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Audi is joining the race as automakers gear up to introduce new, lower-cost EV models. The new entry-level EV will sit below the Q4 e-tron, which starts at just over $50,000.

Audi plots a new lower-cost EV, an electric A3 or Q3

After unveiling the new Q6 e-tron this week, its next-gen premium mid-size electric SUV, Audi, is planning a smaller, lower-cost EV.

The Q6 e-tron is the “start of an extensive product initiative,” according to CEO Gernot Döllner. “Despite the recent public debate, there is no doubt the future of the car is electric,” Audi’s boss explained.

“At Audi, we will electrify all core segments by 2027 and have defined a fully electric target portfolio.”

Döllner, who took over for Markus Duesmann in September, said the company is accelerating development on a new entry-level electric car that will be the electric equivalent to the A3 or Q3.

After retiring the A1 and Q2, the A3 and Q3 are Audi’s smallest models. Döllner said the luxury brand is launching an “additional electric model below the Q4 E-tron,” according to Autocar.

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2023 Audi Q4 50 e-tron (Source: Audi)

“It will be a wonderful, unique independent vehicle concept,” produced in Ingolstadt alongside the new Q6 e-tron.

Döllner didn’t give up any details, but given Audi’s preference toward SUVs, the entry-level EV could take more of a crossover-like design as a sibling to the Q3. The report notes that ex-tech chief Oliver Hoffman claimed Volkswagen’s MEB platform would underpin the EV rather than the new PPE powering the Q6 E-tron.

Audi’s boss said a “final decision on which platform we will use has not been taken,” suggesting it could change. The new electric car is expected to launch in 2027.

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Audi Q6 e-tron quattro (Source: Audi AG)

The race for more affordable EVs

The new lower-cost Audi EV is “not a four-metre car,” according to Döllner. “We won’t have a successor for the A1 or Q2, not a direct successor. But with the model below [the] Q4 in the [A3] segment, that will be definitely our entry-level car.”

Audi’s latest comments come as several automakers have made similar commitments recently.

Ford is shifting its plans to smaller, more affordable EVs. The American automaker is developing a new low-cost EV platform to underpin a smaller electric pickup and SUV.

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2024 Ford F-150 Flash (Source: Ford)

According to Bloomberg Businessweek, Ford’s “skunk works” team working on the platform is led by Alan Clarke, who led engineering on the Tesla Model Y.

Sources familiar with the matter say the first model will launch in 2026 with starting prices around $25,000.

Tesla is also planning to launch its next-gen EV, with starting prices around $25,000. Although initial plans called for the EV to be built at Gigafactory Mexico, CEO Elon Musk confirmed it will be built in Texas.

Rivian-R2
Rivian R2 (Source: Rivian)

American EV startup Rivian shook the internet after revealing the smaller, more affordable R2, which will start at $45,000. CEO RJ Scaringe unveiled an even smaller and cheaper R3 electric crossover.

Rivian has already confirmed that the R2 will launch in Europe as it expands overseas. According to Scaringe, the EV is already seeing demand, with over 68,000 reservations in under 24 hours.

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Rivian R3X (Source: Rivian)

Audi’s parent company, Volkswagen, announced it aims to begin producing its most affordable ID.1 electric car in 2027, starting at 20,000 euros ($21,700). VW brand leader Thomas Shafer said the ID.1 will offer “affordable electric mobility for everyone.” It will follow the ID.2, revealed as a concept last March.

Based on a new entry-level version of the MEB platform, the ID.2 will start under 25,000 euros ($27,000) with 279 miles range.

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Volkswagen ID 2all electric vehicle (Source: Volkswagen)

VW’s spokesperson for Design, Stepan Rehahk, posted a teaser of the ID.2 SUV, the affordable EVs bigger sibling.

Kia is also planning a series of low-cost models. Its entry-level EV3, starting at $30,000, is expected to launch by the end of the year. The EV4, Kia’s entry-level electric sedan, will follow next year, with starting prices expected around $35,000.

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Kia EV lineup from left to right: EV6, EV4, EV5, EV3, EV9 (Source: Kia)

And this just scratches the surface. Automakers and startups from around the globe are racing to introduce lower-priced EVs as demand for affordable options builds.

Electrek’s Take

The rush to introduce more affordable EVs comes as low-cost automakers like China’s BYD continue expanding overseas.

Electric cars pushed China past Japan to become the leading export nation for the first time last year. BYD just expanded its footprint in Europe by launching its best-selling Atto 3 and Seal EV in Greece.

The global EV leader plans to more than triple its share of the European EV market before it even begins production in the region. BYD will start building EVs and batteries in Hungary in 2026, enabling faster deliveries at a lower cost.

Although BYD’s Atto 3 (Yuan Plus) starts at just $16,644 (119,800 yuan) in China, it costs around $40,000 (37,990 euros) in Europe. Once production begins, BYD looks to change that.

Legacy automakers, now Audi included, are rushing to compete with plans to launch their own lower-cost EVs.

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E-quipment highlight: Caterpillar D6 XE electric drive hybrid dozer

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E-quipment highlight: Caterpillar D6 XE electric drive hybrid dozer

The bright yellow D6 XE dozer might look like your everyday medium-class dozer, but underneath that vibrant bodywork it’s hiding a highly efficient electric drive system that Cat says makes it the most advanced hybrid dozer on the market.

Operating more like an extended range EV (EREV) than a conventional hybrid, the D6 XE runs a Cat C9.3B diesel engine that operates as an electrical generator, feeding power to electric motors that drives the dozer’s tracks directly. The result is instant torque, smooth, high-precision controls, and 35% better fuel efficiency (and, as a consequence, significantly lower emissions) compared to the diesel-only D6T.

35% is big in a segment where equipment can and do regularly burn 25 gallons of red dye diesel per day, and that number only gets bigger when you factor in the oil and maintenance costs saved from ditching the conventional transmission altogether. Combined with the reduced number of moving parts and reduced metal fatigue from vibration-free running, and Cat estimates its D6 XE electric drive operators are saving over $1/hour of operation in rebuild savings, alone — that’s a game-changing number!

“(A full rebuild) can be up to roughly 60 percent of new machine price,” says Sam Meeker, marketing professional at Caterpillar, citing the need for a typical rebuild at the 10,000- to 15,000-hour mark. “So you could be getting a half-price dozer for that second life.”

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Turbo encabulator


CAT electric drive; via CarolinaCat.

First introduced in 2018, the newly updated Cat D6 XE features a switched reluctance electric motor and generator instead of the previous, permanent magnet system used in the first-gen Caterpillar electric-drive machines. The newer drivetrain is more power-dense and efficient, and makes for a generator that doesn’t require a massive, maintenance-intensive cooling system.

“We like to run this machine at a lower RPM, not only for fuel efficiency, but then it allows us to lug up into a load,” adds Meeker, hyping up the big hybrid dozer. “So when we pull the load on, instead of the tractor lugging down, it actually increases the RPM and the power output, maintaining that consistent torque … we only make as much power as we’re going to use, and we generate less heat than previous designs.”

In a bid to encourage more operators to give their electric drive models a try, Caterpillar is offering on-demand learning resources through its online platform, catoperatortraining.com. Designed to be accessible any time and from any device, Cat’s is particularly valuable for operators, whether they’re digital natives or just learning how to navigate new technologies. The company is also partnering with global equipment rental fleets like Plantforce in the UK, which (if nothing else) is absolutely phenomenal at taking pictures of heavy equipment.

Electrek’s Take


While there are a lot of people outside the urban construction space who may scoff at environmental concerns, the quest for improved efficiency and cost reduction among commercial fleet managers knows no political ideology. Add in more restrictive noise regulations and the side benefits of improved job site safety and fewer sick days, and electric equipment is a no-brainer.

Simply put: If it’s better or cheaper, fleets will buy it. If it’s better and cheaper, they’ll buy two — and electrically driven heavy equipment assets are proving to be consistently better, in a broader scope of use cases, than diesel alone.

SOURCE: Caterpillar, via Heavy Equipment Guide; featured image by Plantforce.

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Rivian to lay off about 4% of staff to possibly lean down ahead of 2026 R2 launch

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Rivian to lay off about 4% of staff to possibly lean down ahead of 2026 R2 launch

A report this morning detailed American EV automaker Rivian’s plans to lay off a portion of its current workforce as it tries to conserve cash while gearing up for the launch of its newest model, the R2, next year.

Not much backstory here, so we’ll get right into it.

A report from the Wall Street Journal this morning shared brief details of Rivian’s layoff plans, which could affect approximately 4% of the current staff. At the end of 2024, Rivian’s workforce tally sat around 15,000 people, so the reported layoff could affect as many as 600 individuals, possibly more.

Other outlets have pointed out that EV automakers like Rivian have faced a tougher market following the end of the $7,500 federal tax incentive. While that may be true to a certain extent, most of Rivian’s R1 variants didn’t qualify, unless it was a lease, and the automaker has deployed its own incentive programs.

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In fact, Rivian’s Q3 2025 deliveries exceeded expectations. It remains speculative at this point until we receive an official statement from Rivian explaining the plans to lay off staff, but this could be a preemptive decision based on market forecasts.

Furthermore, Rivian is closer than ever to launching R2 in 2026, which has the makings of becoming a bestseller in the EV industry if sales match a mere portion of the hype surrounding it. The layoffs could also be a lean-down to conserve funds through the home stretch of that development process before beefing back up again in 2026 or 2027 when demand is (ideally) higher.

We really do not and will not know the reasoning behind the decision until Rivian shares more information.

We reached out to Rivian for comment and were told the automaker will have more to share this afternoon. We will update this story as new information becomes available.

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Hyundai’s new IONIQ 6 looks way better in person after its facelift [Video]

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Hyundai's new IONIQ 6 looks way better in person after its facelift [Video]

Hyundai will reveal the refreshed electric fastback at the LA Auto Show next month. Ahead of the event, the 2026 Hyundai IONIQ 6 was caught rocking a sleek new facelift in the US.

Hyundai will reveal the IONIQ 6 facelift in November

Hyundai’s electrified streamliner is undergoing its first major refresh since it first launched in September 2022. Although the IONIQ 6 was expected to be Hyundai’s answer to the Tesla Model 3, it hasn’t quite lived up to the hype.

Last year, Hyundai sold just 12,264 IONIQ 6s in the US. That’s less than the nearly 13,000 it handed over in 2023.

The IONIQ 5, on the other hand, has remained one of the most popular EVs alongside the Tesla Model Y, Model 3, Chevy Equinox EV, Ford Mustang Mach-E, and Honda Prologue.

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Like the 2025 IONIQ 5, Hyundai gave its electric fastback a facelift, a built-in NACS port for charging at Tesla Superchargers, and a bigger battery to extend driving range.

After launching the 2026 IONIQ 6 in South Korea in July, Hyundai will introduce the updated US model at the LA Auto Show next month.

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The new Hyundai IONIQ 6 (Source: Hyundai Motor)

Although we’ve seen plenty of the same web-generated images floating around, the new and improved IONIQ 6 looks way better in person.

The 2026 Hyundai IONIQ 6 was spotted on public streets in California rocking a stylish new look ahead of its official debut.

Hyundai said it “enhanced every line and detail to make the IONIQ 6 simpler and more progressive,” after unveiling the design at the Seoul Mobility Show earlier this year.

The video from KindelAuto gives us a clear look at the redesign. Hyundai tweaked the front end, which was often the most criticized part, with a new hood and updated fascia.

In South Korea, the 2026 IONIQ 6 is now the longest-range domestically made electric vehicle, with up to 350 miles (562 km) of driving range.

We will learn prices, driving range, and other details at the LA Auto Show next month. The event starts on November 21, but the media and press day kicks off the day before on November 20, 2025. Check back soon for the full rundown.

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The new Hyundai IONIQ 6 N Line (Source: Hyundai)

The 2025 IONIQ 6 already has an EPA-estimated driving range of up to 342 miles. With Hyundai’s fourth-gen batteries, we could see the 2026 model arrive with around 350 miles of range. It will also feature an NACS port for the first time.

Hyundai also plans to introduce the IONIQ 6 N in early 2026. The sporty model packs nearly 650 horsepower (478 kW), good for a 0 to 100 km/h (0 to 62 mph) sprint in just 3.2 seconds.

With the updated 2026 models arriving, Hyundai is offering some sweet deals on its current EV lineup. The 2025 IONIQ 6 is available for lease starting at $229 per month, or you can take advantage of 0% APR or a $7,500 cash bonus. Looking for something bigger? The 2025 IONIQ 5 may be an even better bet with up to $11,000 in bonus cash. Check out our links below to find Hyundai vehicles in your area.

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