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Aldi’s claim it was the “home of Britain’s cheapest Christmas dinner” was found to be misleading after rival supermarket Sainsbury’s reported it to the advertising watchdog.

It claimed consumer group Which? had found Aldi’s Christmas dinner came in at over 20% cheaper than what was on offer at Sainsbury’s.

The four-page wrap-around newspaper ad, published on 6 December, also read “Sainsbury’s £44.81”, “Aldi £33.80” and “Swap & Save over 20% on your Christmas dinner”.

Small text at the bottom of the ad said the comparison related to “seven UK supermarkets”.

But Sainsbury’s complained the advert was misleading, and the price comparison was not representative of prices during the period when people would be buying fresh produce for their festive dinner – usually in the last week or so before Christmas Day.

The Advertising Standards Authority (ASA) upheld the complaint.

Aldi said the claims in the ad were from a comparison by Which? detailed in an article on the consumer group’s website, titled: “Which is the cheapest supermarket for Christmas dinner ingredients?”

But the ASA said the ad would lead shoppers to believe the total cost of buying the ingredients at Aldi for a typical Christmas dinner would be cheaper than in any other British supermarket, so there would be no reason to shop around.

The front page of the four-page wrap-around ad. Pic: Advertising Standards Authority via PA
Image:
The front page of the four-page wrap-around ad. Pic: Advertising Standards Authority via PA

The watchdog also said the Which? article stated Aldi’s Christmas dinner was only 4p cheaper than Lidl’s, and that “as this difference was negligible, Which? decided to embrace the Christmas spirit by giving both of the discounters a festive food-pricing crown”.

It said: “Which? therefore had not awarded Aldi as the ‘cheapest Christmas dinner’ as implied by the overall presentation of the ad, but as a ‘budget-friendly Christmas Dinner’.

“While Aldi was technically the cheapest, this was by a negligible amount, and we considered that it was information that was likely to influence consumers’ understanding of the claim and any transactional decision they might make because of it, since their choice of which supermarket to visit would also be impacted by other factors such as their relative distances or transport costs.

“We therefore considered the ad was misleading about the basis of the comparison in those regards.”

The watchdog also found the ad misled shoppers because the comparison related to price checks between 6 and 27 November, which were likely to have changed by the time shoppers would be buying their Christmas dinner.

The ASA said: “We told Aldi to ensure that price comparisons with their competitors were not misleading, and that the basis of such comparisons was clear and adequately substantiated.”

An Aldi spokeswoman said: “We are disappointed that the ASA has upheld this complaint based on an advertising technicality, but we remain confident that customers will make significant savings every time they shop with Aldi.

“That’s why we have been recognised by Which? as the UK’s Cheapest Supermarket for three years running.”

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Which? told the ASA that it was not involved in how Aldi presented the report in their advertising.

A Which? spokesman said: “We support this decision by the ASA: consumers should not be subjected to potentially misleading advertising and it is right that the regulator is holding Aldi to account.

“We are disappointed that a Which? endorsement logo and our research was used in an advert that has broken the regulator’s rules on marketing and we have sought assurances from Aldi that it will not happen again.”

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US and China extend tariffs deadline again

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US and China extend tariffs deadline again

The world’s two largest economies, the US and China, have again extended the deadline for tariffs to come into effect.

A last-minute executive order from US President Donald Trump will prevent taxes on Chinese imports to the US from rising to 30%. Beijing also announced the extension of the tariff pause at the same time, according to the Ministry of Commerce.

Those tariffs on goods entering the US from China were due to take effect on Tuesday.

The extension allows for further negotiations with Chinese Premier Xi Jinping and also prevents tariffs from rising to 145%, a level threatened after tit for tat increases in the wake of Trump’s so-called liberation day announcement on 2 April.

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It’s the second 90-day truce between the sides.

The countries reached an initial framework for cooperation in May, with the US reducing its 145% tariff on Chinese goods to 30%, while China’s 125% retaliatory tariffs went down to 10% on US items.

A tariff of 20% had been implemented on China when Mr Trump took office, over what his administration said was a failure to stop illegal drugs entering the US.

More on China

Sector-specific tariffs, such as the 25% tax on cars, aluminium and steel, remain in place.

Chinese stock markets were mixed in response to the news, with Hong Kong’s Hang Seng down 0.08%

The Shanghai Composite stock index rose 0.46%, and the Shenzhen Component gained 0.35%.

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Wage rises slow as retail and hospitality jobs continue to fall

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Wage rises slow as retail and hospitality jobs continue to fall

The rate of wage rises in the UK continued to slow as the number of job vacancies and people in work fell, according to new figures.

Average weekly earnings slowed to 4.6% down from 5%, while pay excluding bonuses continued to grow 5%, according to data from the Office for National Statistics (ONS) for the three months to June.

It means the gap between inflation – the rate of price rises – and wage increases is narrowing, and the labour market is slowing. Inflation stood at 3.6% in June.

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The number of employees on payroll has fallen in ten of the last 12 months, with the falls concentrated in hospitality and retail, the ONS said. It came as employers faced higher wage bills from increased minimum wages and upped national insurance contributions.

As a result, it’s harder to get a job now than a year ago.

“Job vacancies, likewise, have continued to fall, also driven by fewer opportunities in these industries,” the ONS director of economic statistics, Liz McKeown, said.

The number of job vacancies fell for the 37th consecutive period and in 16 of the 18 industry sectors. Feedback from employers suggested firms may not be recruiting new workers or replacing those who left.

Unemployment remained at 4.7% in June, the same as in May.

The ONS, however, continued to advise caution in interpreting changes in the monthly unemployment rate due to concerns over the figures’ reliability.

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The exact number of unemployed people is unknown, partly because people do not respond to surveys and answer the phone when the ONS calls.

The worst is yet to come

Wage rises are expected to fall further, and redundancies are anticipated to rise.

“Wage growth is likely to weaken over the course of the year as softening economic conditions, rising redundancies and elevated staffing costs increasingly hinder pay settlements,” said Suren Thiru, the economics director of the Institute of Chartered Accountants in England and Wales (ICAEW).

“The UK jobs market is facing more pain in the coming months with higher labour costs likely to lift unemployment moderately higher, particularly given growing concerns over more tax rises in this autumn’s budget.”

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What does it mean for interest rates?

While wage rises are slowing, the fact that they’re still above inflation means the interest rate setters of the Bank of England could be cautious about further cuts.

Higher pay can cause inflation to rise. The central bank is mandated to bring down inflation to 2%.

But one more interest rate cut this year, in December, is currently expected by investors, according to data from the London Stock Exchange Group (LSEG).

The evidence of a weakening labour market provides justification for the interest rate cut of last week.

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Money Problem: ‘My husband is freelance and in hospital – how can I make sure we don’t lose our home?’

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Money Problem: 'My husband is freelance and in hospital - how can I make sure we don't lose our home?'

Every week, our Money blog team finds the answer to a reader’s financial problem or consumer dispute. Here’s our latest…

My husband is freelance and the breadwinner of the family. He is in hospital for an unknown length of time. Is there any support for us in the short term, so we can keep our home?
Anonymous

Our cost of living specialist Megan Harwood-Baynes tackles this one…

I am so sorry to hear this – I have recently been through something similar with my husband, and it can be really stressful when you add financial worries on top of medical issues.

To help you navigate the next steps, I’ve broken this up into what support you can get with your mortgage specifically, government help and some advice on the rest of your bills.

Help with housing

Your most immediate concern seemed to be housing (understandably). First, try not to panic – it is easy to skip to the thought of losing your home, but the last thing your mortgage lender is going to want to do is go through the hassle of repossession for what could just be a short-term issue.

Start by having a look through your insurance – certain types of insurance can help with mortgage repayments if your income falls due to sickness.

(If you don’t have this, make a note to consider taking it out for next time – you never know when something like this could happen again, and income protection insurance could make a huge difference in the future.)

Assuming you don’t have insurance coverage, the next step is to contact your lender. The sooner you do this, the better, as you’re more likely to have better options available to you before you miss a payment.

Things you can ask for include:

  • To lengthen the term of your mortgage;
  • To switch to interest-only repayments;
  • Ask about a temporary mortgage payment holiday.

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There are pros and cons to all of the above, which you should consider carefully.

For example, a mortgage holiday is only suitable as a temporary fix – remember, you are still racking up interest on your remaining mortgage. It will leave the balance and remaining payments higher than they were before.

If you have already missed a payment, you are now in mortgage arrears. This can damage your credit file, and yes, it could eventually lead to you losing your home. But there is still support to get you back on track. Again, contact your lender and ask them for support.

The UK’s biggest mortgage lenders and the Financial Conduct Authority agreed on a set of standards under Rishi Sunak’s government, known as the Mortgage Charter. Under this, lenders are obligated to offer tailored support to anyone struggling – whatever the right option is will depend on your circumstances – so go into discussions with the mindset that they are there to help you.

Government support

If your husband is freelance, you won’t be eligible for Statutory Sick Pay (SSP), but he will be able to claim Employment Support Allowance. This is for people who are self-employed, unemployed, classed as a student or who are employed but not eligible for SSP.

To apply, you will need to demonstrate that he is unable to work because of his illness or injury. The doctors should be able to provide a sick note and medical evidence for this.

You will need to make sure he has paid enough national insurance contributions. He should be able to check his records for gaps and then voluntarily fill them if need be.

He may also be eligible for a personal independence payment or PIP, which is for people living with disabilities or long-term health conditions.

In some cases, he may also be able to claim universal credit – this would be based on his monthly income before he went off sick.

As well as benefits, you may be entitled to a working-from-home tax rebate, or you could reclaim bank charges if you’ve incurred fees for going beyond your limit.

This seems overwhelming, I realise, so the best bet is to start by looking at the government’s benefits calculator.

You should also reach out to Citizens Advice or a charity such as Turn2us for advice from someone who can look at your situation in more detail.

If you aren’t yet in a debt crisis, I would caution against visiting a debt-counselling agency. They may push you towards declaring bankruptcy or an individual voluntary arrangement, which you may not need at this point. They are serious measures designed for those with few options left.

Pic: iStock
Image:
Pic: iStock

Help with bills and all the rest

Before you start missing payments on your bills, try to contact your utility companies first. Explain the circumstances – they are also obligated to help you.

You can claim support with your energy bills and any other costs. There’s no “one-size-fits-all” approach, so the best thing is to contact each of them individually.

Good luck, and I hope your husband recovers soon.

This feature is not intended as financial advice – the aim is to give an overview of the things you should think about. Submit your dilemma or consumer dispute via:

  • WhatsApp here
  • Or email moneyblog@sky.uk with the subject line “Money Problem”

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