Today, Audi is unveiling the Q6 e-tron, a next-gen electric vehicle based on the new PPE platform co-developed by Audi and Porsche.
It is going to compete in the highly popular midsize SUV segment, and when it comes to specs and design, I think the German brand has a winner. But pricing is not available yet.
Disclosure: Audi paid for my flights to and from Munich, and my hotel stay so that I could get a “sneak preview” of the Q6 e-tron. The company had no say in our reporting, nor did it ask to.
Last week, Audi brought a bunch of auto journalists and myself to Munich to get briefed on the PPE platform, a new EV platform co-developed by Audi in Porsche, and get a first look at the German brand’s first vehicle built on it: the Q6 etron.
Electrek already checked out the Porsche Macan EV, the other PPE-based vehicle coming to market this year, but we are excited to see Audi’s own take on it.
While several legacy automakers are pulling back on their electrification plans, I made sure to poke around last week and gauge the German company’s own level of commitment to its electrification effort. I was pleased to hear that Audi is still committed to stopping launching new internal combustion engine vehicles by 2027 and going all-electric by 2033.
The launch of the Q6 e-tron makes this much more realistic as it not only comes based on a next-gen EV platform bringing a lot of improvements compared to Audi’s other EV platforms, but it also completes its SUV EV lineup with the Q4 e-tron and Q8 e-tron.
Audi Q6 e-tron’s new PPE platform tech
My main complaint about Audi’s electric vehicles was their efficiency. There were a few reasons for that. The automaker was, and still is to a lesser degree, fairly conservative with a big buffer on its battery packs.
Of course, Audi also makes premium SUVs packed with features, which makes it quite a challenge to achieve a high level of efficiency.
But with the PPE, Audi is benefiting from a much more efficient electric powertrain that helps make the Q6 e-tron much more efficient than previous generations.
At the battery level, PPE includes improvements at every stage, from the cells to the pack:
Audi is now using much more energy-dense CATL NMC cells in a prismatic form factor. It also increased the size of its modules with 15 cells per module and 12 modules per pack.
At the pack level, Audi’s PPE pack is more efficient in design with a new thermal management system.
For the Q6, the battery pack has a total capacity of 100 kWh and a useful capacity of 94.9 kWh:
The European market will get a version with the two middle modules removed for a total capacity of 83 kWh, but like with its other electric SUVs, Audi doesn’t believe that it’s worth bringing vehicles with shorter ranges to market in the US.
At the drive unit level, Audi has also made some major improvements with the PPE platform both on the power and torque density and with efficiency:
This was achieved through a bunch of improvements to advanced cooling and lubrification systems, amongst other things.
With the Q6, Audi is using an asynchronous motor on the front axel and a permanent magnet motor on the rear.
Audi has also improved battery preconditioning,w which now has an even greater impact on charge time:
The automaker already had a great charging curve, but it now says that the new battery pre-conditioning can shave off 18 minutes of charging in cold temperatures.
Speaking of cold temperatures, the Q6 is equipped with a new heat pump integrated with the powertrain thermal management system:
Heat pumps are a great way to minimize the impact of climate control on range. They are generally seen as particularly useful in colder climates, but Audi has shared some interesting data about their impact.
The automaker claims that the new heat pump in the Q6 e-tron can increase the range by 30 km (~19 miles) between -10°C to 20°C (14°F to 68°F):
Beyond all these efficiency and performance improvements, the PPE also brings scalability and cost improvements.
Audi Q6 e-tron Design
The Q6 is a midsize SUV coming to complete the electrification of Audi’s SUV lineup. It sits between the smaller Q4 and bigger Q8, while being the electric counterpart to the popular Q5.
The brand is doing something where the even numbers are electric and odd numbers ICE.
The Audi Q6 e‑tron has a length of 4,771 millimeters (15.6 ft), a width of 1,993 millimeters (6.5 ft) and a height of 1,648 millimeters (5.4 ft) – making it just a smidge bigger than the popular Tesla Model Y.
The vehicle has an extremely long wheelbase with short overhands and a high front-end – giving it an aggressive-looking stance despite some mostly soft lines on the sides.
It has a well-executed fake grille.
From the back, you can see the more classic Audi look:
You have 10 different wheel design options for the Q6 from 19″ to 21″.
The back also features the new second-generation digital Audi OLED lights. There are some really cool things Audi can do with those, but unfortunately, some of the functionalities, specifically everything with motion, won’t be available in the US due to regulations.
You will still be able to configure some static ‘light signatures’, which is pretty cool.
The front trunk or frunk is nothing huge, but it’s big enough to hold a small piece of luggage or your mobile charger.
It holds 64 liters (2.2 cu ft) of storage space.
The trunk is much more spacious at 526 liters (18.5 cu ft) of storage space with the backseat up. If you fold them down, the storage space increases to up to 1,529 liters (53.9 cu ft).
Moving to the interior, you will find a variety of interesting materials. I was particularly impressed by the version that I saw at the sneak preview, which had some cool cloth and mesh materials, but we were unfortunately told that some wouldn’t make it to the North American version of the car.
Nonetheless, the interior is solid with a large back seat that can comfortably seat people much taller than 6 ft.
You have a center console that folds in the middle and two USB C plugs underneath the rear climate controls.
But the cockpit is where the fun is at. The star of the show is a new curve display that actually consists of two screens: an instrument cluster in front of the driver and a touchscreen at the center of the dash:
There’s also an optional passenger display that has a privacy mode limiting the field of view so that the content is not visible to the driver. It enables the passenger to safely play videos on the screen while the car is moving.
As if that’s not enough, there’s also an optional heads-up display for the driver. It’s one of the best I’ve seen so far. It’s bright and covers a very large area that interacts with its environment, like integrating navigation.
Now, all of these screens are powered by new software built on the Android Automotive operating system. It’s smoother, allows easier and more in-depth software updates, and allows better and faster integration of third-party apps.
This should be a big step up in user experience inside the vehicle.
Audi Q6 e-tron Specs
During the sneak preview, we mainly saw the European versions of the Q6 and their specs, but Audi America has released some official specs and estimates.
For example, the North American market is actually getting more powerful motors on the Q6 e-tron.
Here’s what Audi is releasing so far in terms of specs for the US market:
The standard Q6 60 e-tron quattro achieves over 300 miles of range on the EPA test cycle based on preliminary manufacturer estimates.
To be announced later this year.
Charging
DC Fast Charging: 270 kW HPC @ 800 volts, capable of 10-80% SOC in 21 mins.AC Charging: 9.6kW (240V/40A)
DC Fast Charging: 270 kW HPC @ 800 volts, capable of 10-80% SOC in 21 mins.AC Charging: 9.6kW (240V/40A)
Lighting
Due to U.S. regulations, certain lighting functionalities are not available. More information will follow later this year.
Due to U.S. regulations, certain lighting functionalities are not available. More information will follow later this year.
When it comes to the range, Audi is only confirming “over 300 miles) on the EPA test cycle, but I wouldn’t be surprised if it gets much more than that as it is getting 625 km (388 miles) on the WLTP standard.
Audi has always had a strong charging curve in its electric vehicles, and the Q6 e-tron with the PPE platform is no exception.
It’s capable of charging at 270 kW on a 800-volt system and 135 kW on bank charging on 400-volt.
But the really impressive thing is how the powertrain is able to keep the high charge rate at a high state of charge. Here’s the full charge curve:
The Q6 e-tron also has a strong 220 kW regenerative braking, and to our enjoyment, Audi is bringing a true one-pedal driving experience to the Q6 e-tron. You can choose between 4 different levels of regen braking with the top one allowing for one-pedal driving and a complete stop.
The electric SUV also comes with adaptive cruise control powered by a front camera, radar, and ultrasonic radars.
Exact pricing and availability have not been released just yet, but it is coming to Europe in the next few months and in North America toward the end of the year.
As for pricing, Audi has limited its communication to “between the Q4 and Q8,” which starts at $50,995 and $73,700, respectively.
No NACS for the Audi Q6 e-tron
This is a real bummer, but it’s not too bad, considering it might be the only real objective downside to this new entry from the German brand. Everything else is either great or subjective.
You also can’t really blame Audi, as it is more of a timing issue than anything. The automaker has announced plans to adopt NACS in North America, but the Q6 is coming a bit too soon for integration, which will come to new vehicles coming in 2025.
Owners are going to have to use an adapter to access the Supercharger network.
On the bright side, the Q6 e-tron has a great charging curve and also two charge ports. The DC-capable driver-side charge port is well located for the Supercharger network, and the passenger charge port is great for street charging.
Electrek’s Take
If you can’t tell yet, I really like this SUV. I only drove it for a few minutes, and it was a nice fully-loaded SQ6 with air suspension, so my driving impressions aren’t worth that much, but I enjoyed it quite a bit.
Audi is selling about 75,000 Q5 SUVs a year in the US now, and it expects the Q6 to take over that market as it transitions entirely to EVs over the next 10 years.
That’s a big and scary transition for a legacy automaker, but I think the Q6 e-tron should give them confidence going into it. Based on everything I’ve seen so far, it is highly competitive on the higher end of this segment. Emphasis on higher end. This is very much a premium and highly customizable vehicle.
The PPE platform looks like a solid base on which Audi built an interesting design packed with high-tech features, from the lighting to the HUD to the Android-based OS.
Obviously, Model Y comparisons are going to come since it’s now the world’s best-selling vehicle, and it also competes in the midsize SUV segment. During its own sneak preview in Germany last week, Audi itself identified the Model Y as a competitor.
That said, I don’t expect it to compete price-wise, especially in the US, since Audi doesn’t have access to the tax credit as it doesn’t have a US factory. If it does compete with the Model Y, it will mainly shave some demand off the top from customers looking for a more premium experience.
The Q6 e-tron will likely start at closer to ~$60,000, and you will be able to add options probably close to $80,000.
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Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
Source: EcoFlow
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Source: EcoFlow
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
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Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
Vehicle Software:
Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
UI software and underlying Embedded Linux platforms
Navigation and routing
iOS and Android Mobile apps
Distributed Systems:
Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
Diagnostic tools and fleet management, Manufacturing and Automation:
Automation controls (PLC, robot)
Server-side manufacturing execution systems that power all of Tesla’s production operations
Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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