Tesla (TSLA) delivery estimates are plunging as growth story dissipates
Analysts are releasing a wave of delivery estimate downgrades for Tesla as the automaker’s growth story is dissipating – at least for the next few years.
Tesla’s stock has been performing poorly this year. It is one of the worst-performing stocks in the S&P500.
There are several different arguable reasons for that, but the main one appears to be Tesla’s dissipating growth story and the lack of a clear path back to it in the near term.
While Elon Musk likes to say that Tesla is a conglomeration of several different companies operating in a multitude of industries, its performance is almost entirely tied to vehicle sales for now.
Tesla has been growing at a roughly 50% rate per year on that front until last year, when it started to slow down.
It has been an incredible performance, but now the automaker has warned that its growth will slow this year as it is “between two waves of growth” with nothing in its lineup that can significantly contribute to its vehicle sales.
Wall Street analysts are trying to adjust to this new situation for Tesla, but they are having issues coming up with new numbers for this year and Tesla hasn’t said much.
Companies normally give clear guidance, but Tesla is an exception. For 2024, Tesla only noted that its growth rate “may be notably lower than the growth rate achieved in 2023.”
It leaves a lot of room for speculation – and Wall Street loves to speculate.
Tesla had record deliveries of 484,507 vehicles last quarter for a 20% year-over-year growth rate, and it delivered 422,875 in Q1 2023.
Now, analysts are trying to estimate how many vehicles Tesla will deliver in Q1 2024 with a few weeks left in the quarter and it hasn’t been looking good.
As of a few days ago, the consensus was 479,400 vehicles, which is slightly down quarter-to-quarter, but up significantly year-over-year, which would be expected as Tesla added production capacity at Gigafactory Texas and Berlin in 2023 – though it did had issues in Berlin this month with the factory being shut down for a week.
However, several analysts have released lower expectations in the last few days – leading to a gloomier look at the first quarter of the year for the automaker.
Deutsche Bank now estimates 427,000 deliveries in Q1, which would be a massive disappointment for Tesla.
UBS also lowered its estimate from 466,000 to 432,000 units in Q1.
Several other firms are making similar moves over the last few days – often accompanied by downgrades on Tesla’s stock. Most serious estimates now put Tesla’s deliveries between 425,000 and 435,000 units in Q1.
Tesla is expected to release its production and delivery numbers in the first few days of April.
Electrek’s Take
This is a real problem for Tesla. As I previously wrote, I think the Cybertruck was a mistake – not because it’s not a good vehicle, but because the resources spent developing it would have been better spent on a higher volume vehicle for Tesla to shorten the time between the two growth phases.
Now, Tesla is not expected to go back to a significant level of growth until 2027 based on its own estimates:
That’s a long time for what has been described as a “growth stock”.
Now, I honestly don’t know if these new lower estimates make sense for Q1. Tesla has seen lower production at Gigiafactory Shanghai due to the Chinese New Year and the shutdown at Gigafactory Berlin due to the arson attack.
On the demand side, Tesla is offering some significant discounts to sell everything it has, as usual.
Is that enough for a drop of 50,000 to 60,000 units quarter-to-quarter? I don’t know, maybe? What do you think? Let us know in the comment section below.
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EV sales kept up their momentum in December 2024, with incentives playing a big role, according to the latest Cox Automotive’s Kelley Blue Book report.
December’s strong EV sales saw an average transaction price (ATP) of $55,544, which helped push the industry-wide ATP higher, according to Kelley Blue Book. The December ATP for an EV was higher year-over-year by 0.8%, slightly below the industry average, and higher month-over-month by 1.1%. Tesla ATPs were higher year-over-year by 10.5%.
Incentives for EVs remained elevated in December, although they were slightly lower month-over-month at 14.3% of ATP, down from 14.7% in November.
EV incentives were higher by an impressive 41% year-over-year and have been above 12% of ATP for six consecutive months. Strong sales incentives, which averaged more than $6,700 per sale in 2024, were one reason EV sales surpassed 1.3 million units last year, according to Cox Automotive, a new record for volume and share.
(My colleague Jameson Dow reported yesterday, “In 2024, the world sold 3.5 million more EVs than it did in the previous year … This increase is larger than the 3.2 million increase in EV sales from the previous year – meaning that EV sales aren’t just up, but that the rate of growth is itself increasing.”)
Kelley Blue Book estimated that in December, approximately 84,000 vehicles – or 5.6% of total sales – transacted at prices higher than $80,000 – the highest volume ever. KBB lumps gas cars and EVs together into this luxury vehicle category, so this is where Tesla Cybertruck is slotted.
However, Tesla bundles sales figures of Cybertruck with Model S, Model X, and Tesla Semi(!) into a category it calls “other models,” so we don’t know for sure exactly how many Cybertrucks Tesla sold in Q4, much less in December. However, Electrek‘s Fred Lambert estimates between 9,000 and 12,000 Cybertrucks were sold in Q4, and that’s not a stellar sales figure.
What will January bring when it comes to EV ATPs? What about tax credits? Check back in a month and I’ll fill you in.
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Tesla is now claiming that Cybertruck was the ‘best-selling electric pickup in US’ last year despite not even reporting the number of deliveries.
There’s a lot of context needed here.
As we often highlighted, Tesla is sadly one of, if not the most, opaque automakers regarding sales reports.
Tesla doesn’t break down sales per model or even region.
For comparison, here’s Ford’s Q4 2024 sales report compared to Tesla’s:
You could argue that Tesla has fewer models than Ford, and that’s true, but Tesla’s report literally has two lines despite having six different models.
There’s no reason not to offer a complete breakdown like all other automakers other than trying to make it hard to verify the health of each vehicle program.
This has been the case with the Cybertruck. Tesla is bundling its Cybertruck deliveries with Model S, Model X, and Tesla Semi deliveries.
Despite this lack of disclosure, Tesla has been able to claim that the Cybertruck has become “the best-selling electric pickup truck” in the US in 2024:
It very well might be true. Ford disclosed 33,510 F-150 Lightning truck deliveries in the US in 2024 while most estimates are putting Cybertruck deliveries at around 40,000 units.
Those are global deliveries, but Tesla only delivered the Cybertruck in the US, Canada, and Mexico in 2024, and most of the deliveries are believed to be in the US.
However, there’s essential context needed here, as we highlighted in our recent ‘Tesla Cybertruck sales are disastrous‘ article.
First off, Tesla had a backlog of over 1 million reservations for the Cybertruck that it has been building since 2019. This led many to believe Tesla already had years of demand baked in for the truck and that production would be the constraint.
However, based on estimates, again, because Tesla refuses to disclose the data, Cybertruck deliveries were either flat or down in Q4 versus Q3 despite Tesla introducing cheaper versions of the vehicle and ramping up production.
Again, that’s after just about 40,000 deliveries.
Furthermore, with almost 11,000 deliveries in Q4 in the US, Ford more likely than not outsold Cybertruck with the F-150 Lightning in Q4.
Electrek’s Take
Tesla is in damage control here. There’s no doubt that it is having issues selling the Cybertruck.
Inventory is full of Cybertrucks and Tesla is now discounting them and offering free lifetime Supercharging.
Tesla is great at ramping up production, and it’s clear the Cybertruck is not production-constrained anymore. It is demand-constrained despite having over 1 million reservations.
Again, those reservations were made before Tesla unveiled the production version, which happened to have less range and cost significantly more.
The upcoming cheaper single motor version should help with demand, but I have serious doubts Tesla can ramp this program up to more than 100,000 units in the US.
As a reminder, Tesla installed a production capacity of 250,000 units annually and Musk said he could see Tesla selling 500,000 Cybertrucks per year.
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