A new Japanese all-electric EV pickup is set to hit global markets, and it’s not a Toyota. Isuzu will unveil its first 100% electric pickup truck, the D-MAX BEV, later this month. The rugged-looking 4X4 EV will compete with Ford’s F-150 Lightning in overseas markets.
A new Japanese EV pickup is launching
After introducing its new D-Max truck in Bangkok last fall, Isuzu President Shinsuke Minami said the company is “actively taking efforts to realize a carbon-neutral society.”
Going forward, “Isuzu plans to produce a BEV pickup truck in Thailand,” Minami explained. Thailand is the Japanese automaker’s largest market for pickups and demand for EVs is soaring in the nation after introducing new incentives.
Although Thailand is key, the D-MAX is sold in over 100 countries and regions, including Europe, Asia, The Middle East, and Central and South America.
Isuzu’s pickup was the second best-selling model in Thailand in January, behind only Toyota’s Hilux. Toyota unveiled its first “electrified” version of the best-selling Hilux in December. However, it still featured a small hybrid system attached to a 2.8L diesel engine.
Toyota HiLux BEV electric pickup (Source: Toyota)
Toyota showcased an electric version, called the Hilux Revo BEV, in Thailand in 2022, but little has been revealed since.
Although the electric Toyota pickup was spotted testing in Australia, the boss of Toyota Europe’s light commercial vehicles division, Emmanuel Beaune, said in December, “It’s too early to comment” on an electric Hilux. He added, “There are some investigations.”
While Toyota continues to delay, Japanese rival Isuzu is plowing ahead. Isuzu will officially unveil the new D-MAX BEV truck at the Bangkok International Auto Show, starting March 27.
Isuzu’s new EV pickup is built for “a broad range of commercial and passenger vehicle needs.” The model keeps its rugged exterior design and “tough underlying performance expected of pickup trucks,” according to Isuzu.
The D-MAX BEV features a 4WD system with newly developed e-Axles on the front and rear for improved performance on rough terrain.
Isuzu’s first EV pickup features a “high towing capacity” of over 7,700 lbs (3.5t) and 2,200 lb (1,000 kg) payload. The electric truck is powered by a 66.9 kWh lithium-ion battery. A 40 kW front and 90 kW rear motor provide up to 130 kW (174 hp).
Isuzu D-Max BEV specs
Drive System
Full-time 4×4
Battery Type
Lithium-ion
Battery Capacity
66.9 kWh
Max Output
130 kW (174 hp)
Max Torque
325 Nm
Max Speed
Over 130 km/h (+80 mph)
Max Payload
1,000 kg (+2,200 lbs)
Max Towing Capacity
3.5t (+7,700 lbs)
Isuzu D-Max BEV electric pickup specs
The Japanese automaker plans to launch the new D-MAX BEV pickup truck in select European markets, such as Norway, starting in 2025. It will also roll out in the UK, Australia, Thailand, and other countries.
Isuzu’s electric pickup will follow Ford, which delivered its first F-150 Lightning in Norway last month. Ford is taking the Lightning overseas with plans to launch in additional European markets, including Switzerland.
Electrek’s Take
Toyota is missing an opportunity here. Rival Japanese automaker Isuzu looks to beat Toyota to market with its first all-electric pickup.
Although the D-MAX was behind Toyota’s Hilux in sales, it was almost too close to call, with 9,354 Hilux and 9,325 D-MAX trucks sold in January. Toyota’s hesitation could put it further behind as EV makers like BYD are quickly gaining market share in the region.
BYD’s Dolphin and Seal EV were the sixth and seventh best-selling models in Thailand in January. After entering the market in July 2022, BYD already accounts for a third of the nation’s EV sales. It also held a 4% share of new vehicle sales, including gas-powered and electric.
Other Chinese automakers, like Geely’s Radar, are beginning to roll out in overseas markets. According to CarNewsChina, the Radard R6 EV pickup had 61.5% of the electric pickup market in China last year. Radar began exporting R6 models late last year.
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A federal court judge in Michigan has placed the once-promising electric truck brand Bollinger Motors’ assets into receivership following claims that the company’s owners still owe its founder, Robert Bollinger, more than $10 million.
Now, Automotive News is reporting on some of the more convoluted details of the Mullen purchase deal, with Robert (for ease of distinguishing the man from the brand) claiming that Mullen Automotive owes him more than $10 million for a loan he made to the company in 2024.
Just how Robert ended up giving Mullen Automotive $10 million to take his eponymous truck brand off his hands is probably one of those capitalistic mysteries that I’ll never understand, but Mullen’s response was perfectly clear: they didn’t even bother to show up to court.
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Bollinger claims that at least two suppliers are also suing Mullen for unpaid debts. As such, the Honorable Terrence G. Berg has put the Bollinger brand into receivership, and its assets have been frozen in preparation for everything being liquidated. Worse, for Bollinger, the official court filings reveal a company that is really very much doing not awesome:
The testimony and evidence—which Defendant’s counsel conceded accurately reflected Defendant’s finances—showed that Defendant is in crisis. For months Defendant has owed more than twenty million dollars to suppliers, contractors, service providers, and owners of physical space. These debts are owed to parties who are critical for Defendant’s functioning. CEO Bryan Chambers testified that Defendant was locked out of its production facilities on May 5, 2025, and that the owner of the production facilities was seeking to permanently evict Defendant. The Court heard that Defendant had been prevented from accessing its critical manufacturing accounting system for a short time at the end of April 2025, before making a partial payment to restart services.
You can read the full court decision, which I’ve embedded here, below. Once you’ve taken it all in, feel free to rush into the comments to say you told me so, since I really thought hoped the Bollinger B1 had a shot. Silly me.
Mammoth Solar, a 1.3 gigawatt (GW) solar farm in northern Indiana, is now powering into its biggest construction phase yet, cementing its place as one of the largest solar projects in the US.
The solar farm is set to increase Indiana’s solar capacity by more than 20% once it’s fully online. And with construction ramping up this month, developer Doral Renewables has given Bechtel Full Notice to Proceed on the design, engineering, and construction of three major phases of the project: Mammoth South, Mammoth Central I, and Mammoth Central II. Together, these phases will generate 900 MW of clean energy.
That’s enough electricity to power around 200,000 homes with clean energy, helping Indiana shift away from fossil fuels while boosting the local economy.
Construction is already underway, and over the next two years, Bechtel will install around 2 million solar panels, with about half of them made in the US. The company is also handling all engineering, procurement, and construction work, using its digital project management tools and autonomous tech to keep everything on track.
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At the peak of the buildout, Mammoth Solar is expected to create over 1,200 jobs, with at least 15% of those set aside for apprenticeships.
Bechtel says its success will hinge on strong collaboration with local trades and vendors. The company is working closely with craft professionals and is committed to being a reliable community partner throughout construction.
Once the solar farm is complete in 2027, Doral Renewables plans to roll out agrivoltaics across the site. That means livestock grazing and crop cultivation will happen right alongside energy production, giving farmers in the area a way to keep working their land while supporting clean energy development.
If you live in an area that has frequent natural disaster events, and are interested in making your home more resilient to power outages, consider going solar and adding a battery storage system. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.
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BYD is about to launch an even smaller EV, but this one’s a little different. It’s BYD’s first kei car. You know, those tiny vehicles that dominate Japan’s city streets? BYD’s mini EV was just spotted out in public, giving us our first real look at the upcoming kei car.
BYD’s first mini EV was spotted in public
Last week, rumors surfaced that BYD was developing its first kei car, which would compete with top-selling models from Nissan, Honda, Mitsubishi, and other Japanese brands.
Kei cars, or “K-Car,” as they are sometimes called, are a class of ultra-compact vehicles that cannot be longer than 3.4 meters (134″). To put that into perspective, BYD’s smallest EV currently, the Seagull (called the Dolphin Mini overseas), is 3,780 mm (148.8″) long.
The mini vehicles are ideal in Japan because they are so small, making it easy to get around tight city streets. They are also more affordable and efficient than larger vehicles.
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BYD’s mini EV was spotted for the first time during a road test this week by IT Home (via CarNewsChina), revealing a familiar look. It has that boxy, compact look of a typical kei car with sliding side doors.
BYD’s kei car, or mini EV, in camouflage (Source: Sina/ IT Home)
According to reports, BYD is developing a new platform for the model. It will reportedly include a 20 kWh battery, good for 180 km (112 miles) WLTC range. By using its in-house Blade LFP batteries, BYD is expected to have a cost advantage.
BYD’s upcoming mini EV is expected to start at around 2.5 million yen, or about $18,000. That’s about the same as the Nissan Sakura (2.59 million yen), Japan’s best-selling EV last year.
Last year, around 1.55 million kei cars were sold in Japan, accounting for roughly 40% of new vehicle sales. Honda’s N-Box was the top-selling kei car (EV or gas) for the third straight year.
As Nikkei reported, some are already calling BYD’s electric kei car “a huge threat.” A Suzuki dealer said, “Young people do not have a negative view of BYD. It would be a huge threat if the company launches cheap models in Japan.”
Nissan Sakura mini EV (Source: Nissan)
BYD already sells several electric cars in Japan, including the Atto 3 SUV, Dolphin, and Seal. Last month, the company launched the new Sealion 7 midsize electric SUV, starting at 4.95 million yen ($34,500).
Although Japan isn’t really an EV hot spot, with sales falling 33% in 2024 to just under 60,000 units, BYD sees an opportunity.
BYD Dolphin Mini (Seagull) testing in Brazil (Source: BYD)
By making virtually every car component in-house, including batteries, BYD can offer EVs at such low prices while still making a profit. BYD’s cheapest and best-selling electric car, the Seagull, starts at under $10,000 (69,800 yuan) in China.
With new smart driving and charging tech rolling out, BYD’s electric cars are getting smarter and even more efficient.
Can BYD’s mini EV compete with Japanese brands? At the right price, it may have a chance. Check back soon for more on the upcoming kei car. We’ll keep you up to date with the latest.