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Rivian launched the much-anticipated R2 – and the surprise R3 – on Thursday, but at the time we only saw the cars on stage, in isolation. Now video has emerged showing these cars driving on public roads, next to other cars, offering a better visual size comparison, and a look at the cars in motion in the sunlight.

In the R2 unveiling, Rivian did tell us all the dimensions of the R2, so the comparisons there aren’t as important. We know it will be a little taller and a little less long than the Model Y, but otherwise pretty close in size (though quite different in shape, with a less aerodynamic but taller back-end).

But it’s still nice to see it on the road, driving under its own power, at more than 1mph, and with other cars around. While we already saw it on a stage and in person, it can be tough to really gauge the size of cars when you’re in a giant crowd of people and only looking at two new cars in isolation, without other familiar vehicles around.

The videos were taken in sunny Laguna Beach, just outside the Rivian South Coast Theater where the reveal event happened. The cars were driving on Pacific Coast Highway, just in front of Main Beach – which is an area that typically has heavy traffic with plenty of other cars around. This is annoying when you’re trying to get to an event on time, but nice when you want to see how cars look compared to other cars.

The first video was posted on reddit and then 2 more were compiled on Rivian Forums (though we’re not sure of the original source yet), and show both cars driving and the R3X loading into a car trailer. We’ve embedded them below.

The first video shows the R3X and then the R2 (the white car driving behind the R3X in the first half is an R1, not an R2).

The R3X is obscured for a lot of this video (partially behind a gas station sign showing gas at up to $5.49/gallon, quite a bit more than the 23 cents/kWh, or about $1/gal equivalent, which I pay when I charge off-peak at home nearby), and unfortunately we only get a shot of it driving away from us. It’s also on a heavily-crowned part of the road with nothing next to it until the end of the video, where we can see it looking perhaps a little shorter than the small truck across the road, and definitely a lot shorter than the trailing R1.

We get a much clearer shot of the R2 up close, which looks as expected – very close in design to the R1, just smaller. A Hyundai Tucson and Kia Soul drive by behind the R2, with the R2 looking a bit taller than both (when accounting for road crowning), but definitely in the same “mid-size SUV” ballpark (and note Rivian auto design chief Jeff Hammoud is sighted in the end of the video, taking his own video of the car driving by on his phone).

The second video gives us our best overall shot, this time of the R3 driving up and past, and then close-up on a smaller and flatter road. And it, or the crowd in front of the theater photographing it, certainly seems to be bringing a lot of joy to the lucky riders inside.

As it drives up, it looks quite imposing from the front, and in isolation you wouldn’t be blamed for thinking it looks a lot like an R1.

But when looking at the other cars around, its smaller size is immediately apparent. It certainly looks dwarfed by the R1 behind it, and the Model Y beside as well. Moving further along, its “something between a hatchback and a crossover” form factor becomes even more apparent as it drives by sedans, small SUVs, compact vans and trucks. In particular, the comparison to a Scion xB is interesting – another quirky, boxy car that straddled the “small SUV/compact car” categories. And once again, at the end of the video, you can see how comparatively massive the R1S is to the R3.

Finally, we see the R3X being loaded into a car trailer – which is interesting, given that Rivian HQ is basically on the same road as the theater, just 10 miles up Laguna Canyon in Irvine.

This video doesn’t tell us as much (except that it fits in an enclosed car trailer – which is something the nearby R1S might have a harder time with). But we wanted to include it for completeness.

As for other size comparisons, another user analyzed a photo of the R3X and thinks it’s a bit taller, but much less long than a Golf GTI. This estimate suggests it to be a full ~20 inches (!) shorter than the Ioniq 5, a car which it has drawn many comparisons to due to its shape and proportions, and even shorter than the Volvo EX30 and Bolt EV.

While this comparison is only based on one official photo of a prototype, the photo is taken directly side-on and thus offers a good view of the vehicle, and since we know the size of the tires and the car’s wheelbase (2,799mm/110.2in), we can come to a pretty good estimate, if not perfectly accurate.

Electrek’s Take

I’ve said many times here that I’m a small-car guy (and you should be too), so seeing Rivian go massively downsize is exciting to me. I was worried it would end up being a truck-and-SUV brand primarily (even though it started with a prototype sportscar), but the R3 in more of a “hot hatch” format shows that they’re ready to branch out. This is an important thing for a startup, to show that it’s capable of making diverse products to appeal to a variety of customers, so this is a big moment for Rivian.

Plus, I’ve had a lot of discussions recently with auto industry folk and journalists that we might be hitting “large car fatigue” as a society soon (I certainly have), and that we might finally get some smaller-sized cars in upcoming years, instead of the ubiquitous massive SUVs and trucks that we see now.

Maybe this is wishful thinking – but the reception we’ve seen for the R2 and particularly the R3, which seems even more exciting the more apparent its small size becomes, suggests that this could be the case.

The one problem here is that Rivian unveiled the two cars at the same time as each other, with the R2 coming out first. So we hope the huge excitement over the R3 doesn’t result in them Osborne-ing their own unreleased product, the R2, with an even more unreleased product, the R3.

Though Rivian CEO RJ Scaringe has a plan to keep people interested, which he talked about in an interview with Electrek’s Seth Weintraub (you can see the full interview here, or a writeup of it here). And I’m willing to bet there are meetings happening right now about how to bring the R3 forward as quickly as possible, given the reception it’s gotten (also, I think the R3 is going to go absolutely gangbusters in Europe, based on size and style).

One final note, on the various wheel designs – I don’t love the R2 wheels, which seem a little distracting when in motion with those 5 silver squares spinning around. Similar goes for the R3 wheels and their 4-shape design, but to a lesser extent. Our shot of the R3X in motion is a little more distant, but I think I like those wheels the most. This lines up with my opinion when I saw them on the stage, and my personal general predilection towards smaller wheels with more rubber rather than larger ones with less rubber.

(Also, a note on wheels: we need more aerodynamic wheels in general, as if we applied aero wheel covers to all cars on the road, we could reduce US total – not automotive – energy use by something like 1%, which is pretty huge for such a small change).

What do you think about the R2, R3 and R3X now that we’ve seen them all driving on public roads? Both their looks, and their sizes? Let us know in the comments below.

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Biden’s $635M good-bye, Trump’s DOT pick will investigate Tesla, and a look ahead

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Biden's 5M good-bye, Trump's DOT pick will investigate Tesla, and a look ahead

On today’s episode of Quick Charge we explore the uncertainty around the future of EV incentives, the roles different stakeholders will play in shaping that future, and our friend Stacy Noblet from energy consulting firm ICF stops by to share her take on what lies ahead.

We’ve got a couple of different articles and studies referenced in this forward-looking interview, and I’ve done my best to link to all of them below. If I missed one, let me know in the comments.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.

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In December, EV sales were still up and incentives were still sweet – Kelley Blue Book

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In December, EV sales were still up and incentives were still sweet – Kelley Blue Book

EV sales kept up their momentum in December 2024, with incentives playing a big role, according to the latest Cox Automotive’s Kelley Blue Book report.

December’s strong EV sales saw an average transaction price (ATP) of $55,544, which helped push the industry-wide ATP higher, according to Kelley Blue Book. The December ATP for an EV was higher year-over-year by 0.8%, slightly below the industry average, and higher month-over-month by 1.1%. Tesla ATPs were higher year-over-year by 10.5%.

Incentives for EVs remained elevated in December, although they were slightly lower month-over-month at 14.3% of ATP, down from 14.7% in November.

EV incentives were higher by an impressive 41% year-over-year and have been above 12% of ATP for six consecutive months. Strong sales incentives, which averaged more than $6,700 per sale in 2024, were one reason EV sales surpassed 1.3 million units last year, according to Cox Automotive, a new record for volume and share.

(My colleague Jameson Dow reported yesterday, “In 2024, the world sold 3.5 million more EVs than it did in the previous year … This increase is larger than the 3.2 million increase in EV sales from the previous year – meaning that EV sales aren’t just up, but that the rate of growth is itself increasing.”)

Kelley Blue Book estimated that in December, approximately 84,000 vehicles – or 5.6% of total sales – transacted at prices higher than $80,000 – the highest volume ever. KBB lumps gas cars and EVs together into this luxury vehicle category, so this is where Tesla Cybertruck is slotted.

However, Tesla bundles sales figures of Cybertruck with Model S, Model X, and Tesla Semi(!) into a category it calls “other models,” so we don’t know for sure exactly how many Cybertrucks Tesla sold in Q4, much less in December. However, Electrek‘s Fred Lambert estimates between 9,000 and 12,000 Cybertrucks were sold in Q4, and that’s not a stellar sales figure.

What will January bring when it comes to EV ATPs? What about tax credits? Check back in a month and I’ll fill you in.


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Tesla claims Cybertruck is ‘best-selling electric pickup’ without even confiming sales

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Tesla claims Cybertruck is 'best-selling electric pickup' without even confiming sales

Tesla is now claiming that Cybertruck was the ‘best-selling electric pickup in US’ last year despite not even reporting the number of deliveries.

There’s a lot of context needed here.

As we often highlighted, Tesla is sadly one of, if not the most, opaque automakers regarding sales reports.

Tesla doesn’t break down sales per model or even region.

For comparison, here’s Ford’s Q4 2024 sales report compared to Tesla’s:

You could argue that Tesla has fewer models than Ford, and that’s true, but Tesla’s report literally has two lines despite having six different models.

There’s no reason not to offer a complete breakdown like all other automakers other than trying to make it hard to verify the health of each vehicle program.

This has been the case with the Cybertruck. Tesla is bundling its Cybertruck deliveries with Model S, Model X, and Tesla Semi deliveries.

Despite this lack of disclosure, Tesla has been able to claim that the Cybertruck has become “the best-selling electric pickup truck” in the US in 2024:

It very well might be true. Ford disclosed 33,510 F-150 Lightning truck deliveries in the US in 2024 while most estimates are putting Cybertruck deliveries at around 40,000 units.

Those are global deliveries, but Tesla only delivered the Cybertruck in the US, Canada, and Mexico in 2024, and most of the deliveries are believed to be in the US.

However, there’s essential context needed here, as we highlighted in our recent ‘Tesla Cybertruck sales are disastrous‘ article.

First off, Tesla had a backlog of over 1 million reservations for the Cybertruck that it has been building since 2019. This led many to believe Tesla already had years of demand baked in for the truck and that production would be the constraint.

However, based on estimates, again, because Tesla refuses to disclose the data, Cybertruck deliveries were either flat or down in Q4 versus Q3 despite Tesla introducing cheaper versions of the vehicle and ramping up production.

Again, that’s after just about 40,000 deliveries.

Furthermore, with almost 11,000 deliveries in Q4 in the US, Ford more likely than not outsold Cybertruck with the F-150 Lightning in Q4.

Electrek’s Take

Tesla is in damage control here. There’s no doubt that it is having issues selling the Cybertruck.

Inventory is full of Cybertrucks and Tesla is now discounting them and offering free lifetime Supercharging.

Tesla is great at ramping up production, and it’s clear the Cybertruck is not production-constrained anymore. It is demand-constrained despite having over 1 million reservations.

Again, those reservations were made before Tesla unveiled the production version, which happened to have less range and cost significantly more.

The upcoming cheaper single motor version should help with demand, but I have serious doubts Tesla can ramp this program up to more than 100,000 units in the US.

As a reminder, Tesla installed a production capacity of 250,000 units annually and Musk said he could see Tesla selling 500,000 Cybertrucks per year.

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