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Doug McMillon, chief executive officer of Walmart Inc., left, and Satya Nadella, chief executive officer of Microsoft Corp., during the 2024 CES event in Las Vegas, Nevada, US, on Tuesday, Jan. 9, 2024. 

Bloomberg | Bloomberg | Getty Images

Planning purchases for a special occasion like recent Super Bowl parties or Valentine’s Day celebrations might typically require consulting more than one online source — or the primary source of Google — but if Walmart has its way, that is going to change in the future.

Walmart is talking up its ability to use generative AI as a one-stop shop to search when you need to plan an event, rather than online destination to search for individual items. During a call with analysts after its February earnings, Walmart CEO Doug McMillon talked about the gen AI search capabilities in its app.

“The thing we’re most excited about that’s already happened is the way search has improved, and the way generative AI helped us really improve a solution-oriented search experience for customers and members,” McMillon said on the earnings call. “And it happened pretty quickly.”

It also adds to the questions about future use of a search engine like Google.

Walmart long ago established itself as a major tech player, successfully fending off years of anxiety over Amazon and remaining a leader in the retail space whose shares are now trading at an all-time high. The tech narrative is one the company has been spinning since it bought Jet.com, started by a former Amazon executive Marc Lore, noted Forrester vice president, principal analyst Sucharita Kodali. As a technology company, Walmart has to experiment a lot, and in the case of adding generative AI search capabilities, there’s a very low cost for failure, she said.

“It establishes them as an innovator in the space,” Kodali said. “They’re better to be a leader than a follower in their shoes. They’re operating from a position of strength.”

Experiments can go wrong, though, as happened to Alphabet recently when it launched the Gemini gen AI into the market before it was ready. In a rare public appearance, Google co-founder Sergey Brin said the company “messed up” with the launch, but he dismissed concerns about the company’s outlook.

“I expect business models are going to evolve over time,” Brin said. “And maybe it will still be advertising because advertising could work better, the AI is able to better tailor it. … I personally feel as long as there’s huge value being generated, we’ll figure out the business models.”

AI and search, shopping business model shifts

It’s not only Walmart investing in this type of search in the retail sector. Instacart’s AI-enabled “Ask Instacart” allows customers to search based on theme like dinner or date night rather than by item. Amazon’s AI shopping assistant Rufus lets people have a conversation with the platform about what they need rather than just looking for direct items. Shopify’s AI-powered “Semantic Search” helps sellers find the right items to sell potential customers, making sure their search results are more accurate.

“We’re going to see this become a norm for online retailers,” said Jacob Bourne, analyst at Insider Intelligence. “Google is anxious is about search in general, and the question this raises is will it be a death by a thousand cuts for Google Search?” Bourne said.

Kodali sees the threat in terms that are less existential. The world still relies heavily on Alphabet’s core search business for many things, and some early gen AI successes from retailers won’t change that.

“You get in the habit of using Google because you use it for everything,” Kodali said. “You use it for everything else (outside of shopping), and everything else is like 90 percent of the searches you do. So, unless Amazon and Walmart are going to get into the business of the other 90 percent of the searches, it’s not going to happen.”

Alphabet is continuing to invest heavily in Gemini, as well as more specific AI tools to embed itself inside other retail ecosystems, such as Google Cloud’s Vertex AI Search for retail, and its Conversational Commerce tools which allow companies to put virtual AI-powered customer service agents on their websites and apps. Customers of Google Cloud AI products include Victoria’s Secret, Macy’s Ikea, Lowe’s and Rainbow Shops.

Google's Gemini chatbot is 'evolutionary not revolutionary', says Melius' Ben Reitzes

Alphabet points to over 35 billion product listings from retailers on a global basis on Google, and its own AI-powered tools that make it easy to find the right one. “People shop with Google more than a billion times a day, and we’re invested in improving shopping journeys across Google as well as giving retailers generative AI tools to create great experiences for their customers,” a spokeperson said.

Traditional search engines are due for change. They suggest thousands of results based on a prompt, which people have to sort through to find the right answer. With content production at an all time high, there’s more information out there than ever, and not everything is accurate or appropriate. Advertising, especially on search products, is also the main way that companies like Google make money.

Instead of researching what to buy on a search engine like Google and then heading to a retailers’ website for those items, retailers’ generative AI can find specific answers, narrowing it down to a few choices and saving people time, while allowing companies to own the experience and build direct loyalty, rather than having to show up on the top of search results.

“Creating great customer and member experiences is our top priority, and gen AI powered search makes online shopping even more intuitive and convenient,” a Walmart spokesperson told CNBC. “A single query for a themed party can serve up relevant, cross-category recommendations, replacing the need for individual searches for each and every item. This can be a significant time saver which leads to a more positive experience.”

It’s something Google at least should be concerned about, said Stefano Puntoni, professor of marketing at The Wharton School, who is also co-academic director of an executive education course on generative AI and business transformation. “Maybe when a retailer has a powerful generative AI engine on their platform, customers don’t feel the need to go on Google at all,” Puntoni said. “Maybe they’re able to get to learn about what they need directly on the retailer’s platform.”

This also gives companies a chance to suggest more products. Brands like L’Oreal are using AI to have people try on makeup virtually, which can show the shopper items they may not have been in the market for. Digital celebrities can theoretically sell products to customers through personalized AI-enabled conversations to customers instead of a pre-programmed chatbot.

“What generative AI search does is it democratizes a lot of the opportunities now for brands and companies, who now can also create those,” said Elav Horwitz, McCann Worldgroup executive vice president and head of applied innovation.

Alphabet also owns a lot of brands that people rely on every day, and plenty of valuable advertising real estate where the results will be more relevant than ever. 

“The tech companies keep on experimenting with new features every day,” Horwitz said. “Google is openly speaking about it. The SEO and SEM model is going to change. But I think we’ll probably see a lot of generative search or recommendations in other Google products like in Gmail, Google Drive, Google Photos, and YouTube.” 

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Europe’s slow and steady approach to AI could be its edge

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Europe’s slow and steady approach to AI could be its edge

Europe, with its fragmented markets, is often said to be operating in the shadow of the U.S. and China when it comes to scaling AI.

But the very factors that challenge its growth as a major player may yet give it an edge when it comes to future-proofing the critical warehouses that power the AI boom.

The world is racing to double, if not triple, the entire data center capacity that has been built over the last forty years, Pankaj Sachdeva told CNBC, McKinsey senior partner in technology, with McKinsey estimating that build-out will cost up to $7 trillion by 2030

He expects the U.S. to account for the lion’s share of activity, but Europe will “continue to build at a pretty meaningful rate” to nearly double its existing capacity. 

“Europe is actually participating in this infrastructure build out, and is actually keeping pace, or we think that it will keep pace,” Sachdeva added.

To get there, the bloc must overcome major chokeholds in access to power and regulation, experts told CNBC.

Winners and losers  

On the losing side is again Germany, the U.K., Ireland and the Netherlands, “where, basically either we just don’t have the grid capacity right now or we’ve got such a shortage in the system that there’s effectively a moratorium for the foreseeable future,” Jags Walia, head of global listed infrastructure at Van Lanschot Kempen told CNBC.

While differences between European countries are significant, it’s ultimately “going to be hard” to catch up on the U.S. in the short-term — where deregulation and huge investment are enabling a much quicker build-out — Walia said. Most European countries have around 200 to 300 data centers, he added, but “the U.S. has like 5,400.”  

Constraints are resulting in some a diversification away from the traditional FLAP-D markets of Frankfurt, London, Amsterdam, Paris, and Dublin, and driving investment in data centers where resources are plentiful and stable.

Where Europe, from my perspective, stands out as quite interesting is it feels like a much more safer investment case

Seb Dooley

Senior Fund Manager at Principal Asset Management

There have also been some efforts to develop projects faster. For example, in the U.K., there have been instances of central government overruling local government to approve data centers that were previously denied. Last year the country designated data centers Critical National Infrastructure, highlighting their important in its economic agenda. 

A powerful bottleneck 

Energy consumption from power-hungry data centers could more than double to 1,000 terawatt-hours (TWh) in 2026, up from 460 TWh in 2022 and largely driven by AI, per the International Energy Agency. 

A data center’s largest cost component is electricity, though newer, state-of-the-art facilities could have a reduced burden, according to Walia.  

This is a particularly sticky problem for Europe, which saw its energy bills skyrocket when Russia invaded Ukraine. The U.K. has the highest energy costs in Europe, which are around 75% higher than before the full-scale attack.  

While this can be a deterrent for setting up shop in a particular location, operators aim to balance it with grid congestion times.  

Grid congestion has also instigated discussions about how to procure power in Europe, according to CBRE’s European data center research lead Kevin Restivo.

“You get a lot of speculators in the queue, and those speculators make it more difficult because they have no intention of building data centers. They just want the power, perhaps, to flip it somebody else,” Restivo told CNBC.

Sweden's Deputy PM: Energy security critical to Europe's future

The U.K., for example, operated on a first-come-first-served basis, meaning project significance was not factored into the decision of who receives power first. 

However, the system is currently being transitioned to a ‘first ready, first connected,’ process where finished projects will be able to jump ahead in the connection queue, which were designed in part to tackle speculation. The reforms show how energy and infrastructure builds are forcing old systems to evolve and sets the stage for further innovation.

At the same time, the steady pace of change allows developers to be more deliberate about what they build, where, and how — meaning Europe could put greater emphasis on state-of-the-art facilities.

The quickest way for Europe to get around these challenges is not to wait on new grid connection but to say ‘where do I currently have good grid connection to an industry in decline?’, Walia said, as such sites can be repurposed from industrial to tech hubs.  

The opportunity in AI inference

It’s unlikely that Europe will lead in building facilities for AI hyperscalers or for the training of AI — that race is considered all but won — but the general consensus is that it could excel in smaller, cloud-focused and connectivity-style facilities that require huge amounts of fiber going in and out of them, as well those designed for AI inference.

Indeed, the continent has few foundational model developers, with France’s Mistral being the most well-known, but McKinsey sees 70% of all AI demand coming from inference. 

As such, the continent isn’t seeing “too many” massive data center sites being announced relating to AI, nor “the slightly overpriced nature” of them, according to Seb Dooley, senior fund manager at Principal Asset Management.

“So, actually, you are finding these areas, from our perspective, are well protected from that potential oversupply bubble that could come through,” he added, as cloud is well established.  

It is largely driven by AI, but non-AI workloads are also expected to tick upwards

Principal Asset Management expects AI inference to take place in the same facilities as cloud, which has already happened at some of its U.S. cloud sites. This gives investors “quite a nice upside” without the speculative risk that comes with other AI investments, the fund manager said. 

It’s also an opportunity for Europe. Inference likely will have to exist within European borders, Dooley said, driven by the broader push for sovereign AI. However, it has different technical requirements; density tends to be higher than the 20 kilowatts a rack for traditional cloud, meaning data centers that want to do both must factor that in. Inference also requires different cooling systems. 

“That just means that you have to design these facilities to be sort of flexible and robust so that you can change between the two different systems as requirements change, Dooley added. 

The joy of a slower and more considered pace in Europe, therefore, is that there is time to think about such things.  

The risk of stranded assets  

The pace of AI development has led to widespread chatter of a bubble, which would result in piles of stranded assets if it were to pop. If AI keeps its cadence, which many believe it will, there is still a risk that data centers built today won’t be suitable in the future as AI’s technical needs will change.  

To help, investors are focusing on securing customers before ground is broken. Speculative-built data centers are “a relic of the past, for the most part,” said Restivo. Developer-operators often lock customers into 10-to-15-year terms, he added, which also couches obsolescence. 

It’s a different case, however, if the tenant themselves is a startup or young company. Neo-cloud providers, for example, carry “significant risk” and have shorter terms of five-to-seven years, Restivo said. 

Europe’s battle for power spurs evolution of a new ecosystem for data centers

“Where Europe, from my perspective, stands out as quite interesting is it feels like a much more safer investment case if we’re looking more from the capital market side compared to the U.S.,” Dooley said. 

“A lot of that comes from the fact that it’s difficult to build in Europe. We’ve got a lot of constraints, but, actually, the more difficult something is to replicate, the more long-term value what you’ve got has, the more likely people are to reuse, to come up with creative solutions to repurpose assets,” he added. 

Ultimately, investors and developers may have no choice in the matter but to back Europe thanks to sovereign AI — an “underestimated” driver of the data center build, Jim Wright, manager of the Premier Miton Global Infrastructure Income Fund, told CNBC.

In all, Europe has the opportunity to innovate and create long-term value for both investors and citizens. Scarcity increases profitability and resilience for the former, while regulation encourages sustainable and constructive build outs for the latter.

However, there is not going to be a one-size-fits-all approach to building data centers in Europe. “The industry is still very much in ‘figuring out what exactly it needs’ phase at the moment,” Dooley added. 

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CNBC Daily Open: Thanksgiving cheer comes a day early for U.S. markets

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CNBC Daily Open: Thanksgiving cheer comes a day early for U.S. markets

Traders work on the floor of the New York Stock Exchange (NYSE) on November 26, 2025, in New York City.

Spencer Platt | Getty Images

Thanksgiving in the U.S. takes place on Thursday stateside, but the feasting might have begun a day early for investors. The S&P 500, Dow Jones Industrial Average and Nasdaq Composite all recorded a fourth straight day of gains.

Shares of Oracle, which have been hobbling along in November after wiping out its one-day spike in September, advanced roughly 4% after Deutsche Bank said that its recent price pullback “presents an attractive entry point for investors when looking at Oracle’s business in totality.” Other technology and AI-related stocks, such as Nvidia and Microsoft, rose in sympathy.

“Thanksgiving week is generally a strong week in the markets. Everyone’s feeling good,” said Eric Diton, president and managing director at The Wealth Alliance.

It’s what happens after Thanksgiving that might cause some pause.

The futures market is now pricing in a roughly 85% chance the U.S. Federal Reserve will cut interest rates by a quarter percentage point in December. When expectations are too high — and not met — disappointment will be all the more painful.

“If the Fed disappoints, you could have a sell-off,” Diton said — but added, “I don’t think they will.”

And if White House National Economic Council Director Kevin Hassett does assume the role of Fed chair when Jerome Powell vacates his seat, rates could trend even lower in the future, wrote Bank of America economist Aditya Bhave.

Looser monetary policy tends to provide more support for stocks — that notion seems to be behind optimistic targets for the S&P 500 by the end of 2026. So far, the numbers that have been floated are 7,400 from CFRA Chief Investment Strategist Sam Stovall, and as high as 8,000 from JPMorgan.

Investors indeed have much to be thankful for in 2025 — and possibly the next year as well.

What you need to know today

Fourth straight day of gains for U.S. stocks. Major indexes closed higher on Wednesday, lifted by technology firms such as Oracle and Nvidia. Asia-Pacific markets advanced Thursday. India’s Nifty 50 and BSE Sensex climbed to record highs.

Apple’s smartphone shipments to overtake Samsung. The company will ship around 243 million iPhones this year, higher than the 235 million smartphones from Samsung, Counterpoint Research wrote. It’d be the first time in 14 years Apple will outstrip its rival.

China’s industrial profits decline in October. Earnings dropped 5.5% from a year earlier, the biggest slide since June, according to the country’s National Bureau of Statistics. Trade tensions with the U.S. pressured China’s exports in October.

AI can replace 11.7% of U.S. workforce, MIT says. That’s equivalent to $1.2 trillion in wages across finance, health care and professional services. The study, which was released Wednesday by the university, created a simulation of 151 million U.S. workers.

[PRO] Bitcoin might continue battling headwinds. The cryptocurrency has fallen more than 20% in November and will likely continue its descent for the rest of the year, according to Compass Point. Here’s why the investment bank has that view.

And finally…

Jiang Zheyuan, chairman of Noetix Robotics, with a robotic android at the company’s offices in Beijing, China, on Friday, June 27, 2025.

Na Bian | Bloomberg | Getty Images  

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Social media users report Netflix outage during ‘Stranger Things’ premiere

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Social media users report Netflix outage during 'Stranger Things' premiere

A Netflix logo is on display at the Lucca Comics & Games 2025 event, one of Europe’s largest pop culture conventions, as stars and creators of “Stranger Things” series launch Season 5, in Lucca, Italy, October 31, 2025.

Claudia Greco | Reuters

Users on social media posted that they were experiencing issues with Netflix’s service on Wednesday, the night of the widely anticipated “Stranger Things” fifth-season premiere.

DownDetector.com on Wednesday said “User reports indicate problems at Netflix.”

“Netflix fix your app bro,” one X user posted.

Users began reporting issues with Netflix around 7:40 p.m. Eastern, according to DownDetector.com. Netflix had said the latest season of “Stranger Things” would go live Wednesday at 8 p.m. Eastern.

Netflix said it would release the first four episodes of the “Stranger Things” fifth season on Wednesday. The streaming service has said it will release another three episodes on Dec. 25 and the final episode of the show on Dec. 31.

The company did not respond to a request for comment.

This is a breaking story. Check back for updates.

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