Parker Harris, a co-founder of Salesforce, speaks during a keynote at the company’s Dreamforce conference in San Francisco on Sept. 12, 2023.
Marlena Sloss | Bloomberg | Getty Images
Each year, Salesforce updates its V2MOM, a planning document laying out vision, values, methods, obstacles and measures. CEO Marc Benioff has said it’s “been used to guide every decision at Salesforce” since the software company’s founding 25 years ago this week.
But in early 2023, there was a problem. ChatGPT was going viral, and Salesforce’s strategy didn’t account for it.
“The V2MOM had nothing about generative AI,” Parker Harris, who co-founded the company with Benioff, told CNBC in an interview.
It was a first for Salesforce, which had never been caught so off-guard about an emerging technology trend. If Salesforce was to become a leader in generative artificial intelligence, the company would need to quickly revise its guiding document to redirect the company — and its 73,000 employees — toward the technology that’s sweeping across Silicon Valley and making its way into every industry, from manufacturing to medicine.
Salesforce would have to go to battle with tech giants Amazon, Google and Microsoft, as well as red-hot and well-capitalized startups. But following a handful of hefty acquisitions and a run-in with activist investors that led Salesforce to disband its M&A committee, a splashy deal was likely off the table.
Salesforce would have to build. And that’s when Benioff turns to his longtime sidekick, Harris.
Well known in the software industry but largely unfamiliar outside of it, Harris has always been core to the fabric of Salesforce. In the past six years, Benioff has elevated two different top lieutenants to the role of co-CEO, but neither lasted in the job longer than 18 months. Harris, a Salesforce board member and now the technology chief of Slack, which Salesforce bought in 2021, said he’d rather avoid the limelight.
“I don’t like being front and center,” Harris said, in an interview tied to the company’s 25th anniversary, which was officially March 8. “I don’t like the articles necessarily to be written about me. I like being behind the scenes.”
Internally, Harris is in the thick of it. After generative AI made its way into the revised V2MOM last year, Harris supervised its brisk insertion into the company’s sales, customer service, marketing and commerce applications. He studied new techniques such as retrieval-augmented generation, which involves feeding information outside of an AI model’s training set to yield a better answer.
Questions swirled about whether Salesforce should spend billions of dollars to assemble its own general-purpose large language model for spitting out text in response to a few words of human input, Harris said. But the company started seeing clients use multiple LLMs.
Salesforce slashed its investment in some areas while doubling the size of its research group, which was fleshing out its own AI models. At the same time, it started drawing on models from AI startup Anthropic, as well as GPT-4, the model powering OpenAI’s ChatGPT. In September, Benioff brought OpenAI CEO Sam Altman onstage at Salesforce’s annual Dreamforce conference, which takes over a chunk of downtown San Francisco.
At past Dreamforce shows, Harris has appeared in superhero costumes, entertaining the audience of tens of thousands. But 2023 was not a time for jokes. Harris was busy repositioning the company. He chose a professional look: a checked blue suit that matched his glasses with thin blue frames.
Marc Benioff, chairman and CEO of Salesforce, right, and Parker Harris, co-founder of Salesforce, introduce Salesforce 1 Lightning during the company’s Dreamforce conference in San Francisco on Oct. 14, 2014.
Noah Berger | Bloomberg | Getty Images
In his keynote, Harris talked about the Data Cloud, a product originally called Genie that surfaces real-time information. In about 2016 he had decided to push much of Salesforce’s IT infrastructure into the public cloud, enabling tighter integration of many assets the company had acquired over the years. That helped Salesforce launch the Data Cloud.
Without the Data Cloud, Harris told CNBC, “I think we would have been in a much worse place.” It’s such a critical part of the company that Benioff mentioned it 58 times on the company’s earnings call in February.
A Robin for Batman
Despite his status as the most decorated technical leader at one of the world’s largest software companies, Harris was an English major. He earned a bachelor’s degree from Middlebury College in Vermont.
His love of computers came early, though. He told Business Insider in 2015 that he started programming on an Apple II as a kid growing up in North Carolina.
In the early 1990s, he moved to the San Francisco Bay Area and took a software-engineering job at a company called Metropolis Software, where he got to know developers Frank Dominguez and Dave Moellenhoff. The trio founded a Java consulting firm called Left Coast Software.
They were contracting at Saba Software, an online learning company co-founded by former Oracle executive Bobby Yazdani. Benioff, who was still working at Oracle under Larry Ellison at the time, told Yazdani that he had this idea to build web-based sales software. Yazdani told Benioff he needed to meet Harris, Dominguez and Moellenhoff.
“He was a very abstract thinker,” Yazdani said about Harris, in an interview with CNBC. “He had clarity around capability of what’s possible.”
In the fall of 1998, Benioff and Harris met for lunch at Kincaid’s, a seafood and steak restaurant in Burlingame overlooking the San Francisco Bay. It was an uneven match. Benioff is hard to miss at 6 feet, 5 inches tall. He’s loud and loves to talk.
Harris is scrawny and quieter. He said he’s averse to conflict. He defuses the drama, said Brett Queener, a former Salesforce executive who’s now a venture capitalist.
“Every Batman needs their Robin,” Queener said.
After the lunch meeting, Benioff had Harris, Dominguez and Moellenhoff over to his home in San Francisco’s Telegraph Hill neighborhood. They were all in.
Salesforce.com was born on March 8, 1999. Harris was 32. His parents, wife and young daughter came by corporate headquarters — a one-bedroom apartment next to Benioff’s home — to commemorate the moment, which Harris posted to YouTube eight years later.
“We are going to probably work here for six months to a year, and we’re going to just really enjoy it,” he told his father, who was behind the camera. Salesforce played the clip for employees this week during a celebration.
While Harris shared the title of co-founder with Benioff, his partner held much more of the equity. That’s why Benioff is now worth around $11 billion, with a current stake in Salesforce that exceeds $7 billion, while Harris’ holdings are worth nearly $600 million.
Though he’s relatively soft spoken, Harris has his indulgences. He’s spent money on red wine from France and Italy, works of art by Ruth Asawa and Josef Albers, a home in Nantucket and a renovation of the family home in San Francisco’s Pacific Heights.
“We really shifted it to a focus on sunlight,” Harris said.
In his office at the top of the house, he likes to put on headphones and crank up the music. He listens to the Avett Brothers, Radiohead and Miles Davis. He plays golf and surfs. A coworker said Harris is an “enthusiastic” dancer. He belongs to Middlebury’s board of trustees.
At Salesforce, Harris led the development of the platform that enables companies to build on top of its software, along with an initiative to make Salesforce work well on mobile devices. There was also the push to build the next-generation Salesforce Lightning, as well as Chatter, an enterprise social network.
He talked about AI way back at Dreamforce 2009, suggesting that the technology might one day help Chatter identify in-house experts on different topics. He admitted to his shortcomings.
“I don’t understand that area,” Harris told a group of journalists, regarding AI. “I understand we have to solve it. I have hired some people in that area that do understand it.”
Tough time in social
At the time, social was the big buzzword. Facebook was still private but taking off.
A startup called Yammer was being described as the Facebook for the workplace. A few Salesforce employees started discussing the potential for information to go viral among salespeople and customer-service agents. Benioff was intrigued. He insisted that it become the top priority.
After Harris allocated eight engineers to the new project, Benioff demanded he go bigger. Harris checked in with engineering leaders and secured a headcount of 75.
That wasn’t enough. At a briefing on the updated status, Benioff was dissatisfied, according to a meeting attendee who asked not to be named to speak candidly about the matter. Harris was silent. His face went pale. He told Benioff he’d redo the plan, the person said.
Marc Benioff, co-founder and CEO of Salesforce, sits in the audience ahead of the special address by U.S. President Donald Trump on the opening day of the World Economic Forum in Davos, Switzerland, on Jan. 21, 2020.
Jason Alden | Bloomberg | Getty Images
Harris eventually got 80% of Salesforce’s engineers to start working on Chatter. But the product never took off.
“We didn’t take it far enough,” Harris said. Microsoft was also hot to get into the market, snapping up Yammer in 2012 for $1.2 billion, a huge multiple for a company with a small revenue base.
Salesforce wound up buying the big prize in the space, purchasing Slack in 2021 for $27.1 billion, by far the company’s priciest deal.
But perhaps Harris’ biggest swing in his decades at Salesforce was the push to the public cloud. It wasn’t an easy choice.
“Half the engineers, the brightest people, were like, ‘We’re going to run the company if we do this,'” Harris recalled. “The great fear was that we would ruin our cost model because the cost would be much more expensive on public cloud, and then we would be able to hire less salespeople or less engineers or whatever.”
The other half of the engineering staff, Harris said, was petrified that if Salesforce didn’t move to the cloud, everyone else will “innovate faster than us.'”
Benioff didn’t have much to contribute for a change.
“Marc was like, ‘This is crazy, that these are some of the smartest people I know, and you guys can’t agree,'” Harris said.
Marc Benioff, chairman and CEO of Salesforce, left, speaks as Parker Harris, co-founder of Salesforce, center, and Kara Swisher, executive editor of Re/Code, listen during a keynote address at the Dreamforce conference in San Francisco on Sept. 17, 2015. Salesforce.com Inc. aims to cut the time its customers spend plugging data into its systems by weaving machine-learning technology from acquisition RelateIQ into its software for managing sales accounts.
David Paul Morris | Bloomberg | Getty Images
Harris saw the advantage that startups gained by outsourcing data center needs to Amazon Web Services. And he knew Salesforce had failed to build a viable platform for easily developing apps while partnering with VMware. Harris concluded that not pushing Salesforce to public cloud services like AWS would be an existential threat.
“That was a very lonely decision,” he said. But as it became a part of the V2MOM, it rippled out to thousands.
While Salesforce might have saved money when it ditched its Equinix colocation facilities, leaning more on the cloudhasn’t been cheap. Last year, after activist investors called for more profitability from Salesforce, the company signed up for longer-term cloud commitments. It agreed to spend at least $16.8 billion on infrastructure service providers as of January, up from $6.5 billion in January 2023, according to regulatory filings.
The biggest beneficiary of that spending is AWS, which is run by former Salesforce executive Adam Selipsky. Harris said Salesforce is looking at other providers as additional partners.
“Oracle has done a great job around their platform, so technically, it’s actually quite good,” he said.
‘Try to build something great’
Harris recently gave up the CTO title at Salesforce that he’d held for seven years. The company hasn’t yet named a successor.
Now he’s onto Slack.
In 2022, Slack CEO Stewart Butterfield left the company he founded in 2009. He was replaced by Lidiane Jones. She departed a year later to run dating app developer Bumble. And in January of this year, Slack co-founder and CTO Cal Henderson said he was stepping down.
“I thought, ‘I can have an impact there,'” Harris said. ‘But I can also — I would love to do that job, I would love to go back and run some engineering teams and really try to build something great.'”
Harris visited Benioff’s home in the Sea Cliff neighborhood of San Francisco, and the two co-founders were in agreement that it was the right call.
“I’m excited for this next chapter with Parker as Slack’s CTO, continuing his legacy as one of our industry’s greats,” Benioff said in an email.
Harris flew to New York to hang out with Noah Weiss, Slack’s product chief. Harris moved his desk to the Slack floor in San Francisco’s Salesforce Tower, where he’s near new unit CEO Denise Dresser. He comes in two to four days a week, and attends Monday meetings to review Slack metrics.
“People, probably fairly, had a lot of apprehension,” Weiss said.
Some of Slack’s employees suspected Harris would try to apply the Salesforce approach to Slack. But instead, Harris sought to understand how Slack had become successful.
Weiss said that at Salesforce’s new fiscal year kickoff in Las Vegas last month, Harris talked at an executive meeting about one of Slack’s product principles called prototype the path. And Harris has started writing documents in Slack’s collaborative Canvas tool.
“He’s been showing up extremely well, definitely winning hearts and minds, for sure, including mine,” Weiss said.
Employees sometimes add flair to Slack chats with a Parker Harris emoji, he said.
When it comes to keeping up with Benioff, who spends a healthy amount of time at his palatial estate in Hawaii, Harris uses other services.
“Marc is all mobile and all text and FaceTime,” Harris said.
The men talk once every few weeks. They’ll be talking more frequently, as Harris said they’re about to kick off weekly meetings on Slack and Salesforce integrations.
Harris hopes that his presence can convince Slack employees to stay after the executive exodus.
“I don’t want to talk too much about myself, but I think it is helping,” Harris said.
Wednesday’s announcement, which came alongside a set of sweeping new tariffs, gives customs officials, retailers and logistics companies more time to prepare. Goods that qualify under the de minimis exemption will be subject to a duty of either 30% of their value, or $25 per item. That rate will increase to $50 per item on June 1, the White House said.
Use of the de minimis provision has exploded in recent years as shoppers flock to Chinese e-commerce companies Temu and Shein, which offer ultra-low cost apparel, electronics and other items. The U.S. Customs and Border Protection has said it processed more than 1.3 billion de minimis shipments in 2024, up from over 1 billion shipments in 2023.
Critics of the provision say it provides an unfair advantage to Chinese e-commerce companies and creates an influx of packages that are “subject to minimal documentation and inspection,” raising concerns around counterfeit and unsafe goods.
The Trump administration has sought to close the loophole over concerns that it facilitates shipments of fentanyl and other illicit substances on the claims that the packages are less likely to be inspected by customs agents.
Temu and Shein have taken steps to grow their operations in the U.S. as the de minimis loophole has come under greater scrutiny. After onboarding sellers with inventory in U.S. warehouses, Temu recently began steering shoppers to those items on its website, allowing it to speed up deliveries. Shein opened distribution centers in states including Illinois and California in 2022, and a supply chain hub in Seattle last year.
Apple CEO Tim Cook, center, watches during the inauguration ceremonies for President Donald Trump, right, and Vice President JD Vance, left, in the rotunda of the U.S. Capitol in Washington, Jan. 20, 2025.
Shawn Thew | Afp | Getty Images
Apple slid more than 6% in late trading Wednesday and led a broader decline in tech stocks after President Donald Trump announced new tariffs of between 10% and 49% on imported goods.
The majority of Apple’s revenue comes from devices manufactured primarily in China and a handful of other Asian countries. Nvidia, which manufactures new chips in Taiwan and assembles its artificial intelligence systems in Mexico and elsewhere, fell about 4%, while electric vehicle company Tesla dropped 4.5%.
Across the rest of the megacap universe, Alphabet, Amazon and Meta all dropped between 2.5% and 5%, and Microsoft was down by almost 2%.
If Apple’s postmarket loss is matched in regular trading Thursday, it would be the steepest decline for the stock since September 2020.
Trump on Wednesday afternoon said the new taxes on imported goods would be a “declaration of economic independence” for the country. He announced a 10% blanket tariff on all imports, and higher duties for specific countries, including 34% for China, 20% for European nations, and 24% for Japanese imports, based on what tariffs they charge on U.S. exports, Trump said.
“We will supercharge our domestic industrial base, we will pry open foreign markets and break down foreign trade barriers,” Trump said during his speech. “Ultimately, more production at home will mean stronger competition and lower prices for consumers.”
During his speech, Trump praised Apple, Meta, and Nvidia for spending money and investing in the United States.
“Apple is going to spend $500 billion, they never spent money like that here,” Trump said. “They’re going to build their plants here.”
The Nasdaq just wrapped up its worst quarter since 2022, dropping 10% in the first three months of the year, though the tech-heavy index rose in each of the first two days of the second quarter.
Guests including Mark Zuckerberg, Lauren Sanchez, Jeff Bezos, Sundar Pichai and Elon Musk attend the Inauguration of Donald J. Trump in the U.S. Capitol Rotunda on January 20, 2025 in Washington, DC. Donald Trump takes office for his second term as the 47th president of the United States.
Julia Demaree Nikhinson | Getty Images
Amazon submitted a bid to the White House to purchase the social media app TikTok from its Chinese owners, CNBC has confirmed.
The company sent its proposal in a letter this week to Vice President JD Vance and Commerce Secretary Howard Lutnick, according to a source familiar with the matter who asked not to be named because the discussions are confidential. The parties aren’t treating the bid seriously, however, given that it was submitted just days before a deadline staving off a U.S. ban is set to expire, the person said.
Amazon declined to comment.
The e-commerce company’s offer, which was first reported by The New York Times, comes as TikTok’s fate in the U.S. is up in the air. The short-form video app faces another potential shutdown in the U.S. on April 5 if ByteDance, its parent company, can’t reach a deal to divest TikTok’s American operations. Lawmakers passed a bill last year setting a Jan. 19 deadline for the sale, but Trump signed an executive order granting a 75-day extension for a potential deal.
Trump could announce a decision on TikTok’s fate in the U.S. as soon as Wednesday, sources familiar with the situation told CNBC’s David Faber. Mobile technology company AppLovin has also made a bid for TikTok, Faber reported separately, citing sources familiar with the matter.
TikTok has emerged as a major hub for e-commerce as it has poured money into growing its online marketplace, called TikTok Shop. TikTok’s lucrative marketplace, coupled with the app’s more than 170 million users, could be an attractive asset for Amazon. Following TikTok’s success, Amazon launched and then shuttered a short-form video service of its own.
Last August, the two companies formed a partnership that allowed TikTok users to link their account with Amazon and make purchases from the site without leaving the app. The deal attracted scrutiny from lawmakers who were concerned about its potential national security risks.