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Aldi’s claim it was the “home of Britain’s cheapest Christmas dinner” was found to be misleading after rival supermarket Sainsbury’s reported it to the advertising watchdog.

It claimed consumer group Which? had found Aldi’s Christmas dinner came in at over 20% cheaper than what was on offer at Sainsbury’s.

The four-page wrap-around newspaper ad, published on 6 December, also read “Sainsbury’s £44.81”, “Aldi £33.80” and “Swap & Save over 20% on your Christmas dinner”.

Small text at the bottom of the ad said the comparison related to “seven UK supermarkets”.

But Sainsbury’s complained the advert was misleading, and the price comparison was not representative of prices during the period when people would be buying fresh produce for their festive dinner – usually in the last week or so before Christmas Day.

The Advertising Standards Authority (ASA) upheld the complaint.

Aldi said the claims in the ad were from a comparison by Which? detailed in an article on the consumer group’s website, titled: “Which is the cheapest supermarket for Christmas dinner ingredients?”

But the ASA said the ad would lead shoppers to believe the total cost of buying the ingredients at Aldi for a typical Christmas dinner would be cheaper than in any other British supermarket, so there would be no reason to shop around.

The front page of the four-page wrap-around ad. Pic: Advertising Standards Authority via PA
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The front page of the four-page wrap-around ad. Pic: Advertising Standards Authority via PA

The watchdog also said the Which? article stated Aldi’s Christmas dinner was only 4p cheaper than Lidl’s, and that “as this difference was negligible, Which? decided to embrace the Christmas spirit by giving both of the discounters a festive food-pricing crown”.

It said: “Which? therefore had not awarded Aldi as the ‘cheapest Christmas dinner’ as implied by the overall presentation of the ad, but as a ‘budget-friendly Christmas Dinner’.

“While Aldi was technically the cheapest, this was by a negligible amount, and we considered that it was information that was likely to influence consumers’ understanding of the claim and any transactional decision they might make because of it, since their choice of which supermarket to visit would also be impacted by other factors such as their relative distances or transport costs.

“We therefore considered the ad was misleading about the basis of the comparison in those regards.”

The watchdog also found the ad misled shoppers because the comparison related to price checks between 6 and 27 November, which were likely to have changed by the time shoppers would be buying their Christmas dinner.

The ASA said: “We told Aldi to ensure that price comparisons with their competitors were not misleading, and that the basis of such comparisons was clear and adequately substantiated.”

An Aldi spokeswoman said: “We are disappointed that the ASA has upheld this complaint based on an advertising technicality, but we remain confident that customers will make significant savings every time they shop with Aldi.

“That’s why we have been recognised by Which? as the UK’s Cheapest Supermarket for three years running.”

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Which? told the ASA that it was not involved in how Aldi presented the report in their advertising.

A Which? spokesman said: “We support this decision by the ASA: consumers should not be subjected to potentially misleading advertising and it is right that the regulator is holding Aldi to account.

“We are disappointed that a Which? endorsement logo and our research was used in an advert that has broken the regulator’s rules on marketing and we have sought assurances from Aldi that it will not happen again.”

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Rachel Reeves lands in China amid pressure to cancel trip over market turmoil

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Rachel Reeves lands in China amid pressure to cancel trip over market turmoil

Making Britain better off will be “at the forefront of the chancellor’s mind” during her visit to China, the Treasury has said amid controversy over the trip.

Rachel Reeves flew out on Friday after ignoring calls from opposition parties to cancel the long-planned venture because of market turmoil at home.

The past week has seen a drop in the pound and an increase in government borrowing costs, which has fuelled speculation of more spending cuts or tax rises.

The Tories have accused the chancellor of having “fled to China” rather than explain how she will fix the UK’s flatlining economy, while the Liberal Democrats say she should stay in Britain and announce a “plan B” to address market volatility.

However, Ms Reeves has rejected calls to cancel the visit, writing in The Times on Friday night that choosing not to engage with China is “no choice at all”.

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The chancellor will be accompanied by Bank of England governor Andrew Bailey and other senior executives.

She will meet with her counterpart, Vice Premier He Lifeng, in Beijing on Saturday to discuss financial services, trade and investment.

She will also “raise difficult issues”, including Chinese firms supporting Russia’s invasion of Ukraine and concerns over constraints on rights and freedoms in Hong Kong, the Treasury said.

But it did not mention whether Ms Reeves would raise the treatment of the Uyghur community, which Downing Street said Foreign Secretary David Lammy would do during his visit last year.

Britain's Foreign Secretary David Lammy and Chinese Foreign Minister Wang Yi shake hands before their meeting at the Diaoyutai State Guesthouse in Beijing. Pic: AP
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Britain’s Foreign Secretary David Lammy and Chinese Foreign Minister Wang Yi in Beijing. Pic: AP

On Friday, Culture Secretary Lisa Nandy defended the trip, telling Sky News that the climbing cost of government borrowing was a “global trend” that had affected many countries, “most notably the United States”.

“We are still on track to be the fastest growing economy, according to the OECD [Organisation for Economic Co-operation and Development] in Europe,” she told Anna Jones on Sky News Breakfast.

“China is the second-largest economy, and what China does has the biggest impact on people from Stockton to Sunderland, right across the UK, and it’s absolutely essential that we have a relationship with them.”

Read more – Ed Conway analysis: The chancellor’s gamble with China

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Nandy defends Reeves’ trip to China

However, former prime minister Boris Johnson said Ms Reeves had “been rumbled” and said she should “make her way to HR and collect her P45 – or stay in China”.

While in the country’s capital, Ms Reeves will also visit British bike brand Brompton’s flagship store, which relies heavily on exports to China, before heading to Shanghai for talks with representatives across British and Chinese businesses.

It is the first UK-China Economic and Financial Dialogue (EFD) since 2019, building on the Labour government’s plan for a “pragmatic” policy with the world’s second-largest economy.

Sir Keir Starmer was the first British prime minister to meet with China’s President Xi Jinping in six years at the G20 summit in Brazil last autumn.

Relations between the UK and China have become strained over the last decade as the Conservative government spoke out against human rights abuses and concerns grew over national security risks.

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How much do we trade with China?

Navigating this has proved tricky given China is the UK’s fourth largest single trading partner, with a trade relationship worth almost £113bn and exports to China supporting over 455,000 jobs in the UK in 2020, according to the government.

During the Tories’ 14 years in office, the approach varied dramatically from the “golden era” under David Cameron to hawkish aggression under Liz Truss, while Rishi Sunak vowed to be “robust” but resisted pressure from his own party to brand China a threat.

The Treasury said a stable relationship with China would support economic growth and that “making working people across Britain secure and better off is at the forefront of the chancellor’s mind”.

Ahead of her visit, Ms Reeves said: “By finding common ground on trade and investment, while being candid about our differences and upholding national security as the first duty of this government, we can build a long-term economic relationship with China that works in the national interest.”

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Why the financial market mood has shifted against the UK

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Why the financial market mood has shifted against the UK

As the dust settles on a tumultuous week for gilts (UK government bonds) and sterling – a week that has raised serious questions about chancellor Rachel Reeves’s stewardship of the economy – the big question many people will be asking is why investor sentiment has shifted so much against the UK in the past week.

Following on from that is what Ms Reeves should try to do about it.

The first point to make – and indeed it is one the government has been making – is that there has been a broad sell-off in government bonds around the world this week. Yields, which go up as the price of a bond falls, have been rising not only in the case of gilts but also on bonds issued by the likes of the US, Japan, France and Germany.

That reflects the fact that investors are changing their assumptions about the path of inflation this year and, in turn, how central banks like the US Federal Reserve, the European Central Bank and the Bank of England respond.

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Inflation is now expected to be stickier around the world due to a combination of factors, of which by far the biggest is the tariffs the incoming Trump administration is expected to introduce. Those tariffs will push up the price of goods bought by American consumers and, if America’s trading partners respond with tariffs of their own, for consumers elsewhere. US Treasuries have also been under pressure due to expectations that Mr Trump will raise US borrowing sharply.

That said, gilt yields have been rising by more than yields on their international counterparts, reflecting the fact that investors think the UK has specific issues with inflation. The increase in employer’s national insurance contributions (NICs) announced by Ms Reeves in her Halloween budget will be highly inflationary because they will push up the cost of employing people.

The chief executives of some of the UK’s biggest retailers – Lord Wolfson at Next, Ken Murphy at Tesco, Stuart Machin at Marks & Spencer and Simon Roberts at Sainsbury’s – this week repeated their warnings that these higher costs will feed through to higher prices.

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Treasury tries to calm market nerves

Another reason why gilt yields have risen more than those of their international counterparts is the UK’s particular fiscal position and its poor growth prospects.

Yes, other countries have as poor prospects for growth as the UK or as bad a debt situation. The US national debt, for example, is 123% of US GDP while Japan has a debt to GDP ratio of 250%. The UK, with a debt to GDP ratio of just under 99%, doesn’t look so bad by comparison. However, as the market in US Treasuries is the biggest and most liquid in the world and the US dollar is the global reserve currency, investors seldom have hesitation about lending to the US government. Similarly, in the case of Japan, most of its government debt is owned by Japanese savers – encapsulated by the mythical figure of ‘Mrs Watanabe’.

Read more: The market meltdown explained. Should I be worried?

The UK does not have that luxury and, accordingly, has to rely on what Mark Carney, the former governor of the Bank of England, memorably described in a 2017 speech as “the kindness of strangers” to fund its borrowing (he was talking on that occasion about the UK’s current account deficit rather than its fiscal deficit, but the point holds).

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Investors ‘losing confidence in UK’

In summary, then, investors are demanding a higher premium for the added risk of holding gilts. That perceived risk – as the former prime minister Liz Truss has gleefully been pointing out – means that yields on some gilts are now even higher than they spiked following her chancellor Kwasi Kwarteng’s ill-fated mini budget in September 2022.

Investors are also sceptical about the UK economy’s ability to grow its way out of this predicament. While the government’s proposals to invest in infrastructure have been welcomed by investors, they have also noted that much of the extra borrowing being taken on by Ms Reeves in her budget was to fund big pay rises for public sector workers, which – rightly or wrongly – are not perceived to be as good a use of government money as, say, investing in improvements to roads or power grids.

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CBI chief’s approach to budget tax shock

So what does Ms Reeves do?

Well, as the old joke about the Irishman guiding a lost tourist puts it, she “wouldn’t start from here”. The chancellor’s big mistake was to box herself in during the general election campaign by ruling out increases in income tax, employees’ national insurance, VAT or corporation tax. She could easily, for example, have promised to unwind her predecessor Jeremy Hunt’s cut in employee’s national insurance – which was rightly recognised by most voters as a pre-election bribe.

Still, she is where she is, so the chancellor’s main job now will be to convince investors that the UK is on a stable fiscal footing. With the recent rise in gilt yields – the implied government borrowing cost – threatening to eliminate the chancellor’s headroom to meet her fiscal rules, that is likely to mean public sector spending cuts or higher taxes. The former option is more likely than the latter and not least because Ms Reeves is committed to just one ‘fiscal event’ – when taxes are raised – per year and that will be her budget this autumn.

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The Bank of England is also going to have a big part to play here in reinforcing to markets its determination to bringing inflation down to its target range – which means borrowers should not expect as many interest rate cuts in 2025 as they were, say, six months ago.

The Bank may also slow the pace at which it is selling its own gilt holdings (accumulated largely during the ‘quantitative easing’ on which it embarked after the global financial crisis) which would also ease the downward pressure on gilts.

Also coming to the chancellor’s aid, in all likelihood, will be a weakening in the pound which should, all other things being equal, help make gilts more appetising to international investors.

All of this underlines though, unfortunately, that there is only so much the chancellor can do.

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Britain’s gas storage levels ‘concerningly low’ after cold snap

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Britain's gas storage levels 'concerningly low' after cold snap

Britain’s gas storage levels are “concerningly low” with less than a week of demand available, the operator of the country’s largest gas storage site has warned.

Plunging temperatures and high demand for gas-fired power are the main factors behind the low levels, Centrica said, adding that the need to replenish stocks could lead to rising prices ahead.

The UK is heavily reliant on gas for its home heating and also uses a significant amount for electricity generation.

National Grid data on Friday showed that natural gas accounted for 53% of power in the UK’s system, with renewables offering just 16% of the country’s needs.

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Following the UK’s decision to ditch carbon intensive coal from its energy mix, extra strain is heaped on gas during cold snaps because wind generation can often be lower due to high pressure weather systems.

Earlier this week, the UK’s electricity grid operator issued a rare notice to power firms that sought higher output to prevent a greater risk of blackouts within the network.

As of 9 January, UK gas storage sites “were 26% lower than last year’s inventory at the same time, leaving them around half full,” Centrica said.

“This means the UK has less than a week of gas demand in store.”

A woman walking a dog in a frost covered Greenwich Park, south London. Temperatures will continue to fall over the coming days, with the mercury potentially reaching minus 20C in northern parts of the UK on Friday night. Weather warnings for ice are in place across the majority of Wales and Northern Ireland, as well as large parts of the east of England. Picture date: Friday January 10, 2025. PA Photo. See PA story WEATHER Winter. Photo credit should read: Yui Mok/PA Wire
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Minimum temperatures have exceeded -16C this week in the UK

The Labour government is investing more heavily in clean energy to bolster the battle against climate change and has shunned pressure to bolster gas supplies through additional North Sea fields.

A Department for Energy Security and Net Zero spokesperson said in response to Centrica’s storage alert: “We have no concerns and are confident we will have a sufficient gas supply and electricity capacity to meet demand this winter, due to our diverse and resilient energy system.

“Our mission to make Britain a clean energy superpower will maintain the UK’s energy security in the long term – investing in clean homegrown power and protecting billpayers.”

Centrica’s Rough gas storage site in the North Sea, off England’s east coast, makes up around half of the country’s gas storage capacity.

Read more: Why UK energy prices look set to rise

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Why your energy bills look set to rise

Centrica has previously said it could invest £2bn to upgrade Rough further, but it would need support from the government through a price cap and floor mechanism to make this viable.

Gas storage was already lower than usual heading into December as a result of the early onset of winter and poor wind generation.

Combined with stubbornly high gas prices, this has meant it has been more difficult to top up storage over Christmas.

Chart 4 USE THIS storage is low too

Centrica said the “situation is echoed across Europe” – where gas storage was at 69% at the start of this week, down from 84% during the same period the previous year.

Unlike Europe, Britain does not have a mandatory gas storage target.

“We are an outlier from the rest of Europe when it comes to the role of storage in our energy system and we are now seeing the implications of that,” said Centrica chief executive Chris O’Shea.

“If Rough had been operating at full capacity in recent years, it would have saved UK households £100 from both
their gas and their electricity bills each winter,” he added.

Gas stores are important as they enable countries to not only guarantee supplies during the transition to renewables but also avoid short term price spikes on wholesale markets.

High storage is also an important tool in moderating price swings.

But the UK has been particularly vulnerable in this space since Russia’s invasion of Ukraine in February 2022, when sanctions meant key taps to Europe were shut off, forcing nations such as the UK and Germany to scramble for supplies.

It has left Europe reliant on the US for liquefied natural gas (LNG) in particular, with Norway a key exporter of natural gas via pipeline to the UK.

The need for Europe as a whole to replenish depleted stocks at the end of winter is among reasons why wholesale prices have remained elevated, leaving households and businesses at the mercy of further hikes to energy bills.

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