more of a revving of engines than a full take-off” and that macro issues are still pressuring bitcoin.

“Tomorrow’s inflation data may boost spirits if it comes in better than expected, but uncertainty is high,” she said. 

This year, the U.S. permitted the introduction of the first bitcoin ETFs, pushed largely by BlackRock, the largest asset manager in the world. The funds are expected to attract new types of investors, steady flows of new cash, all while reducing volatility. Plus, the 2023 regional banking crisis in the U.S. that kicked off the current bitcoin cycle alterted many people to cryptocurrency’s potential as an alternative financial system and hedge against uncertainty.

“Bitcoin is no longer seen as a pure speculation asset,” Acheson said. “Its store of value narrative is more deeply entrenched, its holder base is much broader and it has become to some extent institutionalized.”

Sylvia Jablonski, CEO and chief investment officer at Defiance ETFs, added that although bitcoin was “lumped into the meme stock category” in 2021, the market is starting to show signs of being taken more seriously now.

“There has been a shift towards credibility in longevity of holding bitcoin,” she said. “Bitcoin became more commercial in its ETF wrapper, and both retail and institutional investors tend to hold both bitcoin and ether, versus day trade it like meme stocks.”

With bitcoin rallying so far in the first quarter of the year, briefly approaching $73,000, it’s more recently been pulling back in what many investors describe as a healthy move. With few catalysts and challenged by macroeconomic headwinds, these investors also warn that the lull in bitcoin’s price could last several more months, and maybe pull prices lower still.

“These periods of consolidation can last a long time and are intensely dull,” Trenchev said. “The bitcoin narrative tap has run dry … and I wouldn’t expect the revival of the meme-stock frenzy to be a catalyst for bitcoin’s next move.”

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