From AI assistants to Big Tech breakup: World Wide Web inventor’s top predictions as it turns 35

Published

1 year ago

March 12, 2024

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Tim Berners-Lee is credited with inventing the World Wide Web in 1989. But he has been dissatisfied with the way his original vision for the web has panned out.

Rita Franca | Nurphoto | Getty Images

Personal artificial intelligence assistants that know our health status and legal history inside out. The ability to transfer your data from one place to another seamlessly without any roadblocks.

These are just some of the predictions for the future of the web from the inventor of the World Wide Web, Tim Berners-Lee, on the 35th anniversary of its invention.

Berners-Lee is credited with inventing the world-changing technology in 1989 while working at CERN, the Swiss particle physics research center.

The London-born computer scientist submitted a proposal for an information management system to help his colleagues share information among themselves.

When it started, I couldn’t have predicted that it was going to be like this, this change.

Tim Berners-Lee

Inventor, World Wide Web

Berners-Lee got to continue working on his idea for this information sharing system, and by 1991, the World Wide Web was up and running.

When Tim Berners-Lee started work on the World Wide Web 35 years ago, he had no idea it was about to become the ubiquitous force it is today. “I couldn’t have predicted that it was going to be like this, this change,” he told CNBC.

Fabrice Coffrini | AFP via Getty Images

In 1993, Berners-Lee convinced CERN to release the Web protocol and source code into the public domain without any patents or fees. Berners-Lee has attributed the runaway success of the web to this decision.

Berners-Lee remembers what things were like when the web got started 35 years ago. “When it started, I couldn’t have predicted that it was going to be like this, this change,” he told CNBC.

He could tell there were signs the web was going to grow in a big way early on, though. Traffic to the very first website, info.cern.ch, “was going up by a factor of 10 every year, so doubling every four months.”

“We lost track of the logs because they cut off,” Berners-Lee recalls. “Now this is going to be a serious thing. We need to make sure it doesn’t collapse.”

In the decades that have passed since the web’s creation, Berners-Lee sees some of the downsides that have come about. For one, social media feeds tailored by AI algorithms have meant people “feeling angry and upset, or hateful,” he says.

Meanwhile, the ease of producing content on social media platforms and spinning up new websites and blogs has led to a “disempowerment” for people and businesses — and a loss of ownership over our data, he adds.

But Berners-Lee still has some optimism for the future. Here are some of his top predictions for what the web will look like in the next 35 years.

Prediction 1: Everyone will have a personal AI assistant

One of Berners-Lee’s big predictions is that AI will transform the way we interact with the web.

With the arrival of generative AI tools like Microsoft-backed OpenAI’s ChatGPT, tech firms are betting consumers will become much more engaged with digital chatbots to get information they need and help them produce written materials and even code.

There are already firms trying to reimagine what our interaction with the web will look like using AI-powered devices, including Samsung with its Galaxy S24 smartphone, and U.S. startup Humane AI with its wearable Pin device.

You will have an AI assistant that works for you, like a doctor.

Tim Berners-Lee

Inventor, World Wide Web

Berners-Lee thinks that one day we’ll have AI assistants that work for us — similar to our doctors, lawyers, and bankers.

“Some people worry about whether, in 35 years, AI will be more powerful than us,” Berners-Lee told CNBC via a Zoom video call last week.

“One of the things I predict — but it’s something we may have to fight for — is you will have an AI assistant, which you can trust, and it works for you, like a doctor,” Berners-Lee said.

Robert Blumofe, global chief technology officer of Akamai, said he thinks the web will cease being something that humans use — and that AI agents will take the reins on our behalf.

“You can imagine a world years from now where the web is a realm of AI agents and humans no longer effectively use the web,” Blumofe told CNBC in an interview last week.

“It would all be done through AI agents; you would never go directly to your bank account online, or your health provider online, or any e-commerce sites.”

Akamai was founded in response to a challenge Berners-Lee posed at the Massachusetts Institute of Technology in early 1995 to create a new way of delivering web content to end users faster.

Three decades after inventing the web, Tim Berners-Lee has some ideas on how to fix it

Blumofe still thinks we’ll go online for entertainment TV shows, movies, and video games. But he thinks a lot of the daily functions of our online lives will in future be managed by AI.

“Human beings can go back to our lives in the physical world greeting each other face to face as a physical experience, rather than a virtual experience,” he said.

Prediction 2: We’ll take true ownership of our data across all platforms — including VR

Another thing Berners-Lee is forecasting is a web in which we’ll all have full control of our data.

So, rather than handing away ownership of our data to Google, Meta, Amazon, Apple, Microsoft and other tech giants, we’ll instead be able to own our data through a data store, or “pod.”

“You’ll think of your data pod as your digital space, you’ll think of it as being one thing you’re very comfortable with,” Berners-Lee explains.

Pods are a technology Berners-Lee is working on with his startup Inrupt.

Tim Berners-Lee is forecasting is a web in which we’ll all have full control of our data. So, rather than handing away ownership of our data to Google, Meta, Amazon, Apple, Microsoft and other tech giants, we’ll instead be able to own our data through a data store, or “pod.”

Sebastian Derungs | Afp via Getty Images

Inrupt is behind something called the Solid protocol, which “aims to radically change the way Web applications work today, resulting in true data ownership as well as improved privacy.”

In 2022, the firm raised $30 million from venture capital firms including Forte Ventures, Akamai, and Glasswing Ventures.

You can go do things with a VR headset, and then when you take the VR headset off, you could do it with a huge screen. And whenever you move, you can grab your phone and the experience will be as one. It should very smoothly go between different devices.

Tim Berners-Lee

Inventor, World Wide Web

In Berners-Lee’s vision for a future web, you’ll be able to use your digital pod to access all your essential applications for instance, email across your phone, but also your laptop, desktop computer, and bigger screens like TVs.

Berners-Lee added that his idea is for us to have a set of “trust apps” that we can allow to communicate with each other to share information and do important tasks much faster.

Take, for example, buying flights. Berners-Lee predicts that the future experience for the web will be one where you can use your wallet to purchase flights off a flight aggregator, and then give it access to data you entrust it with to come up with plans for what to do at your destination.

“All of your to do lists, calendar events and so on, and all the different parts of your data, will come together, so the ability to live your life becomes much more powerful.”

Chintan Patel, chief technology officer for software firm Cisco in the U.K., said he thinks the web is ultimately moving to place that’s open and where information can be shared more easily.

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“Even though we have seen increasingly the web becoming a little fragmented with more siloed platforms — more information is collected, sold, even misused in many cases,” Patel said.

However, he noted that OpenAI’s ChatGPT — and several other popular generative AI tools — are powered by data sourced from the open web.

“For all its faults, the web has brought way more benefits to society and made many more things possible,” Patel said.

Berners-Lee predicts his vision for the web will also go a step further with virtual and mixed reality, where the physical and digital world both interact through powerful headsets, according to Berners-Lee.

“You can go do things with a VR headset, and then when you take the VR headset off, you could do it with a huge screen,” he said. “And whenever you move, you can grab your phone and the experience will be as one. It should very smoothly go between different devices.”

Mixed reality is a new dimension for accessing the web experts expect we’ll get more used to over time.

“There’s going to be some great shifts happening in terms of some serious digital connectivity,” Patel told CNBC in an interview.

“It will be called by then some form of spatial computing and spatial environment which won’t be something we are looking for, but an immersive experience delivered to us.”

Prediction 3: A Big Tech company could get broken up

Another thing Berners-Lee says might happen in the future is a big tech company being forced to break up.

Last week, the European Union’s landmark Digital Markets Act (DMA), which forces tech giants to change their platforms to allow for competitor products to flourish, officially came into force, in a major step that advocates hope will lead to a healthier tech competition landscape.

If a tech firm breaches its obligations under the DMA, the European Commission can enforce some meaty legal measures. That includes fines worth up to 10% of a company’s global annual revenues, or 20% for repeat offenders.

Things are changing so quickly. AI is changing very, very quickly. There are monopolies in AI. Monopolies changed pretty quickly back in the web.

Tim Berners-Lee

Inventor, World Wide Web

In some extreme cases, the Commission can demand the breakup of companies — although most antitrust lawyers think such an outcome is unlikely, given the legal hurdles Brussels may face.

Berners-Lee said he always prefers it when tech companies “do the right thing by themselves” before regulators step in. “That’s always been the spirit of the internet.”

He uses the example of the Data Transfer Initiative, a private initiative that launched in 2018 and is now backed by the likes of Google, Apple, and Meta, to encourage portability of photos, videos and other data between their platforms.

“Maybe the companies were prompted a bit by the possibility of regulation,” Berners-Lee said. “But this was an independent thing.”

However, he added: “Things are changing so quickly. AI is changing very, very quickly. There are monopolies in AI. Monopolies changed pretty quickly back in the web.”

“Maybe at some point in the future, agencies will have to work to break up big companies, but we don’t know which company that will be,” Berners-Lee said.

Technology

Alphabet jumps 3% as search, advertising units show resilient growth

Published

16 hours ago

April 25, 2025

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Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.

David Paul Morris | Bloomberg | Getty Images

Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.

“GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”

The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.

Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.

Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.

Amazon sellers raise prices after Trump’s China tariff: ‘It’s unsustainable’

Published

17 hours ago

April 25, 2025

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Amazon sellers raise prices after Trump's China tariff: 'It's unsustainable'

An Amazon employee works to fulfill same-day orders during Cyber Monday, one of the company’s busiest days at an Amazon fulfillment center on December 2, 2024 in Orlando, Florida.

Miguel J. Rodriguez Carrillo | Getty Images

For 10 years, Aaron Cordovez has been selling kitchen appliances on Amazon. Now he’s in a bind, because most of his products are manufactured in China.

Cordovez, co-founder of Zulay Kitchen, said his company is moving “as fast as we can” to move production to India, Mexico and other markets, where tariffs are increasing under President Donald Trump, but are mild compared with the levies imposed on goods from China. That process will likely take at least a year or two to complete, he said.

“We’re making our inventory last as long as we can,” Cordovez said in an email.

Zulay is also temporarily raising the price of some of its milk frothers, smores roasting sticks and other products. The company’s popular kitchen strainer now costs $12.99, up from $9.99 before Trump announced his sweeping tariff proposal earlier this month.

Amazon merchants are hiking prices for everything from diaper bags and refrigerator magnets to charm necklaces and other top-selling items as they confront higher import costs. E-commerce software company SmartScout tracked 930 products on Amazon that have seen increased prices since April 9, with an average jump of 29%.

The price hikes affect a range of categories, including clothing, jewelry, household items, office supplies, electronics and toys.

The trade war with China has threatened to upend sellers on Amazon’s third-party marketplace, which accounts for about 60% of the company’s online sales. Many merchants are based in China or rely on the world’s second-largest economy to source and assemble their products.

Sellers are now faced with the conundrum of raising prices or eating the extra costs associated with Trump’s new tariffs. It’s an existential threat for many sellers, who subsist on razor-thin margins and have, for the last several years, dealt with rising costs on Amazon tied to storage, fulfillment, shipping and advertising fees along with pricing pressure from increased competition.

CEO Andy Jassy told CNBC earlier this month that the company was “going to try and do everything we can” to keep prices low for shoppers, including renegotiating terms with some of its suppliers. But he acknowledged some third-party sellers will “need to pass that cost” of tariffs on to consumers.

Amazon’s stock price is down 15% so far this year, sliding along with the broader market. The company reports first-quarter earnings next week.

Watch CNBC's full interview with Amazon CEO Andy Jassy

Goods imported from China now face import duties of 145%, though Trump said Wednesday his administration is “actively” talking with China about a potential deal to lower tariffs. Chinese officials on Thursday denied that trade talks are taking place.

About 25% of the price increases observed by SmartScout were initiated by sellers based in China, said Scott Needham, the company’s CEO. Last week, stainless steel jewelry maker Ursteel hiked prices on four of its products by $6.50, while apparel brand Chouyatou raised the price of some of its dresses by $2. Both businesses are based in China’s Zhejiang province.

Anker, a Chinese electronics brand and one of Amazon’s largest sellers, has raised prices on one-fifth of its products sold in the U.S., including a portable power bank, which went up to $135 from $110, SmartScout data shows.

Representatives from Anker, Ursteel and Chouyatou didn’t respond to requests for comment.

Zulay, headquartered in Florida, is one of many U.S.-based sellers raising prices. The company is also cutting costs. Cordovez said he’s been forced to lay off 19% of his workforce and slash online ad spending by 85%.

Desert Cactus, based in Illinois, is also taking action. Joe Stefani, the company’s president, has been looking to move production of some of his brand’s college-themed merchandise out of China and into Mexico, India and Vietnam. About half of Desert Cactus’ goods come from China, while the rest are made in the U.S., Stefani said.

An Amazon worker moves a cart filled with packages at an Amazon delivery station in Alpharetta, Georgia, on Nov. 28, 2022.

Justin Sullivan | Getty Images

One of the company’s top products is a customizable license plate frame that’s manufactured in China. At the start of Trump’s first term in 2016, Stefani’s company paid import and shipping fees of 4% on the license plates. That rate has since skyrocketed to 170%, he said.

“The tariffs can’t stay this high,” Stefani said. “There’s so many people that just aren’t going to make it.”

Stefani said he expects Desert Cactus will end up raising prices on some products, though he’s worried shoppers might be put off by sticker shock.

“Will someone be willing to pay $50 for a hat on Amazon?” Stefani said. “You know it’s going to be expensive at the ballpark, but on Amazon we don’t know.”

Dave Dama, co-founder of health and beauty business Pure Daily Care, said the price to manufacture one of his skin-care products in China jumped to $25 from $10. Most Amazon sellers will have no choice but to raise prices, he said.

“If you were selling something for $40 and making a $7 or $8 profit at the end of the day, with these tariffs, those days are gone,” Dama said. “You can’t do that anymore. It’s unsustainable.”

Pure Daily Care plans to stagger price increases over several weeks, and only on products “we absolutely need to,” to keep Amazon’s algorithms from ranking it lower in search results or losing the valuable buy box, he said. The buy box determines which listing pops up first when a shopper clicks on a particular product, and the one that gets purchased when they tap “Add to Cart.”

An Amazon spokesperson said the company’s pricing policies continue to apply.

“As always, sellers set their own prices, and we regularly monitor how we highlight great prices as Featured Offers to provide customers with low prices across a wide selection,” the spokesperson said in a statement.

Dama said his company has enough inventory for some products to last up to six months, which it aims to “stretch as long as possible” in the hope that China and the U.S. can reach a trade deal. The company is also forgoing some sales promotions and discounts, while pausing spend on some display and video ads.

Regarding his inventory, Dama said, “We can try to stretch that seven, eight, nine months, which buys us a lot more time for this thing to work out, hopefully.”

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Trump tariffs are raising prices on Amazon and threatening to ruin U.S. sellers who source in China

Technology

Pony.ai teams up with Tencent for robotaxi services on WeChat, other apps

Published

21 hours ago

April 25, 2025

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A Pony.ai autonomous car.

Pony.ai

Chinese start-up Pony.ai said Friday it will develop autonomous driving technology in partnership with Tencent Cloud and deploy robotaxi services on tech giant Tencent’s WeChat and other applications.

The Nasdaq-listed company which specializes in autonomous vehicle technology, particularly robotaxis and robotrucks, said in a press release that the deal will include cooperation in areas such as cloud services, map data, information security and intelligent cockpit ecosystems.

The arrangement will also see the two companies integrate Pony.ai’s robotaxi ride-hailing services within Tencent’s popular WeChat app as well as other applications like Tencent Maps.

Both companies had been in talks “for quite some time,” Pony.ai CEO James Peng told CNBC on the sidelines of the Shanghai Auto Show on Friday. He cited Tencent’s huge user base and its cloud offerings as factors supporting the “win-win” collaboration as the start-up continues to scale up.

Following the partnership, Peng said that “hopefully in the near future,” users would be able to call Pony.ai robotaxi rides straight through the WeChat app.

WeChat is known as the world’s most popular ‘super app,’ housing everything from messaging to payment transactions to food delivery services, with a monthly user base of over 1 billion people.

“Pony.ai possesses industry-leading autonomous driving technology accumulations, while Tencent excels in cloud services, mapping, and cockpit ecosystem technologies,” Vice President of Tencent Group and President of Tencent Smart Mobility Zhong Xiangping was quoted as saying in the Friday release.

“This strategic partnership between the two parties is not only about complementing each other’s technologies and resources but also marks a new starting point for collaborative innovation,” he added.

Ordering a robotaxi ride on WeChat may soon be possible, says Pony.ai CEO

The release said that the partnership would also see both companies collaborate on the development, testing, and operation of Robotaxis, particularly in L4-level autonomous driving.

According to SAE International, L4 is a type of autonomous driving that allows drivers to take their eyes off the road in designated areas. For comparison, L3 is considered a hands-off system, but drivers must actively monitor the vehicle and be ready to take over the wheel.

The Tencent Cloud agreement comes a day after it was reported that Pony.ai unveiled its L4, seventh-generation robotaxi solution at the Shanghai Auto Show on Wednesday. The company’s shares surged about 40% in the U.S. on Thursday.

The start-up continues to establish itself as a prominent player in China’s autonomous driving industry. The company obtained China’s first permit to charge fares for fully driverless taxis in core parts of a business district of Shenzhen, where Tencent is headquartered.

However, the firm may be implicated in increasing trade tensions between China and the U.S. as the latter is a market Pony.ai considers “hugely important” to its expansion plans.

James Peng, co-founder and chief executive of Pony.ai this week reportedly told the Financial Times that the company is considering a secondary listing outside the U.S. amid mounting concerns that Washington will push for the delisting of Chinese companies off the New York Stock Exchange.

If this were to happen, it would come less than six months after the company’s initial public offering in the U.S. Notwithstanding, Peng told FT that a lot of factors need to be considered.