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Major brands have denied so-called “shrinkflation”, despite selling smaller quantities of a product for similar prices, saying there was no need for greater transparency as reductions are put online and shoppers are “savvy”.

A boss at Kraft Heinz told the MPs at the Environment, Food and Rural Affairs Committee that reducing the percentage of beans in a tin, without bringing down the price, was not shrinkflation.

Instead, the reduction from 51% to 50% beans in a 415g tin was “to make it taste better” and “to improve the quality of our product”, said Dominic Hawkins, the UK head of supply chain at the company behind Heinz beans and HP sauce.

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When asked about the reduction of Hellman’s mayonnaise packaging from 800g to 600g, a boss at the products-maker Unilever did not directly deny shrinkflation, but said the cost of a major ingredient had significantly increased.

“We would never go to using just the pack size to achieve a price if it wasn’t justified through the cost”, said Marc Woodward, the UK and Ireland head at Unilever.

The maker of Lurpak butter said the removal of 500g packs and introduction of 400g boxes came with a price reduction and was to offer a smaller and cheaper product, according to Bas Padberg, the UK managing director of Arla Foods.

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“It is really trying to serve consumers that are tightening their belts… to allow them to continue to get access to the product, and it was effective in that sense.”

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‘Shrinkflation’ and ‘skimpflation’ bite shoppers

Packs of Lurpak at �7.25 on the shelves at Sainsbury's in Ashford as Boris Johnson has ordered ministers to hold regular press conferences on efforts to counter the rising cost of living. Picture date: Tuesday July 5, 2022.
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Packs of Lurpak at £7.25 in Sainsbury’s in 2022. Pic: PA

‘Shoppers are super savvy’

When asked if there was a greater need for transparency on pack size reductions, Mr Woodward said any changes made were already “completely transparent”.

“We’ll put it on our website so that we make sure we’re clear about the grammage, and it’s on all our tickets.”

If this transparency did not exist, consumers would not buy the brands, he added.

“I think if we’re not explicit and transparent in what we’re doing, then consumers make a choice and they will choose not to buy your brands every time. If they don’t feel they’re getting value because you’ve not communicated correctly, then you miss an opportunity.”

“Shoppers are super savvy, and they know exactly what’s going on,” Mr Woodward said.

Another witness giving evidence to the committee said it was for the supermarkets to say whether to have the pence per 100g cost in bigger writing.

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Unilever: Deflation in some products

Profit and cost of living pressures

When pressed about rising profits among the big brands, amid a cost of living crisis, Mr Hawkins said his company had “always passed on less than the inflation we’ve seen”.

Many households have been under intense financial pressures as prices rose, and remained high after the invasion of Ukraine.

While overall inflation fell back to 4% in December, food inflation was double that, at 8%, having been at a 45-year high of 19.2% in March last year.

High energy costs and wage bills made food production more expensive – a cost that is in large part borne by the end consumer.

Use of foodbanks is at record levels as people struggle to afford food as well as energy bills, which remain above historic averages.

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Gary Neville hits out at national insurance rise – and makes prediction for Manchester United’s season

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Gary Neville hits out at national insurance rise - and makes prediction for Manchester United's season

Gary Neville has criticised the government’s national insurance (NI) rise this year, saying it could deter companies from employing people and “probably could have been held back”.

The former Manchester United and England footballer-turned business owner, who vocally supported Labour at the last election, employs hundreds of people.

But he expressed his frustration at the recent hike on employers’ NI, which has significantly increased the taxes businesses have to pay for their employees.

Speaking to Sky News’ Business Live, Neville said: “I honestly don’t believe that, to be fair, companies and small businesses should be deterred from employing people. So, I think the national insurance rise was one that I feel probably could have been held back, particularly in terms of the way in which the economy was.”

While the Sky Sports pundit thought the minimum wage increase introduced at the same time was necessary to ensure that people are paid a fair wage and looked after, he made it clear the double whammy for businesses at the start of April would be a challenge for many companies big and small.

“I mean look it’s been a tough economy now for a good few years and I did think that once there was a change of government, and once there was some stability, that we would get something settling,” he said. “But it’s not settling locally in our country, but it is not settling actually, to be fair, in many places in the world either.

“I don’t think we can ever criticise the government for increasing the minimum wage. I honestly believe that people, to be fair, should be paid more so I don’t think that’s something that you can be critical of. I do think that the national insurance rise, though, was a challenge.”

Read more:
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Survival guide: How to offset national insurance contributions hike

Neville’s business interests are diverse, spanning property development, hospitality, media, and sports.

He co-founded GG Hospitality, which owns Hotel Football and the Stock Exchange Hotel, and is involved in Relentless Developments, focusing on building projects in the North West. He is also a co-founder of Buzz 16, a production company, and a partner in The Consello Group, a financial services company.

The tax increase is expected to raise £25bn for the Treasury, with employers having to pay NI at 15% on salaries above £5,000, and up to 13.8% on salaries above £9,100.

The rise has already led the Bank of England to warn that it is contributing to a job market slowdown.

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NI and tariffs pile pressure on firms

Governor Andrew Bailey warned last month that “the labour market has been very tight in the past few years, but we are now seeing signs that conditions are easing, employment growth is subdued, and several indicators of labour demand and hiring intentions have softened”.

The government has defended the tax increase, announced by Rachel Reeves in last year’s budget and implemented in April, arguing that the money was needed to pay for public services like the NHS to help bring down waiting lists.

‘Can’t get any worse’ for Man Utd

Neville conceded that turning beleaguered football club Manchester United around could prove more difficult than trying to bring about substantial economic growth.

The side finished 15th last season – its worst performance in the history of the Premier League.

“Yeah, that could be a bigger challenge than the economy… I think the two signings are good signings yet, there’s a couple more needed,” Neville said of his former club’s fortunes.

“I think they need a goalkeeper. And I think if they fill those two positions with decent signings, then United can have a lot, I mean, they have to have a better season than last year. It can’t get any worse, really.”

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English cricket goes into bat with bulk of £520m Hundred windfall

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English cricket goes into bat with bulk of £520m Hundred windfall

English cricket’s governing body will on Wednesday hail a landmark moment for the sport when it announces that three-quarters of the deals to bring in new investors to The Hundred have been completed.

Sky News understands that the England and Wales Cricket Board (ECB) plans to issue a statement confirming that it has received proceeds from the sale of stakes in Birmingham Phoenix, London Spirit, Manchester Originals, Northern Superchargers, Southern Brave and Welsh Fire.

The two other franchise deals – involving the Oval Invincibles and Nottinghamshire’s Trent Rockets – will be completed on October 1, the ECB is expected to say.

One insider said a statement was likely to be issued on Wednesday, although they cautioned that the timing could slip.

When all eight deals are concluded, they will generate a collective windfall of £520m for the sport’s strained coffers.

Last week, Sky News revealed that unresolved talks between India’s richest family and Surrey County Cricket Club – which hosts the Oval Invincibles Hundred team – were threatening to delay the delivery of a vast windfall for the sport.

One of the outstanding issues relates to the name under which the Oval Invincibles will play in future years, with the Ambani family keen to use a derivative of the Mumbai Indians brand that it also owns.

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This week’s announcement will come after months of talks after the ECB and the eight Hundred-playing counties agreed exclusivity periods with their preferred investors.

The backers include some of the world’s most prominent financiers, billionaires and technology executives.

Following protracted talks, the ECB has agreed to revised terms with the investors, with host venues now retaining control of their teams’ intellectual property rights.

The investors will also hold an effective veto over future expansion of the Hundred, while the ECB will be barred from launching any other short-form professional version of the sport while the Hundred remains operational.

Meanwhile, the governing body will retain full ownership of the competition itself as well as controlling the regulation of it and the window within which it can be played each year.

The ECB has been waiting for investors in the eight franchises to sign participation agreements since an auction in February, which valued the participating teams at just over £975m.

Some of the deals involve the investors owning 49% of their respective franchise, while India’s Sun TV Network has taken full ownership of Yorkshire’s Northern Superchargers.

The proceeds of its stake sales will be distributed to all of English cricket’s professional counties as well as £50m being delivered to the grassroots game.

The windfalls are being seen as a lifeline for many cash-strapped counties which have been struggling under significant debt piles for many years.

The most valuable Hundred sale saw a group of technology tycoons, including executives from Google and Microsoft, paying about £145m for a 49% stake in Lord’s-based London Spirit.

This year’s tournament kicks off next week with fixtures including a clash between the two London-based franchises.

The ECB declined to comment.

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Italian restaurant chain Gusto on brink of administration

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Italian restaurant chain Gusto on brink of administration

The intense financial pressure facing Britain’s casual dining sector will be underlined this week when Gusto, the Italian restaurant chain, falls into administration.

Sky News has learnt that Interpath Advisory is preparing a pre-pack insolvency of Gusto, which trades from 13 sites.

Sources said that a vehicle set up by Cherry Equity Partners, the owner of Latin American restaurant concept Cabana, was the likely buyer.

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It is expected to take over most of Gusto’s sites although some job losses are likely.

A deal could be announced in the coming days, according to insiders.

The collapse of Gusto, which is backed by private equity investor Palatine, follows a string of increasingly heated warnings from hospitality executives about the impact of tax rises on the sector.

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Kate Nicholls, who chairs UK Hospitality, said this month that the industry faced a jobs bloodbath amid growing financial pressure on operators.

This week, Sky News reported that the restaurant industry veteran David Page, a former boss of PizzaExpress, was raising £10m to take advantage of cut-price acquisition opportunities in casual dining.

Mr Page is planning to become executive chairman of London-listed Tasty, which owns Wildwood and dim t, and rename it Bow Street Group.

A placing of shares in the company is likely to be completed this week.

Interpath declined to comment on the Gusto process.

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