The EPA has finalized its proposed 2027-2032 emissions rule, which is expected to result in a large increase in zero emission vehicle sales as vehicle exhaust limits rise rapidly through the end of the decade, on top of a separate rule yesterday from DoE about EV mpg-equivalents. Both rules were softened from their original proposals just like automakers asked for, but the largest automaker lobbyist is still complaining.
The regulations have been somewhat softened from the original proposal to allow more time for compliance, while maintaining roughly the same targets for 2032.
This softening is in accordance with requests from both the Alliance for Automotive Innovation (AAI), the main auto industry lobby group which has routinely lobbied to torpedo emissions standards in the past, and the United Auto Workers union (UAW), who worried that domestic auto production, which focuses disproportionately on high-polluting trucks and SUVs, would be disproportionately affected by the new rule.
UAW has repeatedly stated its support for a “just transition” to electric vehicles, as long as good-paying manufacturing jobs are retained. EPA projects that these rules will result in an increase in auto manufacturing employment.
The final rule also comes hot on the heels of a false media narrative that EV sales are slowing, which they are not. But this narrative has been seeded in the media over the course of the past few months, likely in an attempt to influence these very regulations. It seems that industry lied hard enough, successfully enough, and media blindly took the bait often enough, to successfully create a false narrative that may have influenced a softening of the regulations.
The rule sets emissions targets that would likely result in a 60% EV new car market share in 2030, rising to 67% in 2032. But the rule did not and does not mandate an EV share – it merely sets emissions targets which would likely necessitate that level of zero emission vehicle penetration to meet.
The rule is “technology neutral” in that those emissions limits can be met with a higher mix of more-efficient hybrid vehicles, or with fuel cell vehicles, or with battery electrics, or with whatever else. It is expected that the vast majority of zero emission vehicle production to help meet the rule will be battery electric, though.
But the proposal included multiple “alternatives” accounting for different adoption scenarios, with some accelerating more quickly in earlier years, and some curving upwards later on. AAI and UAW favored delayed adoption curves, while Volvo, Tesla, Rivian and Lucid all supported stronger alternatives. You can see what each automaker supported here.
AAI preferred “Alternative 3,” which would allow many more gas cars to be sold from 2027-2032, and continue to pollute for decades down the line
This alternative means significantly less savings, significantly more pollution and significantly more death than the proposed rule in the short term, but it does still represent enormous progress over the status quo, and even a big improvement from President Biden’s 2021 executive order targeting 50% EV sales by 2030. And the administration says that it still cuts the same amount of emissions in the long term, over 30 years.
This improvement was possible due to the rapid growth in EV sales, availability of EV technology, and widening of available EV models, all of which gave EPA the confidence to offer a reasonably strong tailpipe rule.
See EPA administrator Michael Regan and White House Climate Advisor Ali Zaidi announce the rule here
And the finalized rule will still save Americans $100 billion dollars in fuel costs and health and climate benefits per year, save some 2,000 lives per year, and cut 7 billion tons of climate pollution in total, among many other benefits. Though the savings per vehicle seems to be down from $12,000, which was the number quoted in the original rule, to $6,000, which is the number quoted by the administration’s press release today (we’re not sure why, if the 2032 regulations are the same as in the proposed rule).
By making a rule to “narrow the numerical stringency difference between the car and truck curves,” EPA intends to reduce favorable treatment for light trucks, which means we might actually be able to buy a normal f%&*ing sized vehicle in America again in a decade or two (save us R3, you’re our only hope).
And so, despite the weakening of the rule, it was still praised by the Alliance of Nurses for Healthy Environments, Consumer Reports, the League of Conservation Voters, BlueGreen Alliance, and Ceres, among many other organizations due to the significant health, consumer and environmental benefits it will bring.
Sierra Club and Public Citizen also recognize the improvement the regulations represent, but point out how intense lobbying from automakers and auto dealers worked to water down the rules at the expense of our climate.
DoE Petroleum Equivalency rule also released, despite auto lobby complaints
In addition to today’s EPA rule, the Department of Energy released a separate rule yesterday, concerning a “Petroleum Equivalency Factor” which decides how EVs are treated in fuel economy calculations. Currently, EVs get a tremendous benefit, meaning that automakers have to make a comparatively low number of EVs to bring their fleet average up to required levels.
The new PEF rules reduce the benefit that EVs get in this calculation. This is not because EVs aren’t clean, but rather so that automakers can’t build a bunch of polluting vehicles and a few clean vehicles just to pump their averages up. The new PEF will ensure that automakers need to make suitable amounts of EVs, instead of just a few compliance cars that give them a lot of bonus points.
This is in contrast to what AAI said about the new PEF rule, suggesting that it is a bad change which will disincentivize EV production because it reduces the benefit EVs get. This is not correct, relies on a misunderstanding of how averages work, and seems simply to be an attempt to get the mathematically-ignorant to go along with AAI’s anti-environment stance. Either that or John “does your head hurt?” Bozzella, president of the AAI, really can’t figure out how to do Junior High-level mathematics.
But the PEF rule, too, was loosened before implementation, reducing EV fuel economy calculations by 65%, rather than the 72% requested by the Natural Resources Defense Council (NRDC) and Sierra Club. This means that EVs will still get probably a little more credit than they deserve, allowing automakers to still make a few more polluting vehicles than they would have with a stricter cut (though EVs will still have enough benefit to encourage their use over, say, gas hybrid vehicles).
Sierra Club and NRDC still praised the new PEF rule even after its weakening. Pete Huffman, senior attorney at NRDC, said “The automakers’ free ride is over. This important update from the Department of Energy will curtail automakers’ use of phantom credits they used to keep selling gas guzzlers. They now need to hit the accelerator on more fuel-efficient vehicles, saving consumers money at the pump.”
There is one more rule still coming, an update to the Corporate Average Fuel Economy (CAFE) rule, which will incorporate the PEF rule into its mileage calculations. We’re not sure quite when that will come out, but it will likely show up by the end of the month, which will help protect it from potential legal challenges should the US elections in November result in a leading party that is hostile to human existence, and wants to continue to force pollution down our throats rather than ensure Americans have the choice to drive better and cleaner vehicles.
Electrek’s Take
I and many other people who have lungs are disappointed by the softening of these regulations today.
These are still very good regulations. After reading the initial proposed rule, I was impressed and refreshed by how exceedingly well-reasoned it was. Especially compared to the previous four years of lying incompetence under former EPA leadership (which is back on the table as a possible option come November, so you might want to get your ballots ready to oppose that). It’s nice to read government speak plainly about the necessity of a regulation, how it will help, how it will be achieved, and that it is achievable, all supported with real science.
And, in particular, I’m over the moon about the inclusion of the part about “narrow[ing] the numerical stringency difference between the car and truck curves.”
But why is it that every single time we have to hear the same story:
Public interest groups beg for an eminently achievable improvement that will help everyone.
Industry screams about how impossible that improvement would be (it isn’t) and spends a ridiculous amount of money that only they have in order to influence it.
Government (at least serious government, which is to say, not the lying incompetents at the helm of the EPA from 2017-2021) examines the two cases and compromises to come up with a rule that is achievable, but isn’t as much in the public interest as it could be since it has been watered down by expensive lobbying efforts by polluting industry.
Public interest groups still say that it would be nice for everyone if the rule was made a little better.
Industry says there’s absolutely no way they can possibly do the compromise, and you need to make it “better” (aka, worse for living beings).
Government compromises again, always away from the direction of public interest groups, and gives industry exactly what they wanted.
Industry whines anyway and sues to stop the rule entirely, despite already getting two compromises in their favor, because those compromises still don’t kill nearly as many people or cost the public as much money and misery as industry desperately needs. And then begs for a reversal of the rule entirely come the next change in government (again, get your ballots ready for November).
We all recognize this pattern, right? This is not the first time it has happened, and it won’t be the last. But I contend that we have to stop negotiating with these environmental terrorists. They’re the ones who led us here, so I see no reason that they should have a greater seat at the table than those of us who have to breathe in the garbage that they keep pumping into the air without consequence. The EPA has made a fundamentally good rule, but watering-down its implementation was not the right choice.
But in the end, maybe it doesn’t matter. The current rise in EV sales has come well in excess of the underlying environmental regulations. This rule sets a floor, not a ceiling (Bozzella, in contrast, characterized the final rule as “a stretch goal” – no it’s not, it’s the rules), and the market can exceed these targets as more and more consumers recognize the superiority of electric vehicles, and that it’s probably a pretty poor idea to buy a gas car when the technology doesn’t have much of a future going for it.
These regulations are important and ensure that everyone gets on the same page – and, frankly, laggard automakers should probably thank the government for encouraging them to get on board. If emissions progress continues to exceed regulatory minimums, as it so far has, laggard companies are going to be left out even more if they just aim for the absolute minimum. And in that respect, weakening of the standards is bad for these laggard companies who lobbied for it, not good.
By raising that minimum, government is giving the likes of Toyota or Stellantis the kick in the pants they might need to get their act in gear. Because the industry is going to be upended, and laggards will be left behind.
Or maybe they’ll just sit on their hands and sue. Again. Oh well. We tried to save you and you just didn’t listen.
AI and Crypto Czar David Sacks speaks with President Donald J Trump as he signs executive orders in the Oval Office at the White House on Jan. 23, 2025 in Washington, DC.
Jabin Botsford | The Washington Post | Getty Images
President Donald Trump signed an executive order on Thursday creating a Strategic Bitcoin Reserve, marking a major shift in U.S. digital asset policy.
White House Crypto and AI Czar David Sacks, a Silicon Valley venture capitalist, wrote in a post on X that the reserve will be funded exclusively with bitcoin seized in criminal and civil forfeiture cases, ensuring that taxpayers bear no financial burden.
According to estimates, the U.S. government controls approximately 200,000 bitcoin, though no full audit has ever been conducted. Trump’s order mandates a comprehensive accounting of federal digital asset holdings and prohibits the sale of bitcoin from the reserve, positioning it as a permanent store of value.
Additionally, the order establishes a U.S. Digital Asset Stockpile, managed by the Treasury Department, to hold other confiscated cryptocurrencies.
Many crypto investors who have supported Trump raised concerns over the weekend after the president said in a post on Truth Social that in addition to bitcoin, ether, XRP, Solana’s SOL token, and Cardano’s ADA coin would be part of a strategic crypto reserve.
“I have nothing against XRP, SOL, or ADA but I do not think they are suitable for a Strategic Reserve,” bitcoin billionaire Tyler Winklevoss wrote. “Only one digital asset in the world right now meets the bar and that digital asset is bitcoin.”
Ahead of the announcement, Castle Island Venture’s Nic Carter told CNBC that the U.S. committing to a bitcoin-only reserve would “ratify bitcoin as a global asset of consequence, somewhere in the realm of gold.”
“The U.S. is clearly the most important nation in the world, and so their stamp of approval really does a lot for bitcoin,” Carter said, noting that including any digital currencies other that bitcoin would have made it look like another speculative fund.
Read more about tech and crypto from CNBC Pro
Ryan Gilbert, a fintech investor, said the move will send a strong message to institutions that bitcoin is here to stay. He said the decision would further distinguish bitcoin from other cryptocurrencies.
“There’s been many folks out there for the past decade and a half that have said bitcoin is the way to go, ignore the other tokens,” Gilbert said. “I do think it will help bitcoin as a token, as an asset, separate itself from all the others as far as the debate is concerned.”
But Gilbert said the U.S. has to be cautious in how it manages the reserve.
“What we don’t want to see is the U.S. actively trading bitcoin,” he said. “A reserve should be a long-term store of value, not something that introduces market-moving speculation.”
Sacks praised the decision, calling it a milestone in making the U.S. the “crypto capital of the world.” He previously noted that the U.S. lost over $17 billion in potential value by selling seized bitcoin prematurely.
Treasury Secretary Scott Bessent and Commerce Secretary Howard Lutnick will oversee further policy development, with a focus on budget-neutral acquisition strategies for bitcoin, according to Sacks.
The Kia EV9 is already an impressive electric SUV with its bold design, spacious cabin, and smart technology. Now it’s unlocking another new feature. With the new Wallbox Quasar 2 home charger, Kia EV9 owners can power their homes for up to three days and even save on energy costs. Watch how easy it is to use in the demo below.
Kia EV9 can now power your home with V2H
Wallbox opened orders for its new bi-directional charger, the Quasar 2, for Kia EV9 owners this week. The Quasar 2 is the first home charger that works with the electric SUV to unlock its Vehicle-to-Home (V2H) capabilities.
EV9 owners can use their vehicle as a power source during power outages. You’ll need the Quasar 2 charger and Wallbox Power Recovery Unit, which can provide backup power for up to three days.
The Quasar 2 starts at $6,440, including the Power Recovery Unit, not including taxes and installation fees. EV9 owners can sign up for the waitlist here with a $100 deposit.
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Pre-orders will initially be limited to residents of California, Texas, Florida, New York, Washington, New Jersey, and Illinois, but the company plans a nationwide rollout. Once the units are available, pre-order customers will have first access, with shipping to follow soon after.
Kia EV9 GT-Line (Source: Kia)
According to Wallbox, the Quasar 2 and Power Recovery Unit can save you up to $1,500 per year on energy costs.
As an all-in-one solution, the unit enables you to charge your EV with solar energy (solar panels are sold separately) and store it in your vehicle’s battery. During peak hours, you can use the energy to power your home to save on energy costs. With pre-set scheduling, you can also automatically charge your EV9 when the rates are the lowest.
Kia EV9 uses the Wallbox Quasar 2 to charge home devices (Source: Wallbox)
All of this can be easily utilized on the Wallbox App, allowing you to switch between grid/solar to vehicle and vehicle-to-home.
To demonstrate how easy it is to use, Wallbox put together a video showing the Kia EV9 using the Quasar to power several home devices.
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Honda officially launched its new electric SUV, the S7, in China. As its first high-end electric SUV, Honda says the S7 will set new benchmarks with over 400 miles (650 km) of driving range, first-class comfort, and a stylish new design. The S7 will compete with the Tesla Model Y and other premium electric SUVs in China, starting at about $36,000.
Meet the Honda S7 electric SUV
Honda’s joint venture in China, Dongfeng-Honda claimed “the surge is about to break out” after teasing the S7’s new styling last month. On Thursday, the company officially launched its new electric SUV.
The S7 will be key to Honda’s comeback in the world’s largest EV market. Honda’s new electric SUV is now available starting at 259,900 yuan (about $36,000).
In terms of size, at 4,750 mm long, 1,930 mm wide, and 1,625 mm tall, the S7 is about the same size as the Tesla Model Y (4,797 mm long, 1,920 mm wide, 1,624 mm tall).
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Honda designed the SUV from the ground up for buyers in China, claiming it offers better driving, more fun, and more style. The electric SUV wears Honda’s new “H Mark,” exclusive for its next-gen EV lineup. Other design elements include a light-up H logo up front, a foot-sensing electric tailgate, and retractable door handles.
Honda S7 electric SUV (Source: Dongfeng-Honda)
Inside, the S7 is Honda’s first with a dimming panoramic sunroof. With a 2,930 mm wheelbase, it has a spacious interior with up to 860 mm of second-row legroom.
Several premium features include a 3-spoke multi-function leather steering wheel, streaming media rearview mirror, a fragrance system, and BOSE sound system.
Loaded with the latest software and connectivity tech, the S7 has “Honda’s most powerful smart cockpit” with split 12.8″ and 10.25″ smart infotainment screen and 9.9″ instrument display.
Honda Connect 4.0 provides an AI Voice Assistant, multi-screen linking, and continuous improvement with AI. Meanwhile, Honda Sensing 360+ includes ADAS features like active cruise control, pre-collision warning, lane keeping assist, parking assist, and a 360-degree panoramic imaging system.
It’s available in both single-motor (RWD) and dual-motor (AWD) options. The RWD variant includes a 268 hp (200 kW) electric motor and an 89.8 kWh NMC battery pack, good for a 650 km (404 miles) CLTC range.
With an added front motor, the AWD S7 packs up to 469 hp (350 kW) and is rated with 620 km (385 miles) CLTC driving range.
In comparison, the new Tesla Model Y RWD first edition starts at 263,500 yuan ($36,200), with a CLTC range of up to 593 km (368 miles). The Long-Range AWD model, with a CLTC range of up to 719 km (447 miles), starts at 303,500 yuan ($42,000).
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