A new Japanese all-electric EV pickup is set to hit global markets, and it’s not a Toyota. Isuzu will unveil its first 100% electric pickup truck, the D-MAX BEV, later this month. The rugged-looking 4X4 EV will compete with Ford’s F-150 Lightning in overseas markets.
A new Japanese EV pickup is launching
After introducing its new D-Max truck in Bangkok last fall, Isuzu President Shinsuke Minami said the company is “actively taking efforts to realize a carbon-neutral society.”
Going forward, “Isuzu plans to produce a BEV pickup truck in Thailand,” Minami explained. Thailand is the Japanese automaker’s largest market for pickups and demand for EVs is soaring in the nation after introducing new incentives.
Although Thailand is key, the D-MAX is sold in over 100 countries and regions, including Europe, Asia, The Middle East, and Central and South America.
Isuzu’s pickup was the second best-selling model in Thailand in January, behind only Toyota’s Hilux. Toyota unveiled its first “electrified” version of the best-selling Hilux in December. However, it still featured a small hybrid system attached to a 2.8L diesel engine.
Toyota HiLux BEV electric pickup (Source: Toyota)
Toyota showcased an electric version, called the Hilux Revo BEV, in Thailand in 2022, but little has been revealed since.
Although the electric Toyota pickup was spotted testing in Australia, the boss of Toyota Europe’s light commercial vehicles division, Emmanuel Beaune, said in December, “It’s too early to comment” on an electric Hilux. He added, “There are some investigations.”
While Toyota continues to delay, Japanese rival Isuzu is plowing ahead. Isuzu will officially unveil the new D-MAX BEV truck at the Bangkok International Auto Show, starting March 27.
Isuzu’s new EV pickup is built for “a broad range of commercial and passenger vehicle needs.” The model keeps its rugged exterior design and “tough underlying performance expected of pickup trucks,” according to Isuzu.
The D-MAX BEV features a 4WD system with newly developed e-Axles on the front and rear for improved performance on rough terrain.
Isuzu’s first EV pickup features a “high towing capacity” of over 7,700 lbs (3.5t) and 2,200 lb (1,000 kg) payload. The electric truck is powered by a 66.9 kWh lithium-ion battery. A 40 kW front and 90 kW rear motor provide up to 130 kW (174 hp).
Isuzu D-Max BEV specs
Drive System
Full-time 4×4
Battery Type
Lithium-ion
Battery Capacity
66.9 kWh
Max Output
130 kW (174 hp)
Max Torque
325 Nm
Max Speed
Over 130 km/h (+80 mph)
Max Payload
1,000 kg (+2,200 lbs)
Max Towing Capacity
3.5t (+7,700 lbs)
Isuzu D-Max BEV electric pickup specs
The Japanese automaker plans to launch the new D-MAX BEV pickup truck in select European markets, such as Norway, starting in 2025. It will also roll out in the UK, Australia, Thailand, and other countries.
Isuzu’s electric pickup will follow Ford, which delivered its first F-150 Lightning in Norway last month. Ford is taking the Lightning overseas with plans to launch in additional European markets, including Switzerland.
Electrek’s Take
Toyota is missing an opportunity here. Rival Japanese automaker Isuzu looks to beat Toyota to market with its first all-electric pickup.
Although the D-MAX was behind Toyota’s Hilux in sales, it was almost too close to call, with 9,354 Hilux and 9,325 D-MAX trucks sold in January. Toyota’s hesitation could put it further behind as EV makers like BYD are quickly gaining market share in the region.
BYD’s Dolphin and Seal EV were the sixth and seventh best-selling models in Thailand in January. After entering the market in July 2022, BYD already accounts for a third of the nation’s EV sales. It also held a 4% share of new vehicle sales, including gas-powered and electric.
Other Chinese automakers, like Geely’s Radar, are beginning to roll out in overseas markets. According to CarNewsChina, the Radard R6 EV pickup had 61.5% of the electric pickup market in China last year. Radar began exporting R6 models late last year.
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The new CLA Shooting Brake is the first electric Mercedes vehicle available as an estate. It’s more spacious, more capable, and more high-tech than ever.
Meet the new Mercedes CLA Shooting Brake EV
Mercedes introduced the new CLA Shooting Brake on Tuesday, its first electric estate car. The Shooting Brake arrives as the second EV from the luxury brand’s new entry-level family of vehicles.
The electric wagon takes the best of the new CLA, which was revealed just a few weeks ago, and adds more space and capability.
It’s also bigger than the current CLA Shooting Brake, offering a more spacious interior. The new EV measures 4,723 mm in length, or 35 mm longer than the outgoing model.
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With an extended wheelbase of 2,790 mm (+61 mm), the electric version offers 14 mm more headroom and 11 mm more legroom in the front. Rear passengers gain 7 mm of headroom but lose 6 mm of legroom compared to the current model.
Boot space is 455 L, which is 50 L more than the CLA sedan, but 30 L less than the outgoing Shooting Brake. However, it does include an added Frunk (front trunk) for an extra 101 L of storage space.
With all seats folded, overall storage space is 1,290 L. It also comes with standard roof rails, which Mercedes claims can easily fit surfboards or bicycles with a 75 kg (165 lbs) load capacity.
Mercedes-Benz CLA Shooting Brake with EQ Technology (Source: Mercedes-Benz)
Inside, the new Shooting Brake is nearly identical to the CLA Sedan. It features the new Mercedes-Benz Operating System (MB.OS) with its fourth-gen infotainment.
The setup includes a 14″ infotainment and 10.25″ driver display screens. An extra 14″ passenger screen is available. A trim piece with star-pattern graphics replaces it if not. All three screens are powered by the latest-gen chips and graphics from Unity Game Engine.
Mercedes-Benz CLA Shooting Brake EV interior (Source: Mercedes-Benz)
Powered by the new Mercedes-Benz Modular Architecture and an 85 kWh battery, the new Shooting Brake EV offers up to 473 miles (761 km) WLTP range.
It will be available in single and dual-motor powertrains. The base CLA 250+ Shooting Brake has 268 hp (200 kW) output and a WLTP range of up to 473 miles (761 km). Meanwhile, the dual-motor CLA 350 4MATIC Shooting Brake has combined 349 hp (260 kW) and a range of up to 454 miles (730 km).
Mercedes-Benz CLA Shooting Brake EV interior (Source: Mercedes-Benz)
Based on its 800V architecture, the new electric estate can add 193 miles (310 km) WLTP driving range within 10 minutes. Mercedes said that should be plenty to get from Geneva to Milan or Berlin to Hamburg.
Mercedes will introduce new EV variants in early 2026, followed by a 1.5 L hybrid model. Prices will be revealed closer to launch, but it’s expected to start slightly higher than the current model. The current CLA Shooting Brake starts at around €40,000 ($46,500) in Europe.
Following the new CLA and CLA Shooting Brake, Mercedes-Benz plans to launch two SUVs. Check back soon for more info on the upcoming lineup.
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The Pentagon is taking immediate action to boost critical mineral production in the U.S. and counter China’s dominance of the supply chain for rare earth magnets, a defense official told CNBC on Tuesday.
The Defense Department last week agreed to buy a direct equity stake in MP Materials, which will make the U.S. government the miner’s largest shareholder. MP operates the only rare earth mine in the U.S. located at Mountain Pass, California, and a magnet plant in Forth Worth, Texas.
When asked whether the Pentagon is considering similar investments in other U.S. mining companies, the defense official said it is looking at opportunities to strengthen domestic critical mineral production.
“Rebuilding the critical minerals and rare earth magnet sectors of the U.S. industrial base won’t happen overnight, but DoD is taking immediate action to streamline processes and identify opportunities to strengthen critical minerals production,” official said in a statement.
Rare earths are used in weapons such as the F-35 warplane, drones and submarines among other other military platforms. The U.S. was almost entirely dependent on foreign countries for rare earths in 2023, with China representing about 70% of imports, according to the U.S. Geological Survey.
MP Materials CEO James Litinsky told CNBC last week that he views the public-private partnership with the Defense Department as a model for other companies in industries that are important for national security but struggle to compete against the state-backed enterprises in China.
“I’d like to think that this is sort of the first, it’s a model,” Litinsky told CNBC’s “Squawk on the Street” on Thursday. “We have to deliver at MP and show that this is an incredible route to go. But it’s a new way forward to accelerate free markets, to get the supply chain on shore that we want.”
Interior Secretary Doug Burgum said in April that the U.S. government was looking at taking direct equity stakes in critical mineral and rare earth miners to break China’s dominance. The Trump administration is also looking at stockpiling critical minerals and creating a sovereign risk insurance fund to protect companies investments’ in federally approved projects, Burgum said at an energy conference in Oklahoma City.
The Pentagon makes long-term investments in mining, processing and refining critical minerals, the defense official told CNBC. It has invested $540 million so far to support a critical mineral and rare earth supply chain in the U.S. and allied nations, the official said.
“That is significant, and DoD will continue to such efforts in accordance with congressional appropriations and statutory authorities,” the official said.
Fairshake, the cryptocurrency industry’s most powerful political action committee, announced Tuesday that it now holds more than $141 million in cash on hand, underscoring the sector’s growing influence as Congress takes up landmark legislation this week.
The total, which includes liquid assets like crypto, stock, and cash, reflects a surge of donations from digital asset executives and firms, including a fresh $25 million from Coinbase.
Fairshake and its two affiliated PACs — Defend American Jobs and Protect Progress — have raised $109 million since Election Day in 2024 and $52 million during just the first half of this year.
“We are building an aggressive, targeted strategy for next year to ensure that pro-crypto voices are heard in key races across the country,” said spokesperson Josh Vlasto.
The announcement lands in the middle of what lawmakers are calling “Crypto Week” on Capitol Hill, as the House begins deliberations on a trio of long-awaited bills that would define how digital assets are regulated.
The legislation includes the dividing of oversight, setting new stablecoin rules, and a bill banning the creation of a central bank digital currency.
The crypto industry is no longer just lobbying for survival, it is shaping the political landscape. Fairshake saw nearly every candidate it backed in 2024 win their race.
“We stuck to our core strategy from Day 1,” Fairshake previously told CNBC. “We supported pro-crypto candidates and opposed those who played politics with jobs and innovation, and won.”