Tesla is going deep into its pockets to offer discounts in order to sell its electric vehicles in China at the end of this quarter.
China is Tesla’s biggest market, and its performance greatly impacts its overall financial results.
Therefore, it’s important to keep a close eye on Tesla’s performance in China.
Like in other markets, Tesla often offers discounts toward the end of the quarter to try to lower its inventory as much as possible.
Several analysts have noted that Tesla seems to be digging deeper into its pockets to increase demand at the end of this quarter in China.
Tesla posted on Weibo, a local social media platform in China, about a slew of new incentives on its lineup in China valid if customers take delivery before March 31st:
Tesla says that the discounts add “up to RMB 34,600”, which is the equivalent of ~$4,800 USD.
It listed a bunch of different incentives on its website (translated from Chinese):
Current Model Y rear-wheel drive version of the current car can enjoy an insurance subsidy of 8,000 yuan by purchasing the corresponding car insurance through a cooperative insurance agency. The current and original Model Y must be delivered before March 31.
The designated paid car paint only costs 2,000 yuan (the price difference Reduction or exemption before delivery), you need to deliver cash and the original Model Y rear-wheel drive version before March 31.
You can apply for annual interest rates starting as low as 1.99% (equivalent to an annualized interest rate starting from 3.65%, applicable to some banks). The annual interest rates for other existing cars on sale start as low as 2.5% (equivalent to an annualized interest rate starting from 4.58%).
These are significant discounts and incentives. Considering how many vehicles Tesla delivers in China, it will be interesting to see how it affects its gross margins, which have been consistently declining for more than a year now:
This price war will have to bottom out eventually, but it looks like we haven’t achieved that point yet.
It’s also interesting to see Tesla also applying incentives on Model 3. It hasn’t done that as much in the US since it more recently launched the new version. That new version, sometimes referred to as Highland, has been in China for more than 6 months.
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Flying cars are no longer just for the movies. Alef Aeronautics has begun building the first electric flying cars for customers, which are being hand-made in California.
Electric flying cars are real and hand-made in the US
It sounds like something from The Jetsons or Harry Potter, but flying cars are becoming a reality. Alef has been developing all-electric flying cars for about a decade now.
After unveiling a prototype in 2016, the company secured backing from early Tesla and Bitcoin investor Tim Draper. Draper became a pioneering investor and mentor to the team.
The big funding round propelled Alef to create not just a toy, but a flying car that can be used as an everyday commute vehicle.
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In 2018, the company’s first full-size “skeleton” was flown, and the following year, the first prototype was shown to a group of investors.
Alef introduced its first model, dubbed the Model A, in 2022, a 100% electric flying car that can drive 220 miles with a 110-mile flight range.
CEO Jim Dukhovny introduces the Model A electric flying car at the Detroit Auto Show (Source: Alef)
Less than a year later, it became the first to receive a Special Airworthiness Certification from the US Federal Aviation Administration while securing its first pre-orders from a car dealership.
We got our first look at the flying car in action earlier this year after Alef released a video of an ultralight Model A jumping over other vehicles, including a Tesla Cybertruck (see the video below). According to Alef, it was the “first-ever video in history of a car driving and vertically taking off.”
Alef’s electric flying car jumps over a Tesla Cybertruck (Source: Alef Aeronautics)
In its mission to make flying cars a reality, the California-based startup announced another major milestone on Monday.
Alef said it has begun manufacturing the first flying cars for customers at its facility in Silicon Valley, California. The first models are being hand-made and will be delivered to just a few early customers “for the purpose of testing flying cars in the real world environment,” according to Alef.
The company plans to train and support early adopters, using lessons learned as it ramps up production and deliveries.
Alef Aeronautics team members manufacturing a section of the Alef flying car’s wing (Source: Alef Aeronautics)
“We are happy to report that production of the first flying car has started on schedule,” Alef’s CEO, Jim Dukhovny, said at the event.
Alef claims its flying cars are “100% electric, drivable on public roads, and has vertical takeoff and landing capabilities.”
The startup has already received 3,500 pre-orders, which it says is worth $1 billion. Alef’s flying car is expected to start at around $299,999. You can pre-order one on Alef’s website with a $150 deposit, or you can secure a spot in the priority queue for $1,500. The first customer deliveries are expected to begin in 2026.
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Every weekday, the CNBC Investing Club with Jim Cramer holds a “Morning Meeting” livestream at 10:20 a.m. ET. Here’s a recap of Tuesday’s key moments. 1. Stocks are higher ahead of Wednesday’s Federal Reserve interest rate decision. The U.S. central bank is expected to cut rates by 25 basis points, making it the third cut of 2025 and a catalyst for the market. “If the Fed cuts, that’s just gigantic for some of our stocks,” Jim Cramer said, mentioning rate-sensitive Club name Home Depot and technology stocks. Meanwhile, our “own it, don’t trade it” name, Nvidia , is in the headlines again after President Donald Trump confirmed he will allow the company to sell its more advanced H200 chips to approved customers in China, provided the U.S. gets a 25% cut. Wells Fargo estimates it could add $25 billion to $30 billion in annual revenue and $0.60 to $0.70 in earnings per share. We’re not banking on China, but it’s a bonus if Nvidia gets the sales. 2. Shares of chemical company Linde climbed 1% Tuesday following news that CEO Sanjiv Lamba bought 2,520 shares of Linde at roughly $396 per share, roughly $1 million worth, according to a recent SEC filing. The stock hit a new 52-week low on Monday of $387.78 and has dropped about 18% since the start of October. The last time Lamba bought shares was in March 2022 at $268.62 per share, also $1 million worth at the time. Despite the very disappointing performance over the past few months, this insider buying could be “a sign that the stock price action might be wrong and the business is actually holding up better than the market thinks,” said portfolio director Jeff Marks. 3. “I am concerned now about Costco,” Jim said, comparing it to Walmart , which has been a stronger-performing retailer this year. Walmart stock is up 26% year to date, while Costco shares are down more than 30% over the same period. Jim said he regards Costco as “one of the greatest performing stocks of all time” and doesn’t want to sell it. But he added that if it keeps going down, he will have to reevaluate. We would like to see a signal from management that proves this decline isn’t a new normal when Costco reports its first quarter of fiscal 2026 on Thursday after the bell. 4. Stocks covered in Tuesday’s rapid fire at the end of the video were: CVS , Toll Brothers , Marvell Tech , Campbell’s , and PepsiCo . (Jim Cramer’s Charitable Trust is long HD, NVDA, LIN, COST. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
Ford is promising that more affordable EVs are coming soon. A new partnership will include two Ford-branded electric vehicles, but that’s just the start.
Ford and Renault partner up on affordable EVs
“We know we’re in a fight for our lives,” Ford’s CEO Jim Farley warned on Monday (via CNN) before announcing a landmark partnership with Renault to develop more affordable EVs and fend off surging Chinese brands like BYD and SAIC’s MG.
Ford said the new partnership is “a first step,” as part of a broader restructuring in the region. The plans include two new Ford-branded EVs, based on Renault’s Ampere platform.
Although they will share underpinnings with the popular Renault 5, the American automaker will lead the design to “ensure these vehicles are distinctly Ford.”
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The first is expected to be an electric successor to the widely popular Fiesta, while the second is rumoured to be a small EV crossover, similar to the Renault 4.
The electric Ford Puma Gen-E (Source: Ford)
Ford didn’t offer specifics, but said the first vehicles will begin arriving in showrooms in 2028. Farley told reporters that the new EVs will be smaller than anything planned for the US, as it seeks to fill a critical gap in its European lineup.
“As an American company, we see Europe as the frontline in the global transformation of our industry,” Farley said, adding that “how we compete here will write the playbook for the next generation.”
Ford’s electric vehicles in Europe from left to right: Puma Gen-E, Explorer, Capri, and Mustang Mach-E (Source: Ford)
The partnership will also include jointly developing Ford and Renault-branded commercial vehicles using common platforms.
Ford’s current EV lineup in Europe consists of the Electric Explorer and Capri, which share a platform with the Volkswagen ID.4 and ID.5, and the Puma Gen E.
Ford Explorer EV production in Cologne (Source: Ford)
The news comes just a day after Farley warned that the EU’s emissions rules are “risking the future” of the auto industry.
Electrek’s Take
Ford initially backed the EU’s push to have all-electric vehicle sales in the region by 2035, but now it’s blaming slower-than-expected EV demand and calling for looser rules.
Farley has warned several times now that Chinese automakers, like BYD, are an “existential threat” to the auto industry. As part of its restructuring, Ford has already announced plans to cut thousands of jobs in Europe while reducing output at its Cologne EV facility.
Ford’s share of European passenger car sales has plummeted from 6.1% in 2019 to just 3.3% through October of this year.
Although the company is blaming slower EV demand, electric vehicles are still gaining ground in Europe. Through October 2025, nearly 1.5 million EVs were registered in Europe, accounting for 16.4% of the market. That’s up from around 13.2% through the first 10 months of 2024.
Meanwhile, the combined share of petrol and diesel cars fell to 36.6% from 46.3% over the same period.
Are EV sales slowing? Or, is it a Ford problem? The new alliance with Renault to build more affordable EVs will be critical to Ford’s comeback in the region.
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