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The New York Stock Exchange welcomes Snowflake to usher in the first day of winter on Dec. 21, 2021. To honor the occasion, Snowflake the Bear, joined by Chris Taylor, vice president of NYSE Listings and Services, rings the opening bell.

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In 2020, as data analytics software vendor Snowflake was hitting the public market, one of the key stats it was touting to investors was net revenue retention.

Snowflake’s NRR at the time was 158%, meaning its existing customer base from a year earlier had increased its total spend by 58%. The measurement reflects demand from clients for more products and services and is beloved by Wall Street because it signifies added revenue without much additional cost.

However, in the quarter that ended in January of this year, Snowflake’s NRR dipped to 131%, a number that is still high by industry standards yet indicates a slowdown in new spending. It is a trend that is popping up across the cloud software industry, as former fast-growing businesses contend with a more conservative approach from the companies, governments and other entities they serve, whether the buyers are finance, marketing or IT departments.

“The median net retention for the software universe has been steadily declining the last few quarters,” Jamin Ball, a partner at tech-focused investment firm Altimeter Capital, wrote in a post on social media site X on Friday. “More pressure on churn (as companies look to reduce point solutions in favor of platforms) and more difficult upsells have pushed net retention down,” Ball added.

Industrywide, the median net retention rate declined to 111% in the fourth quarter, as the number ticks down a bit each period, Ball’s data shows. According to the four-year chart he posted, NRR peaked at 121% in the first quarter of 2022, which was just after tech stocks reached a record and had started a precipitous decline.

The retrenchment has continued even with interest rates stabilizing, the economy showing signs of strength and the Nasdaq wiping out all of its losses from 2022 to reach fresh highs.

Twilio, which sells cloud-based communications software, reported NRR of 102% in February, with just 5% year-over-year revenue growth. Rewind to the fourth quarter of 2020 and the company’s NRR was 139%.

Almost all of Twilio’s revenue comes from its division that contains technology for sending text messages and emails.

“We are seeing low churn in that business, but relative to historical levels kind of pre-2023, just higher contraction and more muted expansion,” Aidan Viggiano, Twilio’s finance chief, said on the company’s earnings call in February.

At Snowflake, Chief Financial Officer Mike Scarpelli told investors last month that NRR will at some point converge with its revenue growth rate, which slowed to 36% in the latest fiscal year from 69% in fiscal 2023 and 106% the year before that.

The topic didn’t get much discussion on Snowflake’s earnings call, as analysts were focused on the announcement that Sridhar Ramaswamy was replacing CEO Frank Slootman, the veteran Silicon Valley executive who led Snowflake through its 2020 initial public offering, the largest ever for a U.S. software company.

Representatives from Twilio and Snowflake declined to comment.

Generative AI will democratize access to enterprise data, says incoming Snowflake CEO Ramaswamy

The story is similar at Zoom, which has seen its enterprise net retention rate slip to 101% from more than 130% three years ago.

Zoom has opted to add artificial intelligence features into its premium video-calling plans at no additional cost. That is different than the approach taken by competitors Google and Microsoft, which are generally forcing companies to pay for new AI capabilities.

“Because customers are also trying to reduce the cost, that’s why we do not charge the customers for those features,” Zoom CEO Eric Yuan said on his company’s earnings call last month.

Zoom did not respond to CNBC’s request for comment.

Even Amazon CEO Andy Jassy said “cost optimization” is having an effect on business. Amazon Web Services doesn’t break out NRR, but the division reported annual revenue growth in the fourth quarter of 13%, down from 20% a year earlier. Jassy said he sees the market starting to show signs of a reacceleration.

“I think that the lion’s share of cost optimization has happened,” Jassy said. “It’s not that there won’t be any more or that we don’t see any more. But it’s just attenuated very significantly.”

An AWS spokesperson told CNBC in a statement that “customers are renewing at larger commitments over longer periods.”

‘Additional down-sell pressure’

ZoomInfo, which sells access to data that companies can use to help drive sales, reported a dramatic drop in NRR to 87% at the end of 2023 from 116% two years earlier. That means existing customers are spending less year over year.

Midsize companies, especially in technology, were the customers feeling the most heat in the fourth quarter, ZoomInfo CFO Cameron Hyzer told analysts on last month’s earnings call. ZoomInfo ended the fourth quarter with 1,820 customers holding at least $100,000 in annual contract value on Dec. 31, down from 1,869 clients at that level on Sept. 30.

“We anticipate additional down-sell pressure in Q1 as we are still lapping a peak of negativity from last year and working through the long tail of multiannual contracts that were most recently transacted in a very different operating environment,” Hyzer said. Management expects the retention rate to return to higher levels this year, he said.

DigitalOcean, which competes with AWS, Microsoft and Google in providing cloud computing and storage services, also saw NRR dip below 100% last year. After hitting 112% in the fourth quarter of 2022, the rate dropped to 107% to start 2023 and then fell to 96% in the third and fourth quarters.

Paddy Srinivasan, who was named CEO of DigitalOcean in January, told CNBC in an interview in February that developers are turning off computing instances that they are not currently using.

Like at AWS, Srinivasan said DigitalOcean is “starting to see stabilization.”

Representatives from ZoomInfo and DigitalOcean did not respond to CNBC’s requests for comment.

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Musk says he does not support a merger between Tesla and xAI but backs investment

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Musk says he does not support a merger between Tesla and xAI but backs investment

Elon musk and the xAI logo.

Vincent Feuray | Afp | Getty Images

Elon Musk on Monday said he does not support a merger between xAI and Tesla, as questions swirl over the future relationship of the electric automaker and artificial intelligence company.

X account @BullStreetBets_ posted an open question to Tesla investors on the social media site asking if they support a merger between Tesla and xAI. Musk responded with “No.”

The statement comes as the tech billionaire contemplates the future relationship between his multiple businesses.

Overnight, Musk suggested that Tesla will hold a shareholder vote at an unspecified time on whether the automaker should invest in xAI, the billionaire’s company that develops the controversial Grok AI chatbot.

Last year, Musk asked his followers in an poll on social media platform X whether Tesla should invest $5 billion into xAI. The majority voted “yes” at the time.

Musk has looked to bring his various businesses closer together. In March, Musk merged xAI and X together in a deal that valued the artificial intelligence company at $80 billion and the social media company at $33 billion.

Musk also said last week that xAI’s chatbot Grok will be available in Tesla vehicles. The chatbot has come under criticism recently, after praising Adolf Hitler and posting a barrage of antisemitic comments.

CNBC’s Samantha Subin contributed to this report.

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Alibaba-backed Moonshot releases new Kimi AI model that beats ChatGPT, Claude in coding — and it costs less

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Alibaba-backed Moonshot releases new Kimi AI model that beats ChatGPT, Claude in coding — and it costs less

An AI sign at the MWC Shanghai tech show on June 19, 2025.

Bloomberg | Bloomberg | Getty Images

BEIJING — The latest Chinese generative artificial intelligence model to take on OpenAI’s ChatGPT is offering coding capabilities — at a lower price.

Alibaba-backed startup Moonshot released on late Friday night its Kimi K2 model: a low-cost, open source large language model — the two factors that underpinned China-based DeepSeek’s industry disruption in January. Open-source technology provides source code access for free, an approach that few U.S. tech giants have taken, other than Meta and Google to some extent.

Coincidentally, OpenAI CEO Sam Altman announced early Saturday that there would be an indefinite delay of its first open-source model yet again due to safety concerns. OpenAI did not immediately respond to a CNBC request for comment on Kimi K2.

Rethinking the AI coding payoff

One of Kimi K2’s strengths is in writing computer code for applications, an area in which businesses see potential to reduce or replace staff with generative AI. OpenAI’s U.S. rival Anthropic focused on coding with its Claude Opus 4 model released in late May.

In its release announcement on social media platforms X and GitHub, Moonshot claimed Kimi K2 surpassed Claude Opus 4 on two benchmarks, and had better overall performance than OpenAI’s coding-focused GPT-4.1 model, based on several industry metrics.

“No doubt [Kimi K2 is] a globally competitive model, and it’s open sourced,” Wei Sun, principal analyst in artificial intelligence at Counterpoint, said in an email Monday.

Cheaper option

“On top of that, it has lower token costs, making it attractive for large-scale or budget-sensitive deployments,” she said.

The new K2 model is available via Kimi’s app and browser interface for free unlike ChatGPT or Claude, which charge monthly subscriptions for their latest AI models.

Kimi is also only charging 15 cents for every 1 million input tokens, and $2.50 per 1 million output tokens, according to its website. Tokens are a way of measuring data for AI model processing.

In contrast, Claude Opus 4 charges 100 times more for input — $15 per million tokens — and 30 times more for output — $75 per million tokens. Meanwhile, for every one million tokens, GPT-4.1 charges $2 for input and $8 for output.

Moonshot AI said on GitHub that developers can use K2 however they wish, with the only requirement that they display “Kimi K2” on the user interface if the commercial product or service has more than 100 million monthly active users, or makes the equivalent of $20 million in monthly revenue.

Hot AI market

Initial reviews of K2 on both English and Chinese social media have largely been positive, although there are some reports of hallucinations, a prevalent issue in generative AI, in which the models make up information.

Still, K2 is “the first model I feel comfortable using in production since Claude 3.5 Sonnet,” Pietro Schirano, founder of startup MagicPath that offers AI tools for design, said in a post on X.

Moonshot has open sourced some of its prior AI models. The company’s chatbot surged in popularity early last year as China’s alternative to ChatGPT, which isn’t officially available in the country. But similar chatbots from ByteDance and Tencent have since crowded the market, while tech giant Baidu has revamped its core search engine with AI tools.

Kimi’s latest AI release comes as investors eye Chinese alternatives to U.S. tech in the global AI competition.

Still, despite the excitement about DeepSeek, the privately-held company has yet to announce a major upgrade to its R1 and V3 model. Meanwhile, Manus AI, a Chinese startup that emerged earlier this year as another DeepSeek-type upstart, has relocated its headquarters to Singapore.

Over in the U.S., OpenAI also has yet to reveal GPT-5.

Work on GPT-5 may be taking up engineering resources, preventing OpenAI from progressing on its open-source model, Counterpoint’s Sun said, adding that it’s challenging to release a powerful open-source model without undermining the competitive advantage of a proprietary model.

Grok 4 competitor

Kimi K2 is not the company’s only recent release. Moonshot launched a Kimi research model last month and claimed it matched Google’s Gemini Deep Research ‘s 26.9 score and beat OpenAI’s version on a benchmark called “Humanity’s Last Exam.”

The Kimi research model even got a mention last week during Elon Musk’s xAI release of Grok 4 — which scored 25.4 on its own on the “Humanity’s Last Exam” benchmark, but attained a 44.4 score when allowed to use a variety of AI tools and web search.

“Kimi-Researcher represents a paradigm shift in agentic AI,” said Winston Ma, adjunct professor at NYU School of Law. He was referring to AI’s capability of simultaneously making several decisions on its own to complete a complex task.

“Instead of merely generating fluent responses, it demonstrates autonomous reasoning at an expert level — the kind of complex cognitive work previously missing from LLMs,” Ma said. He is also author of “The Digital War: How China’s Tech Power Shapes the Future of AI, Blockchain and Cyberspace.”

— CNBC’s Victoria Yeo contributed to this report.

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Nvidia CEO downplays U.S. fears that China’s military will use his firm’s chips

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Nvidia CEO downplays U.S. fears that China's military will use his firm's chips

Co-founder and chief executive officer of Nvidia Corp., Jensen Huang attends the 9th edition of the VivaTech trade show in Paris on June 11, 2025.

Chesnot | Getty Images Entertainment | Getty Images

Nvidia CEO Jensen Huang has downplayed U.S. fears that his firm’s chips will aid the Chinese military, days ahead of another trip to the country as he attempts to walk a tightrope between Washington and Beijing. 

In an interview with CNN aired Sunday, Huang said “we don’t have to worry about” China’s military using U.S.-made technology because “they simply can’t rely on it.”

“It could be limited at any time; not to mention, there’s plenty of computing capacity in China already,” Huang said. “They don’t need Nvidia’s chips, certainly, or American tech stacks in order to build their military,” he added.

The comments were made in reference to years of bipartisan U.S. policy that placed restrictions on semiconductor companies, prohibiting them from selling their most advanced artificial intelligence chips to clients in China. 

Huang also repeated past criticisms of the policies, arguing that the tactic of export controls has been counterproductive to the ultimate goal of U.S. tech leadership. 

“We want the American tech stack to be the global standard … in order for us to do that, we have to be in search of all the AI developers in the world,” Huang said, adding that half of the world’s AI developers are in China. 

‘The Nvidia Way’ author Tae Kim: Jensen Huang always positions Nvidia ahead of the next big trend

That means for America to be an AI leader, U.S. technology has to be available to all markets, including China, he added.

Washington’s latest restrictions on Nvidia’s sales to China were implemented in April and are expected to result in billions in losses for the company. In May, Huang said chip restrictions had already cut Nvidia’s China market share nearly in half.

Huang’s CNN interview came just days before he travels to China for his second trip to the country this year, and as Nvidia is reportedly working on another chip that is compliant with the latest export controls.

Last week, the Nvidia CEO met with U.S. President Donald Trump, and was warned by U.S. lawmakers not to meet with companies connected to China’s military or intelligence bodies, or entities named on America’s restricted export list.

According to Daniel Newman, CEO of tech advisory firm The Futurum Group, Huang’s CNN interview exemplifies how Huang has been threading a needle between Washington and Beijing as it tries to maintain maximum market access.

“He needs to walk a proverbial tightrope to make sure that he doesn’t rattle the Trump administration,” Newman said, adding that he also wants to be in a position for China to invest in Nvidia technology if and when the policy provides a better climate to do so.

But that’s not to say that his downplaying of Washington’s concerns is valid, according to Newman. “I think it’s hard to completely accept the idea that China couldn’t use Nvidia’s most advanced technologies for military use.”

He added that he would expect Nvidia’s technology to be at the core of any country’s AI training, including for use in the development of advanced weaponry. 

A U.S. official told Reuters last month that China’s large language model startup DeepSeek — which says it used Nvidia chips to train its models — was supporting China’s military and intelligence operations. 

On Sunday, Huang acknowledged there were concerns about DeepSeek’s open-source R1 reasoning model being trained in China but said that there was no evidence that it presents dangers for that reason alone.

Huang complimented the R1 reasoning model, calling it “revolutionary,” and said its open-source nature has empowered startup companies, new industries, and countries to be able to engage in AI. 

“The fact of the matter is, [China and the U.S.] are competitors, but we are highly interdependent, and to the extent that we can compete and both aspire to win, it is fine to respect our competitors,” he concluded. 

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