Lectric ONE shockingly unveiled as low-cost premium e-bike with auto-shifting gearbox
In what is likely to the biggest shock unveiling in the e-bike industry so far this year, leading electric bike maker Lectric Ebikes has just rolled out the new Lectric ONE. Positioned as a premium commuter e-bike in the budget space, the new model marks equally new territory for the low-cost e-bike company turned premium space competitor.
To understand how industry-shaking this e-bike launch is, you have to understand the company behind it. Lectric Ebikes’ entire MO has been to find highly-demanded niches in the US e-bike market and then roll out new models at a fraction of the cost of competitors. That’s how we got crowd favorites like the $799 Lectric XP Lite and the $999 Lectric XP 3.0, known as the best-selling e-bike in the country.
Now the company is doing it again, but targeting a much… much fancier type of e-bike segment. That means that the traditional budget-level derailleurs and chains are now being replaced by top-tier European transmissions and carbon fiber-reinforced drive belts.
Look no further than the Lectric ONE’s auto-shifting electric gearbox from Pinion, a German manufacturer whose same gearboxes routinely land on $10,000+ e-bikes such as those from Swiss manufacturer Stromer. Pinion’s highly acclaimed bike gearboxes are modeled after automotive transmissions and are widely seen as the holy grail of bicycle transmissions.
But Lectric didn’t just opt for a fancy gearbox, they chose the even higher-end version of Pinion’s 6-speed lineup with automatic electric shifting. That feature allows complete customization of the shifting parameters, letting riders dial in their performance marks such as ideal cadence, shift points, preferred gear to downshift into at stops automatically, and more, all from the bike’s dashboard display.
The weather-sealed gearbox is maintenance-free, just like the industry-leading Gates Carbon Belt drive found on the bike. As a replacement for bicycle chains, Gates’ carbon fiber-reinforced belts are quieter, smoother, longer-lasting, and more efficient than chains over their entire lifespan. And to top it all off, they don’t require maintenance such as oiling or washing.
And similarly to the move with Pinion’s gearbox, Lectric again climbed up to nearly the top shelf of the component hierarchy, opting for Gate’s premium CDC belt and CDX sprocket.
The inclusion of largely maintenance-free hydraulic disc brakes on 180 mm rotors adds one more component to the list of parts that riders won’t have to worry about keeping in tune.
And despite the 55-lb (25 kg) Lectric ONE‘s positioning as a lightweight commuter e-bike, it still packs in the extra power we’ve come to know and love from Lectric. A true 750W-rated Stealth M24 motor can be found in the rear wheel, offering speeds of up to 28 mph (45 km/h). The company explained, “As the lightest e-bike with a 750-watt motor, the Lectric ONE boasts the highest power-to-weight ratio of any e-bike ever, offering lightning-fast starts and quick acceleration.”
Two 48V battery options are available, either 10.4Ah or 14Ah. The 500Wh and 672Wh batteries offer maximum ranges of 50 miles and 75 miles, respectively. Both are UL-compliant for added safety and peace of mind.
The Lectric ONE includes a new color LCD display, a 24-amp potted motor controller helping that 750W motor put out over 1,300W of peak power, a left-side thumb throttle, a side-sweeping kickstand, 20″x2.5″ city tires, a thru-axle front hub, integrated front and rear LED lighting, a telescoping seat post and handlebars for wider range of size adjustments, and hidden cable routing.
The one area that struck me as an odd choice was the inclusion of a cadence sensor over a torque sensor. Generally, torque sensors are incorporated on nicer bikes like these to reduce sensor lag, which is often associated with cadence sensors. But Lectric Ebikes’ Co-founder and CEO Levi Conlow reassured me, explaining how “while most cadence sensors have 12 magnets, our has 96 of them, so we’ve got 8x the resolution and much snappier feedback.”
Lectric’s signature PWR pedal assist is also included, offering current-based pedal assist levels instead of speed based. While it’s not the same as a true torque sensor, it does significantly bridge the gap by removing the lurching feeling often found in speed-based pedal-assist e-bikes. And with 8x the number of cadence sensor magnets, the pedal assist lag should be significantly reduced as well.
Perhaps the most impressive feature of all on the Lectric ONE isn’t a component, but rather the price. The bike is launching at $1,999 with a standard range battery, though a longer range battery is available as a $200 upgrade. To put that into perspective, it would be difficult to walk into a bike shop today and order that Pinion automatic shifting gearbox for less than $1,999, let alone receive an entire well-designed bike for that price.
Pre-orders for the new e-bike are now open, with shipping expected to begin in May. Color choices are limited to black or… well, just black. Fortunately, the company has a wide range of accessories to choose from, helping riders make the bike unique and customized to various types of riding. Just don’t worry about a rear rack or fender set, those are included free for anyone who puts down a pre-order now.
Electrek’s Take
This is kind of crazy, folks.
At this point, it seems like Lectric is just playing God with the entire e-bike market. I’m not exaggerating when I say this gearbox is extremely expensive. You literally couldn’t buy just gearbox for the price of this bike. It’s only through Lectric’s massive size and extreme purchasing power that they could even put it on a bike in this price class. The next cheapest e-bike I can find that has this same Pinion C1.6i auto-shifting gearbox is the Stromer ST7, which is a $13,000 electric bike.
Why they even went this direction, that’s a whole other question. Belt drive e-bikes can’t use a derailleur like a chain drive can, so if you don’t want to be stuck with a single speed on a belt drive, you need to either use an internally geared rear hub, which forces you to use a mid-drive motor (the standard solution) or use a gearbox at the pedals. And if you want to include a throttle, then your mid-drive options are limited and problematic (mid-drive motors with throttles love to chew up transmissions), giving more weight to the idea of replacing a mid-drive motor with a central gearbox. I never thought I’d actually see Lectric do it though, as it’s truly several classes above anything the company has produced before.
When trying to think about which bikes the Lectric ONE will compete against, I’m largely coming up empty. Instead, I think it’s creating a new class of bikes – premium value commuters. It sounds like an oxymoron, a premium-value bike. But that’s what they’ve built here. It almost fills the void left by bikes like the VanMoof A5, creating a fairly lightweight and small-wheeled, automatic shifting commuter e-bike with a sleek design. Except that it does so at half the price, and without the same level of in-house proprietary technology that doomed VanMoof into bankruptcy.
I feel like I’m still processing all that went into this bike, and the craziness of launching it at this price. Sure, it’s not for everyone. If you want fat tires or suspension, they’ve got a great $999 e-bike for you. But for folks who want a lighter, more efficient commuter e-bike, and suddenly want an insanely fancy automatic shifting gearbox paired with a Gates carbon belt drive, this is a weirdly affordable way to make it happen at just $1,999.
It’s a brave new world.
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Environment
EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival
Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
- Vehicle Software:
- Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
- UI software and underlying Embedded Linux platforms
- Navigation and routing
- iOS and Android Mobile apps
- Distributed Systems:
- Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
- Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
- Diagnostic tools and fleet management, Manufacturing and Automation:
- Automation controls (PLC, robot)
- Server-side manufacturing execution systems that power all of Tesla’s production operations
- Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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